"2020 China Consumer Brand Development Report" Alibaba Research Institute's "2020 China Consumer Brand Development Report" shows that the online Chinese brand market share reached 72% in 2019, among which the online Chinese brand market size in the pharmaceutical and health, beau

"2020 China Consumer Brand Development Report"

Alibaba Research Institute's "2020 China Consumer Brand Development Report" shows that the online Chinese brand market share reached 72% in 2019, among which the online Chinese brand market size in the pharmaceutical and health, beauty and personal care, and food industries ranked among the top three year-on-year growth rate. Chinese brands continue to promote the expansion of market size through category innovation, and the overall contribution of category innovation to the expansion of market size reached 44.8%, an increase of 15.2 percentage points from 2018.

data shows that in the 2019 China Fortune 500 list, more than 180 companies listed in the big manufacturing and big consumer categories, and more than half of the companies achieved double-digit revenue growth, and the overall growth rate of the industry was steady. International brands were once the symbol of comfortable, modern and middle-class lifestyles, while Chinese brands were working hard to upgrade the quality, performance and value of their products. Taking the fast-moving consumer goods industry as an example, in the past two years, Chinese brands have seized more than four-fifths of the foreign-funded brands' market share, especially the products supplied by certain Chinese brands are in the high-end price range of the sub-category. The survey shows that in categories such as dairy products and digital products, nearly one-third of consumers will choose Chinese brands in high-end products.

"Alibaba 2020 National Day Holiday Consumption and Travel Trend Report"

"Alibaba 2020 National Day Holiday Consumption and Travel Trend Report" was released. The report shows that the first long holiday after the epidemic showed three major trends: reunion became the theme, family gathered; travel was rising, everyone moved; consumption was strong, and China's economy became alive. Most of 2020 has passed, and people have finally ushered in the first "decent" long holiday.

In the first Mid-Autumn Festival after the epidemic, people have a deeper understanding of the concept of "home". The increase in consumption based on "home" not only means that people and their families have changed their ways of getting along, but also makes this year's "National Day" consumption trend full of family affection.

The first long holiday after the epidemic stabilized, people who have been living in a "snail" for a long time can no longer suppress their restlessness. Domestic tourism has fully recovered, and the increasingly convenient local life services have also made travel easier.

After the epidemic, the importance of consumption in boosting the economy has become increasingly prominent. Businesses that suffered losses in the first half of the year are also more eager to seize the holiday economy. Consumption is hope and confidence for China today. The holiday economy, as a measure of economic recovery and an important catalyst for promoting domestic demand, is making China's economy active.

"2020 Guangdong-Hong Kong-Macao Digital Bay Area Integration Innovation Development Report"

"2020 Guangdong-Hong Kong-Macao Digital Bay Area Integration Innovation Development Report" shows that under the background of a new layout of comprehensively deepening reform and a new pattern of comprehensive opening up, as one of the most active regions in China's economy, the Guangdong-Hong Kong-Macao Greater Bay Area has created nearly 12% of the country's GDP with an area of ​​0.6%; while benchmarking against the world's three major bay areas, the Guangdong-Hong Kong-Macao Greater Bay Area has an area of ​​55,900 square kilometers and a population of 71.16 million, with the largest area and the largest population, which is a veritable Greater Bay Area. Today, the Guangdong-Hong Kong-Macao Greater Bay Area is actively seizing the opportunities of a new round of technological revolution and industrial transformation, and continues to play a national-level economic growth pole, leading China's economy to high-quality development with innovation-driven development, and playing an important role in the global digital economy.

report believes that the coordinated and coordinated development of the "9+2" cities in the Guangdong-Hong Kong-Macao Greater Bay Area is in a critical stage of combining top-down institutional innovation with bottom-up technological innovation. Driven by the digital economy, resource elements such as people flow, logistics, capital flow and information flow in the Guangdong-Hong Kong-Macao Greater Bay Area are showing a trend of accelerated flow.

takes the information technology industry as an important support, and the Pearl River Delta has taken the lead in developing and constantly making breakthroughs in digital industries such as artificial intelligence, big data, industrial Internet, and cloud computing. The transformation and upgrading of the huge scale of traditional manufacturing has released huge demand potential, creating huge market momentum for the development of digital industries and the progress of digital technology.At the same time, digital technology is widely used in various key areas of production and life, and the Pearl River Delta is cultivating and accelerating the establishment of an integrated digital business, digital industry, digital infrastructure, digital society, digital government and digital science and technology innovation system.

The economic system of the Guangdong-Hong Kong-Macao Greater Bay Area, led and supported by digital innovation, is accelerating the formation of the economic system of the Guangdong-Hong Kong-Macao Greater Bay Area. We need to focus on improving the digital commercial infrastructure of the Guangdong-Hong Kong-Macao Greater Bay Area to help expand domestic demand and consumption upgrades; build a digital industry cluster with integrated development of "9+2" and shape the digital driving geese formation model; build a world-class financial technology platform to improve the level of cross-border financial services; accelerate the construction of a smart bay area, promote the intelligence of industries, cities, transportation, and logistics; build a big data public service cloud platform to promote Internet + government affairs innovation.

"2020 Taobao Live New Economic Report"

report has drawn some important data insights:

The huge demand has stimulated huge new economic energy. The transaction volume driven by Taobao Live has grown by more than 150% for three consecutive years, becoming the new economic format with the fastest growth.

broadcast accounts increased by 100% year-on-year. As Taobao live streaming becomes the standard business configuration for merchants, the number of service providers in the live streaming ecosystem has also ushered in a surge. Among them, the number of MCN institutions has exceeded 1,000, and the number of broadcasting agents has grown rapidly from 0 to more than 200 in half a year.

Taobao live broadcast guides the fastest transaction growth rate, but rather the traditionally highly "offline" product categories such as automobiles, home appliances, and books. Similarly, from the perspective of live streaming penetration, industries such as home appliances, automobiles, and household appliances also emerged in the second half of 2019.

"Live E-commerce Moving toward a trillion-dollar Market" report

report predicts that the overall scale of live e-commerce in 2020 will exceed one trillion yuan, reaching 1050 billion yuan, and the penetration rate will reach 8.6%; in 2021, the scale of live e-commerce will expand to 2.0 trillion yuan, continuing to maintain a high-speed growth trend, and the penetration rate will reach 14.3%.

live broadcast brings multiple benefits such as sales, customer acquisition, product promotion, etc. More than 70% of merchants have increased product sales through live broadcasts. More than 66% of merchants have gained new customers through live broadcasts, and nearly 60% of merchants have promoted products and services through live broadcasts.

What type of anchors have better sales performance? More than 60% of brand owners say that brand’s own anchors (including corporate bosses) and Internet celebrity big Vs have better results in selling goods. Because the brand’s own anchors are very familiar with the products, they can provide professional product explanations; because the Internet celebrity big Vs have their own private domain traffic, they play a great role in product promotion and publicity.

"'Home Economy' Report - The Economy Goes to the 'Cloud Era'"

The new generation of digital infrastructure is upgrading the "Home Economy". From the consumer end to the supply end, from life scenes to office scenes, we will move towards the "cloud era".

Eat and drink: Takeout and home delivery services penetrate into elderly users.

Health care: The effect of online registration and online diagnosis and treatment diversion has emerged, alleviating the shortage of offline medical resources.

Fitness: Simplify fitness equipment and online courses, further compressing the offline gym economy.

Entertainment: Watch TV series, online games, cloud dance, online entertainment and social scene penetration rate increases, and integrates each other.

Overseas shopping: Overseas shopping has become the lifestyle of young people around the world, and quality consumption is the primary driving force.

Cloud Learning: Tens of millions of students attend classes at home, accelerating the onlineization of education.

Cloud Office: Online office and video conference of tens of millions of enterprises, accelerating the online organization.

Cloud opening: Live sales have become a new trend, and the online circulation has been accelerated.

"Rise of Data Productivity: New Momentum and New Governance" report

In 2017, General Secretary Xi Jinping pointed out, "In the era of the Internet economy, data is a new factor of production, a basic resource and a strategic resource, and an important productive force.”
In 2020, the Central Committee of the Communist Party of China and the State Council further proposed to "accelerate the cultivation of the data factor market-oriented market-oriented allocation system and mechanism." "
data productivity has become a new driving force to support and lead economic and social development. At the same time, it is also necessary to build a new governance concept, theories, methods and models.

On September 5, at the "2035 Data Governance Forum" hosted by the China Information Hundred People Association, An Xiaopeng, executive member of the China Information Hundred People Association and vice president of Alibaba Research Institute, released the "Rise of Data Productivity: New Dynamics" New Governance Report. The report believes that mankind has entered the era of data productivity. Data productivity is for the liberation and comprehensive development of people. It is necessary to establish a production relationship that is compatible with data productivity, and build a new data governance system from a global perspective, a future view, and a historical perspective.

"2019 Alibaba Pedestrian Street Economic Report"

Pedestrian Street is a city's business card. Nowadays, digitalization is making traditional pedestrian streets show new vitality: new brands, local specialties, time-honored brands, all You can scan the code or buy with your face, or you can place an order on Taobao and Tmall with one click; you can book online and skip the queue; brand stores AR fittings and makeup, and the street shop business is booming...
At the end of 2018, the Ministry of Commerce launched the first batch of pilot projects in 11 pedestrian streets across the country. From Jianghan Street, Wuhan's "20th Century Architecture Museum" to Nanjing Confucius Temple where the "Jinling Lantern Festival" was held on traditional festival days, to Chengdu Kuanzhai Alley, which includes Sichuan cuisine... These pedestrian streets are all over the country and have their own advantages, and it is a unified proposition to obtain new growth through digitalization. html "2019 Alibaba Pedestrian Street" released on November 7 Economic Report shows that from October 2018 to October 2019, new consumption in 11 pilot pedestrian streets was booming, with offline consumption increasing by 36.7% year-on-year, significantly ahead of the growth rate of social retail in the same period; total passenger flow increased by 23.3% year-on-year in October, and showed positive trends such as the increase in young people and more active night consumption.

"1% Change-2020 China Taobao Village Research Report"

"Report" shows that in 2020, a total of 5,425 were found nationwide. Taobao village, 1,756 Taobao towns, the online stores of these Taobao villages and Taobao towns have achieved a transaction volume of 1 trillion yuan.

The report explains the five aspects of new development, new space, new highlights, new values ​​and new trends of Taobao villages.

Under the background of the new crown epidemic, Taobao villages have grown against the trend, fully reflecting the importance of the digital economy in coping with market uncertainty. Taobao villages cover 28 provinces (autonomous regions, municipalities directly under the central government), with a total of 5,425, an increase of 1,115 over the previous year, accounting for about 1% of the total number of administrative villages in the country. Taobao Town covers 27 provinces (autonomous regions, municipalities directly under the central government), with the number reaching 1,756, an increase of 638 over the previous year, accounting for about 5.8% of the total number of townships in the country.

Taobao village has a transaction scale of more than 100 million yuan, accounting for 13% of the total number of Taobao villages, highlighting the huge energy of Taobao villages. Excluding the duplicate part, the annual transaction volume of online stores in Taobao Village and Taobao Town exceeded 1 trillion yuan, with 2.96 million active online stores, creating 8.28 million job opportunities, becoming an important carrier for local entrepreneurship and employment and local urbanization.

"2020 Alibaba Agricultural Products E-commerce Report"

Report shows that in 2019, the agricultural product transaction volume of Alibaba platform was 200 billion yuan, ranking first in the country's largest upward agricultural product e-commerce platform. During the epidemic in 2020, as of April 25, Taobao and Tmall platforms have sold more than 250,000 tons of unsold agricultural products to farmers across the country.

report points out that the next five years will be a window and opportunity period for the development of digital agriculture. As the largest comprehensive agricultural product e-commerce platform in China, Alibaba actively builds new digital agriculture infrastructure, makes comprehensive efforts in digital production, logistics, marketing, finance, etc., actively explores new digital agriculture formats, helping China transform from an agricultural power to a digital agricultural power, and make no agriculture difficult in the world. We will publish and interpret the relevant contents of the report in installments. stay tuned.
In 2019, the agricultural product transaction volume of Alibaba platform was 200 billion yuan, ranking first in the country as the largest upward e-commerce platform for agricultural products. Comprehensive data from the Ministry of Agriculture and Rural Affairs' "National County Digital Agriculture and Rural E-commerce Development Report" shows that in 2018, Tmall and Taobao accounted for about 75% of the national county agricultural products market share, which is the main channel for upward agricultural products; in 2019, the national county agricultural products online retail sales were 269.31 billion yuan, and Alibaba platform's market share was far ahead.