learned from Sun Tribe Theme Park that the scenic spot will restart its annual people-friendly action. Compared with the past, only , Tai'an exclusive to locals, this offer will be for all visitors to the park. Not only that, the newly opened Animal Joy Kingdom is also included. From October 16 to November 28, you can visit the "two parks" for 29.9 yuan, and the discount is unprecedented.
Due to the epidemic, the operations of many scenic spots in Shandong Province have been affected, and revenue has declined to varying degrees. Sun Tribe scenic spot is no exception. So why did the scenic spot introduce such heavy discount measures at this time? Kong Xianghai, general manager of the scenic spot, introduced that the people-friendly measures themselves are brand activities of the scenic spot and have been interrupted due to the epidemic. At the same time, I also want to use this people-friendly measure to allow more tourists to enter the scenic spot and experience the new look and changes of the scenic spot.
iterated to create new products to keep product vibrant
On October 12th, the author entered the animal joy kingdom of Sun Tribe Scenic Area . This is a new project with cute pet animals as the core selling point and children, teenagers and family-child tourists as the main consumer groups. Crunchy brown bear, lively and naughty macaque , colorful peacocks, lively and cute parrots, beautiful and elegant white swan ... Here, tourists can not only interact with cute pet animals in rabbit paradise, ponies, alpaca garden, peacock garden, and deer garden, but also take a large pleasure boat to watch brown bears, mallards, yak and other animals in close proximity, and get a different experience than walking.
"Although the Animal Happy Kingdom, which covers an area of more than 500 acres, is still being expanded, the opening of the Animal Happy Kingdom has directly brought the May Day and National Day holiday markets of the Sun Tribe." Kong Xianghai introduced that during the seven-day National Day holiday, the weather is suitable for travel in the first three days. Although the rainy weather in the next four days blocked people's going out for fun, the Sun Tribe's operating income still recovered to 70% of the 2019.
Sun Tribe takes Dawenkou culture as the main line, organically integrates prehistoric culture and amusement projects in the form of scene experience, so that the scenes of ancient civilizations are truly displayed in front of tourists. It is the first super-large cultural theme park in China to experience prehistoric civilization. If culture is the soul of the Sun Tribe, then iterating new things is the code for the Sun Tribe to maintain market vitality.
"From the 1st phase 1 mode to the 2nd phase 2.0, and to the now open animal kingdom, the Sun Tribe has been practicing new determination with actions. It is precisely because of the 'new' that it has continuously injected fresh blood into the project. The Sun Tribe, which has been open for eight years, still maintains market vitality." Kong Xianghai said.
Sun Tribe Phase I project was officially opened in 2013, covering an area of 1,800 mu and a total investment of 1.8 billion yuan. In order to adapt to consumer demand and enhance brand competitiveness, the second phase of the Sun Tribe project was officially opened in 2014, and more than ten new projects were unveiled one after another. Among them, the first dual-screen dynamic crossing theater in China, the "Ancient War" settled in the Sun Tribe. In May this year, with the emergence of the Animal Kingdom project, a "0" distance contact pet journey began. To date, the total investment of Sun Tribe Theme Park has reached 3.6 billion yuan, with a total area of more than 3,000 acres.
Park not only has unique ideas on project innovation, but also put a lot of effort into the soft and hard power of the park. According to Wang Liwei, the park’s marketing manager, this year the park will upgrade the first and second phase projects, and perform content upgrades, equipment upgrades, etc. on the original basis. "The improvement work has been gradually carried out and is expected to be completed in early 2022. In the new year and new atmosphere, the Sun Tribe will meet tourists and friends in a new posture."
practices benefiting the people and releasing brand energy
For a company, generating revenue and profit is of great responsibility. The Confucian and business methods that are taken from the people and used for the people are the ultimate description reflected in the Sun Tribe.
From the beginning of the opening of the Sun Tribe to the present, the number of projects to play
is increasing, and the service and quality of scenic spots are also increasing, but the price has not increased but decreased, from the initial 180 yuan/person to the current 80 yuan/person. At the same time, various people-friendly measures have been launched one after another. This series of operations of the Sun Tribe has really confused many industry insiders. In fact, the Sun Tribe has its own idea, which is to lower the threshold and make benefits for the people, so that more people can have the opportunity to know the theme park and enjoy the fun brought by the theme park.
As the first super-large theme park in China to show prehistoric civilization, the Sun Tribe has always kept pace with the times, actively responded to the national tourism benefit policy, and implemented the benefit policy with practical actions, and used the tourism needs of the broader people as the driving force for its own development. As Kong Xianghai said: "Let more people benefit from traveling and let more people enjoy the tourism dividends brought by social development. This is not only our marketing strategy, but also a social responsibility that a company should bear."
It is understood that the Sun Tribe's actions to benefit the people are not overnight. In recent years, the Sun Tribe has emerged in a row. Unlike other scenic spots for off-season benefit measures, Sun Tribe chooses to introduce people-friendly policies during the peak season for tourists to travel, such as "Sun Tribe Gala", "Summer Super Gift", "Cool Travel for the People". These people-friendly measures not only bring a large number of tourists to the scenic spot, but also make the scenic spot brand deeply imprinted into the hearts of tourists. "It benefits both the people and enterprises." Kong Xianghai introduced that the Sun Tribe's people-friendly activities have been carried out for many years, and due to the impact of the epidemic, it has been suspended for two years. "This time, the 29.9 tour and two parks are launched, including two parks of theme parks + animal kingdom. Unlike previous years, this time, this time it is no longer just for Tai'an citizens, but opens the door to tourists and friends across the country. I hope to seize the tail of 2021 and allow friends who are still in time to travel to realize the freedom of parks in the Sun Tribe. Use benefiting the people to ignite market enthusiasm and release brand energy with benefiting the people."
dares to climb and promote the "dual park drive"
In Shandong and even the whole country, the competition for large-scale theme parks is increasing. As for Shandong Province, there are more than a dozen large theme parks, and new projects under construction are also in a steady stream. Today, with tourism consumption fission, diversified demand and upgraded quality, the Sun Tribe is still cultivating the market at its own pace.
As a native theme park, many of the Sun Tribe's actions have attracted the attention of the industry. "There is nothing unchanging in tourism consumption." In Kong Xianghai's view, as a tourism consumption project, the consumption demand of theme parks will change with factors such as the times, time, and trends. In this regard, the Sun Tribe can be said to be preparing for the future. The preliminary plan of the project will incorporate rich cultural elements. No matter how consumer demand changes, the charm of cultural connotation always allows the Sun Tribe to retain confidence in the competition with other theme parks.
The success of the Sun Tribe further strengthened Kong Xianghai's confidence in building a theme park. As a trader with more than ten years of experience in operating theme parks, Kong Xianghai hopes to contribute energy to the industry in his own way. "Making a brand is not just a day or a night. We must have a broad vision to seek development, dare to climb and create extremes." Kong Xianghai introduced that a large-scale cultural tourism project with the theme of Shi Gan Dang is quietly awakening at the foot of Taishan . Kong Xianghai’s “dual park drive” strategy is changing from dream to reality.
According to reports, the project is located at the foot of Mount Tai, on the west bank of Mount Tai West Lake. The total investment of the project is 3 billion yuan. It is built in accordance with the national 5A-level tourist attractions standards. It is a key project of historical and cultural and folk tourism in the country, and one of the core scenic spots of Mount Tai and Mount Tai West Lake cultural tourism. The scenic spot takes Shigandang as the folk cultural background, takes Taishan culture as the main line, and relies on modern scientific and technological means to deeply integrate historical folk culture and tourism experience. In a way that combines education and entertainment, let the Taishan Shigandang culture burst into new vitality and vitality in the new historical links, allowing tourists to experience the profound and profound Chinese excellent traditional culture in a happy tourism experience.
The Sun Tribe officially opened its doors to welcome guests in 2013, and it has been 8 years since then.From the first period of time travel, dreaming back to Dawenkou, the prehistoric series and other representative works, to the second period of the light of civilization, adventures in the center of the earth, and the ancient wars, to the current animal joy kingdom, to the Shigandang Scenic Area under construction, although every step of the Sun Tribe led by Kong Xianghai is full of challenges, every step is as solid as a rock. #Toutiao takes you to see the world# #Things around Tai'an#
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