In the era of smart, how do the elderly make appointments for the digital divide? This bank gave a heartwarming answer.
Recently, on the exhibition board of the Yanta Road Branch of the Agricultural Bank of China, a group of cute cartoon paintings appeared, marked with specific links such as how to download mobile banking, how to register users, and how to operate mobile banking. The staff said that although it is the smart era now, many elderly people do not know how to use smartphones or mobile banking. The hand-drawing method is more intuitive and can help the elderly quickly master the operation of mobile banking, so that the elderly can do things at home.
Bank hand-drawn drawings warmed the hearts of the elderly
History Mr. Zhang, who lives in Lijia Village, Xi'an, called and said that he went to the Yanta Road Branch of the Agricultural Bank of China to do business in the past two days. He saw an exhibition board in the bank, which used hand-drawn drawings to introduce the operation methods of mobile banking in detail. "Now, you have to use your mobile phone to do everything. We elderly people can't keep up with the times. The practice of this bank touched me very much. After I read it, I learned to use mobile banking. Many things don't have to go to the bank, and I can do it at home."
On December 16, a reporter from the China Business News came to the Yanta Road Branch of the Agricultural Bank of China that Mr. Zhang said. He entered the bank. On the opposite side of the waiting area, there was a conspicuous exhibition board with a set of cute cartoon paintings on it. In the first picture, an old man was waiting in line to handle the business. In the second picture, the bank staff introduced: "Download mobile banking now, handle simple and quick business, and say goodbye to the queue." The following pictures vividly describe how to download and how to operate the mobile banking... There are eight pictures in total, drawn on ordinary A4 paper. The pictures use cute cartoon images and hand-drawn mobile interfaces to provide operation guidance on common functions such as how to log in, check balances, and pay for life. The picture is simple and clear at a glance. The enlarged font of
and detailed text instructions make the elderly clear at a glance. It is indeed a thoughtful "mobile banking instruction manual".
Bank: Most elderly people do not know how to use mobile banking to provide some services to the elderly
Huashang Daily reporter met Ms. Zhou, the person in charge of the bank. She introduced that there are many retirees around the place where the Yanta Road Branch is located, and many of them use the Agricultural Bank’s card. Therefore, there are a lot of elderly people coming to handle business before and after the salary is paid. Their business is actually very simple, which is to check whether the salary has been paid, and sometimes withdraw some cash. But it's such a simple business that they often have to queue for a long time. How to solve this problem by
? Ms. Zhou said that after discussing the discussion, the bank colleagues felt that the hand-drawing method should be an intuitive and easy-to-acceptance method for the elderly. It happened that a colleague in the bank was good at painting, so everyone spent more than a month planning and producing a group of comics. "At work, we often encounter situations where the elderly do not know how to use mobile banking, and queuing up at the counter will waste a lot of time, because the mobile phone screen is small, it is difficult to see the font clearly, and it is inconvenient to operate, so we want to use comics to enlarge the mobile phone screen and mark it out simple functions for the elderly to use."
Ms. Zhou said that in the intelligent era, every group should enjoy the progress of life. The times are developing, and we should care about the elderly. We hope that through the small actions of the bank, the elderly can feel that they have not been forgotten by the times. ,
Multiple departments speak for the elderly
"In the past, I went to the bank as soon as the salary day was paid. Now I have read comics and learned to use mobile banking. Many businesses can be handled online. It's so convenient." Aunt Liu, 76, said happily that she has also enjoyed the convenience of the smart era and is very warm in her heart.
This year, the Chinese Business Daily reported on the "Smart Era to Help the Elderly Cross the Digital Dividend" series of reports, calling on all window units to open up green channels for the elderly. Recently, the State Council issued a document requiring effective solutions to the pain points and difficulties encountered by the elderly in using intelligent technology and to propose solutions.
An old man reported to the Huashang News that when he goes out to buy things, hawkers ask WeChat to pay. Many elderly people don’t know how to buy things, nor do they know how to pay on WeChat. It feels that it is not as convenient as before.On December 15, the People's Bank of China issued the "Announcement of the People's Bank of China [2020] No. 18" (hereinafter referred to as the "Announcement") on regulating the collection and payment of RMB cash. The "Announcement" clearly states that the RMB is my country's legal currency, and RMB cash is the most basic payment method in my country. No unit or individual may refuse to accept it.
It is understood that the central bank will strengthen daily supervision and conduct surveys through various methods such as undercover inspections and inspections. How should consumers protect their rights when cash is rejected? The head of relevant departments of the People's Bank of China said that if consumers find that they refuse to accept or take discriminatory measures to exclude cash, they should properly retain the corresponding evidence or clues, and complain and report through various channels such as urban government hotlines, consumer rights protection, and financial consumer rights protection. The People's Bank of China will work with relevant departments to deal with it in a timely manner.
Hua Business Daily reporter Mao Mina Photography Deng Xiaowei
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