htmlWhat should I do if 3 people reach the top of the mountain? Go down the mountain!
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Old cats bully kittens, kittens bully mice, mice bully ants, ants dig dig up the dike, and they corrode in the ant hole.
Now it seems that the Thousand Mile Dike of Zhengzhou Real Estate Marketing Agents may also collapse in the ant hole, because it is too difficult to make money by continuing to rely on the old marketing agency model.
In the early years, the houses of real estate projects were sold by self-sales teams or agency companies. If the self-sales team is not good, the agent will do it, and if the agent is not good, the agent will change the agent and then continue.
No matter what, this is a competition between agents. It depends on who has great ability and who sells well. As the reputation spreads, more and more agency projects will be taken over. The agency companies have gradually grown and formed a scale. Even some agency companies that have made money in the early years want to change their own models and develop their own products. They try the feeling of the father of the Party A. The better-developed and bigger ones also went to the market. When I chat with everyone, I felt like I was thriving and at the peak of my life.
But when you step to the top of the mountain, it means you have to be prepared to go down the mountain. However, the huge changes in Zhengzhou's real estate agency industry came much earlier than expected.
Make money and lose money? One word difference, one step away
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Today, when a variety of flowers are blooming in the agency industry, I don’t know that winter has quietly arrived.
Recently, many large agency companies in Zhengzhou's real estate agency industry have quietly lost or voluntarily removed many projects that are being sold. Why was it removed? It’s because you don’t make money! Maybe there is no more appropriate reason than this.
is fine if you don’t make money, but there are still many people who lose money, so it’s better to pay less, but there are quite a few who pay one or two million yuan for a project. You know, it’s only two or three years. In the past few years, I had to earn at least one or two million yuan if I took on a project? Is this situation very different now?
From making a stable profit to stepping into the quagmire, maybe it's so fast. The marketing system and model of the industry
have gradually changed. The real estate marketing in was relatively pure. Perhaps using an advertising slogan could make the project popular all over the city, and it is well known to everyone. In addition, a strong sales team would not worry about selling a house.
But times have changed, competition is getting bigger and bigger, because there are more and more projects, the quality is getting better and better, and the areas to choose are wider, and customers' cognitive paths have long been dazzled by various advertising. At this time, in order to sell well, from selling to marketing, from sitting in the sales office, waiting for the sales office, and going out, please come in.
The change in sitting and walking has affected the agency's luck , because it is the most professional for the agency to rely on promotion planning to bring customers to the door and then sell, and waiting now is waiting to die.
Agent industry, which is surrounded by all sides,
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Nowadays, competition in the real estate market is extremely fierce. In order to sell the project well and successfully achieve the goal, Party A no longer bet on one person like before, but integrates all the factors that can bring favorable factors to project sales, such as dual-generation + self-sales, call customer companies, fine-tuning, intermediaries, channels, e-commerce, websites, etc....
So many companies are helping Party A sell houses to find customers. Of course, they can't watch a group of agency sitting in the sales department that does not blow the wind or rain, turns on the air conditioner, and turns on the heating and makes the hard money away. So now sales offices generally sell themselves + single generation or double generation. The channel brings all customer self-sales team receptions, and naturally visits customer agency companies to receive them. Channels make money from channels, and agency earns money from agencies. Because the customer's cognitive channels are different, the channel relies on its own advantages to find customers, and agents attract customers through project planning and promotion, which looks peaceful and calm.
But as I was fighting, I started fighting and scolding each other. The agent is the king of the case, and the door of the sales office may become bronze. All kinds of channels are different. Except for the lack of ability to use the sales office and agent, the rest of the world is everywhere and is omnipresent.
agency relies on its own many stores and has the information on the second-hand housing market transactions. He repeatedly calls each owner every day to ask if there is any rental and sales, and recommends a new project, making his business prosperous and gradually get involved in first-hand agents.
Telephone CALL relies on the excellent telephone resources and huge CALL customers. In order to find the target customers quickly and more, their style is not like those who sell stocks want to bother you. They will never give you too much money on the phone, and you are too lazy to say it. As soon as you answer the phone: the xxx project has a double subway, the house rate is very high, the down payment is 10,000 yuan, there is no need for it, you have to say nothing, it is faster than you hang up the phone.
Jingtuo Company needs no need to say, it just goes out to find customers, find its own sales department, find someone else's sales department, no matter who he is at, it is mine to be able to bring him in. In short, as long as there are potential customers, you can see the figures of channel personnel working silently. As long as there are people, there are martial arts, and as long as there are customers, there are little bees. This sentence is not an exaggeration to use in channels.
old real estate websites rely on their own brand advantages to import customer information about browsing the project into this sales department, then to the sales department across the road, and then to the sales department in the area, no matter whether it is a competitive or not, or intercepting it, and fully exert the principles of using people and using things, and just give money.
Everyone does this, whoever is going crazy is of course the agent, who is attacked from both sides and is in a dilemma. In the past, I only used some tricks to rob customers when I was preventing competitive projects. You had Zhang Liang's plan, I had a ladder, if you had policies, I had countermeasures, to a certain extent, basically the same match, and no one was worth it.
is better now. It is difficult to prevent family thieves day and night. After preventing competitors, you must also prevent some channel companies that cooperate on your project. The agent’s headache is to compare with the intermediary, but it is not comparable. There is no second-hand house store resources. Compared with the CALL company, it is impossible to compare with the salesperson. A salesperson can make hundreds of calls every day and compare with the Tuoke Company. He is born to look for customers on the street every day, and the pain is beyond words. What the
agent hates most is actually customer development, and it is precisely that almost every channel company has customer development, and even if there is no one, it must be established. Why? Because standing at your own doorstep and intercepting customers at other people's doorstep can more efficiently find the target customers.
. The current situation is that there is definitely no resource for old websites online, and it cannot beat the CALL company, and offline, it cannot beat the second-hand real estate agents and Jingtuo. Moreover, the visiting customers have been almost blocked by Jingtuo Company, and the customer agents brought by the channel cannot be accepted. They rely solely on planning and promotion customers brought by the planning and promotion. You should know that the advertisements are flying everywhere now. You may think that this promotion plan is outstanding enough, but in the eyes of the people on the street, it may be the same as if they didn’t see it.
Naturally, there are fewer visits, and it is possible that it is still a double generation. How can I make this money? A professional team has at least one project chief, planning chief, and two or three managers, and two or three teams are being formed. How to compete?
After all, it is the highest cost to cooperate with Party A, and I am also the most abused. In other channels, the teams are low, so I don’t have to worry about anything, just find customers, and it’s not just selling a house for one project. This project is not good, I will introduce you to a better one. Some channel companies can master most of the mainstream projects in Zhengzhou. As long as you want to buy it, I can always make money from you. The project manager of
agent, watching the channel's person in charge occasionally come to the sales office to sit and have some tea, so that the little bee can cut off the surrounding area of the project without leaving any money, making it happy. Seeing that I was not as good as my life and death by Party A’s father every day, I also had to shout that Party A was tortured me thousands of times every day that I treated Party A like my first love. I was so angry that I gritted my teeth and calculated the project operation situation and compensated me. Discomfort means discomfort.
Can you avoid quarrels and fights like this? Can you watch the project continue to owe it? But what are the solutions? The contract you signed is to sell a house in the sales office. You can formulate the rules in the sales office. Who are you after leaving the door? You may be the little bully in the village. If you leave the village, it will be useless even if you don’t bow your head.
Some agency second-hand house stores have been laid out for a long time, and some are still catching up. The bureau has been deployed, but the strategy may be deviated. In fact, it is not too late now.
is in a dilemma. What is the next stop in the agency industry?
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cannot say whether the agent will be run into a world of self-sales + channels in the future. But agent is a more professional company in real estate marketing after all, and their connotation and actual combat are incomparable to channels. Agents start from the perspective of market development, fully control the entire project, grasp future development, continuously adjust the pace of the project, maintain steady growth and healthy operation of the project.
The channel is still just a group of pimps who only care about interests. It does not care about how the project or how it develops. Everything is about money, and you can do it as long as you give it money. The practitioners in the channel industry cannot be compared with agents. Today, the channel industry reports that they are working today. I will give you a few A4 papers with project information and can start work by simply studying. The age of the practitioners is even more uneven, not to mention the quality of the practitioners.
The salesmen, supervisors, managers and directors in the agency industry are all selected through many battles, battle-torn and windy figures. Behind them all the company's resources are all the resources to operate the project, but the final outcome is not satisfactory.
Nowadays agents are also interested in selling white powder, earning money for selling cabbage. They enter the market from the sales office without the construction, investing huge manpower, material and capital costs. From the early product to the late sales collection, they have gone through a lot of hardships, not even talking about overtime, and have been abused by Party A to lose all their skin and are ready to start making money. Hulahu has come to a bunch of channel companies, and they have very few of their customers. They also smile and say to Party A’s father, as long as you are happy, it is our greatest wish in our life.
Ask you how much sorrow you can have, it just like becoming a eunuch going to a brothel. It’s so sad, because your life root is almost broken, what can I do if I don’t change it?
2head said to Supreme Treasure: It’s cut, it’s all burnt. Supreme Treasure said painfully: It's a little crisper, it's better than nothing.
Supreme Treasure forgot the pain and stood up and said forcefully: Mingdao and Mingqin fought against them!
This may be the current situation in the agency industry.
·END·
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