On November 30, German automobile manufacturing company Opel (Opel) reshaped the brand again and modified the corporate image system, hoping to make its brand appear more modern and bold.
In 2017, Opel launched the flat-style design for the first time, and this update was improved based on this version. Currently, the new version of the LOGO has made its debut in a video advertisement recently released to the world.
In 2020, it announced the merger of PSA and FCA, thus forming the Stellantis Group, which Opel and other brands will join in 2021.
Before embarking on a new journey, Opel decided to rebrand the brand, including updating the font and brand colors. Visually, the new image is more modern and brave, and also reflects Opel's upgrade of technological innovation and service experience.
Opper hopes to focus on the most core visual elements in the new brand image, so the famous lightning ring will be thinner than before and will be painted more beautifully on the overall graphics. In addition, Opel has added a brand name under the icon.
Of course, this is not the first graphic and text combination design in the history of Opel LOGO. There was such a combination as early as 1964, but it was only used in advertising at that time. In 2009, Opel removed the orange text under the icon and placed it above the lightning ring.
In addition, Opel introduced a brand new customized font "Opel Next", which is a bit of a tribute to the text shape of 1964. The font is relatively square, not only has regular fonts, but also includes a variety of fonts such as italics and bold.
In terms of brand colors, Opel has made its yellow main color lighter and lighter. The change in color symbolizes the arrival of the power era and presents a younger and more modern brand image.
Opel new image promotional video
Opel Corsa-e promotional video
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