is constantly pulling down on the "Lobby" page, and roughly counts that there are at least hundreds of order brushing tasks. "The platform buyers have more than 600,000 yuan, so the tasks are grabbed very quickly." The customer service recommends that new brushers should always pull down the page to find opportunities to brush orders.
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This year, e-commerce platforms ushered in the tenth "Double Eleven". In order to attract customers, merchants compete for promotional efforts. Some merchants also rely on the order-brushing platform to browse sales and praise before "Double Eleven" to increase the attention of products on "Double Eleven" and expand sales.
Beijing News reporter found that before "Double Eleven", many order brushing platforms including "Handshake Network" and "Baby Order Brushing Network" had frequent business. The customer service of "Handshake Network" claims to have 600,000 "hand brushing hands", while the customer service of "Baby Order Brushing Network" says that there are 10,000 "hand brushing hands" online every day.
Beijing News reporter noticed that some of the order-brushing platforms are hidden in group chats and channels of social software and voice software to improve concealment. Some platforms launch order-brushing software online, merchants register and publish tasks, and "brushing players" grab orders online.
has introduced strict management and punishment measures for false transactions such as orders and credit speculation, including JD.com and Alibaba. The newly revised Anti-Unfair Competition Law also came into effect on January 1 this year. Operators use order brushing and credit speculation to help themselves or other operators conduct false propaganda or misleading commercial publicity. If the circumstances are serious, they may be fined up to RMB 2 million and their business license will be revoked.
Beijing News reporters found that in order to prevent being discovered by e-commerce platforms, many order brushing tasks require "brushers" to complete the process of comparing stores, simulated consultation before buying, collecting shops and products, and then place orders in order to achieve the purpose of fake and real things, thereby evading punishment.
order brushing tasks come from Taobao , JD , Pinduoduo
It is not difficult to find a order brushing platform. Enter "Brushing" in the search engine to find a similar platform website.
On November 8, the reporter contacted the customer service of the order-brushing platform "Handshake Network" on the grounds of finding a part-time job. The customer service said that "Handshake Network" is a six-year-old platform and is very safe. Subsequently, the customer service sent a download link for the platform software.
On the homepage of the software, you can see Taobao mobile phone list, JD mobile phone list, Pinduoduo mobile phone list, mobile browsing order and other areas. After clicking in, you can browse the tasks posted by the merchant. Each task includes commission, guarantee, account requirements for "swipe" and task requirements and other information.
publishers are mostly displayed with nicknames, and only after the task is successful can the merchant information be seen.
▲"Handshake Network" software Taobao mobile order brushing task list, showing that the commission for each order brushing is 6.59 yuan.
The specific requirements for each task are different, some require levels, and some require regions and real names. "Sweeper" first needs to compare his account information to see if it meets it. Before doing the task, you must upload level information and account information screenshots for review by the merchant.
The commissions vary depending on the task. Some tasks require a "guarantee" of more than 100 yuan, and the "sweeper" level is high, and the commission can exceed 10 yuan. The guarantee deposit is the same as the price of the order-brushing product. The "brusher" needs to use his own money to buy and trade it first. The platform customer service said that the merchant has already recharged money on the platform and returned it after completing the positive reviews.
Some tasks only require the "swipe" to collect the products or add them to the shopping cart, and the commission is mostly less than 1 yuan.
reporter randomly clicked on a Taobao task with a commission of 8.15 yuan, which was a leather shoes brushing task with a guaranteed amount of 299 yuan.
Merchants require the "swipe" account level to reach "three hearts", real-name authentication, and require "compare three stores", "simulate consultation before buying, at least 5 questions", "browse 1 other product in the store", and "save store and products".
is constantly pulling down on the "Lobby" page, and roughly counts that there are at least hundreds of order brushing tasks. "The platform buyers have more than 600,000 yuan, so the tasks are grabbed very quickly." The customer service recommends that new brushers should always pull down the page to find opportunities to brush orders.
From grabbing orders to completing tasks and giving commissions, all processes are designed by the platform in software. The "swipe" does not need to communicate with the merchant. If you don't know how to operate, you can also view the examples. Similar to "Handshake Network", baby brushing is also the same order brushing platform, but it is scattered in the QQ group and the "IS Voice" channel, and the order brushing task is published by the "hosted" of the group.
On November 8, a reporter from the Beijing News entered the Baby Order Brushing Network. The website customer service prompted that in addition to recruiting part-time brushers, the website also provides store reputation and APP registration and promotion services. Although the website has a registration box, if you want to know more, you must do it by adding QQ customer service.
When the reporter said he wanted to work part-time to brush orders, a QQ customer service said that brushing orders is to help some stores of well-known domestic e-commerce platforms browse, collect, confirm receipts and give positive reviews, and then get commissions. "Just like shopping online, it's just that the merchant pays, and the 'brusher' gets commission."
order brushing platform membership fee income of millions of
"Baby order brushing network" customer service said that they have two types of order brushing platforms, free and permanent membership. When the reporter said he wanted to join the free platform, the customer service repeatedly said that the free platform had few orders and needed to advance the product payment, and there was no security guarantee. "Generally speaking, at the beginning, you are asked to buy a few dozen yuan product, first pay it yourself and then return it, and then ask you to buy a few hundred yuan product, and finally you don't return the capital after you buy a few thousand yuan product, which is a scam."
The customer service said that the team does not have a free platform, and the "swipe" can only join the group if you pay a membership fee of 199 yuan. As a merchant member who is assigned a task, he or she needs to pay a membership fee of 500 yuan. Customer service said that the order brushing business involves stores on many domestic e-commerce platforms.
members need to fill in their personal identity information before joining the group and upload their own ID card photos, otherwise they will not be able to apply. When a merchant places an order, he can either choose to send the information himself or hand it over to the staff in the group to send it on his behalf. The merchant pays the commission to the brusher according to the order.
A reporter from the Beijing News paid 500 yuan and became a merchant member of the company's IS order brushing channel. Customer service said that the channel has tens of thousands of brushers and merchants, and at least 10,000 brushers are online every day. Based on the scale of the team's tens of thousands of people, the membership fee alone is millions of yuan.
After entering the baby order brushing group, the brushing hand can take the order. The host in the group will publish order making requirements. If the brusher meets the requirements, add the host to obtain the product information of the brushing order for friends, and then complete the process of finding goods, comparing stores, collecting, payment, and praise according to the requirements, and take a screenshot to the host one by one. The brusher finally receives the commission and the brushing order is over.
▲A host on "Baby Order Brushing Network" asked the brushers to compare and compare.
In a order-taking group on Baby Order Brushing Network, there are more than 300 hosts and brushers. From 11 a.m. to 7 p.m. on the 9th, more than 20 order brushing information were released in the group, including Taobao orders, JD orders, and software registration orders.
is on another order-brushing channel, and clearly states: " Pinduoduo html is 52 yuan per html, and Taobao starts from 4 yuan." According to customer service, when merchants place orders, they must pay the commission to the brusher according to this standard.
htmlOn the 9th, in a group on Baby Order Brushing Network, a host sent a order brushing task. The task requires the Taobao account level of the brusher to be above "two hearts". The commission is settled according to the account level. The "three hearts" get three yuan, and the "four hearts" get four yuan. The goods are paid by the merchant, and there is no need to be paid in advance.▲"Baby Order Brushing Network" Multiple "hosts" (stores) in a brushing group are publishing order brushing tasks.
After seeing the reporter's account screenshot and evaluation management meet the requirements, the merchant sent the name "Master Baby" "Scientific Experiment Set". The "host" specifically reminds that it is easier to lock in the "main treasure" after limiting the price to a certain range. The reporter sent the screenshots of the products found. After the review was correct, the other party began to explain the specific task process, including "compare three stores", "browse the main baby for three minutes", "fake chat", "take the set", and "payment method is CCB to scan the code".
In order to simulate the shopping trajectory of normal buyers, the "host" requires the reporter to submit a screenshot every time he completes a step.In addition, the difference between the two screenshots at the top and bottom of the "Master Baby" page is at least 3 minutes. After the above steps are completed, the reporter adds the product to the shopping cart and places an order. Because the Taobao client cannot support bank QR code payment, according to the "training" process, the reporter chose online bank payment on the Taobao web version, and then sent the generated QR code to the merchant. A few minutes later, Taobao showed that the item had been paid. One hour later, the sales volume of the product increased from 65 to more than 70.
html from around 6 pm on the 11th, the reporter noticed that the sales volume of the product had exceeded 100. At present, the product has been signed for, and the logistics information shows that the product is sent from Luoyang, Henan, and the destination is not the reporter's order address.Order Brushing Training Video is divided into 13 steps
Look closely at the order Brushing requirements and find that many "tasks" require "brushing" to compare stores, fake chats, and collect treasures. An e-commerce merchant said that these operating procedures are to make the "brusher" order brushing process more like a real transaction to deal with platform inspections.
It is understood that for false transactions such as order brushing and credit speculation, many e-commerce platforms including JD.com and Alibaba have introduced strict management and punishment measures. Among them, Alibaba will set up a special team every year to crack down on credit speculation and order brushing, and will specialize in developing models to identify and deal with order brushing, and conduct inventory of the platform system. By improving big data technology, Alibaba platform can automatically identify most of the credit speculation behaviors. JD independently developed the "anti-cheating identification system" and formulated a series of strict management and punishment measures.
In order to cope with the platform's strict investigation, merchants will also create a real shopping process by brushing orders, and have requirements for every link of the brushing order process. On the Baby Order Brushing Network, after registering as a brusher, you need to pass training.
training materials are two videos, divided into Taobao order brushing process and payment. In the more than 30-minute Taobao order-brushing process video, the "trainer" breaks down the process into 13 steps, including sending his own Taobao account information, comparing stores, browsing products, fake chats, collecting treasures, collecting stores, and payments. Each step you complete must be taken to the "host" to explain. In the
payment video, the "trainer" demonstrates how to use the bank QR code to enable merchants to make payments remotely.
The products to be brushed are called "main treasure". Sometimes the merchants will not give their own store name, but will only give some search keywords and a picture of "main treasure", and the buyer will search for them in a large number of the same products.
Before finding the "main baby", buyers need to browse several similar products first. This step is called "compare the shops". When browsing the "Main Baby" and other product pages, there are specific stay requirements, sometimes 3 minutes, and sometimes 1 minute. In order to prevent order-brushing behavior from being found by e-commerce platforms, merchants also have requirements for fake chatting. The words "brush orders" and "fake chat" are strictly prohibited.
In addition, merchants also have requirements for the frequency of orders placed by brushers. Many merchants have mentioned that "weekly but not 5 weeks, but not 15 months" refers to the number of shopping reviews for the buyer's account, which cannot exceed 5 in a week and 15 in a month. The platform customer service said that most brushers have multiple accounts.
Merchants are helpless in the "game rules" that passive order brushing
order brushing will bring high sales and high praise, thereby improving the store level and increasing the weight. Many merchants have used this to open up sales. Since the development of various e-commerce platforms, various products have already had relatively well-known stores. Even if the product quality is good, some newly opened stores are suffering from the low store level and too little traffic to compete. Therefore, if you want to get out of this dilemma, many shops have no choice but to choose to brush orders. The customer service staff of
Handshake Network told reporters that many stores who enter the Handshake Network to brush orders, "many of them can be found on the previous pages."
▲The screenshot of the "Handshake Network" software shows that the order brushing task involves JD , Taobao, Pinduoduo .
27-year-old Wang Dong opened a store on an e-commerce platform to start a snack business, but because the business has been cold, he had no choice but to spend money on a platform to find someone to brush orders.
"The first store opened has a relatively low level and the sales volume cannot be increased. Only by finding someone to brush orders can the store level be raised, so that more people can brush your store, and traffic can drive sales. Moreover, in some activities on the platform, there are also requirements for the merchant's level. This is a hard condition. If the product is not met, no matter how good the product is, it will be useless."
Wang Dong calculated the account and calculated it according to the commission of 3 yuan per order. With the postage, generally 200 orders are spent, and the cost is more than 2,000 yuan. "I only have a deposit of 1,000 yuan for opening a store. Some people apply for returns directly from the platform after receiving the principal commission I returned. It is equivalent to cheating money in vain, and you have no choice." Behind the order brushing of
is the store owner's demand for sales.
Xiao Shu, who is engaged in online store operations, revealed that there are countless online stores on e-commerce platforms. Some new stores can only be opened to orders to attract traffic, otherwise it will be difficult to open the market no matter how good the product is. On Taobao, it will also recommend it on the search interface based on the traffic of the online store. In order to win a seat, many online stores will spare no expense to produce a "hot product".
Xiao Shu also mentioned that in his own store, there are order brushing behaviors to ensure the sales of products. On the eve of the Double Eleven event, each store will increase its own order brushing frequency, hoping to gain a better seat and recommendation. "If the business is good on Double Eleven, it can even match the sales of two or three months."
Regarding order brushing, Taobao clothing store owner Li Xun told reporters that order brushing has always been a common method in the Taobao store circle. "Before, order brushing was crazy. Taobao has been checked strictly in the past two years, and order brushing is done secretly." When opening a store three years ago, Li Xun added 3 order brushing groups and brushed hundreds of orders at a price of 5 yuan per order. He said that since last year, Taobao has cracked down on order brushing, and many online stores that have brushed small accounts and order brushing have been banned, and order brushing has begun to become secret.
In the secret world of order brushing, some people also use order brushing to design scams. Just conduct a simple search to see a large number of order brushing fraud cases.
According to public reports, on November 1 this year, Ms. Li from Guangzhou received a text message from a strange number, which mentioned that due to her good records and evaluations, a store invited her to participate in order brushing. Because she was unemployed at home, Ms. Li was moved and took the initiative to add the QQ number in the text message.
Ms. Li took a try-in attitude and first brushed a 100 yuan product. As a result, many of her Alipay accounts received a 106 yuan transfer, including a 100 yuan principal and a 6% commission. After a transaction was completed, Ms. Li felt confident and took on ten tasks in one go, including each task that would buy a woolen jacket worth a total of 2,000 yuan.
After paying this 10,000 yuan, Ms. Liu only received a commission of 180 yuan and did not get the principal back. The other party told her to complete the task first and then return it together. Until Ms. Li scanned the code and transferred 10,000 yuan, the customer service did not make any noise. In this way, from adding a customer service QQ number to finally reacting, Ms. Li was cheated of 20,000 yuan in 6 hours.
"The maximum fine of 2 million yuan is imposed on orders"
For order brushing and credit speculation, Alibaba will deal with the most severe crackdown on merchants that have found malicious order brushing and browsing, such as direct removal. If the merchant’s order-brushing behavior is suspected of being illegal, Alibaba platform will also hand it over to judicial authorities for handling in accordance with the law.
In JD , stores identified as false transactions will be punished and removed from the products involved. If the circumstances are serious, the store will be closed and will be restricted from participating in JD marketing activities.
has sentenced many related cases for the punishment of order brushing platforms.
In June 2017, the first case of "swer orders" in the country was sentenced in Hangzhou. 25-year-old Li has created a "Zero-Based Online Business Alliance" website and used YY voice chat tools to establish a platform for brushing and smuggling orders and credit speculation, absorbing e-commerce sellers into members, charging a deposit ranging from 300 to 500 yuan and a platform management and maintenance fee and experience fee of 40 to 50 yuan. He also organized members to publish or accept the task of brushing and smuggling orders and credit speculation through the platform, and illegally made more than 900,000 yuan in more than a year.The Yuhang District Court of Hangzhou sentenced Li to five years and six months in prison for the first instance for the crime of illegal business operations, and together with the original sentence of nine months in prison, he decided to execute five years and nine months in prison and a fine of 920,000 yuan.
In response to the phenomenon of merchants brushing orders, Zhou Zhaocheng, a lawyer at a Beijing law firm, said that such "order brushing" and "paid bad reviews" have become popular in recent years and have gradually become the "cancer" of online shopping. Many online store owners hire order brushing personnel to help "brush orders" and artificially create false sales and positive reviews. While increasing the positive review rate, it also increases the negative reviews of peers. According to my country's "E-Commerce Law", e-commerce operators shall not conduct false or misleading commercial publicity by making up transactions or making user reviews, etc., to deceive or mislead consumers.
Zhou Zhaocheng believes that many people who brush orders and negative reviews disguise illegal behavior as normal consumption by changing different IPs and accounts, thus making it difficult for victimized merchants and consumers to seize the evidence of the offenders. However, for online platforms, we must increase the crackdown on order-brushers and bad reviewers, monitor data through the platform's backend, include this in consumer integrity data, and punish bad reviewers should be strengthened. According to the degree of harm of different behaviors, the account number will be restricted on the transaction and evaluation ends through gradient interception. For IDs with particularly serious malicious negative reviews, the system will require them to complete a series of identity authentications. Once the authentication fails, the ID will be permanently blocked.
Lawyer Zhou said that merchants should also increase penalties for order-brushing merchants. The newly revised "Anti-Unfair Competition Law" further refined and clarified the specific content of false propaganda. Operators shall not make misleading false propaganda content on the sales status of their products and user evaluations. At the same time, the crackdown on illegal acts is increased. Article 20 clearly states that if the circumstances are serious, a fine of not less than RMB 1 million and not more than RMB 2 million may be imposed, and the business license may be revoked. In addition to strengthening investigation and punishment, relevant departments should also urge the platform to improve transaction rules and establish and improve evaluation systems through technical means.
Beijing News reporter Liu Jingyu Li Ming
Duty editor Hua Munan Wu Yanzu
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