Author: Awu
Source: The Most Character (ID: iiirenwu)
Lu Buxuan, I'm afraid he is the most famous "butcher" in China. He graduated from the Chinese Department of Peking University, but later he sold pork and chopped meat on the streets of Chang'an County .
Over the years, he has suffered countless criticisms, and has also struggled between the identity of "Peking University graduate" and "Chang'an County butcher", and has made a dejected statement: "Destiny is not in my hands."
Fortunately, in the end, he saw through the world's vision was just a passing cloud. Instead of being confined to other people's "voices", it is better to let go of prejudice and do things to the extreme in a realm that truly suits you.
Today, 53-year-old "Beijing University butcher" Lu Buxuan is still selling meat, with a net worth of over 100 million.
Lu Buxuan had two "highlight" moments in his first half of his life.
The first time was a real highlight. In 1985, he was the top scorer in liberal arts in Chang'an County and was admitted to Peking University from an illiterate family.
At that time, the most common words that the villagers said in the village were "excellent". Those with more literary talent would congratulate him on "Wenqu Stars descended to earth".
In the eyes of the villagers, the emperor is studying at the feet of a high official and a generous salary, and the promotion of the title is his future. Lu's father, who had always been frugal, held a banquet in the village for two days to celebrate his son's bright future.
and the second highlight is "high exposure".
started selling meat in 1999. He was unknown for four years and was discovered by reporters in the summer of 2003.
Report on "Peking University graduates sell meat on the street" has attracted countless curious media. Under the camera of
, Lu Buxuan, standing in the pork stall, was wearing a dirty and old hurdle vest and shorts dyed with oil stains, leaving everyone with a decadent face.
His father came from the village and cursed in anger: "You are for college, not for you to sell pork."
it turned out that he had a banquet at his house, praised him for his amazing person, and began to say, "That person who went to Peking University is so good, and now he is selling pork at the stall."
reporter asked him: "Are you bored now?"
In the questioner's preset, Lu Buxuan's boredom should come from the identity of " Pork Man ". In fact, the "Peking University graduate" is the heaviest shackle tied to him.
In 2013, after graduating for 24 years, he was invited to give a speech at his alma mater. His first sentence was: "I have embarrassed and smeared my alma mater."
But according to people familiar with the matter, as of 2019, the amount donated by Lu Buxuan to his alma mater has accumulated 900 million yuan.
1 top scorer
"My knowledge is better than you all."
Lu Buxuan said this, at the age of 19, in his third year of high school. He sat on the podium with his feet crossed his feet, looking down on the teachers and students in the class.
At that time, no one said he was arrogant, because Lu Buxuan was indeed the best student in this ordinary high school.
The college entrance examination ended, and Lu Buxuan received an admission letter from Xi'an Teachers College. He was the only person in the school to get into college.
In that era, entering the university gate meant that one could become a public servant who could eat the country.
But Lu Buxuan tore the notice.
"I have a relative studying at the National University of Defense Technology. His father always shows off to my father. I am dissatisfied and determined to get into a better school." The year of resuming the exam for
was a battle of the back of the exam for Lu Buxuan.
Whether it is a disaster in summer or a dripping water into ice in winter, he has never slacked off. No one teaches, and he relies on self-study.
Hard work pays off. In the midsummer of 1985, the name of a rural boy Lu Buxuan appeared at the top of the red list - Chang'an County College Entrance Examination Liberal Arts Award, and ranked 14th in Shaanxi Province.
This time, the admission letter he received was from the Chinese Department of Peking University.
became a farmer in the morning and ascended to the emperor's hall in the evening.
The second day after he entered Beijing, he made a special trip to Tiananmen Square to take a photo and sent it home with the book of Peace.Beijing and Peking University have high hopes for Lu Buxuan to change his destiny.
It was just that shortly after the start of school, his pride gradually became inferior. 21 people in the
html class, all of whom are top scorers from all over the world, and the city students have a much higher vision than him. During the night chat in the dormitory, his roommate talked about philosophy, but Lu Buxuan couldn't get in touch. The next day, he was so strong that he got up early and went to the library to borrow a copy of "Popular Philosophy" for "make up lessons".
4 years in college, Lu Buxuan spent the time studying and "catching up". Read, attend classes, listen to lectures, and then communicate and discuss with friends.
mentioned that year, Lu Buxuan said: "At that time, we were the pride of heaven, and we thought liberal arts students could transform society."
However, for him, the four years of Peking University, in the end, it was just a dream by the Weiming Lake.
weiminghu
Before graduation, he rejected an interview invitation from a school, and the misalignment of the assignment after graduation directly allowed Lu Buxuan to return to the county town.
"My dispatch certificate was issued to the Xi'an Municipal Personnel Bureau to participate in the second allocation. For dozens of days and nights, I rode my bicycle to knock on the door one by one, and finally I was assigned to the Chang'an County Diesel Engine Parts Factory, which was about to go bankrupt. I reported in the morning and left in the afternoon. I didn't do it for a day."
In the end, Lu Buxuan fell into the position of a temporary worker in the Economic and Economic Affairs Commission.
However, under the tide of reform and opening up, the market economy has flourished, and he seems a bit "out of time" as he enters the planned economic system.
he did not have a tutor and lived in the concierge of the unit's family courtyard. His daily work is to clean and serve tea and pour water.
1992, Lu Buxuan, who was frustrated and unsuccessful, was forced to "go into the sea".
In those years, he had done decoration, digging gold mines, and running a convenience store. But no industry can continue.
At the lowest point in life, his wife also divorced him. My wife said, "I got married for your Peking University degree. What's the difference between you being like this now and those who have never attended school?"
, Lu Buxuan, who was confused, became a professional gambler with his super memory. "The rules at the poker table are fairer than the rules of life." However, he did not make any moves, and the money he won could only barely maintain food and drink.
In the late 1990s, Lu Buxuan remarried, and after his daughter was born, he opened a convenience store again. But I don’t want to sell defective products and don’t want to go to evil ways, and my competitiveness is always worse than others. He had purchased a batch of batteries, but they were all fakes. "In the end, I used them all by myself, I can't sell them."
Peking University’s education set a moral bottom line for him.
"After ten years of graduation, I have a conflicted attitude towards Peking University. I am noble because of Peking University's education and disdain to flatter and be greedy, but life itself is vulgar, and this kind of aloofness is out of touch with society."
Peking University finally became his shackle.
He no longer mentions Peking University and no longer contacts classmates. The saying "Reading changes destiny" has become a joke for the former top scholar Lu Buxuan.
2 Butcher
If you are poor, you will change, and if you change, you will understand. Lu Buxuan, who graduated from Peking University, cannot not understand this principle.
1999, he opened a butcher shop at his desperate end.
Pork business investment is small and the turnover is fast. It is a good choice for those who are in trouble and want to take the right path and turn around.
However, in Lu Buxuan's consciousness, "harm life" is something that only street scoundrels do.
At night, the pork hanging in the stall turned into a corpse and entered Lu Buxuan's dream.
In his description, "The meat stall was filled with flies flying around, blood flowing, and the meat smelled pungent...", but in order to make a living, I had to do it.
At that time, he was no different from other "pork guys". The only difference was the glasses on the bridge of his nose. To this end, Lu Buxuan named his stall "Glasses Butcher Shop".
"'Glasses', it looks a little bit cultural."
But outside this, Lu Buxuan pretended to be an illiterate:
He never flipped the 8 boxes of books brought back from Peking University. I went to the next store and only bought cigarettes and alcohol, but I never read books and newspapers.
"Pork Man" Lu Buxuan seemed to be trying his best to clear his relationship with "Peking University graduate" Lu Buxuan, turning a blind eye to the outside world, and focusing on the fat and flowers on the chopping board in front of him.
Gradually, the "pork man" Lu Buxuan became an expert from an outsider. Under the "Peking University" spirit, Lu Buxuan only sold the best meat at the stall.
butcher shop is engaged in acquaintance business. His glasses butcher shop is popular because of its high quality and low price. Its annual revenue is over 10,000 yuan, and later opened a branch.
If it weren't for the summer of 2003, a reporter walked into a glasses butcher shop, and Lu Buxuan's life would have been so prosperous and peaceful.
But the reality is that after the article "Peking University Talent Selling Meat on the Streets of Xi'an" was published, a stone caused a thousand waves.
Lu Buxuan did not expect that Peking University, which had been away from for more than ten years, would re-enter life in this way.
Countless reporters flocked to the glasses butcher shop, and Lu Buxuan's long-hidden identity as Peking University was completely exposed.
Visitors stretched their long microphones over the meat case and came to Lu Buxuan to ask, "What has the impact of Peking University in the past four years?"
"I can't say this." Lu Buxuan answered a little ambiguously because at that time he was holding a cigarette in his mouth and the knife in his hand was still cutting meat.
The next conversation is: "What do you want to do in the future?"
"I dare not say that fate is basically not in my hands."
"Who is in that?"
"I don't know."
"If you are still selling meat ten years later, will you be sad?"
"Then there is nothing sad, I originally sold meat."
This sentence sounds a bit cynical, and reveals a calm answer, which makes the reporter who asks questions briefly silent.
But no one knows that in 2000, when Lu Buxuan's first butcher shop was demolished, he had always been reluctant to bow his back and wanted to teach in school, but the following was gone.
When the "public family" had no hope, Lu Buxuan returned to the butcher shop and worked diligently to become a pork man, and soon became a "industry leader":
At that time, the average daily live pig sales in China's pork stalls were 1-2, while Lu Buxuan's stalls had an average sales volume of 10-12.
He bought a car, a house, and went to a well-off society ahead of schedule.
However, after being reported, the national media began to discuss issues such as talent environment and employment mechanism. The government agency extended an olive branch to Lu Buxuan.
He finally had the opportunity to enter the system and gained the identity of a "public family" whom he longed for 15 years.
Although the income of this job is much less than selling meat, Lu Buxuan still chose to become a civil servant. For him, studying and serving the country and serving the society is his mission, rather than selling meat in the street.
"This is not a matter of money, it is a matter of identity." In his forties, he could finally raise his back and pick up his pen, and said openly, I am indeed a cultural person.
3 "Public Family"
In 2004, Lu Buxuan entered the local chronicle office of Chang'an District (Chang'an County was abolished and renamed to the district in 2002) to participate in the yearbook editing work. He was responsible for the most difficult economic part of local chronicles.
local chronicles editing is a hard work, and the place names, people's names and words must be very accurate. It is difficult to calm down and not to study enough.
For Lu Buxuan, editing local chronicles and selling meat have two common points: "When practicing a pen and writing with a straight pen, you should write with a straight hand, and selling meat with a knife is enough, and you are both a child and a child."
At that time, Zhang Zhenqi, deputy editor-in-chief of Chang'an District Chronicles who was in the same office as Lu Buxuan, once commented on him: "We have strong business ability, serious work, and can endure hardships. Other people's manuscripts are worthy of five. I was not relieved six times. I watched Lu Buxuan's at most three times. I graduated from Peking University and had a good writing foundation. This aspect has great advantages. "
Lu Buxuan himself was not humble: "I dare to say it publicly, I did the best."
In the days of working in the Archives, he participated in the compilation of two yearbooks and one local chronicle, one of which also won national awards.
During this period, "pork" never left Lu Buxuan's life.
On weekends, he will still go to the former stall to "supervise". Although the butcher shop has been handed over to his younger brother and apprentice, "the spirit of the glasses butcher shop cannot be changed."
And in May 2008, the acquaintance with another "Peking University meat seller" Chen Sheng gave Lu Buxuan a new vitality in the story of pork.
Chen Sheng is Lu Buxuan's senior and graduated from the Department of Economics of Peking University. In a certain program, he once said bluntly: "Lao Lu and I are not the same type of people."
Indeed, Chen Sheng is flexible in thinking and good at seizing opportunities. He is a natural businessman. At that time, he was the president of a food group in Guangdong with a net worth of 10 billion yuan. There is a myth of wealth creation that he "slept in the cemetery for half a year for entrepreneurship" and "are profit of 4 million yuan for arbitrage of 20 million yuan".
For him, it is no big deal to sell pork after graduation from Peking University.
Chen Sheng (left) and Lu Buxuan (right)
At Chen Sheng's invitation, Lu Buxuan went to Guangzhou to visit his "pork shop" - a local pig brand company with hundreds of stores in first-tier cities.
This "pork man" who has sold pork for many years realized for the first time that pork can be sold on such a scale.
In the year, he and Chen Sheng opened a Butcher School in Guangzhou. In addition to working in the archives, Lu Buxuan completed the compilation of the textbook "Pork Marketing". The content covers disciplines such as marketing, nutrition, etiquette, and cooking.
It was also at this time that he received an invitation from his alma mater’s employment lecture. There is no doubt that Lu Buxuan chose to refuse: "It's embarrassing."
However, after a few years, Lu Buxuan still stepped onto the podium of the Peking University Professional Qualification Lecture Hall. Even in the eyes of outsiders, he is already a successful person in the industry, but the first sentence of his opening was "I shamed my alma mater and smeared it."
Before he came to the stage, Chen Sheng, who was walking with him, once advised: "Don't be humble."
But Lu Buxuan was still humble. He could not hide his struggles and contradictions for decades.
Although he explained to the public afterwards that it was modesty and self-deprecating. But everyone understands that the reconciliation between Lu Buxuan and the second identity of "Peking University graduate" and "pork man" is a protracted war.
4 Butcher's Return
Change occurred in 2016.
This year, Lu Buxuan chose to say goodbye to his long-awaited identity as a "public family member" he had longed for in the first half of his life, and resigned and returned to the pork stall.
from graduation but failed to get it. At this time, Lu Buxuan took the initiative to leave and completed a 27-year cycle. At the age of knowing his destiny, he finally ended his struggle with "knife and pen" and completed his first active choice in the sense of life.
"I have been holding a knife for more than ten years and have a pen for more than ten years. What is the difference between holding a pen and holding a knife?" On September 24, 2016, Lu Buxuan accepted an interview with a reporter from Southern Weekend in Guangzhou.
"Holding a pen may not necessarily lead to writing straight, but holding a knife can be enough to make a big deal." When he said this, Lao Lu held the wine bottle in his hand.
Over the years, he had to drink two meals a day. At first, it was to relieve his sorrows, but later it became a habit.
He took a sip of wine: "If you cut it, eight taels will be eight taels, and one pound will be one pound. Fair and happy."
initially took half a year to do psychological construction. Lu Buxuan, who was "shy" in front of the meat case, skillfully divided the pigs transported from the slaughterhouse into small pieces at the stall in Guangzhou. The whole process only took less than 10 minutes. When cutting the meat, it was accurate to two.
That year, he sat in Lu Yu's studio for the third time. During the opening greetings, Lu Yu said, "Old Lu, I found that your body finally has color. In the past, you gave people the feeling that it was gray."
At that time, he began to serve as vice chairman and co-founder of Chen Sheng's company. For him, selling pork is no longer "making a living", but "making a business".
Ordinary pig dealers are only concerned about how to sell meat to only pig hair, while experts are more focused on breeding and epidemic prevention. But he studied sick pigs and died pigs, so he asked a veterinarian to find out the truth. In addition, he had many years of experience in selling meat, and wrote a book called "Lu Buxuan Teach You to Buy Reliable Meat".
This "has once done Zhang Fei's business on the streets of Xi'an and scrambled for jobs with Fan Kuai, Zheng Tu and others" is changing the butcher's image of "low-end, bloody, bullying the market like Zhen Guanxi". Chen Sheng, partner of
, said: "He worked for 1 year, which is equivalent to working for others for 10 years. Any industry will become a culture when it reaches the extreme."
Looking back over the years, Lu Buxuan's literary background is still there, and his persistence in becoming a "family" is still there, but now he is relieved.
"I am the top pork expert in the country. You can compare with me with the professor." The pride of the former top scorer returned to Lu Buxuan.
Not long ago, a news report "Recruiting students from famous schools for a monthly salary of 20,000 yuan" became a hot search on Weibo, but 10 years ago, Chen Sheng and Lu Buxuan's company were already recruiting master's degree to sell meat with an annual salary of 100,000 yuan.
There were more than a thousand graduate students who registered that year, and they admitted the most suitable 53 of them.
"College students should position themselves as ordinary workers." In the new speech, Lu Buxuan no longer struggled or humbled.
"What can you prove when you go to Peking University? It only means that you are better at learning than others, more talented, and smarter."
, it took Lu Buxuan 10 years to understand this sentence. The idea that "Peking University is the highest institution of learning in China" is finally no longer a shackle for him.
Over the years, he has donated 900 million yuan to the construction of his alma mater in return.
Today, his company has nearly 10,000 employees, stores are located in more than 20 major cities across the country, with more than 2,000 chain stores, and annual sales reaching 1.8 billion. In Double 11 not long ago, their online store sales reached 400 million.
, Lu Buxuan, who has been ridiculed for a long time, has also accumulated hundreds of millions of dollars in the process of selling pork in recent years.
No one can say that his current gains are a gift from Peking University, but we have to admit that the vision and knowledge given by reading and the spirit of study finally allowed Lu Buxuan, who had been catching up and missing in the past, to stand at the forefront today and gain a lot of money.
Looking back decades ago, only 4% of people in the country were able to get into college. In an era when the ascending channels are scarce, being able to receive a good education also means being able to lead to the future secular success. This concept deeply influenced Lu Buxuan's value orientation when he was seventeen or eighteen years old.
At that time, he was admitted to Peking University, looking forward to a leap in life, but after graduation, he was imprisoned by his identity at Peking University and struggled for half his life. It was not until he resigned from public office and returned to the pre-fellow case that Lu Buxuan truly gained the freedom of life in a realistic sense.
In fact, the eyes of the world are just passing clouds.As Chen Sheng said:
"What is true success depends on whether he makes life choices actively or passively, whether he is catering to social evaluations, or doing what is most in line with nature, likes the most and suits him most."
In April this year, Lao Lu opened the Douyin account again. In the video, he was standing in the pork stall, and the apron was printed with the words he often spoke to in recent years, which was exactly what he said to himself. Portrait of my past life:
"The temple does nothing, the meat case writes about spring and autumn."
part reference source:
1. Lu Yu has an appointment: "Peking University Butcher" lives after
2. Tell me: Peking University Talent who sells pork
3. Phoenix TV: Cold and warm life
4. Jiefang Daily: "Peking University Butcher" leaves the system and returns to his old business
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-