Since last month, no matter where we look at it, we will find content about iPhone13, no matter where we stop.

In the past two months, the new product launch conference of Apple has always been a topic of relish.

Since last month, no matter where we stop on social platforms or content production platforms, we will find content about iPhone13.

htmlOn the 118th, a series of new products brought by Apple's "fried-up press conference" made everyone pay more attention to Apple.

In the past two months since Apple released its new product, a B station up owner, "Hello teacher, my name is He and his classmates ". Taking advantage of everyone's continued attention to Apple, on the 17th, he posted a video on B station - "I made the product that Apple gave up..." After the video was released, He was the first to be popular on B, the hot searches on Weibo, and the first to be the Zhihu hot list. As of now, the number of views on this video on B station has exceeded 8 million.

Ask a question

Who is He? Why can it become the first place in the hot list?

answer

hm for a plain life

His student, like his ID name, is an absolute college student. In July this year, he just graduated.

019, his video "How fast is it? "The Real Experience of 5G in Daily Use" became popular overnight. Not only did major Vs forward it, but major official platforms also pushed this content one after another. So far, this video has more than 27 million views, and has been included in the "85 must-see videos" on B.com. The video of

made He's B website account directly increase his followers by millions, and more people also know him.

This time, the content that sent He to the hot search positions on major platforms is his latest video. In the video of

, He made a desk that can be automatically charged, called AirDesk, which was inspired by the product abandoned by Apple - the AirPower wireless charging pad.

Everyone knows that Apple's products have been extremely exposed in the past two months. At this stage, He borrowed Apple's hot topics and said, "I made the product that Apple gave up." While taking advantage of Apple's popularity, he aroused the curiosity of users in a slightly provocative tone. He did take some effort to select content topics. At the beginning of the video, he introduced why he wanted to make this desk.

He said that at the previous Apple press conference, he was very fond of a wireless charging board called AirPower. At that time, Apple announced that it would release the new product in the next year, but He waited for 4 years but didn't wait. After inquiry, he found out that this product had been abandoned by Apple.

With his love for this product creativity, he imagined and produced it based on AirPower's creativity (according to professional speculation, it should be a physical object + the effect edited in the post-production) a desk called AirDesk.

On this desk, electronic devices can be charged when placed in any location, and can be placed on multiple units.

This desk can work normally and is also a display screen.

You can use it as a piece of memo and enter the to-do items today on it.

can enable the time lock function and force the office to focus on.

can also be moved by the desk regularly, prompting you to drink water in time.

In addition, this desk also has a lifting function, which is used to remind you to get up and walk around, instead of sitting at the table for a long time and forgetting your health.

As a user who usually doesn’t have much contact with technology products, I saw the first few introductions of He, which combined with the exquisite and smooth video editing, and felt like I was being opened.

But when he saw the back, when he said "the lifting function of the table", I began to think: the functions he mentioned are the last lifting, and now the manufacturer has made it.

Unexpectedly, after just watching He introduces the lifting function, he started to advertise this video. At the end of the video, he posted an advertisement for the desk, and the special thing about the desk is that it stays in the function of lifting the desktop mentioned above. The top comment of this video is He's exclusive purchase link. Users can copy the link to purchase the corresponding desk products on Taobao.

7, after this video was released, a large number of students He's users flocked to the Taobao live broadcast room of advertising brand Lege. In addition to the good sales effect, Lege's stock price also rose 13.51% at the opening on the 18th, and the total market value of A shares soared by 500 million. In addition, according to people familiar with the matter, the market price of He's video is around 3 million yuan.

Official media support and expose

When an account has phenomenal traffic, it will be known to people from all walks of life for a period of time. Then, the popularity of this account is bound to be promoted and praised by the official media.

As mentioned above, in 2019, student He's videos were already very popular. At that time, official media such as People's Daily , Xinhua News Agency , CCTV News also vigorously forwarded the videos about 5G released by student He.

For official media, He is also like Li Ziqi , Wang Bingbing, and Ding Zhen, which is in line with the positive and positive publicity image of "truth, goodness and beauty".

He graduated from this year from Beijing University of Posts and Telecommunications undergraduate. In addition to his professional knowledge, he posted videos on the Internet occasionally do popular science for users and occasionally open up technological ideas for users. In February this year, he also interviewed Apple's CEO Tim Cook online one-on-one all-English.

htmlOn December 19, Foreign Ministry spokesman Wang Wenbin also forwarded the B-station video of He interviewing Cook on Facebook and praised China's Generation Z. At the same time, he praised the spirit of "solidarity and solidarity" mentioned in the video, and called for working hard for an open and inclusive world and jointly making contributions to all mankind.

At this point, the image displayed by He is a new Chinese Z generation youth who is curious about scientific and technological life, and is a desire to popularize knowledge, as well as a positive, peaceful and comprehensive development.

Users need such a story

mentioned above that student He is the same as Li Ziqi, Wang Bingbing and Ding Zhen who are promoted by the official media, and is in line with the personality of the official media.

On the one hand, these images are positive and meet the requirements of being promoted and promoted.

On the other hand, just like everyone needs the pastoral "story" of life produced by Li Ziqi, as users, we also need a character like He who is curious about life and has extremely high hands-on ability.

Look at Li Ziqi, our wish to return home is satisfied, and look at He, we will explore and curious about the repetitive life. The majority of social animals should understand this very well. Usually, machinery usually squeezes into and off work in the subway, and most of the itineraries are two points and one line between home and company.

In this life background, we see that He conveys his curiosity and exploration of scientific and technological life in the video meet our needs for emerging scientific and technological information.

On the other hand, the youthful power and action vitality he showed in the video can also release the heavy feeling brought to us by mechanical life.

In general, the comfort generated by watching the "stories" told in his video is a feeling of watching the healing produced by Li Ziqi.

Summary

Now, He has been called "China Jobs " by some netizens. Indeed, in terms of personal characteristics, He's ability to tell stories is indeed somewhat similar to that of Jobs.

He knows that every time he expands a video, he should lay the groundwork, when to put down the key points, when to return to the topic, when to sublimate the theme, when to fry when to fry, and when to steady when to steady, which inevitably makes users who watch the video say it is satisfying.

[If you want to know more about new media knowledge,

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