Reporter of every business: Bao Jingjing Editor of every business: Duan Lian, Chen Mengyu
All parties in the market are particularly looking forward to the National Day Golden Week.
monitoring data shows that the average daily transaction area in Beijing, Shanghai and Shenzhen among the first-tier cities of fell by more than 45% year-on-year during the National Day holiday, but some second-tier and third-tier cities saw a rebound to varying degrees.
Chen Wenjing, Market Research Director of Index Business Department of China Index Academy, told the reporter of " Daily Economic News " via WeChat at noon on October 8: "20 key monitoring cities during the National Day holiday (October 1-October 7) new commercial housing transaction area decreased by 37.7% compared with the same period last year. Some cities performed more year-on-year under the low base in the same period last year, but the overall transaction decline was still large. Considering that the online signing data has a certain lag, combined with corporate feedback and subscription situations, the real estate market in some cities has recovered a certain time-on-year. "
First-tier cities have all declined year-on-year
According to monitoring data, among first-tier cities, the average daily transaction area in Beijing has dropped the largest year-on-year, reaching 64%; Shenzhen has dropped 49%, Shanghai has dropped 47%, Guangzhou has dropped 21%, and the decline is the smallest among first-tier cities.
Beijing new home sales market differentiates significantly . According to monitoring by China Index Academy, the sales offices of high-quality properties are relatively lively, with relatively many viewers, while the sales offices of projects with large regional supply and large homogeneity are relatively deserted. Since mid-to-late September, a large number of new properties have been launched in the market, including many hot properties. The real estate subscription data is relatively good, which has a driving effect on market expectations. However, the online registration data has been delayed, resulting in a large decline in transaction data. There is also Shenzhen that has obvious differentiation in
. Some high-end improvement projects and good quality and high-priced projects have good transaction sales, but the overall real estate transaction sales are generally , with a transaction area of 55,800 square meters, a decrease of 64% compared with the same period in 2021. However, as many properties are running before the festival, the popularity of many properties has rebounded significantly during the holidays.
For the Shanghai market, Lu Wenxi, a market analyst at Zhongyuan Real Estate, told reporters through a letter, "Although the Jinjiu is fulfilled, the release of new house transactions in Shanghai in September is quite obvious. After continuous upward trend, there will be a short-term need to breathe. In addition, many people have plans to travel during this year's holiday, so it is not surprising that new house supply and demand will adjust. This also shows that buyers are currently in a stable state and do not think that housing prices will rise sharply. The priority of buying houses in is relatively low, and the market is still in adjustment. "
Guangzhou is much more lively. According to China Index Academy, more than 30 properties have marketing actions during the holidays, and project promotion and promotion activities account for the majority. Many projects have launched marketing activities such as "house purchase and home appliances", "house purchase and property fees", "down payment installments", and "one-price special units". Tianhe District , Huangpu District, Panyu District hot-selling properties have good sales, sales rate exceeds 80%, and the overall sales of other new projects and additional projects are average.
House viewer at Guangzhou Poly Nansha Tianhui Project Marketing Center Picture source: Huang Wanyin, reporter of Meike,
, second- and third-tier cities, and other places, including Jinan and Shenyang, among second-tier cities, and Yangzhou , Huaibei , Yueyang , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , tweeted a sharp decline in the past.
Due to the upgrade of the real estate registration system in Hangzhou during the National Day holiday, the lottery registration was suspended. Only two projects in the main urban area had lottery draws two projects in the first two days, with the winning rates of 45.49% and 66.67% respectively. The overall popularity remains. Most of the remaining projects were concentrated in the lottery opening after the National Day. Many suburban real estate projects attracted home buyers to visit by holding various thematic events and discount activities.
Some cities in Guangdong and Shandong Province have seen sales recovery under the warm wind of policy. The interest rate of the first provident fund loan in cities such as Qingdao , Jinan, and Zibo has been lowered to 3.1%. Jinan's sales area has even exceeded Guangzhou, the highest among first-tier cities, reaching 67,300 square meters, an increase of 46% year-on-year; Qingdao developers have followed the trend to accelerate sales, including a series of preferential activities such as special price houses, subscription reduction and exemption, and parking space delivery. The market heat shows signs of warming up, but the transaction conversion rate remains to be seen.
Regarding the short-term market prediction, Chen Wenjing said: " Central Bank , China Banking and Insurance Regulatory Commission , the Ministry of Finance and other ministries and commissions have successively issued favorable policies. The continuous optimization of policies has repaired market confidence to a certain extent. In addition, enterprises have increased their marketing efforts during the National Day holiday, and the market activity in some cities has increased. In the short term, home buyers' wait-and-see sentiment is still there, and the previous policy will still take time to show results. If the policy continues to be strengthened, supporting policies in various places will continue to follow up and implement, and the sentiment of home buyers in home purchases is expected to continue to recover, and the new housing market may gradually stabilize in the fourth quarter."
reporter| Bao Jingjing
editing| Duan Lian Chen Mengyu Dubo
proofreading| Wang Yuelong
｜Daily Economic News nbdnews Original article｜
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