With the lockdown of the playoffs, the MLB, a gathering of heroes, sounded the horn in the 2022 playoffs. At the same time, Bilibili (B Station) and Kuaishou have joined the MLB 2022 playoff live camp for the first time. Starting from October 8, they will bring wonderful playoff viewing experience to Chinese fans with IPTV platform partner BeiTV . With a brand new competition system, a brand new showdown and a brand new broadcasting platform, MLB Major League Baseball will work with three major platforms to bring fans an baseball audio-visual feast.
In this playoffs, B station and Kuaishou will work with MLB to create a more interesting event experience. Not only were we invited many well-known UP hosts to participate in the commentary and to experience the playoff baseball atmosphere on site, but also the virtual idol Leah, the promotion ambassador of the 2022 MLB World Championship, was a guest at the live broadcast room of the World Championship, renewing the event experience from a digital perspective.
In addition to the simultaneous live broadcast of the playoffs, MLB will produce short videos of the event, team star highlights, and historical classic game videos. While providing a massive material library to the platform content creators, it will also continuously attract more users to pay attention to baseball content, ignite the desire to create, and create a baseball ecosystem with the public.
This season, baseball teams familiar to sports fans such as Los Angeles Dodgers, New York Yankees, New York Metropolis , Atlanta Warriors , etc. have successively won valuable places in the 2022 playoffs. As the first year of the reform of the major leagues' competition system, the number of wild card seats in the two major leagues has increased from 2 to 3, and the wild card battle has also changed from a decisive victory or defeat in the past to a 2-win system of 3 games. The reformed competition system has increased the number of teams participating, making the competition in this playoffs more intense. While giving participating teams more room tolerate faults, it also tests the overall strength of each team. The upcoming peak showdown makes fans look forward to it.
Since the 2021 season, MLB has joined hands with Oriental Pearl New Media to bring top baseball events to more than 100 million family users in 31 provinces, cities and autonomous regions across the country through its BesTV IPTV large screen. It also makes baseball content reach more Chinese audiences through all terminals and channels such as buses and subways, mobile TV, etc., and comprehensively enhance the penetration and influence of baseball in the Chinese market environment. Since then, MLB has been actively cooperating with Chinese local video and media platforms to expand the multi-platform content matrix.
2022 season, the addition of two mainstream video platforms, Bilibili and Kuaishou, will help MLB further improve the live broadcast ecosystem of events, and a wide audience ensure that baseball events can reach more potential groups, present event content in real time, multi-angle and all-round; on the other hand, as a new engine for baseball audience growth, the video platform will incubate content creators in the baseball field and convey the charm of baseball to the public.
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