industry's first development white paper, China's first "Overall Solution for Customized Exterior Walls", 10 million reshaping the brand image, media matrix, 4.0 exhibition hall upgrade, 2019 outlet ratio increase by 100%, and sales ratio increase by 90%! This is the key word of Tongyi’s 2019 Annual Meeting, and it is also the strongest voice of Tongyi’s close proximity to "stone" generation and bravely break into Zhengtu!
TownWe (homophony "Tongyi") - Make every home a beautiful home. On February 27, "Cold War 2019/Opportunity Shi Dai, bravely breaking into Zhengtu - Changxing Chemical's 2019 Dealer Annual Conference" was successfully held in Fujian Quanzhou . At the
annual meeting, Changxing Chemical and the "China Decoration Association" released the first white paper for the development of the imitation stone coating industry, launched the first "Integrated Solution for Customized Exterior Walls" in China and announced that it would spend 10 million to reshape the brand image. Through measures such as building a media matrix, holding exhibitions, and upgrading the 4.0 exhibition hall, it will accelerate the realization of the "five-year billion" strategic goal proposed by the company in 2018.
Picture: Opportunity Shi Dai Yongzhan - Changxing Chemical's 2019 Distributor Annual Meeting Site
Secretary-General of the Architectural Coating Branch of China Construction Decoration and Decoration Materials Association; Li Huaping, Secretary-General of the Imitation Stone Paint Expert Committee; Pan Qingshan, Chairman of Quanzhou Changxing Chemical Materials Co., Ltd., Pan Kuishan, Executive Director, and Pan Jianzhong, Managing Director; Pan Zhijiu, Chairman of Guangdong Dingrui Investment and Dawang Network; Ye Jianfeng, General Manager of Xiamen Insight Advertising; Huang Qiuwen, General Technology of Fujian Province; Tongyi Imitation Stone Paint Distributors, Paintmakers and media guests attended the event.
Opportunity "Stone Age"/The first white paper for the imitation stone coating industry is released
Secretary-General of the Architectural Coating Branch of the China Building Decoration and Decoration Materials Association Zhu Houju delivered a speech on behalf of the association to this annual meeting. He said: In the development history of Changxing Chemical Enterprises, it has always been closely following national policies and market demands; since the creation of the Tongyi brand, it has been committed to the promotion and popularization of imitation stone coatings, actively promoting the upgrading and transformation of exterior wall decoration materials, and injecting new vitality into the development of the exterior wall decoration materials industry.
(Photo: Secretary-General Zhu Houju’s speech)
Zhu Houju said that as the influence of Tongyi brand continues to grow, we must continue to actively integrate resources, serve the dealer group, and provide them with a broader development platform for understanding industry trends, seizing market opportunities, adjusting business strategies, and creating wealth dreams.
Picture: "2018 China Imitation Stone Paint Industry Development White Paper" released
Immediately afterwards, Zhu Houju, Secretary-General of the Building Paint Branch of the China Building Decoration and Decoration Materials Association, Li Huaping, Secretary-General of the Imitation Stone Paint Expert Committee of the China Building Decoration and Decoration Materials Association; Pan Kuishan, Executive Director of Changxing Chemical, and Pan Jianzhong, Managing Director of Changxing Chemical, unveiled the "2018 China Imitation Stone Paint Industry Development White Paper".
The "2018 China Imitation Stone Paint Industry Development White Paper" jointly drafted by Changxinghua is the first white paper on the current status of the imitation stone coating industry in China. It is the most authoritative and practical consumer guidance manual for the imitation stone coating industry in China.
bravely break into Zhengtu/Tongyi builds core competitiveness
Managing Director of Changxing Chemical said in the report "2018 Annual Summary and 2019 Annual Plan" that 2018 is a year for all Changxing people to face challenges, stand the test, work hard to overcome difficulties, and win many honors. The company maintains a good development momentum, with remarkable results in market expansion and team building; with everyone's joint efforts, Tongyi continues to lead the industry in various aspects such as core products, construction technology, and brand shaping. In January 2019, it also led the formulation of standards for the imitation stone paint industry.
Picture: Pan Jianzhong said that opportunities are "Stone Age", Changxing people are moving forward bravely and building the core competitiveness of unified art
Speaking of the focus of work in 2019, Pan Jianzhong said that the market challenges are more intense, and opportunities and challenges coexist. Opportunity is "Stone Age", Changxing people will move forward bravely with the spirit of "Golden swords and iron horses hear the drums, and seize the day and start a new journey every day", and create the core competitiveness of the unified art through brand upgrades, platform upgrades, management upgrades, business model upgrades, and service model upgrades.
will invest 10 million yuan in 2019 to reshape the brand image, build a media matrix, participate in exhibitions, establish 6 major offices, and upgrade the 4.0 exhibition hall, and strive to achieve the beautiful vision of channel outlets growing by 100% year-on-year in 2019 and sales targets growing by 90% year-on-year.
Strategy upgrade/Tongyi releases a new brand image
Picture: Every home - Midea Home - Tongyi reshapes a new brand image
TownWe (homophony "Tongyi"), making every home become a beautiful home.
BCCh Insight Advertising is Tongyi’s brand new brand image design party. When introducing the design concept of Tongyi brand, Ye Jianfeng, general manager of BCC, said that in the face of the 200 billion-level building paint market, effectively occupying market share, helping dealers expand their business, and assisting companies to challenge a bigger stage, Changxing Chemical's brand building is particularly urgent this time.
Tongyi/English for TownWe
Light up towns/country—the place where I gave birth to me is our home
Tongyi New Logo/It is exactly "Whose new swallow pecks on the spring mud, hides feathers and windowsills to announce the return of spring"
Tongyi imitation stone paint: Swallows return home Home Warm
has created a clean, bright, breathing and natural home for customers
Relying on its product advantages and strong integration capabilities, after the brand strategy upgrade, Tongyi has transformed into an overall customization solution provider for exterior walls, clarifying its advantages in design (styling design), materials (substrate, main materials, profiles) and construction (pretreatment and construction), demonstrating its frank, professional, honest and enterprising corporate values, providing customers with high-quality and beautiful services, enhancing customers' aesthetic strength, and thus enhancing the centripetal force and cohesion of Tongyi's brand.
(Picture: Media Matrix Launch Ceremony)
In 2018, Tongyi adhered to the brand leadership strategy and continued to optimize the brand image. After the new brand image is established, 2019 Tongyi will join forces with Ruanzhong Digital to build a brand communication matrix composed of newspaper media, online media, television media, and new media, and continue to lead the industry.
first domestically recommended / "Tongyi Exterior Wall Customization Overall Solution" released
At this annual meeting, Tongyi launched the first "Tongyi Exterior Wall Customization Overall Solution".
Executive Director of Changxing Chemical Pan Kuishan introduced the "Tongyi Exterior Wall Customization Overall Solution" on the spot and said that "Tongyi has the ability to provide exterior wall customization solutions to the industry."
Picture: Tongyi creates a new era of customization of exterior wall decoration
Pan Kuishan said that the future development trend of house technology and service is to develop towards customized services and prefabricated buildings. Tongyi must transform from the current single exterior wall spraying service to customization of exterior walls, which not only meets the landlord's needs for exterior wall spraying, but also meets the landlord's potential needs for beautification of the house decoration structure.
To achieve customization of exterior walls, it is necessary to create four major systems for exterior design, integrated product supply chain, flexible production and production scheduling, and construction services. Only when each system perfectly cooperates can the customization of exterior walls be truly realized. More than
80 designers provide more than 1,000 sets of designs
Tongyi core product support system integration completed
informatization, and 2-3 days after ordering to receive
2000+Shiqijun and 10,000 student construction workers
Pan Kuishan said that Tongyi has created a new era of customization of exterior wall decoration. With advanced production technology, systematic management system, professional design team and construction team, it will definitely open up a new blue ocean in China's exterior wall decoration market.
Advantages Tongyi/Provide consumers with 360° worry-free service
Subsequently, Yang Xianduan, assistant general manager of Changxing Chemical, explained the operation of the "Tongyi Exterior Wall Customization Overall Solution" platform. Together with art, build an E-station service platform and a "three good" service system for Shiqijun. Provide 360° worry-free service to every consumer based on good team, good service and good standards.
Picture: Tongyi provides consumers with 360° worry-free service
With its excellent product characteristics, imitation stone coatings have gradually replaced ceramic tiles and stone dry hangings, becoming the main force of exterior wall building materials and becoming the new favorite of many engineering projects. In response to engineering operations, the company's engineering business system has repeatedly won the bids with its characteristics of safety first, reasonable construction period, rigorous and professionalism. At the meeting, Liu Binglin, director of the company's engineering business department, introduced the engineering service policies in detail to the participants.
Picture: Engineering Director Liu Binglin interprets engineering service policies
"Opportunity, bravely break into the battle painting", facing the upgrading and changes of the exterior wall decoration market, Tongyi has created a new blue ocean in the market with its strong freedom advantages and integration capabilities. In 2019, facing the market blue ocean, Tongyi played the clarion call at the 2019 annual meeting and continued to promote the upgrading and improvement of "exterior wall decoration". All the artists of the whole country "hearing the sword and iron horse, and rushing to start a new journey every day" bravely break through to the battle and shudder in 2019!
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