Earlier, Korean internet celebrity Song Jiya wore fake brand and caused controversy [News Review: Song Jiya's white, rich and beautiful personality was exposed! Wearing all fake brands], now it has been revealed again that when she advertises brand perfumes, the brand bags she appeared on are also fake! The agency issued a second notice today (January 20), apologizing to the public.
Song Zhiya used to advertise a brand of perfume (deleted). Some netizens discovered that the brand bag she used turned out to be a fake. Under the public's condemnation, her agency today admitted that the bag was fake and took on all responsibilities. "This is the part that the agency wants to confirm repeatedly, and she didn't think too deeply at that time" and "This part is our fault, I'm sorry."
Song Ji-ah became popular for participating in the love drama " Single is Hell " and was determined to enter the Chinese market from South Korea. But a big internet celebrity was found to be "addicted" to fakes.
htmlOn January 17, Song Zhiya was discovered by netizens to wear and use counterfeit items.Under pressure, she sent a handwritten letter to apologize, admitting that some of the famous brands she wore were indeed fake.
Song Zhiya said that this incident made her realize the importance of intellectual property rights, so she will reflect deeply and ensure that similar incidents will not happen again in the future. She has deleted all posts that have caused controversy and apologized for all infringing brands.
In addition, Song Ji-ya has gained a large number of fans because of "Single is Hell", but unexpectedly, the controversy broke out in wearing fakes, which disappointed many people. She once again apologized to these netizens, emphasizing that she would live more responsibly in the future.
is a saying that no one should use fakes, and it is even more undesirable to buy fakes for the sake of vanity, let alone public figures like Song Zhiya.
It is reported that she recommends a brand in text on a social platform, which charges up to 30 million won (about 160,000 yuan). If she uses video to recommend a brand, it charges 80 million won (about 430,000 yuan). Although the price is not cheap, Song Zhiya's popularity has increased rapidly during this period, and various brands are queuing for cooperation, and her advertising has been scheduled until May.
However, Song Zhiya did not play a good demonstration role. To be serious, it is "knowing the law to break the law." Nowadays, her popularity has declined like an avalanche, and whether advertisers will cancel their cooperation has also attracted attention from the outside world.
The old saying goes: You have to be a human being first and then do things. If your reputation is bad, it won’t work. Song Zhiya is only 24 years old. It seems that money and fame come too easily, which makes her forget to treat her popularity well, constantly refresh the moral bottom line, insulting netizens' insights and talents, and will surely destroy her future.
Source: Zhoudao Shanghai
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