Source: Puxiang Industrial Design Station
"The Father of German Industrial Design" - Dieter Rams(Dieter Rams )
Not long ago, he just celebrated his
And this has been completing one thing all his life 's little old man,
has been working hard to convey his design concept "Less, But better".
left an indelible mark in the history of design.
Such a persistent spirit is really admirable!
His whole life began with Xiao Xiaose
Reviewing Rams's life journey,
Traveling him into industrial design goes back to his childhood.
Born on May 20, 1932 in Rams, Wiesbaden, Germany,
Childhood was shrouded in the turbulent rise of the Third Reich and the chaos of World War II ,
Until one day when he was 13 years old, the air strike suddenly ended.
"It feels like redemption, or a new beginning."
Rams Grandfather (Heinrich Rams) was a carpenter.
In the early years, in order to avoid the war, his grandfather's studio became a refuge for little Rams.
Grandfather took the young Rams as an apprentice and also provided him with advice on deciding his later work.
His grandfather was a person who did not accept any technological innovation and relied solely on common sense and reason to make crafts.
Here he and his grandfather learned to polish by hand, and he was magical to his grandfather's hands like tools.
Rams' home studio
Take the hydroelectric cableway railway to Neroberg Park and accompany Romas when he was a child.
The funicular railway is filled with water from the reservoir on the top of the mountain to drag the railway train below;
When he arrived at the foot of the mountain, the water was poured into a small pool and then fed back to the top of the mountain through a water pump. The driver technology of
has always fascinated Rams.
And these details of life have planted a small seed in Rams' heart.
Until Rams was 17 years old, he was admitted to the Wiesbaden Craft School with excellent results, and his ideals were realized one by one.
In this mini Bauhaus school , they are like a big family,
is full of future ideals, hoping to create a more beautiful, free, democratic world through design.
In fact, Rams did it in his field, but unfortunately the world did not keep up.
Rams Campus Life
Rams When he just graduated and looked for a job, he also encountered various walls and submitted countless applications and was rejected.
Fortunately, not long after, Rams met Apel and chatted a lot. When flipping through the portfolio, he asked, "When can I come to work?"
This was one of the largest construction companies at that time.
But at the beginning, Rams was not entering the product design, but was hired to improve the quality of offices, exhibition rooms and guest rooms.
In a collaboration with Ulm Design Academy , Rams accidentally entered the product design and brought hundreds of excellent works to Braun in the future, making him famous.
These products are durable and lasting. It is also very intuitive to use and does not even require an instruction manual.
Borang has also become a leader in the industry from being unknown, and the products he designed have created one myth after another.
has given a strong mark in the entire history of industrial design.
Rams' work screen in Braun
In addition to his job, Rams has a side job.
And this side job was recognized by Braun in person.
Rams continued with a dual career until he retired from Braun in 1997.
Vitsoe office discussion plan
After retirement, Rams did not stop.
still provided creative guidance for Vitsoe in and served as professor at .
pass on your own ideas, hopes to bring more excellent designers to the society.
The amazing work of adhering to his duties
"Less,But better"No designer would be unfamiliar with this sentence,
This has been his catchphrase since Rams proposed it.
Based on this concept, Rams has brought countless products that subvert our perception and are very useful.
You can find at least one Rams product in almost every German family.
What made Rams famous is SK4 radio-rec player combination, also known as "Snow White's Coffin" .
Radio and record players used to be large-scale home appliances. They are usually made of dark wood and will take up a lot of space in the living room.
Until 1956, Rams merged the record player and radio into a rectangular box . Under a transparent shell (also the origin of the nickname "Snow White's Coffin"), this lightweight and simple design set off a revolution.
SK4 Radio-Ringer Combination 1956
SK55 Radio-Ringer Combination 1963
Apple designer Jonathan Eff wants to "plagiarize" the mini version of the radio is also Rams's amazing work.
At that time, this far surpassed other works of the same era, and also pointed out the way for the later "Walkman". He has won numerous awards, and then launched T4 and T41 one after another.
Doesn’t it look like an iPod?
Jonathan is also used to learn from the ET33 calculator designed by Rams in 1977 and the LE speaker launched in 1959.
Everyone thinks "plagiarism", but in Rams' eyes, he believes: "Apple is the only company that follows his "good design" principle of to make products.”
ET33 Calculator 1977
LE1 speaker 1959
New electroplating technology has made Braun one of the top professional electric shaver brands in the world.
"Hexagonal Infrastructure" electric shaver In 1962,
has always been a classic and good design that has been applauded and sold to this day.
As one of the most efficient modular storage system , it is very space saving , and in the manufacturing process, also reduces waste of material .
This is a product that transcends time. It can keep pace with the times according to people of different needs and people of different eras, and give them the most suitable storage system.
vitsoe 606 universal shelf 1960
Vitsoe 620 It is a multi-function modular seat designed by Rams in 1962.
consists of a set of components. can be used as a single armchair or converted into an almost infinite sofa .
seats provide the choice between linen and leather interior . These materials are conducive to long-term use.
also uses coconut fiber and natural rubber pad coil spring net to make the sofa chair comfortable, soft and more durable.
vitsoe 620 chair 1962
Rams still uses the seat he designed in his 50-year-old home. Is there anyone who is not moved by the designer himself?
Rams' home is a corner of
One thing can you think of multiple uses?
This pair of nested 621 tables have also continued from 1962 to the present and are suitable for any armchair or sofa.
vitsoe 621 table 1962
in 2014, in order to be more suitable for modern times. Rams uses 3D modeling to convert them into modern injection molding technology for re-transformation.
Whether it feels dustproof and anti-static from the surface of , or it is easy to wipe and clean , Rams still controls it layer by layer.
Rams' hands are the ultimate test.
Rams' wisdom is jumping and integrated into life.
He cleverly combined the two companies he served to open up their products. Is it equivalent to current cross-border cooperation?
Obviously, Rams's cooperative products are much more advanced, and they truly achieve a functional combination.
wall-mounted phonograph is integrated with the Vitsoe multi-functional plant rack guide system.
According to ergonomics, draw the appropriate size and height so that they can be perfectly assembled with each other, and the entire wall can be used. Full of attractiveness.
However, I also encountered certain difficulties, how to deal with exposed wires?
This is also a headache for us in daily life, and Rams also spends a lot of time to revise the plan.
Set the cable channel on a specially made suspension rail (of the Vitsoe E profile and L450 speakers, TS 45 control unit and very heavy TG 60 tape recorder).
In this way, the wiring can greatly reduce the visibility.
In the late 1970s, Rams was pessimistic about the situation around him:
"The form, color and sound are elusive and confusing"
He began to doubt himself:
"Is my design a good design? What kind of design is a good design?"
From the question, he slowly summarized ten principles as a warning for future design.
It was also later regarded as the highest design standard "Design Ten Commandments" .
HLD4 hair dryer 1970
Citromatic citus juicer 1972
Braun Dymatic Pocket lighter has a delicate and slender shape with a series of finishes. is equipped with a chrome-plated end cap and an ignition switch built on its side .
As a representative of minimalist and functional design, it shows its both practicality and appreciation.
Braun Dymatic Pocket Lighter 1980
razor has always been a signature product. From a technical perspective, it was already very superb at that time.
But Rams is concerned about the user level. When using a razor, you must contact water and soap. Often, my handsome face is accidentally damaged because my hands are too slippery.
Rams designed black plastic knob on these devices to prevent the device from sliding down when used.
Borang Micron Razor
Of course, Rams's fine design is much more than that.
teaches by words and deeds, giving "the power of role models"
"less, better"
Rams adheres to its principles and devotes itself to designing products that are practical, easy to use and easy to use .
His design never scatters the spotlight, but it will be easy to identify and feel comfortable in any space.
Rams' home is a corner of
Of course, in addition to being a designer, he is also a very qualified honorary professor .
is still rushing around colleges, forums, lectures under
Dieter Rams tells all the thoughts, feelings and insights of in the field of design.
is well aware of the key points of freshmen learning design and establishes beliefs for tomorrow's designers.
His concept, concentration, sense of mission and research in professional fields for more than 70 years . presents us with the "power of role models" .
had a profound impact on the later design community.
Rams, who has the highest honor, has been reflecting on what he has done.
He once mentioned in the documentary "Rams" : "If I can start over, I don't want to become a designer."
There are too many unnecessary products in this world , and he always wonders whether his products really stick to his creed.
But in the eyes of every life, his status is still unshakable.
In this "Ditt Rams: Design Proverbs + Complete Works" includes all his product displays so far.
details the series of changes that Rams has undergone over half a century in the field of industrial design, triggering a new wave of aesthetics.
is also an integrated contribution to its design field .
Xiangjun was shocked after watching it! As a member of the design dog, I felt even more ashamed of myself.
, especially , the latest design product in the past 20 years, has also been included in it.
These works in the book are presented by in chronological order .
contains a total of
A book, read the complete Rams' wonderful design history.
Further learn about this internationally renowned design master,
How he created his glorious era step by step.
These valuable experiences and top works, whether they are learning or appreciating,
will bring us a more different perspective, to understand and understand What kind of life should we live ?
and these endless needs. Is the society of rapid iterating what we want ?
Rams' courtyard
For designers,
can better understand: how to become a real designer ?
We need to be responsible to the public,
We should create better and more beneficial products to serve people, rather than countless "industrial garbage".
Through this book, I hope everyone can develop a new understanding of design or fall in love with it.
"We never just want to do beautiful things,"
"We want to make things better. We need less, but better."
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