A week ago, it was the last episode of " Idol Trainee ". That night, under the high screen in the circle of friends, I also watched the entire episode. After reviewing the efforts of the trainees for several months and following the fans' excitement, "Idol Trainee" finally ended. Cai Xukun won the championship with more than 47 million votes, far ahead of the second place Chen Linong with more than 20 million votes.
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▲9 people who debuted
Cai Xukun has become a popular and hotly discussed center with its characteristics of "sweetness", "mother", and contrast. His heavy makeup, fishnet-style hole-performing costumes, and neutral and charming typhoons are called representatives of exquisite men by followers.
After a little observation, it is not difficult to find that the aesthetics without gender awareness, such as Cai Xukun's "mother" and Chen Linong's "cute" are mainstream in this show, and many trainees wear double earrings - in the past, men usually only wear one. They will act coquettishly to their same-sex friends, say sweet words, "I'll print a lipstick for you", discuss eyeliner, heavy makeup, etc. During the broadcast of the program
, another posture of aesthetic men is often amazing, which is contrary to the mainstream of the world entertainment industry for decades.
The aesthetics of Chinese people were initially biased towards Zhao Dan and Wang Xingang. They had thick eyebrows, big eyes, national faces, straight facial features, straight noses, and momentum. They could distinguish gender at a glance.
The aesthetic mainstream has not changed for many years. Until the beginning of reform and opening up, " Chasing " was the first overseas film introduced and the first Japanese film released to set off a craze for tough guys across the country. The appearance of starring Ken Takakura still has not escaped the mainstream aesthetic. The character character he showed on the screen is also in line with the men admired by Oriental people.
▲Ken Takakura in "The Chase"
Du Qiu is taciturn. East Asians who emphasize "young and mature" have always regarded male talk as an immature weakness. However, taciturn should not be dull. should have the style of the Wei and Jin Dynasties. For example, after Xie An read the victory of the Battle of Feishui, he did not speak for a long time, and continued to play chess after a while. The guest asked and replied: "Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Children defeated the thief."
Ken Takakura's series of tough guy videos, all of which are long-lasting charms displayed by "Silent and silent, Xu Xiangju". For example, after listening to the confession and request of Yuko Tanaka in "Yasha", Ken Takakura had almost no more words. Under his cold appearance, his eyes and actions revealed rich and delicate psychological activities, which distinguished him from the dull personality caused by emotional indifference and the facial paralysis performance without technical content.
Following this, European and American movies entered the Chinese film market.
is as handsome as Alan Delong , known as the most beautiful man in France for 500 years. His first screen image to penetrate into the hearts of Chinese audiences is Zorro, the righteous hero in Zorro and the twins in " Black Tulip " who help the weak. They are deeply loved by male and female movie fans and follow the tough guy route - they can be beautiful, chic, romantic, and must be tough.
▲Alan Delong
When Hollywood movies entered the Chinese market, tough guy movies such as Stallone " First Blood " and Kirk Douglas "Spartacus" were all the rage, although the former was criticized as a bad movie and the latter was regarded as a classic.
This aesthetic continued until the radio and television decided to introduce ten blockbusters every year, and Schwarzenegger triggered a new round of imported film frenzy with "The True Lies" .
Most of these tough guys have mature personalities with feminine tenderness. Styron shed tears in his narrative, Schwarzenegger defended the country and protected his family, protecting his wife and daughter. When the wife lifted her newborn son to the dying leader of the slave uprising, we saw hope through Douglas' eyes.
▲Kirk Douglas "Spartacus"
In addition to the tough guy, Tomco and Pete appeared in "Night Visit to Vampire", which is the feminine beauty of men, completely different from the current "mother".
There are two people who have become famous works to their representative works, including "Top Gun", "Mission: Impossible" series, "Seven Deadly Sins", "Twelve Arhats" and so on.In addition to Wendi Sell, Dwayne Johnson and others, none of the first-tier Hollywood stars who are expensive and well-known have won with their "mother".
▲Tang Ge and Pete in "Night Visit to Vampire"
"Mother" style started from Japan and South Korea about ten or twenty years ago. It was mainly an idol group composed of boys around the age of 20. Taiwan calls this type of boys "beautiful flowers". Time flies, and the waves wash away the sand. Can a top male star in the Japanese and Korean entertainment industry find a popular celebrity? No.
Kimura Takuya is not, Oguri Shun is not, Jang Dong-kin, Won Bin , Song Joong-ki...no one is a mother. Zhao In-sung once said unfairly: "The seniors don't have my appearance either."
, a "youpie" who is famous for her handsomeness, has a famous work in "The Despicable Street". She shaved her head and played a gangster in the underworld. She fought and killed all day long, and finally died on the streets tragically.
Men can be beautiful, but beauty does not equal "mother".
Beauty is like " Little Plum " Leonardo DiCaprio, who plays the poet Rambo in "The Complete Eclipse of Heart", is homosexual and beautiful in the prosperous era, but he is not a mother.
▲It is amazing to watch anytime. But when Little Lion turned around and ran towards the middle-aged fat uncle, she won the Oscar for her rough and delicate tough guy image in "The Revenant".
▲In "The Revenant", the former beauty sleeps in the corpse of horses
This group of idol trainees are mostly around the age of twenty. Generally speaking, the audience of idols are their peers and slightly younger, that is, the audience they focus on should be young people who are in adolescence and adolescence and adolescence to adolescence. The e-commerce company that advertises the
program directly targets "girls" - young women. Most trainees use simple words when expressing emotions and emotions. In addition to "awesome", they are "awesome", and young audiences can easily resonate.
A audience at this age has the habit of following the trend under peer pressure. On the one hand, they are eager to separate from others in the process of exploring themselves, and on the other hand, they are eager to be recognized by peers. Under the trend, they are unwilling to fall behind.
Cai Xukun's "mother" and Chen Linong's cuteness are different from the adults that are common on TV. They are fresh and special enough. For little girls who have not completed their gender self-identity, "mother" and "cute" boys look easy to get along with (not much different from them). They can discuss eyeliner and lipstick together, but there are more topics that ordinary boys cannot talk to. He is both a boy and can talk about girls' topics, and trainees have both advantages.
▲Cute Nongnong
Fans of this age are in the process of growing up and maturity. Their preferences are very unstable and have great variables. It is hard to tell when the next gust of wind blows, so they follow them, or as they grow older, they liked yesterday and lost interest today. (Can you refer to the popularity of hip-hop last year)
organizer only signed a one-and-a-half contract with a group of nine people. In fact, 18 months is the limit of value utilization. Ordinary people only have 18 months of shelf life when they fall in love. Fans’ short-term impulse consumption wants to become long-term consumption, provided that the idol group continues to grow and develop.
▲A week has passed, and the official blog of this group has not updated any content
From the current idol market, in recent years, the "little fresh meat" idols Li Yifeng, Yang Yang, and Lu Han have also encountered difficulties in the transformation. Note that they are just "little fresh meat", and no one uses the "mother" sign to attract audiences, and the "mother" audience is even more niche.
In terms of female idols, only a few Super Girls who were popular back then broke through the siege. Successful people are like Li Yuchun. They were neutral and worked hard in the entertainment industry over the years and gradually walked on the red carpet with skirts. When it comes to "Monster Hunt 2", the role he played is like a charming woman. He debuted with a niche aesthetic and eventually merged with mainstream aesthetics.Her hardcore fan base has also moved from college and middle school students to the workplace, becoming a senior industry person over the age of 30. (To be honest, Chunchun's fashion sense and resources are really good, they are handsome and beautiful~)
TFboys was young when he debuted and could be cute for several years. Even if it was no problem until he was twenty years old, in the past two years, everyone can see the three little ones' efforts in various skills and style transformation, even if some of them are not yet adult.
Men over 25 years old, society has responsibility for them. Chen Linong continues to use cuteness as a selling point in a few years, but it will not work. Looking at the entertainment industry and film and television works in China and abroad, it is difficult to find a case of "a 30-year-old man who captures the hearts of movie fans with cuteness", and the road of "mother" is even more difficult to walk.
The touts call Cai Xukun an exquisite man, and the misunderstanding is too big. He should be called an exquisite "mother", and there is a galaxy between him and the exquisite man.
Exquisite men, such as "Uncle Face" Colin Fiss , who is almost paranoid in dressing in "Ace Agent", or " Dousen " Tom Hiddleston , the director of Eton University, an excellent graduate of the Royal Academy of Drama, is known for treating fans with gentlemanly demeanor.
▲Uncle Face and Dousen are very exquisite
Fan Chengcheng When he performed for the first time in the show, he forgot the words twice because of his nervousness. Afterwards, he said with tears: "I have known since junior high school that I must first be one step faster than others in everything."
in one sentence expresses the pressure of the star brother.
However, if it is a path that cannot match the mainstream, what is the point of one step or even ten steps faster? After the
program ends, whether Cai Xukun takes on the show or the subsequent group tour, it will continue to be popular. But the popularity will always pass, and where should we go afterwards? This group of young people still have a long way to go.
Text/Cuihong New Media Editor: Guaren
Duty Editor Wu Yanzu Nannan
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