Author: hackenbeyond
I have always wanted to write a post introducing SONY, but I have been struggling with my limited understanding (it will probably be severely criticized by many senior souvenirs) and late stage of lazy cancer (I still have a little more to write), and I have never made up my mind. Until I saw the small-value call for papers, since the deadline is still relatively long, I will write it and make a fortune.
Since the whole article is long, it is recommended that you check it according to your needs:
understand the history of Dafa, you can refer to the first part;
understand the brand and classic products of Dafa, you can refer to the second part;
understand a Dafa that is serious about seeking fans, you can refer to the third part;
understand some tips and product recommendations for Dafa products, you can refer to the fourth part.
Part 1: SONY History First Learning about
SONY Brand Origin:
50s, when the then president Akio Morita went to Europe and the United States for inspection, he found it difficult for Europe and the United States to remember the name of the company at that time------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ The company has made cassettes and once used the word "soni" of "sonic" (sonic wave), so it is named "soni cassettes". Akio Morita thus reminded him of the word "sonny" in English, so he omitted one of two of them, and changed the name of the company to "sony" in 1958.
Now SONY LOGO, the following "make" believe" is the company's slogan, "Innovation comes from curiosity, dreams achieve the future"
SONY Company Events:
1945: The end of World War II, engineer Fukada Izumi established the Tokyo Communications Research Institute, and then another core figure, Akio Morita;
Founder Akio Morita (left) and Fukada Izumi (right) were together
1958: Officially conclude the public The company was renamed "SONY Co., Ltd.", and its stock was also listed on the Tokyo Stock Exchange;
1955: SONY released the first-generation transistor radio TR55;
TR-55 was released, SONY established its leadership position in the semiconductor radio market
1960: The US branch of Sony Company was established in the United States, and the world's first-generation transistor TV8-301 was listed in the same year;
SONY once again proved its value with its strength. The first transistor TV
1968: Sony invested 50%, established with CBS-SONY record company, and Sony began to enter the ranks of content providers;
1979: The world's first generation WALKMAN: TPS-L2 was launched;
1
12
11WALKMAN, got rid of the heavy volume and portable and easy to use at any time. Sony once again changed the public's listening method and the record industry with technology
1982: Sony released the world's first generation CD The mass production of the player CDP-101;
CD machine has enabled high-quality music to enter the mass market. SONY set the CD standards and took the lead in releasing the first CD machine
1988: Sony successively acquired CBS's film and music department, making CBS-Sony a wholly-owned company under Sony and renamed Sony Music;
1989: SONY acquired Columbia Film and Television Entertainment (later renamed Sony Film and Television Entertainment), and Sony entered the field of film and television production;
Columbia---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
The first digital camera of the great masters adopts the appearance design of visually-like WALKMAN, which can twist the camera. The first generation of magical machine
1999: SONY released the first generation of entertainment robot AIBO (Anbo);
Dafa always has a steady stream of creativity to create these new things. The curious world has created more awesome products, which once again reflects the true nature of Sony Black Technology
2001: SONY and ERICSSON's mobile communications department merged to establish SONY-ERICSSON;
The two companies hope to integrate strongly and become the third in the industry. Facts have proved that this is not a successful integration
2008: SONY announced the acquisition of another 50% of the equity of SONYBMG held by BMG, and Sony wholly owns SNOYBMG, and is even more (Sony Music Entertainment) Inc. (SMEI));
SONY acquired the remaining equity of BMG, and the five major record companies became the four major
2011: SONY purchased 50% of the shares of SONY-ERICSSON held by ERICSSON for 1.05 billion euros, and the mobile phone business returned to a wholly-owned subsidiary.
Review of SONY, Sony Mobile's life is not easy. The machines after L36H have mediocre sales, and the business in China has been greatly reduced and layoffs have been
2012: Sony acquires EDA Records for US$2.2 billion;
protects his uncle's smile, SONY acquires one of the four major records: EMI, the recording industry is integrated again, Global, Warner and Sony have three points in the world
2013: Sony acquires part of Olympus's equity, which is trapped in a financial scandal, becoming Obama's largest shareholder;
Sony acquires part of Oba's equity, which is of great significance to its entry into the medical industry, and Sony has recently sold some of it. Oba Equity
2014: Sony decided to sell its personal computer business unit VAIO to JIP, and only retained five percent of its shares as a strategic investor;
experienced the sale of the building, layoffs, and SONY, which has repeatedly gone bankrupt, finally decided to sell the VAIO business that has been continuously in stock, which undoubtedly caused Apple to lose a rival in the high-end notebook market
Part 2: Sony brand and classic product
SONY's brands and classic products:
As a large multinational company that penetrates the consumer electronics, entertainment media, finance and other industries, Sony has a lot of business, and its different products often use different brands. Let me give you some popular science.
For the convenience of everyone's understanding, here is a introduction to Sony's business with SONY's profit situation in Q3 fiscal quarter 2015.
Mobile Communications: It is obvious that it is Sony Mobile, which includes mobile phones and mobile phone accessories;
Games and network services: mainly including PS4/PSV, PS software and PSN services;
Image products and solutions: All image products and solutions, including civil and enterprise-level products, cameras, cameras, broadcasting equipment, etc. are all this;
component business: Sony's semiconductor business unit, CMOS business has been very popular in recent years, and this is a business that the company attaches great importance to;
film and television business: mainly SONY Pictures and Columbia Pictures;
Music Service: Mainly SONY MUSIC;
Financial Service: This business is basically in Japan, with a small size, but has strong profitability.
As a method that has suffered losses for many years, this financial report is still good. However, looking at consumer electronics, it is not very powerful. Such a large business cannot match a small financial department. It also shows that consumer electronic products are really difficult to make.
So much nonsense, but in fact, the one related to everyone is civil products. So what brands are there in civil products? This dick is starting to popularize science slowly.
WALKMAN
WALKMAN is the brand of SONY walkman products. With the discontinuation of production of CD and MD, we can now see that the WALKMAN logo products are mainly Sony's MP3. WALKMAN is undoubtedly the most outstanding word invented by SONY. This product has led an era to a large extent, basically the era of tape drives. If you use SONY, all the walkman will definitely make friends look at it with admiration. Akio Morita is called "walkman sir", you can know that this brand is awesome.
Classic WALKMAN product:
Sony's first WALKMAN, TPS--L2, I have seen the real thing before. Although it was a product from many years ago, the workman workmanship is indeed great
Dafa released the 20th anniversary of the walkman in 1999, EJ01, regardless of sound quality, this industrial design seems to be great now
SONY The first MD WALKMAN, MZ-1, MD is a completely successful product, a failed market, and a typical technology loses to the market. The CD/DVD/Blu-ray standards are all formulated by SONY, but the development of the industry often requires more allies. MD, including its own memory stick products, is difficult to promote market development even if it is too closed.(Of course, if the closed chain is at its peak, it can also be as high as Apple)
2003, the NW-MS70D player released by Dafa has built-in 256M storage memory (the patriots who used 64M at that time felt very good), and supported the Dafa ATRAC3plus format
NW-E505, a generation of magic machine, nicknamed perfume bottle, I really liked it back then, but unfortunately I was short of money. I occasionally went to my classmates to listen to it, and then I used Meizu E3, which is actually quite good
This is a mobile phone, the main music Sony E-800C, who had a return rate back then. It is quite high, with a striking WALKMAN mark, supports memory stick expansion
has an S-MASTER chip, a sleek appearance, and limited commemorative edition attributes. It was a very good reputation when it was released. On the contrary, after a few years, everyone started to blow this machine
NW-ZX1, a Sony flagship player that supports HI-RES, has a good balance of volume and sound quality. Compared with ZX2, it is also cost-effective. The point is the workmanship and Android system
BRAVIA
BRAVIA is the brand of Sony TV products, the full name is Best Resolution Audio Visual Integrated Architecture, translated into Chinese: the highest quality audio and video integrated architecture. Sony's TV once brought great glory. The world's first transistor TV created the infinitely wonderful Trilon TV, which is undoubtedly the pinnacle of those passing away.
Classic BRAVIA products: (including other TV products)
Sony's first Trilon TV, KV1310, was born in 1968
CRT era, HR36, Sony at its peak, and the blessing of Guixiang engine technology has made Sony lead the market, but it also missed the best opportunity to develop LCD TVs. This is somewhat similar to Panasonic giving up PDP and starting to play LED later, the loneliness of a hero.
KLV-40ZX1, Dafa's LED TV, at that time, only Dafa could make LEDs, but unfortunately the market was not very popular. The 9.9MM ultra-thin body was undoubtedly the biggest highlight at that time. The TVs before
were undoubtedly seen on the information. This model has really been exposed to. The Wenzhen base + natural design is simply shocking. Although the 55HX850 is not the top model at that time, it was indeed amazed by him at that time.
84X9000, 4K resolution 84-inch large TV, 4K Xunrui PRO processor, 800 times the speed, this is undoubtedly the complete collection of Sony TVs. Of course, this TV is large in size and expensive (I remember it seems to be 179999 on the market), and this TV could not be moved into the house without Dabiye.
VAIO
VAIO is a Sony personal computer brand. The first two letters "VA" of VAIO are string curves, representing the simulation era; and the last two letters "IO" represent the 1 and 0 binary numbers of the digital age. The meaning of VAIO at the beginning was ‘Video Audio Integrated Operation’, which was later adjusted to ‘Visual Audio Intelligent Organizer’.
As one of the representatives of high-end laptops, owning a VAIO has always been the dream of many laptop users. The awesome design and exquisite craftsmanship have always maintained a good reputation for VAIO. It is also one of the few laptop brands that can compete with Apple in the post-NB era. In 2014, SONY decided to sell VAIO to JIP. It is obvious that the VAIO business that has been losing money has to be sold in a difficult situation.
Classic VAIO product:
The product released in 1997, PCG-505, has a thin thickness, creative stripping of the built-in optical drive, which has used a bold silver-purple magnesium-aluminum alloy case, which has opened up the reputation of VAIO
2004 X505, which undoubtedly once again shows Sony's awesome engineering design and innovation capabilities. It was made of carbon fiber, making it the lightest notebook in the world at that time.At the same time, this is also the first notebook to use a chocolate keyboard (the chocolate keyboard was first used by Sony. Sony called it a standalone keyboard, not Apple, not Apple, not Apple)
In 2006, Dafa withdrew from the flagship business notebook, SZ series. This product, which has been around for nearly ten years, has a lot of industrial design than many of the current NB sticks, including graphics card switching, 13-inch screen, LED backlight, carbon fiber + magnesium aluminum alloy material, which is simply not better. There was a rich classmate in college who had one. At that time, I thought it was so cool, so I just asked about the price and just laughed.
2009, Sony released a pocket book, P series, small size and rich color scheme, and won many favors from girls
2011, the terminal notebook model, S series, supports rich color schemes, supports configuration DIY, and a pleasant hexagonal edge design. As a S series user, I really think this machine looks really bright and very good to use. The only thing to complain about is that this batch of goods seems to be manufactured by Foxconn, and many products have large gaps and average quality control.
The new flagship notebook released in 2011 is Z series, and is also awesome charcoal fiber material, which instantly kills the weight of all notebooks. Dafa once again demonstrated its super strong design and technology with technology. As a loser, he can only be jealous. I have indeed experienced it, and the feel is really great. I put it on my knee and tap the keyboard, and the body has no weight.
2013, the last product update before VAIO was sold. The latest PRO series replaced the Z series, as good as ever, with weight, design, appearance, performance, and also blessed the great Fathers Terry and Xunrui graphics processing technology, the last generation flagship.
PS: The independent VAIO is still sold in Japan. When new products are released, you can actually see many shadows of the previous SONY era. VAIO represents the craftsmanship and height of SONY notebooks in an era, so I simply have one on my hand to keep it as a souvenir, haha.
A (Alpha)
ALPHA is a brand of Sony's professional cameras, including SLR, single electric, and micro-single. It can basically be understood as the general term for Sony's interchangeable lens cameras. Compared with Canon's "touching always" and Nikon's professional camera "image from the heart", Dafa ALPHA's slogan "Your Power, ALPHA" seems to have been forgotten long ago. Alpha is the first letter in Greek, with the meaning of opening and essence. Perhaps Dafa hopes to start from a new beginning and create a future.
In the era of SLR, Dafa inherited the mantle of Konica Minolta and relied on its own electronic technology to support Carl Zeiss' lens. Although it failed to reverse Nikon Canon's strong position in the SLR market, it also occupies a small world. From the first A100 to the last FF SLR A900, Dafa has gradually moved towards a professional imaging manufacturer. Unfortunately, the market did not buy it. Sony followed the trend and creatively made it a high-level micro-selectronics. After years of hard work, micro-selectronics are slowly eroding the high-end photography equipment market. With the launch of A7/A7R, Dafa once again stood at a new starting point. What will happen in the future is unpredictable. As a loser in the SLR market, only by change can there be more opportunities.
Classic A product (including lens):
In 2006, after Dafa acquired Minolta's camera department, it released its first SLR product - A100, 1000W pixel CCD sensor, which supports CF cards and its own memory stick. The functions were considered fair at the time. This camera has been used in 2013 and feels and designs are relatively comfortable. Compared with the other two SLRs, SONY's operation is indeed simpler, which may be related to the thinking style of the home appliance factory.
The mid-range SLR released in 2010 is also the last generation SLR product. The half-frame is very good in color. Personally, the color is more comfortable than the later single-electric.
A900, which was launched in 2008, is the full-frame SLR camera with the highest positioning of SONY and is also a relatively classic camera. The overall performance of the body is good, but the high feeling is really too annoying. Many times, the noise of this machine cannot tolerate the above ISO400. Many people affectionately call A9O0 a solar machine.
If you are poor, you will think of change. Dafa, which has always been at a weak point in the SLR market, finally came up with a solution. In 10 years, Dafa released its own micro-single NEX-5, APSC-C format, light lifting, multi-colored appearance choice, which is significantly contrasted with the SLR with black and large black. There are more people who are playing photography. In addition to SLR, you can also choose Reflection-free (Sony's micro-single is a registered trademark, some of which are called Single Electric and some are called Micro-single. The market collectively calls this type of reflectorless plate called Reflection-free, ILC). The NEX-5 has emerged as a challenger and the market has changed quickly. It is worth mentioning that when consumer electronic products are generally reduced in price, NEX-5 has insufficient production capacity due to flooding in Thailand, resulting in a sharp increase in price in the domestic market. This scenario is indeed rare in the consumer electronics market. The excellent performance of
NEX-7 has made everyone more expectation for microscope. Everyone’s expectation is full-frame micro-single. As expected, SONY finally released its own big move in 2013, full-frame micro-single A7/A7R, and there are two models as soon as it appears. , material, pixels, focus, and CMOS have given the two products different positioning. The birth of full-frame micro-simple is undoubtedly another reflection of Sony Black Technology. Dafa has been bringing us surprises. Of course, the fuselage has evolved too quickly and has been constantly criticized. Updating the lens is the key (now in addition to GM lenses, Dafa’s lens group is being improved in an orderly manner). Surprisingly, the A7 single body that has not yet been discontinued has now reached a price of around 5K, and should be the cheapest full-frame body on sale (not considering the lens, not considering the lens, not considering the lens).
Dafa always releases messages and updates products inadvertently. In 2014, Dafa brought A7S for video shooting and night shooting. The awesome focus in low light made this moonlight machine successful. With other accessories, this camera is undoubtedly a good choice for video shooting. The second generation has been launched, and the first generation feels more cost-effective.
Sony's 70200 little head, replicating the 70200 of Minolta's era and upgrading it, and its performance is not inferior to NC. The second generation has been upgraded, but considering the number of A-mount users and product prices, it should not be very easy to sell.
SAL135STF, this is an awesome and niche lens with excellent out-of-focus effect, but can only focus manually. Compared with the other Zeiss 135, this one is indeed much unpopular. Perhaps, there are always some good things that you know how to appreciate. I used it once and was amazed by the out-of-focus, but the focus is really not easy to use and I must put on a tripod.
PS: Dafa’s current focus is undoubtedly on the full-frame E-mount. The body has been upgraded, and the lenses that everyone cares about are constantly upgrading. Now, the GM series with awesome picture quality has been released. Undoubtedly, Dafa has begun to take a very important step. When choosing a micro-single, you can freely choose between image quality (big three yuan) and weight (small three yuan). Body of different prices ranges from 5K to 1W5, allowing everyone to choose their favorite lens at will. The future of SLR is not clear, but Dafa Microscope continues to move like this, and it should have the ability to confront N/C. Of course, the half-frame of the E-mount has not been updated for a long time. When Dafa seems to have given up the A-mount, I hope to produce some good half-frame E-mounts. After all, the NEX system and the current E-mount semi-frame cameras are still quite large.
Cyber-shot
Cyber-shot is Sony's card camera brand. Whether it is the WX220 that costs hundreds of dollars or the RX1R that is close to 2W, they are all products under this brand.Cyber originated from Cybernetics, representing "digital-related", while shot means "taking a photo", and Cyber-shot is a digital camera.
Starting with SONY's first digital camera, Cyber-shot F1, Cyber-shot has always been the most occupant brand among digital cameras, leading Nikon and Canon. However, with the decline in prices of high-end products and the sharp increase in shooting effects of mobile phones, the digital camera market in the traditional sense has gradually shrunk. At this time, Dafa withdraws from the high-quality black card series and seizes the market segment.
Classic Cyber-shot product:
DSC-F717 is undoubtedly a classic digital camera that Dafa has withdrawn. Its product in 2002 uses 500W pixels (it was already a very high standard at the time), and a large 2/3-inch photosensitive component. The awesome thing about this model is that it can support infrared camera functions, haha. Of course everyone knows the purpose.
T series has always had a good appearance and good volume control. The TX66 back then was the first choice for many girls. It has colorful and gorgeous colors, good functions, and small and slender volume. It is undoubtedly a good choice for those who go out. I still remember the commercials from that year, and the girl is also beautiful. Come on, I used to read the advertising slogan: Cyber-shot, I have my own opinions! The black card RX100, which was launched in
html in 012, is undoubtedly a cross-age digital camera. 1-inch large bottom, equivalent focal length 28,100, Zeiss lens, 2000W pixels, the key is that the volume is really small, and it has good performance. As a SLR backup machine, it is very good.Black technology is probably to constantly transcend itself and challenge its own limits. Dafa has done this again. The first full-frame camera that can be so small, equivalent to a 35F2 Zeiss lens, is completely a magical tool for sweeping the streets. He fell to the ground again and silently recited: Sony Dafa is good. If you want to say anything bad, the focus is indeed a bit weak, there is no built-in viewfinder, and the price is not cheap. Of course, there are indeed improvements in the later RX1RM2.
PS: Actually, I have always thought that Dafa could consider doing half-frame fixed-focusing APS-Cs such as Ricoh GR and Fuji X100, but it may be considered that it will affect the sales of its own micro-short orders, and there has been no trace. I really like this kind of niche product, I really like it, and I look forward to it.
Xperia
Xperia is a mobile phone brand inherited by Sony from the Sony Ericsson era. It is not clear what the brand specifically means. But frankly speaking, Xperia has always liked the design. Whether it is the Sony Ericsson era or the Sony Mobile era after the return, the product design has always been great. Unfortunately, the market is still relatively niche, which has also caused Sony Mobile to be embarrassed in China now. Mainstream distribution channels can no longer buy Sony mobile phones, and can only be purchased through official websites, Sony direct stores, Sony Mobile designated repair points and other places. It is enough for a brand that once was awesome and sensible to be like this.
classic Xperia products (including Sony and Sony A. Sony before the non-Xperia name):
1997, Dafa released its first mobile phone, CMD-Z1, folding antenna, supports timed shutdown, recording function, and 80 hours of battery life. In terms of appearance, it looks a bit cute now.
Generation Divine Machine, T618, the dream of that era was to have a T618, a metal shell, easy-to-use five-dimensional navigation keys, and a small size, which fully matched the dream mobile phone of that time.
K750C is undoubtedly the most awesome photography phone in college. Although the subsequent machine performance is even better, none of them can reach the height of K750C. 200W pixel autofocus lens, dual flash, and a sexy sliding lens cover. Damn it, I think there is a 750 (Nokia N73 was also very awesome at that time), and the whole world seems to be its own.
uses the LT18I designed by ARC, which is undoubtedly the favorite in the hearts of many people. When I came out to work, I saw several colleagues using this machine. The 1.4GHz Qualcomm snapdragon MSM8255 processor is equipped with 1GB ROM + 512MB RAM. It seems to be vulnerable now, but Android was only version 2.3 at that time, and the hardware requirements were not high.
Author: hackenbeyond
I have always wanted to write a post introducing SONY, but I have been struggling with my limited understanding (it will probably be severely criticized by many senior souvenirs) and late stage of lazy cancer (I still have a little more to write), and I have never made up my mind. Until I saw the small-value call for papers, since the deadline is still relatively long, I will write it and make a fortune.
Since the whole article is long, it is recommended that you check it according to your needs:
understand the history of Dafa, you can refer to the first part;
understand the brand and classic products of Dafa, you can refer to the second part;
understand a Dafa that is serious about seeking fans, you can refer to the third part;
understand some tips and product recommendations for Dafa products, you can refer to the fourth part.
Part 1: SONY History First Learning about
SONY Brand Origin:
50s, when the then president Akio Morita went to Europe and the United States for inspection, he found it difficult for Europe and the United States to remember the name of the company at that time------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ The company has made cassettes and once used the word "soni" of "sonic" (sonic wave), so it is named "soni cassettes". Akio Morita thus reminded him of the word "sonny" in English, so he omitted one of two of them, and changed the name of the company to "sony" in 1958.
Now SONY LOGO, the following "make" believe" is the company's slogan, "Innovation comes from curiosity, dreams achieve the future"
SONY Company Events:
1945: The end of World War II, engineer Fukada Izumi established the Tokyo Communications Research Institute, and then another core figure, Akio Morita;
Founder Akio Morita (left) and Fukada Izumi (right) were together
1958: Officially conclude the public The company was renamed "SONY Co., Ltd.", and its stock was also listed on the Tokyo Stock Exchange;
1955: SONY released the first-generation transistor radio TR55;
TR-55 was released, SONY established its leadership position in the semiconductor radio market
1960: The US branch of Sony Company was established in the United States, and the world's first-generation transistor TV8-301 was listed in the same year;
SONY once again proved its value with its strength. The first transistor TV
1968: Sony invested 50%, established with CBS-SONY record company, and Sony began to enter the ranks of content providers;
1979: The world's first generation WALKMAN: TPS-L2 was launched;
1
12
11WALKMAN, got rid of the heavy volume and portable and easy to use at any time. Sony once again changed the public's listening method and the record industry with technology
1982: Sony released the world's first generation CD The mass production of the player CDP-101;
CD machine has enabled high-quality music to enter the mass market. SONY set the CD standards and took the lead in releasing the first CD machine
1988: Sony successively acquired CBS's film and music department, making CBS-Sony a wholly-owned company under Sony and renamed Sony Music;
1989: SONY acquired Columbia Film and Television Entertainment (later renamed Sony Film and Television Entertainment), and Sony entered the field of film and television production;
Columbia---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
The first digital camera of the great masters adopts the appearance design of visually-like WALKMAN, which can twist the camera. The first generation of magical machine
1999: SONY released the first generation of entertainment robot AIBO (Anbo);
Dafa always has a steady stream of creativity to create these new things. The curious world has created more awesome products, which once again reflects the true nature of Sony Black Technology
2001: SONY and ERICSSON's mobile communications department merged to establish SONY-ERICSSON;
The two companies hope to integrate strongly and become the third in the industry. Facts have proved that this is not a successful integration
2008: SONY announced the acquisition of another 50% of the equity of SONYBMG held by BMG, and Sony wholly owns SNOYBMG, and is even more (Sony Music Entertainment) Inc. (SMEI));
SONY acquired the remaining equity of BMG, and the five major record companies became the four major
2011: SONY purchased 50% of the shares of SONY-ERICSSON held by ERICSSON for 1.05 billion euros, and the mobile phone business returned to a wholly-owned subsidiary.
Review of SONY, Sony Mobile's life is not easy. The machines after L36H have mediocre sales, and the business in China has been greatly reduced and layoffs have been
2012: Sony acquires EDA Records for US$2.2 billion;
protects his uncle's smile, SONY acquires one of the four major records: EMI, the recording industry is integrated again, Global, Warner and Sony have three points in the world
2013: Sony acquires part of Olympus's equity, which is trapped in a financial scandal, becoming Obama's largest shareholder;
Sony acquires part of Oba's equity, which is of great significance to its entry into the medical industry, and Sony has recently sold some of it. Oba Equity
2014: Sony decided to sell its personal computer business unit VAIO to JIP, and only retained five percent of its shares as a strategic investor;
experienced the sale of the building, layoffs, and SONY, which has repeatedly gone bankrupt, finally decided to sell the VAIO business that has been continuously in stock, which undoubtedly caused Apple to lose a rival in the high-end notebook market
Part 2: Sony brand and classic product
SONY's brands and classic products:
As a large multinational company that penetrates the consumer electronics, entertainment media, finance and other industries, Sony has a lot of business, and its different products often use different brands. Let me give you some popular science.
For the convenience of everyone's understanding, here is a introduction to Sony's business with SONY's profit situation in Q3 fiscal quarter 2015.
Mobile Communications: It is obvious that it is Sony Mobile, which includes mobile phones and mobile phone accessories;
Games and network services: mainly including PS4/PSV, PS software and PSN services;
Image products and solutions: All image products and solutions, including civil and enterprise-level products, cameras, cameras, broadcasting equipment, etc. are all this;
component business: Sony's semiconductor business unit, CMOS business has been very popular in recent years, and this is a business that the company attaches great importance to;
film and television business: mainly SONY Pictures and Columbia Pictures;
Music Service: Mainly SONY MUSIC;
Financial Service: This business is basically in Japan, with a small size, but has strong profitability.
As a method that has suffered losses for many years, this financial report is still good. However, looking at consumer electronics, it is not very powerful. Such a large business cannot match a small financial department. It also shows that consumer electronic products are really difficult to make.
So much nonsense, but in fact, the one related to everyone is civil products. So what brands are there in civil products? This dick is starting to popularize science slowly.
WALKMAN
WALKMAN is the brand of SONY walkman products. With the discontinuation of production of CD and MD, we can now see that the WALKMAN logo products are mainly Sony's MP3. WALKMAN is undoubtedly the most outstanding word invented by SONY. This product has led an era to a large extent, basically the era of tape drives. If you use SONY, all the walkman will definitely make friends look at it with admiration. Akio Morita is called "walkman sir", you can know that this brand is awesome.
Classic WALKMAN product:
Sony's first WALKMAN, TPS--L2, I have seen the real thing before. Although it was a product from many years ago, the workman workmanship is indeed great
Dafa released the 20th anniversary of the walkman in 1999, EJ01, regardless of sound quality, this industrial design seems to be great now
SONY The first MD WALKMAN, MZ-1, MD is a completely successful product, a failed market, and a typical technology loses to the market. The CD/DVD/Blu-ray standards are all formulated by SONY, but the development of the industry often requires more allies. MD, including its own memory stick products, is difficult to promote market development even if it is too closed.(Of course, if the closed chain is at its peak, it can also be as high as Apple)
2003, the NW-MS70D player released by Dafa has built-in 256M storage memory (the patriots who used 64M at that time felt very good), and supported the Dafa ATRAC3plus format
NW-E505, a generation of magic machine, nicknamed perfume bottle, I really liked it back then, but unfortunately I was short of money. I occasionally went to my classmates to listen to it, and then I used Meizu E3, which is actually quite good
This is a mobile phone, the main music Sony E-800C, who had a return rate back then. It is quite high, with a striking WALKMAN mark, supports memory stick expansion
has an S-MASTER chip, a sleek appearance, and limited commemorative edition attributes. It was a very good reputation when it was released. On the contrary, after a few years, everyone started to blow this machine
NW-ZX1, a Sony flagship player that supports HI-RES, has a good balance of volume and sound quality. Compared with ZX2, it is also cost-effective. The point is the workmanship and Android system
BRAVIA
BRAVIA is the brand of Sony TV products, the full name is Best Resolution Audio Visual Integrated Architecture, translated into Chinese: the highest quality audio and video integrated architecture. Sony's TV once brought great glory. The world's first transistor TV created the infinitely wonderful Trilon TV, which is undoubtedly the pinnacle of those passing away.
Classic BRAVIA products: (including other TV products)
Sony's first Trilon TV, KV1310, was born in 1968
CRT era, HR36, Sony at its peak, and the blessing of Guixiang engine technology has made Sony lead the market, but it also missed the best opportunity to develop LCD TVs. This is somewhat similar to Panasonic giving up PDP and starting to play LED later, the loneliness of a hero.
KLV-40ZX1, Dafa's LED TV, at that time, only Dafa could make LEDs, but unfortunately the market was not very popular. The 9.9MM ultra-thin body was undoubtedly the biggest highlight at that time. The TVs before
were undoubtedly seen on the information. This model has really been exposed to. The Wenzhen base + natural design is simply shocking. Although the 55HX850 is not the top model at that time, it was indeed amazed by him at that time.
84X9000, 4K resolution 84-inch large TV, 4K Xunrui PRO processor, 800 times the speed, this is undoubtedly the complete collection of Sony TVs. Of course, this TV is large in size and expensive (I remember it seems to be 179999 on the market), and this TV could not be moved into the house without Dabiye.
VAIO
VAIO is a Sony personal computer brand. The first two letters "VA" of VAIO are string curves, representing the simulation era; and the last two letters "IO" represent the 1 and 0 binary numbers of the digital age. The meaning of VAIO at the beginning was ‘Video Audio Integrated Operation’, which was later adjusted to ‘Visual Audio Intelligent Organizer’.
As one of the representatives of high-end laptops, owning a VAIO has always been the dream of many laptop users. The awesome design and exquisite craftsmanship have always maintained a good reputation for VAIO. It is also one of the few laptop brands that can compete with Apple in the post-NB era. In 2014, SONY decided to sell VAIO to JIP. It is obvious that the VAIO business that has been losing money has to be sold in a difficult situation.
Classic VAIO product:
The product released in 1997, PCG-505, has a thin thickness, creative stripping of the built-in optical drive, which has used a bold silver-purple magnesium-aluminum alloy case, which has opened up the reputation of VAIO
2004 X505, which undoubtedly once again shows Sony's awesome engineering design and innovation capabilities. It was made of carbon fiber, making it the lightest notebook in the world at that time.At the same time, this is also the first notebook to use a chocolate keyboard (the chocolate keyboard was first used by Sony. Sony called it a standalone keyboard, not Apple, not Apple, not Apple)
In 2006, Dafa withdrew from the flagship business notebook, SZ series. This product, which has been around for nearly ten years, has a lot of industrial design than many of the current NB sticks, including graphics card switching, 13-inch screen, LED backlight, carbon fiber + magnesium aluminum alloy material, which is simply not better. There was a rich classmate in college who had one. At that time, I thought it was so cool, so I just asked about the price and just laughed.
2009, Sony released a pocket book, P series, small size and rich color scheme, and won many favors from girls
2011, the terminal notebook model, S series, supports rich color schemes, supports configuration DIY, and a pleasant hexagonal edge design. As a S series user, I really think this machine looks really bright and very good to use. The only thing to complain about is that this batch of goods seems to be manufactured by Foxconn, and many products have large gaps and average quality control.
The new flagship notebook released in 2011 is Z series, and is also awesome charcoal fiber material, which instantly kills the weight of all notebooks. Dafa once again demonstrated its super strong design and technology with technology. As a loser, he can only be jealous. I have indeed experienced it, and the feel is really great. I put it on my knee and tap the keyboard, and the body has no weight.
2013, the last product update before VAIO was sold. The latest PRO series replaced the Z series, as good as ever, with weight, design, appearance, performance, and also blessed the great Fathers Terry and Xunrui graphics processing technology, the last generation flagship.
PS: The independent VAIO is still sold in Japan. When new products are released, you can actually see many shadows of the previous SONY era. VAIO represents the craftsmanship and height of SONY notebooks in an era, so I simply have one on my hand to keep it as a souvenir, haha.
A (Alpha)
ALPHA is a brand of Sony's professional cameras, including SLR, single electric, and micro-single. It can basically be understood as the general term for Sony's interchangeable lens cameras. Compared with Canon's "touching always" and Nikon's professional camera "image from the heart", Dafa ALPHA's slogan "Your Power, ALPHA" seems to have been forgotten long ago. Alpha is the first letter in Greek, with the meaning of opening and essence. Perhaps Dafa hopes to start from a new beginning and create a future.
In the era of SLR, Dafa inherited the mantle of Konica Minolta and relied on its own electronic technology to support Carl Zeiss' lens. Although it failed to reverse Nikon Canon's strong position in the SLR market, it also occupies a small world. From the first A100 to the last FF SLR A900, Dafa has gradually moved towards a professional imaging manufacturer. Unfortunately, the market did not buy it. Sony followed the trend and creatively made it a high-level micro-selectronics. After years of hard work, micro-selectronics are slowly eroding the high-end photography equipment market. With the launch of A7/A7R, Dafa once again stood at a new starting point. What will happen in the future is unpredictable. As a loser in the SLR market, only by change can there be more opportunities.
Classic A product (including lens):
In 2006, after Dafa acquired Minolta's camera department, it released its first SLR product - A100, 1000W pixel CCD sensor, which supports CF cards and its own memory stick. The functions were considered fair at the time. This camera has been used in 2013 and feels and designs are relatively comfortable. Compared with the other two SLRs, SONY's operation is indeed simpler, which may be related to the thinking style of the home appliance factory.
The mid-range SLR released in 2010 is also the last generation SLR product. The half-frame is very good in color. Personally, the color is more comfortable than the later single-electric.
A900, which was launched in 2008, is the full-frame SLR camera with the highest positioning of SONY and is also a relatively classic camera. The overall performance of the body is good, but the high feeling is really too annoying. Many times, the noise of this machine cannot tolerate the above ISO400. Many people affectionately call A9O0 a solar machine.
If you are poor, you will think of change. Dafa, which has always been at a weak point in the SLR market, finally came up with a solution. In 10 years, Dafa released its own micro-single NEX-5, APSC-C format, light lifting, multi-colored appearance choice, which is significantly contrasted with the SLR with black and large black. There are more people who are playing photography. In addition to SLR, you can also choose Reflection-free (Sony's micro-single is a registered trademark, some of which are called Single Electric and some are called Micro-single. The market collectively calls this type of reflectorless plate called Reflection-free, ILC). The NEX-5 has emerged as a challenger and the market has changed quickly. It is worth mentioning that when consumer electronic products are generally reduced in price, NEX-5 has insufficient production capacity due to flooding in Thailand, resulting in a sharp increase in price in the domestic market. This scenario is indeed rare in the consumer electronics market. The excellent performance of
NEX-7 has made everyone more expectation for microscope. Everyone’s expectation is full-frame micro-single. As expected, SONY finally released its own big move in 2013, full-frame micro-single A7/A7R, and there are two models as soon as it appears. , material, pixels, focus, and CMOS have given the two products different positioning. The birth of full-frame micro-simple is undoubtedly another reflection of Sony Black Technology. Dafa has been bringing us surprises. Of course, the fuselage has evolved too quickly and has been constantly criticized. Updating the lens is the key (now in addition to GM lenses, Dafa’s lens group is being improved in an orderly manner). Surprisingly, the A7 single body that has not yet been discontinued has now reached a price of around 5K, and should be the cheapest full-frame body on sale (not considering the lens, not considering the lens, not considering the lens).
Dafa always releases messages and updates products inadvertently. In 2014, Dafa brought A7S for video shooting and night shooting. The awesome focus in low light made this moonlight machine successful. With other accessories, this camera is undoubtedly a good choice for video shooting. The second generation has been launched, and the first generation feels more cost-effective.
Sony's 70200 little head, replicating the 70200 of Minolta's era and upgrading it, and its performance is not inferior to NC. The second generation has been upgraded, but considering the number of A-mount users and product prices, it should not be very easy to sell.
SAL135STF, this is an awesome and niche lens with excellent out-of-focus effect, but can only focus manually. Compared with the other Zeiss 135, this one is indeed much unpopular. Perhaps, there are always some good things that you know how to appreciate. I used it once and was amazed by the out-of-focus, but the focus is really not easy to use and I must put on a tripod.
PS: Dafa’s current focus is undoubtedly on the full-frame E-mount. The body has been upgraded, and the lenses that everyone cares about are constantly upgrading. Now, the GM series with awesome picture quality has been released. Undoubtedly, Dafa has begun to take a very important step. When choosing a micro-single, you can freely choose between image quality (big three yuan) and weight (small three yuan). Body of different prices ranges from 5K to 1W5, allowing everyone to choose their favorite lens at will. The future of SLR is not clear, but Dafa Microscope continues to move like this, and it should have the ability to confront N/C. Of course, the half-frame of the E-mount has not been updated for a long time. When Dafa seems to have given up the A-mount, I hope to produce some good half-frame E-mounts. After all, the NEX system and the current E-mount semi-frame cameras are still quite large.
Cyber-shot
Cyber-shot is Sony's card camera brand. Whether it is the WX220 that costs hundreds of dollars or the RX1R that is close to 2W, they are all products under this brand.Cyber originated from Cybernetics, representing "digital-related", while shot means "taking a photo", and Cyber-shot is a digital camera.
Starting with SONY's first digital camera, Cyber-shot F1, Cyber-shot has always been the most occupant brand among digital cameras, leading Nikon and Canon. However, with the decline in prices of high-end products and the sharp increase in shooting effects of mobile phones, the digital camera market in the traditional sense has gradually shrunk. At this time, Dafa withdraws from the high-quality black card series and seizes the market segment.
Classic Cyber-shot product:
DSC-F717 is undoubtedly a classic digital camera that Dafa has withdrawn. Its product in 2002 uses 500W pixels (it was already a very high standard at the time), and a large 2/3-inch photosensitive component. The awesome thing about this model is that it can support infrared camera functions, haha. Of course everyone knows the purpose.
T series has always had a good appearance and good volume control. The TX66 back then was the first choice for many girls. It has colorful and gorgeous colors, good functions, and small and slender volume. It is undoubtedly a good choice for those who go out. I still remember the commercials from that year, and the girl is also beautiful. Come on, I used to read the advertising slogan: Cyber-shot, I have my own opinions! The black card RX100, which was launched in
html in 012, is undoubtedly a cross-age digital camera. 1-inch large bottom, equivalent focal length 28,100, Zeiss lens, 2000W pixels, the key is that the volume is really small, and it has good performance. As a SLR backup machine, it is very good.Black technology is probably to constantly transcend itself and challenge its own limits. Dafa has done this again. The first full-frame camera that can be so small, equivalent to a 35F2 Zeiss lens, is completely a magical tool for sweeping the streets. He fell to the ground again and silently recited: Sony Dafa is good. If you want to say anything bad, the focus is indeed a bit weak, there is no built-in viewfinder, and the price is not cheap. Of course, there are indeed improvements in the later RX1RM2.
PS: Actually, I have always thought that Dafa could consider doing half-frame fixed-focusing APS-Cs such as Ricoh GR and Fuji X100, but it may be considered that it will affect the sales of its own micro-short orders, and there has been no trace. I really like this kind of niche product, I really like it, and I look forward to it.
Xperia
Xperia is a mobile phone brand inherited by Sony from the Sony Ericsson era. It is not clear what the brand specifically means. But frankly speaking, Xperia has always liked the design. Whether it is the Sony Ericsson era or the Sony Mobile era after the return, the product design has always been great. Unfortunately, the market is still relatively niche, which has also caused Sony Mobile to be embarrassed in China now. Mainstream distribution channels can no longer buy Sony mobile phones, and can only be purchased through official websites, Sony direct stores, Sony Mobile designated repair points and other places. It is enough for a brand that once was awesome and sensible to be like this.
classic Xperia products (including Sony and Sony A. Sony before the non-Xperia name):
1997, Dafa released its first mobile phone, CMD-Z1, folding antenna, supports timed shutdown, recording function, and 80 hours of battery life. In terms of appearance, it looks a bit cute now.
Generation Divine Machine, T618, the dream of that era was to have a T618, a metal shell, easy-to-use five-dimensional navigation keys, and a small size, which fully matched the dream mobile phone of that time.
K750C is undoubtedly the most awesome photography phone in college. Although the subsequent machine performance is even better, none of them can reach the height of K750C. 200W pixel autofocus lens, dual flash, and a sexy sliding lens cover. Damn it, I think there is a 750 (Nokia N73 was also very awesome at that time), and the whole world seems to be its own.
uses the LT18I designed by ARC, which is undoubtedly the favorite in the hearts of many people. When I came out to work, I saw several colleagues using this machine. The 1.4GHz Qualcomm snapdragon MSM8255 processor is equipped with 1GB ROM + 512MB RAM. It seems to be vulnerable now, but Android was only version 2.3 at that time, and the hardware requirements were not high.After that, the Dafa never used such an alternative design again.
playstation
playstation is the brand of Sony gaming consoles. The only main products on sale are PS4 and PSVs that are about to be discontinued. PS's products are operated by SCE (sony computer entertainment), which is one of the few hardware companies that Sony has independently operated (the other one is Sony Mobile, which seems that the TV department is also operating independently now).
classic playstation product:
94, Sony released its first generation game console, PS. As a result, the sales situation was very hot, and it was hard to find a game. The excellent console configuration and classic games shocked Nintendo. The advent of PS is a completely by-product. Sony and Nintendo collaborated on developing consoles, creating controversy over the use of storage media, and the two companies parted ways. SONY originally planned to give up the development of game consoles, but with Ken Kutaraki's insistence, the senior management finally decided to continue the development. The first generation of PS products has surpassed the mainstream computers at that time in many performance. It is said that there is a joke that some countries buy PS and modify it into servers.
Qualia
QUALIA is a brand of a high-end product series created by Sony. While pursuing high design, it achieves the best product performance, emphasizing the dual best experience of design and performance. All products in this series are very expensive, and as of 2005, all QUALIA products have been discontinued. At present, all products are out of print, and many of them have very high second-hand transaction prices and have certain collection value.
So far, QUALIA has released 9 products, namely 001-video signal processor, 004-projector, 005-LCD TV, 006-digital rear projector (only available in the United States for the time being), 007-SACD combination audio, 010-headphones, 015-color TV, 016-digital camera and 017-MD Walkman.
Classic Qualia products and other uncategorized classic Sony products:
QUALIA 017-The most expensive MD walkman in history Q017-MD1
Handmade shell, all-metal body, simple and atmospheric appearance design
QUALIA 010-The new king of dynamic headphones in the world Q010-MDR1
A headphones in the altar position, the king of dynamic headphones, I have never heard of how to make a dick, but the altar always has its place.
In addition to these common brands, there are also Handycam (home camera), h.ear (trendy audio products), AIBO (robot dog), etc., so I won't go into details here.
Part 3: Dafa children talk about faith
Sony in the eyes of Sou fans: Sony Dafa is good
Sony Dafa is good, whether it is to recognize it with a pious attitude or a joke, this has become a loud slogan. As a fan of Suo, I think my heart really has a variety of opinions.I was impressed by the powerful charm of Sony Black Technology, marveled at Sony's awesome industrial design, and admired the persistent pursuit of electronic technology. When everything is continuously instilled into my mind, it is a saying that Sony Dafa is good. Protecting my uncle's smile, BUY BUY BUY. The following is a simple example, showing off my method of chicken.
Sony Black Technology:
is a famous method for black technology, and it is also very complex to have a technology chain. Therefore, black technology always emerges and is in multiple fields. Come and take a look at it casually.
SONY R10 headphones, light-leaf beech wood shell, linear crystalline oxygen-free copper wire with a purity of 99.9999%, high-quality leather lining, special bio-seismic film, second only to the dynamic headphones of QUALIA 010.
Dafa 4K ultra-short-range projector, available abroad, about RMB 300,000, which can be used by the rich. In 2014, SONY EXPO saw a real machine. The brightness is not high but it is completely sufficient. The integrated design is very cool. The machine is basically very close to the wall. This is completely black technology.
Awesome Industrial Design:
Consumer Electronics Field, SONY is an undisputed design company. The Red Dot and IF Design Awards have won numerous awards of different numbers, so you can take a look at it again.
NSA-PF1 glass speaker, industrial design is great
QUALIA 017, look at this design and texture
Actually, I am just a power bank
Beautiful Lingrui transparent belt design, at least I like this design
fine and humanized functions:
I have always believed that SONY is a company that pays great attention to customer experience. Many meticulous things can show their awesome detailed design, whether it is appearance or function. I will list a few of my own experiences, which are absolutely true.
As a fan, I realized that the uniqueness of Sony products itself lies in their awesomeness beyond other products. I remember one time on a business trip, I took the S Book of the time and took it out on the plane to charge my phone. The person next to me showed a shocked expression, and was proud and proud inside. (At that time, not many people supported the computer shutdown and charging function, and I realized it gradually became humanized)
RX100M3, you can see the viewfinder exposed in the upper left corner. This item can be taken back, it is very convenient
I want to tell you that I support 180-degree flipped screen, selfies, it cannot be simpler. Dafa developed the function of using transfer parts to transmit photos to mobile phones very early. As for the APP supports time-lapse shooting and automatic shooting control, these functions provide a lot of convenience for time-lapse shooting and Selfie.
This is a disassembly picture of XPERIA Z2 published by netizens. Dafa uses the common thermal copper tube on his laptop to dissipate heat on his mobile phone, marveling at the awesome details (PS: If it is a product of a certain mi, this is definitely another big selling point, but unfortunately Sony is not very good at yelling).
This is a remote control that Sony once used. It can be clearly seen that the keys are all concave. This design can effectively protect the problems of protruding and easily damaged by the keys
In fact, it is generally the remote control with the back facing up, the back is the battery slot and a simple design power button
Love this thing, the more you know, the more you will be obsessed. In fact, if you love to a certain extent, you will choose a lot of things, but you can easily choose the things you really like. Companionship is undoubtedly the longest love. What Sony products bring us is not only a beautiful experience, but also a long-lasting and affectionate memory. Good products bring you beautiful experiences. These beauty will turn into a pair of brands over time, and there will be more expectations for SONY. The meaning of fans is nothing more than looking forward to more awesome products. Of course, if the price is a little more powerful, it will be even better.
As a fan of SONY's speculation on the trend of SONY products:
1) Dafa will eventually produce medium format cameras. Since it can produce CMOS, electronic technology is not weak, and there is a suitable market and lens matching, there must be some;
2) The most powerful full-frame performance micro-single camera in the true sense--------A9 (according to Sony's habits, it is very likely) is definitely there. Maybe we will make a curved CMOS, or an automatic bayonet that was very terrible before;
3) Since AKG With K3003, there is no problem with Dafa’s launch of awesome Circle Iron. By the way, IRIVERHIFIMAN has made tens of thousands of players. Should Dafa also use its big moves?
4) Dafa should launch some awesome home IoT electronic products, and the concept of smart home will definitely have a chance.
Part 4: Introduction to Dafa product purchasing channels and product recommendations
Dafa product purchasing channels:
Dafa product sales mainly include distributor channels and self-operated channels. There are many distributor channels, including traditional store channels such as Gome and Suning, large B2C network channels such as Suning.com and JD.com, as well as major regional distributor channels. Self-operated channels are divided into two parts: online and offline. Online channels include Sony online store (i.e. official website), Tmall flagship store and China Merchants Bank SONY store. Offline channels include four self-operated stores in Beijing, Guangzhou, Shanghai and Chengdu (i.e. SONY STORE).
Gome, Suning, and Shundian can experience products intuitively, and the discounts are still good during the event
JD.COM
JD.com, large B2C e-commerce like Suning.com, the product activity price is good and the quality is still stable. The disadvantage is that the product cannot experience it on site
Regional small and medium-sized distributors (the picture is Daoyang, a distributor in Chengdu). This type of distributor generally has a strong network in third- and fourth-tier cities, and its ability to occupy the regional market is quite strong
Sony China Online Mall - Smartphones, digital products and accessories, home audio products, consumer...
Sony official website, complete product categories, absolutely fidelity in the things, but the activity intensity is not very strong. Of course, for members, occasionally there are good prices for them on the official website,
Sony official flagship store
Sony Tmall flagship store, there will also be activities during Tmall activities, but in general, the intensity is constantly increasing, and the quality of the things is reliable
Sony direct store, because there is a full set of SONY products, the experience is very convenient, but the activity intensity is average, and the channel difference is obvious from e-commerce and traditional distributors
PS: The above Dafa products are all for domestic and civil consumer electronic products.
Some SONY product purchase suggestions:
1) Do not buy low-end products. SONY's positioning is generally high, but in recent years, Sony has withdrawn from a series of low-end products in order to penetrate the market. But frankly speaking, the quality of these products is indeed inconsistent with the awesome Sony. VAIO E series notebooks were not as good as Foxconn’s OEM quality at that time, and the product quality control was quite average. The workmanship of headphones and players of low-end products is also unsatisfactory. BRAVIA's TVs are of good quality, but don't choose low-end ones. The screen quality of low-end ones is very average, and the processor is not Sony's own (the reason is very simple. The cost of purchasing external ones is lower than that of the company's own chips), so the quality is really not good;
2) Online purchasing experience. The things in large B2C e-commerce are generally OK, but it must be guaranteed to be self-operated. The 618 JD Store Celebration and Double Eleven Day Cat Shopping Carnival in general is still good, and JD’s little brother Yixun occasionally has good prices. There is definitely nothing on the official website, but there are fewer activities, but occasionally there are some good prices for members (especially gold medal members). Zhuomei, which you can often see on Aunt Zhang, has helped her friends buy a micro-book, and the things are pretty good.
3) Offline purchase experience. People who purchase offline pay more attention to service and experience. Many people don’t visit small dealership stores. Generally, those who go to Suning and Gome have some discounts, and sometimes they are even lower than the online channel prices.Sony's direct-operated store is also a good choice. Although the product price does not have an advantage, the service and one-stop SONY product experience are still worth considering. After all, many people buy things physically just to be assured. It is worth mentioning that direct-operated stores can generally use Sony's official website promotions. If the official website offers more discounts, you can tell the clerk before purchasing. When purchasing hosts from the country, you must pay attention to registering a membership. There are discounts for buying gold medal members on the official website and direct stores, and you can also enjoy other services together.
4) Warranty for purchasing products. Basically, Sony products have one year warranty for hosts, but PS4 has two years warranty. Some products will have one year warranty after registration on the official website (there is a must-do by member registration. The more points you get, the more discounts you may sometimes buy the product). Sony products are generally not guaranteed by international companies, but general repair stations can provide paid repair services. However, Sony's Hong Kong mobile phones have complete materials and can be warranted in mainland China. Considering these issues, when purchasing non-national Sony products, you must consider the warranty factor.
5) About the product price. Generally speaking, the prices of different SONY products often vary in different markets, so some products are still worth shopping overseas. However, overall, the price difference between most licensed goods and parallel goods is not very obvious. Overseas shopping must take into account warranty and convenience of use (simplified Chinese does not support, voltage difference, interface difference).
6) Limited edition and different versions. The same product of Dafa will be launched in different countries and regions, and there will often be some adjustments. At the same time, in the special circumstances of China, many products are not available in the market in China. If you like these products, you need to go shopping overseas. Of course, some limited editions will also be released in China, which are not as good as the previous Hatsune Miku version A15, and the current PS4 domestic bank will release the first anniversary limited edition. As for whether these limited editions released in China are worth buying, it depends on your opinion.
7) TV related issues. Sony is different from many manufacturers. It will not take the initiative to say what kind of panel it is. The purchasing logic is that the panel can meet the model requirements. Therefore, Sony's mid-to-high-end models are generally Samsung, LG and Sharp panels, but there may not be many panels for the same model in different batches. Low-end models of products are generally domestic panels. In addition, the awesomeness of Sony TVs is that the display chip technology used is very good, but due to cost reasons, many of Sony's low-end TVs are purchased by other manufacturers, so the picture quality is not good. It is recommended that you buy mid-to-high-end models.
8) New product purchase problem. The Dafa product lines are too many and too long, and the new products are released too quickly and too fast. However, the phenomenon of the price of Dafa products plunging is also very obvious. SO, if the requirements for trying out products are not that high, it is recommended to wait until the price is stable, pay more attention to Aunt Zhang and pay more attention to the downward trend before buying. If you want to make fresh-tasting noodles, it is recommended to participate in the pre-sale as soon as possible. Now Dafa is more concerned about senior customers, so pre-sales often give out some gifts. If you are a gold medal member, pre-sales often have more discounts. (Gold Medal Member is a good thing)
products worth buying from the big French:
Image Product category:
Sony (SONY) ILCE-6000L Micro Single Set Machine White (16-50mm lens a6000/α6000L)..A6000L, the body is definitely the king of cost-effectiveness in APS-C machines. The awesome 4D focus technology is also convenient to control. It is priced at less than 4K, and the cost-effectiveness is good. However, the lens selection is indeed not very suitable. The price of Zeiss of 1670 is indeed too high. It needs to be excavated with a useful and big bowl lens.
Sony (SONY) E PZ 18-105mm F4 G OSS standard zoom micro-single lens (SELP18105G)...
is a relatively niche E-mount large zoom lens with good picture quality, but the distortion is slightly large. The reason for recommending this model is that the most cost-effective large zoom half-frame E-mount lens is, after all, the price of 1670 and 18200 is too expensive (it is not as good as using this lens directly), and the performance and focal length of 1650 are also very limited.
Sony (SONY) ILCE-7M2 full-frame micro-single body (α7M2/a7M2 Mark II)..
Personally, as a daily use, considering price and performance, 7M2 is definitely the most cost-effective choice.Black Technology's five-axis anti-shake, upgraded CMOS and focus system are significantly improved compared with the first generation. It’s not too short of money, as long as the performance is directly added to the A7RM2. Although the A7 is cheap, it is a problem with cuckolding. The plastic snaps that have already cheated on me are really unbearable to start. The price of 7S is not low, and it is a waste without low light and video demand. The goal this year is 7M2+1635.
Sony (SONY) RX100 M3 Black Card Digital Camera Equivalent 24-70mm F1.8-2.8 Zeiss Lens (WIFI...
regular customers recommended by aunties, 24100 equivalent lens, various performance is very balanced, and daily travel is also very convenient. The new lens supported by Zeiss has good performance and is equipped with too many 1650. Although the newly released RX100M4 is good, considering the high price and not many upgrades (mainly the improvement of video shooting), RX100M3 Cliff is the best choice.
Sony (SONY) RX1RM2 full-frame black card digital camera 35mm F2 Zeiss fixed-focus...
is undoubtedly a high-end card machine. RX1R2 is lonely. In this market, there is no rival (Lycra is fine, not in a LEVEL), compared with the first generation, it has improved some electronic functions, added a built-in viewfinder, and a brand new CMOS. The most important thing is that the focus performance is greatly improved compared to the first generation. The 35-focus range of the full frame can achieve such a size, which can only be said to be awesome.
Sonnar T* FE 55mm F1.8 ZA Zeiss full frame standard fixed-focus micro-single lens (SE...
Full-frame E-mount portrait lens, the image quality, volume and price are balanced very well. People's photos require it, recommended to enter.
Sony (SONY) HDR-AS50 Sports cameras The official standard configuration of AS50
sports camera market has always been dominated by GOPRO. SONY has actually entered the market for several years. Since AS10, it has been updated for several generations of products in succession. The difference between using GOPRO is quite large, but the performance of Dafa is also good, and the cost-effectiveness feels slightly higher than GOPRO. It is more convenient to operate on mobile phones with software.
audio product category:
Sony (SONY) MDR-1A High resolution stereo headphones Blackhas been upgraded from 1R to 1A, a small step. This is the most comfortable headphone I have ever used to wear, no one. If you have certain requirements for sound quality and want to wear it comfortably, this is the best choice. As for whether the appearance looks good, it depends on your opinion. This supports HI-RES.
Sony (SONY) NW-ZX100 Lossless Music Player hifi noise reduction sony walkman...
Performance Given the size and price of ZX2, compared to ZX2, the size and price of ZX2, the ZX100 has obvious advantages. Compared with the workmanship of ZX1, ZX100 is indeed much better. The key is that this flagship player has finally got rid of the Android system and returned to the music itself. Recommended.
Sony (SONY) NWZ-W273S Anti-splash Sport MP3 Walkman 4G blue that can be worn when swimming...
Listen to music when exercising, choosing this product is definitely wrong, it is easy to carry, the key is that it is also waterproof, and it is competent for various occasions. Sound quality? If you have the price and demand, don’t force it, at least you can hear it.
Sony (SONY) MDR-EX1000 Headphones Dynamic Flagship Black
The flagship dynamic ring of the Legalists many years ago, now it is quite cost-effective. If you like the taste of Sony Dynamic ring, you can get it.
Sony (SONY) XBA-A3 High resolution Wheel combined with earphones Black
The flagship Wheel of the Dafajia is not as high as the price of K3003, and the price is less than 2K. You can experience the Wheel brings you a different taste from the dynamic ring.
Sony (SONY) SRS-X99 mini speaker supports SongPal Link function, Wi-Fi, NFC, LDAC function...
As a desktop speaker, the sound quality of X99 is still good (but it feels that the sound quality is not as good as that of BW Zeppelin), and its appearance reflects the good design as always. Buy one, show off at home or listen to music, it’s great.
Sony (SONY) PCM-D100 Digital Recording Stick Professional DSD Recording Format/Large Diameter Directional Microphone 3... The upgraded model of
D50, although you are a recorder, it is undoubtedly the top audio player of the Great Fathers. Compared with the player, this product has very little sound dyeing, which is suitable for people who like boiled water. Apart from the unchanged volume and the operation, there seems to be no obvious disadvantages.
TV product:
Sony (SONY) KD-65X8500D 65-inch 4K ultra-clear Android smart LED LCD TV (silver)..
supports Dafa's latest 4K HDR technology, and supports Dafa's awesome image engine 4K Xunrui PRO, Teri Meicai technology, high-speed speed, which increases the viewing experience of the product. The latest season of Dafa products emphasize the minimalist beauty, and the design of "less is more" does look good.
Sony (SONY) KD-65X9300D 65-inch 4K ultra-high-definition smart LED LCD TV (black)...
I didn’t see this JD.com self-operated one, so I’ll watch it for the last three parties. The flagship TV set released by Dafa this year (not counting the 85-inch one), with ultra-thin design and minimalist design, is definitely the best performance, and the 4K Xunrui PRO processing engine, Teri Meicai, high-speed, and 4K HDR display technology are all missing. At the same time, this model also supports elite light control PRO, enhancing light and dark contrast and rich colors. The price is slightly higher, but the stuff is really great. However, it should be noted that since the products this season are ultra-thin body design, the probability of light leakage in the body will increase, so you should consider this issue when purchasing.
Sony (SONY) HT-RT5 Home Theater 5.1 Channel TV Audio NFC Bluetooth Echo Wall Wireless Surround...
Since you have been on a good TV, you still have to go to a home movie. Overall, the RT5 is quite cost-effective. It adopts the popular soundbar design, effectively saving space for placement. 5.1 sound can be used for home use (my 2.0 rambler cannot be too happy), wireless surround sound, get rid of wire limitations. Of course, NFC and Bluetooth are also indispensable, sacrificing some sound quality to bring more convenience. If you are not afraid of causing complaints from neighbors, please decisively (those who live in large villas can ignore it).
Other product categories:
Sony (SONY) [PS4 National Host] PlayStation 4 Computer Entertainment Game Console New Model (Black...Actually, PS4 really has no recommendations, after all, the game console is a showdown between PS4 and XBOX ONE. Dafa once again uses low-priced hosts and good experiences, and has taken the initiative strongly. This is the new version of 1209A version, with slightly changed power consumption and appearance. The 2-year warranty of the National Host is indeed good. If you can accept locking and not locking areas, it is still good to choose the National Host. VR is about to be launched, and there will be more different experiences at that time.
Sony (SONY) E6883 Xperia Z5 Exclusive Edition Mobile Unicom dual 4G mobile phone 4K display screen Mirror...
Frankly speaking, Z is a good machine. The subsequent machines have been upgraded all the time, but the appearance changes are not obvious. Once the functions are upgraded every year, it is really difficult for fans to buy it. However, Z5+ should be the last king of this series. Dafa has decided not to release Z6 again, and the new products will be replaced with other naming methods. On the Android system, the machine is already considered to be a relatively extreme, with a good appearance and awesome waterproof. Price and brand reasons have always stayed in the niche market, which is a pity. There are a lot of layoffs in China. Now I want to buy a Z5+, and there are not many channels. Please go to those who have faith.
Sony is extremely guilty and has never gone bankrupt. You If I don't go bankrupt, my wallet is going bankrupt
is kidding, let's buy and buy together, protect my uncle's smile
As a poor fan, that's all. I hope to upgrade the camera equipment this year and buy the A7M2 I have long been looking for. If you think the article is OK, please give me a reward
If you are interested in the history and design of Dafa, I recommend two books to you:
Sony Secret History
Generally, from entrepreneurship to the era of Nobuyuki Izumi, many confidential contents have been disclosed
Sony Design: Making Modern
SONY DESIGN, a picture album introducing Sony's product design, experience Sony's powerful industrial design
Finally, thank you for your patience. The content is based on the daily contacts of Sony products from major websites, posts, forums, and books. Some old product introductions are more from sources and network information. Regarding product recommendations, most products have personal understanding and experience. Due to their own level, there are inevitable mistakes and omissions. Please correct me.Most of the pictures are from the Internet. If there is any infringement, please contact me as soon as possible so I can delete them. The views and opinions in the article only represent personal opinions, and everyone is welcome to communicate. Thank you Aunt Zhang for providing such a good platform for communication and exchange, and thank you Xiaoxiaoji for the brand story event that allows me to talk about my favorite Dafa. Thank you again to everyone.
Editor's note: This article comes from the #Brand Story# call for papers. What are some of the little-known purchasing experiences and personal experiences about the brands you love? Share it quickly! Help everyone understand good brands and master the best buying posture! There are still prizes around the daughters waiting for you in this issue. Friends are welcome to contribute actively: -D
Original topic call for papers: #Brand Story# About the brand you love, those unknown cold knowledge...
I was impressed by the powerful charm of Sony Black Technology, marveled at Sony's awesome industrial design, and admired the persistent pursuit of electronic technology. When everything is continuously instilled into my mind, it is a saying that Sony Dafa is good. Protecting my uncle's smile, BUY BUY BUY. The following is a simple example, showing off my method of chicken.Sony Black Technology:
is a famous method for black technology, and it is also very complex to have a technology chain. Therefore, black technology always emerges and is in multiple fields. Come and take a look at it casually.
SONY R10 headphones, light-leaf beech wood shell, linear crystalline oxygen-free copper wire with a purity of 99.9999%, high-quality leather lining, special bio-seismic film, second only to the dynamic headphones of QUALIA 010.
Dafa 4K ultra-short-range projector, available abroad, about RMB 300,000, which can be used by the rich. In 2014, SONY EXPO saw a real machine. The brightness is not high but it is completely sufficient. The integrated design is very cool. The machine is basically very close to the wall. This is completely black technology.
Awesome Industrial Design:
Consumer Electronics Field, SONY is an undisputed design company. The Red Dot and IF Design Awards have won numerous awards of different numbers, so you can take a look at it again.
NSA-PF1 glass speaker, industrial design is great
QUALIA 017, look at this design and texture
Actually, I am just a power bank
Beautiful Lingrui transparent belt design, at least I like this design
fine and humanized functions:
I have always believed that SONY is a company that pays great attention to customer experience. Many meticulous things can show their awesome detailed design, whether it is appearance or function. I will list a few of my own experiences, which are absolutely true.
As a fan, I realized that the uniqueness of Sony products itself lies in their awesomeness beyond other products. I remember one time on a business trip, I took the S Book of the time and took it out on the plane to charge my phone. The person next to me showed a shocked expression, and was proud and proud inside. (At that time, not many people supported the computer shutdown and charging function, and I realized it gradually became humanized)
RX100M3, you can see the viewfinder exposed in the upper left corner. This item can be taken back, it is very convenient
I want to tell you that I support 180-degree flipped screen, selfies, it cannot be simpler. Dafa developed the function of using transfer parts to transmit photos to mobile phones very early. As for the APP supports time-lapse shooting and automatic shooting control, these functions provide a lot of convenience for time-lapse shooting and Selfie.
This is a disassembly picture of XPERIA Z2 published by netizens. Dafa uses the common thermal copper tube on his laptop to dissipate heat on his mobile phone, marveling at the awesome details (PS: If it is a product of a certain mi, this is definitely another big selling point, but unfortunately Sony is not very good at yelling).
This is a remote control that Sony once used. It can be clearly seen that the keys are all concave. This design can effectively protect the problems of protruding and easily damaged by the keys
In fact, it is generally the remote control with the back facing up, the back is the battery slot and a simple design power button
Love this thing, the more you know, the more you will be obsessed. In fact, if you love to a certain extent, you will choose a lot of things, but you can easily choose the things you really like. Companionship is undoubtedly the longest love. What Sony products bring us is not only a beautiful experience, but also a long-lasting and affectionate memory. Good products bring you beautiful experiences. These beauty will turn into a pair of brands over time, and there will be more expectations for SONY. The meaning of fans is nothing more than looking forward to more awesome products. Of course, if the price is a little more powerful, it will be even better.
As a fan of SONY's speculation on the trend of SONY products:
1) Dafa will eventually produce medium format cameras. Since it can produce CMOS, electronic technology is not weak, and there is a suitable market and lens matching, there must be some;
2) The most powerful full-frame performance micro-single camera in the true sense--------A9 (according to Sony's habits, it is very likely) is definitely there. Maybe we will make a curved CMOS, or an automatic bayonet that was very terrible before;
3) Since AKG With K3003, there is no problem with Dafa’s launch of awesome Circle Iron. By the way, IRIVERHIFIMAN has made tens of thousands of players. Should Dafa also use its big moves?
4) Dafa should launch some awesome home IoT electronic products, and the concept of smart home will definitely have a chance.
Part 4: Introduction to Dafa product purchasing channels and product recommendations
Dafa product purchasing channels:
Dafa product sales mainly include distributor channels and self-operated channels. There are many distributor channels, including traditional store channels such as Gome and Suning, large B2C network channels such as Suning.com and JD.com, as well as major regional distributor channels. Self-operated channels are divided into two parts: online and offline. Online channels include Sony online store (i.e. official website), Tmall flagship store and China Merchants Bank SONY store. Offline channels include four self-operated stores in Beijing, Guangzhou, Shanghai and Chengdu (i.e. SONY STORE).
Gome, Suning, and Shundian can experience products intuitively, and the discounts are still good during the event
JD.COM
JD.com, large B2C e-commerce like Suning.com, the product activity price is good and the quality is still stable. The disadvantage is that the product cannot experience it on site
Regional small and medium-sized distributors (the picture is Daoyang, a distributor in Chengdu). This type of distributor generally has a strong network in third- and fourth-tier cities, and its ability to occupy the regional market is quite strong
Sony China Online Mall - Smartphones, digital products and accessories, home audio products, consumer...
Sony official website, complete product categories, absolutely fidelity in the things, but the activity intensity is not very strong. Of course, for members, occasionally there are good prices for them on the official website,
Sony official flagship store
Sony Tmall flagship store, there will also be activities during Tmall activities, but in general, the intensity is constantly increasing, and the quality of the things is reliable
Sony direct store, because there is a full set of SONY products, the experience is very convenient, but the activity intensity is average, and the channel difference is obvious from e-commerce and traditional distributors
PS: The above Dafa products are all for domestic and civil consumer electronic products.
Some SONY product purchase suggestions:
1) Do not buy low-end products. SONY's positioning is generally high, but in recent years, Sony has withdrawn from a series of low-end products in order to penetrate the market. But frankly speaking, the quality of these products is indeed inconsistent with the awesome Sony. VAIO E series notebooks were not as good as Foxconn’s OEM quality at that time, and the product quality control was quite average. The workmanship of headphones and players of low-end products is also unsatisfactory. BRAVIA's TVs are of good quality, but don't choose low-end ones. The screen quality of low-end ones is very average, and the processor is not Sony's own (the reason is very simple. The cost of purchasing external ones is lower than that of the company's own chips), so the quality is really not good;
2) Online purchasing experience. The things in large B2C e-commerce are generally OK, but it must be guaranteed to be self-operated. The 618 JD Store Celebration and Double Eleven Day Cat Shopping Carnival in general is still good, and JD’s little brother Yixun occasionally has good prices. There is definitely nothing on the official website, but there are fewer activities, but occasionally there are some good prices for members (especially gold medal members). Zhuomei, which you can often see on Aunt Zhang, has helped her friends buy a micro-book, and the things are pretty good.
3) Offline purchase experience. People who purchase offline pay more attention to service and experience. Many people don’t visit small dealership stores. Generally, those who go to Suning and Gome have some discounts, and sometimes they are even lower than the online channel prices.Sony's direct-operated store is also a good choice. Although the product price does not have an advantage, the service and one-stop SONY product experience are still worth considering. After all, many people buy things physically just to be assured. It is worth mentioning that direct-operated stores can generally use Sony's official website promotions. If the official website offers more discounts, you can tell the clerk before purchasing. When purchasing hosts from the country, you must pay attention to registering a membership. There are discounts for buying gold medal members on the official website and direct stores, and you can also enjoy other services together.
4) Warranty for purchasing products. Basically, Sony products have one year warranty for hosts, but PS4 has two years warranty. Some products will have one year warranty after registration on the official website (there is a must-do by member registration. The more points you get, the more discounts you may sometimes buy the product). Sony products are generally not guaranteed by international companies, but general repair stations can provide paid repair services. However, Sony's Hong Kong mobile phones have complete materials and can be warranted in mainland China. Considering these issues, when purchasing non-national Sony products, you must consider the warranty factor.
5) About the product price. Generally speaking, the prices of different SONY products often vary in different markets, so some products are still worth shopping overseas. However, overall, the price difference between most licensed goods and parallel goods is not very obvious. Overseas shopping must take into account warranty and convenience of use (simplified Chinese does not support, voltage difference, interface difference).
6) Limited edition and different versions. The same product of Dafa will be launched in different countries and regions, and there will often be some adjustments. At the same time, in the special circumstances of China, many products are not available in the market in China. If you like these products, you need to go shopping overseas. Of course, some limited editions will also be released in China, which are not as good as the previous Hatsune Miku version A15, and the current PS4 domestic bank will release the first anniversary limited edition. As for whether these limited editions released in China are worth buying, it depends on your opinion.
7) TV related issues. Sony is different from many manufacturers. It will not take the initiative to say what kind of panel it is. The purchasing logic is that the panel can meet the model requirements. Therefore, Sony's mid-to-high-end models are generally Samsung, LG and Sharp panels, but there may not be many panels for the same model in different batches. Low-end models of products are generally domestic panels. In addition, the awesomeness of Sony TVs is that the display chip technology used is very good, but due to cost reasons, many of Sony's low-end TVs are purchased by other manufacturers, so the picture quality is not good. It is recommended that you buy mid-to-high-end models.
8) New product purchase problem. The Dafa product lines are too many and too long, and the new products are released too quickly and too fast. However, the phenomenon of the price of Dafa products plunging is also very obvious. SO, if the requirements for trying out products are not that high, it is recommended to wait until the price is stable, pay more attention to Aunt Zhang and pay more attention to the downward trend before buying. If you want to make fresh-tasting noodles, it is recommended to participate in the pre-sale as soon as possible. Now Dafa is more concerned about senior customers, so pre-sales often give out some gifts. If you are a gold medal member, pre-sales often have more discounts. (Gold Medal Member is a good thing)
products worth buying from the big French:
Image Product category:
Sony (SONY) ILCE-6000L Micro Single Set Machine White (16-50mm lens a6000/α6000L)..A6000L, the body is definitely the king of cost-effectiveness in APS-C machines. The awesome 4D focus technology is also convenient to control. It is priced at less than 4K, and the cost-effectiveness is good. However, the lens selection is indeed not very suitable. The price of Zeiss of 1670 is indeed too high. It needs to be excavated with a useful and big bowl lens.
Sony (SONY) E PZ 18-105mm F4 G OSS standard zoom micro-single lens (SELP18105G)...
is a relatively niche E-mount large zoom lens with good picture quality, but the distortion is slightly large. The reason for recommending this model is that the most cost-effective large zoom half-frame E-mount lens is, after all, the price of 1670 and 18200 is too expensive (it is not as good as using this lens directly), and the performance and focal length of 1650 are also very limited.
Sony (SONY) ILCE-7M2 full-frame micro-single body (α7M2/a7M2 Mark II)..
Personally, as a daily use, considering price and performance, 7M2 is definitely the most cost-effective choice.Black Technology's five-axis anti-shake, upgraded CMOS and focus system are significantly improved compared with the first generation. It’s not too short of money, as long as the performance is directly added to the A7RM2. Although the A7 is cheap, it is a problem with cuckolding. The plastic snaps that have already cheated on me are really unbearable to start. The price of 7S is not low, and it is a waste without low light and video demand. The goal this year is 7M2+1635.
Sony (SONY) RX100 M3 Black Card Digital Camera Equivalent 24-70mm F1.8-2.8 Zeiss Lens (WIFI...
regular customers recommended by aunties, 24100 equivalent lens, various performance is very balanced, and daily travel is also very convenient. The new lens supported by Zeiss has good performance and is equipped with too many 1650. Although the newly released RX100M4 is good, considering the high price and not many upgrades (mainly the improvement of video shooting), RX100M3 Cliff is the best choice.
Sony (SONY) RX1RM2 full-frame black card digital camera 35mm F2 Zeiss fixed-focus...
is undoubtedly a high-end card machine. RX1R2 is lonely. In this market, there is no rival (Lycra is fine, not in a LEVEL), compared with the first generation, it has improved some electronic functions, added a built-in viewfinder, and a brand new CMOS. The most important thing is that the focus performance is greatly improved compared to the first generation. The 35-focus range of the full frame can achieve such a size, which can only be said to be awesome.
Sonnar T* FE 55mm F1.8 ZA Zeiss full frame standard fixed-focus micro-single lens (SE...
Full-frame E-mount portrait lens, the image quality, volume and price are balanced very well. People's photos require it, recommended to enter.
Sony (SONY) HDR-AS50 Sports cameras The official standard configuration of AS50
sports camera market has always been dominated by GOPRO. SONY has actually entered the market for several years. Since AS10, it has been updated for several generations of products in succession. The difference between using GOPRO is quite large, but the performance of Dafa is also good, and the cost-effectiveness feels slightly higher than GOPRO. It is more convenient to operate on mobile phones with software.
audio product category:
Sony (SONY) MDR-1A High resolution stereo headphones Blackhas been upgraded from 1R to 1A, a small step. This is the most comfortable headphone I have ever used to wear, no one. If you have certain requirements for sound quality and want to wear it comfortably, this is the best choice. As for whether the appearance looks good, it depends on your opinion. This supports HI-RES.
Sony (SONY) NW-ZX100 Lossless Music Player hifi noise reduction sony walkman...
Performance Given the size and price of ZX2, compared to ZX2, the size and price of ZX2, the ZX100 has obvious advantages. Compared with the workmanship of ZX1, ZX100 is indeed much better. The key is that this flagship player has finally got rid of the Android system and returned to the music itself. Recommended.
Sony (SONY) NWZ-W273S Anti-splash Sport MP3 Walkman 4G blue that can be worn when swimming...
Listen to music when exercising, choosing this product is definitely wrong, it is easy to carry, the key is that it is also waterproof, and it is competent for various occasions. Sound quality? If you have the price and demand, don’t force it, at least you can hear it.
Sony (SONY) MDR-EX1000 Headphones Dynamic Flagship Black
The flagship dynamic ring of the Legalists many years ago, now it is quite cost-effective. If you like the taste of Sony Dynamic ring, you can get it.
Sony (SONY) XBA-A3 High resolution Wheel combined with earphones Black
The flagship Wheel of the Dafajia is not as high as the price of K3003, and the price is less than 2K. You can experience the Wheel brings you a different taste from the dynamic ring.
Sony (SONY) SRS-X99 mini speaker supports SongPal Link function, Wi-Fi, NFC, LDAC function...
As a desktop speaker, the sound quality of X99 is still good (but it feels that the sound quality is not as good as that of BW Zeppelin), and its appearance reflects the good design as always. Buy one, show off at home or listen to music, it’s great.
Sony (SONY) PCM-D100 Digital Recording Stick Professional DSD Recording Format/Large Diameter Directional Microphone 3... The upgraded model of
D50, although you are a recorder, it is undoubtedly the top audio player of the Great Fathers. Compared with the player, this product has very little sound dyeing, which is suitable for people who like boiled water. Apart from the unchanged volume and the operation, there seems to be no obvious disadvantages.
TV product:
Sony (SONY) KD-65X8500D 65-inch 4K ultra-clear Android smart LED LCD TV (silver)..
supports Dafa's latest 4K HDR technology, and supports Dafa's awesome image engine 4K Xunrui PRO, Teri Meicai technology, high-speed speed, which increases the viewing experience of the product. The latest season of Dafa products emphasize the minimalist beauty, and the design of "less is more" does look good.
Sony (SONY) KD-65X9300D 65-inch 4K ultra-high-definition smart LED LCD TV (black)...
I didn’t see this JD.com self-operated one, so I’ll watch it for the last three parties. The flagship TV set released by Dafa this year (not counting the 85-inch one), with ultra-thin design and minimalist design, is definitely the best performance, and the 4K Xunrui PRO processing engine, Teri Meicai, high-speed, and 4K HDR display technology are all missing. At the same time, this model also supports elite light control PRO, enhancing light and dark contrast and rich colors. The price is slightly higher, but the stuff is really great. However, it should be noted that since the products this season are ultra-thin body design, the probability of light leakage in the body will increase, so you should consider this issue when purchasing.
Sony (SONY) HT-RT5 Home Theater 5.1 Channel TV Audio NFC Bluetooth Echo Wall Wireless Surround...
Since you have been on a good TV, you still have to go to a home movie. Overall, the RT5 is quite cost-effective. It adopts the popular soundbar design, effectively saving space for placement. 5.1 sound can be used for home use (my 2.0 rambler cannot be too happy), wireless surround sound, get rid of wire limitations. Of course, NFC and Bluetooth are also indispensable, sacrificing some sound quality to bring more convenience. If you are not afraid of causing complaints from neighbors, please decisively (those who live in large villas can ignore it).
Other product categories:
Sony (SONY) [PS4 National Host] PlayStation 4 Computer Entertainment Game Console New Model (Black...Actually, PS4 really has no recommendations, after all, the game console is a showdown between PS4 and XBOX ONE. Dafa once again uses low-priced hosts and good experiences, and has taken the initiative strongly. This is the new version of 1209A version, with slightly changed power consumption and appearance. The 2-year warranty of the National Host is indeed good. If you can accept locking and not locking areas, it is still good to choose the National Host. VR is about to be launched, and there will be more different experiences at that time.
Sony (SONY) E6883 Xperia Z5 Exclusive Edition Mobile Unicom dual 4G mobile phone 4K display screen Mirror...
Frankly speaking, Z is a good machine. The subsequent machines have been upgraded all the time, but the appearance changes are not obvious. Once the functions are upgraded every year, it is really difficult for fans to buy it. However, Z5+ should be the last king of this series. Dafa has decided not to release Z6 again, and the new products will be replaced with other naming methods. On the Android system, the machine is already considered to be a relatively extreme, with a good appearance and awesome waterproof. Price and brand reasons have always stayed in the niche market, which is a pity. There are a lot of layoffs in China. Now I want to buy a Z5+, and there are not many channels. Please go to those who have faith.
Sony is extremely guilty and has never gone bankrupt. You If I don't go bankrupt, my wallet is going bankrupt
is kidding, let's buy and buy together, protect my uncle's smile
As a poor fan, that's all. I hope to upgrade the camera equipment this year and buy the A7M2 I have long been looking for. If you think the article is OK, please give me a reward
If you are interested in the history and design of Dafa, I recommend two books to you:
Sony Secret History
Generally, from entrepreneurship to the era of Nobuyuki Izumi, many confidential contents have been disclosed
Sony Design: Making Modern
SONY DESIGN, a picture album introducing Sony's product design, experience Sony's powerful industrial design
Finally, thank you for your patience. The content is based on the daily contacts of Sony products from major websites, posts, forums, and books. Some old product introductions are more from sources and network information. Regarding product recommendations, most products have personal understanding and experience. Due to their own level, there are inevitable mistakes and omissions. Please correct me.Most of the pictures are from the Internet. If there is any infringement, please contact me as soon as possible so I can delete them. The views and opinions in the article only represent personal opinions, and everyone is welcome to communicate. Thank you Aunt Zhang for providing such a good platform for communication and exchange, and thank you Xiaoxiaoji for the brand story event that allows me to talk about my favorite Dafa. Thank you again to everyone.
Editor's note: This article comes from the #Brand Story# call for papers. What are some of the little-known purchasing experiences and personal experiences about the brands you love? Share it quickly! Help everyone understand good brands and master the best buying posture! There are still prizes around the daughters waiting for you in this issue. Friends are welcome to contribute actively: -D
Original topic call for papers: #Brand Story# About the brand you love, those unknown cold knowledge...
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