In the second half of the 1990s, when Japan had just begun its e-commerce model, Lotte was established. Lotte is the most trustworthy "old store" e-commerce platform in the hearts of Japanese people. Rakuten Market is a relatively [comprehensive] platform. Rakuten Market is simil

Lotte was established in the second half of the 1990s when Japan just started its e-commerce model. Lotte is the most trustworthy "old store" e-commerce platform in the hearts of Japanese people. Rakuten Market is a relatively [comprehensive] platform. Rakuten Market is similar to Taobao and emphasizes the overall operation of the store, rather than the sales of a single product.

The strongest part of Lotte is not just the platform sales. The "Rote Card" developed by Lotte will have a higher proportion of rebates when shopping in Lotte. Even in daily life, the "Rooms Card" is widely popular, with more than 5 million stores available, such as the familiar McDonald's, FamilyMart convenience stores, Bic Camera Electrical Appliance City, etc. Stores that can be seen everywhere in life can use "Rooms Card" points. And the rebate can be used as cash to shop at Rakuten Market. Lotte also regularly conducts various promotional activities, such as free shipping for purchases of more than 3,980 yen (later, it was abolished due to the opposition of a large number of stores).

In addition to its outstanding popularity, Lotte pays great attention to its reputation, so Lotte has the most stringent and most complex store opening review mechanism.

Lotte's store opening process:

(1) Submitting a store opening application generally takes 2 weeks to 1 month to review.

Application information required for application:

• Product Oath·Application form according to different needs of the product
• Business license required for selling goods ·Qualification information
• Product photos
• Company Fujimoto
• Seal certificate
• Other relevant information required according to actual conditions

(2) The data review and log in to the store and product information is generally 2 weeks to 1 month Interview

(3) and other stores login and review, you can start selling products

The cost of opening a Lotte store:

System handling fee

※This is just a summary of the approximate cost. Rakuten will have package changes every year. For details, please consult the Rakuten customer service

or above. The monthly fee required for the monthly turnover of more than 1 million yen. Although the [fixed fee] of Rakuten Market is very high, the actual cost is not higher than Amazon. However, no matter which package you choose when opening a new store, you will need to pay an additional 60,000 yen. In addition, you need to pay the initial expenses of half a year or a year and the monthly meeting expenses immediately in the early stage of opening a store. Therefore, opening a store in Lotte requires preparing funds for opening a store first.

Lotte's store opening review is very strict because Lotte cares about cherishing its feathers; Lotte attaches great importance to [trust]. If you feel that the quality of the product sold is not good during the review, it is easy to fail the assessment.Moreover, the benchmark for Lotte's store review is not made public, so it is impossible to know why the review failed. But if you can run a store in Lotte, you can give the Japanese a reliable impression, and this is Lotte's brand power.

In the next article, we will still introduce the store opening process, specific fees, and application difficulty of each e-commerce platform in detail according to the market size of Japanese e-commerce. If you are interested in starting e-commerce business in Japan, you may wish to continue to pay attention to our headlines.