In the third year of the epidemic, both the home appliance industry and the health care (personal care) electrical appliance industry are undergoing great changes. Since the beginning of this year, due to multiple factors such as repeated epidemics, conflicts between Russia and Ukraine, high inflation, and imbalance in supply and demand, the global economic recovery has slowed down significantly, and consumer confidence has weakened significantly. Although the growth pressure of China's beauty (personal care) electrical appliance industry has increased significantly, it remains stable and resilient overall. In the first half of the year, the retail sales of China's beauty (personal care) electrical appliance industry was 22.65 billion yuan, a decrease of 3.3%; the export volume was 2.24 billion US dollars, an increase of 3.2%, and both domestic and foreign sales outperformed the home appliance industry large-scale . There are also many remarkable innovations in sub-categories. The continuous development and promotion of new technologies, new materials, new processes, new scenarios and new channels continue to promote the industry to grow bigger and stronger, and some attracting innovative enterprises continue to emerge. While leading the industry's value upward, these enterprises have greatly stimulated the vitality and potential of the industry.
Fitness (personal care) electrical appliance industry is currently in a critical stage of growth period, and some products are gradually transitioning from the introduction period to the growth period, and product types and technical directions are also diversified. In order to continue to explore the latest technological development trends in the industry, accelerate the solution of common technical difficulties faced by enterprises in the research and development and production of products, improve the industry's technological innovation level and product quality, and promote the rapid development of the industry, on September 27, the "2022 Beauty (Personal Care) Electrical Appliances Special Committee of the China Home Appliances Association Beauty (Personal Care) Electrical Appliances Special Committee was held in Ningbo . The conference held in-depth exchanges on 15 topics including common technologies such as noise, antibacterial, waterproofing, ergonomic efficiency, design, intelligence, charging, hair care research, technical development trends of some categories and core components. More than 80 enterprises and units attended the meeting, and more than 160 representatives attended the meeting.
"2022 is a year of storms and hardship. Multiple risks and uncertainties continue to deepen. The challenges of the new crown epidemic and the complex and changing international situation have caused the Chinese economy to suffer ups and downs, but we firmly believe that the Chinese economy has strong resilience, we have a relatively stable and huge domestic demand market, and our future development is expected," Zhu Jun, vice chairman of the China Home Appliances Association, said in his speech. Most of the products of beauty and health care (personal care) have strong quality life attributes. The development cycle of many categories is in a critical stage of transition from the introduction period to the growth period. Most of the enterprises are small and medium-sized enterprises or even entrepreneurial enterprises. They will inevitably encounter major challenges in the environment of weak demand and intensified risks. But he also believes that this challenge is short-term, so industries and enterprises should look for long-term certainty from short-term uncertainty, firmly believe that consumers' pursuit of beauty and health has not changed, firmly believe that consumers' pursuit of quality and experience has not changed, and firmly believe that innovation is the fundamental driving force leading the progress of the industry.
Enhance the "beautiful" experience. The latest trend of common technologies for communication,
Under the trend of "exquisite life", as consumers' requirements for appearance, experience and quality continue to rise, high-speed hair dryers, electric toothbrushes, toothbrushes , beauty instrument and other health (personal care) appliances have become popular. However, the noise value of some individual products up to 80dB or more also greatly affects the user experience, and is also a pain point in product development of some companies. At the meeting, Professor Chen Ke'an from Northwestern Polytechnical University introduced that regarding the harm of noise and vibration of health care (personal care) electrical products, the dividing line is generally 70 decibels. If it is smaller than 70 decibels, it will generally interfere with sleep, affect language communication, and reduce work efficiency. If it is even larger than 70 points, it will cause troubles, and under long-term effects, psychological and physiological diseases will also occur."The characteristics of Meijian (personal care) electrical products are small in size, light in weight, and the price is relatively low compared to other electrical appliances. Therefore, in terms of noise control , the noise reduction device of Meijian (personal care) electrical products cannot be too large, and its weight cannot be heavy. In addition, after the addition of new noise reduction technical measures, it cannot affect the cost too much." Through the analysis and discussion of mature related noise reduction technologies, new noise control technologies such as noise annoyance suppression based on audio injection, Chen Kean suggested that the first thing to do in the noise control of Meijian (personal care) electrical products is to fully understand and absorb the existing technical achievements, and then actively lay out and develop some new technologies, such as product sound quality design, audio injection method, and even active design, active control and other new technologies, so as to ultimately achieve the leapfrog development of Meijian (personal care) electrical appliances.
Northwest Industrial University Study Professor Chen Ke'an shared through video
Since the outbreak of the new crown epidemic in early 2020, people's health awareness of antibacterial disinfection has penetrated and integrated into all aspects of life. The big health industry has entered the era of urgent need for the whole nation. Antibacterial and disinfection, a project that originally appeared in laboratories, has gradually become a necessary option for human life. For the beauty and health (personal care) electrical appliance industry, as Wang Pengji, technical director of Chengdu Tianyou Jingchuang Technology Co., Ltd., mentioned in his speech, due to the skin-friendliness of the handle and the wind mouth, the residue of hair, dandruff and body oil and moisture can easily lead to the reproduction of harmful microorganisms, which will affect the human body when users use it. In addition to the handle, the brush head and bristles are directly in contact with the human oral skin and teeth. In addition to the problem of harmful microorganisms in the skin, it is necessary to consider the influence of the diversity of the human oral microbial diversity, and it is more necessary to add microbial inhibitory function. shaver head parts, handles and shaver base are areas that have been in contact with residual skin tissue in the human body for a long time, and the possibility of harmful microorganisms reproduction is high. cleanser , beauty instruments and massagers are also directly in contact with the skin of the face or neck. Since the human skin here is more sensitive, related parts, paint and silicone pieces need to be controlled more microbial. Based on market demand, Tianyou Jingchuang Technology has innovatively developed the four-point zinc oxide whisker (T-ZnOw) material technology. It is reported that after the material is catalyzed, it will form zinc ions , hydrogen peroxide , hydroxyl radicals, and superoxide ions that can simultaneously remove a large number of bacteria. The four-fold antibacterial antibacterial can effectively kill the attached bacteria, and have outstanding performance in various fields such as antibacterial and mildew resistance, air purification, wear resistance, and antistatic.
Technical Director of Chengdu Tianyou Jingchuang Technology Co., Ltd. Wang Pengji
For beauty (personal care) electrical products, many products require waterproof design. A good waterproof design can greatly improve the reliability of the product. In waterproof design, waterproof and breathable membrane is a common solution. At the meeting, Wang Junjun, a senior product technical expert of Hangzhou Ampur Film Technology Co., Ltd., mentioned that the surface energy of waterproof film can be further reduced through advanced film surface treatment technology, thereby improving the ability of waterproof film to resist toothpaste water, mouthwash and other surfactant liquids containing liquids, and improving the service life of the product in the bathroom environment. Ampro's waterproof, breathable/sound-permeable membrane can be widely used in electric toothbrushes, toothbrushers, razors and other health care (personal care) electrical products.
Product senior technical expert at Hangzhou Ampuru Film Technology Co., Ltd. Wang Junjun
Beauty (personal care) electrical products are characterized by strong personalization attributes of consumers and have the characteristics of strong experience, and the products are required to be safer, healthy, comfortable and efficient. At the meeting, Dr. Hu Huimin, associate researcher at , , Chinese Institute of Standardization, shared a speech on the topic of "Artificial Efficacy and User Experience of Health and Health (Personal Care) Electrical Products".In the speech, she not only comprehensively introduced the concept, development and role of human factors and efficacy, key factors in design and evaluation, but also used electric toothbrushes, teeth punchers, hair dryers, electric shaver and other products to analyze the experience contacts of Meijian (personal protection) appliances, and emphasized that the core idea of building an ergonomic index system is to be people-centered, and the adaptability of human-machine-ring should be considered.
Associate Researcher of China Institute of Standardization Dr. Hu Huimin
With the expansion of the market size of beauty and health (personal care) electrical appliance products, the problem of homogeneity of products has also appeared in recent years. As a result, differentiation of design has also accelerated to become an important direction for enterprises to gain competitive advantages. At the meeting, Ma Longbin, general manager of Shenzhen Jingwei Innovation Design Co., Ltd., shared some of their practical insights and feelings in the design of beauty and health (personal care) electrical products through a variety of vivid design cases. To a certain extent, it is said that design is connected. Where is the connection? Ma Longbin believes that design connection is between designers and products, and the middle is not the business owner, but the consumer. "Consumers of every age should be the subject of our research."
General Manager of Shenzhen Jingwei Innovation Design Co., Ltd. Ma Longbin
In the discussion of the forward-looking common technical trends in the industry, there is also Gu Jiayuan, senior product solution manager of , Hangzhou Tuya Information Technology Co., Ltd., who shared Tuya's accumulation and breakthroughs in the field of Meijian personal protection electrical appliances, and told the story of "How the IOT platform can make Meijian (personal protection) electrical appliances products revitalize new vitality"; Zhang Yali, R&D manager of Shandong Paizhi New Energy Technology Co., Ltd., introduced the current technological development status of lithium batteries in the field of Meijian (personal protection) electrical appliances products, and also showed Paizhi's battery cell and fast charging technology solutions, and mentioned that the company's future product development will promote development around the two directions of new materials cost reduction and product upgrade.
Hangzhou Tuya Information Technology Co., Ltd. Senior product solution manager Gu Jiayuan
R&D Manager of Shandong Paizhi New Energy Technology Co., Ltd. Zhang Yali
Focus on sub-categories and discuss the innovation direction of industry "differentiation"
Appearance economy has reshape the industry structure and has also brought new opportunities for development to traditional business formats. By category, traditional hair care appliances such as hair dryer, straight/ curling rod , electric hair clippers, emerging oral care appliances, facial care appliances such as electric toothbrushes, toothbrushers, beauty instruments, and facial care appliances have all quickly become popular with the help of the Internet. At the meeting, researchers in relevant sub-categories, manufacturing companies and representatives of core parts companies shared and exchanged views on the latest technical directions of hairdressing and care appliances, oral care appliances, facial care appliances and other industries from their respective fields.
For example, in terms of hair care, , Professor Lai Wei, chief physician of the Department of Dermatology at the Third Affiliated Hospital of Sun Yat-sen University, shared the "hair care mechanism and R&D strategies for related products". He said that to do a good job in hair care, we must first understand the structure and characteristics of the hair. Through the analysis of the basic institutions of hair, the physical properties and chemical properties of the hair, Lai Wei suggested that for the research and development and design of hair care electrical products, we must first grasp the market demand and choose the right track; second, we must use dermatology and Starting from the relevant science of hair, find the problem of hair/scalp, and open up and lead a new track; third, choose the right technology, make good use of technology, especially some new technologies, and introduce new things; fourth, pay attention to efficacy and safety research, and product research and development, marketing, and publicity should be based on scientific data; fifth, cooperate multi-disciplinary cooperation, and pay attention to consumer experience;
Chief physician of Dermatology Department of the Third Affiliated Hospital of Sun Yat-sen University Lai Dimensional
Hair care electrical products, the hair dryer segment market is also undergoing great changes, especially high-speed hair dryer is accelerating its popularization. According to Kuang Ganghao, general manager of Shenzhen Zhongdai Motor Co., Ltd., domestic high-speed hair dryers are expected to reach 4 million in 2022, accounting for 10% of the hair dryers. "At present, mobile phones/3C/cross-border e-commerce/live broadcast/Internet companies have entered the high-speed hair dryer industry, and cross-border will bring new ideas, new concepts and new channels. In the future, high-speed hair dryers will account for more than 50% of the market," Kuang Ganghao said. Under this huge growth potential, the industry has also put forward higher requirements for the technological innovation of high-speed motor . In this regard, Kuang Gang said that a good high-speed hair dryer should have five major characteristics, namely environmental protection, energy-saving, low-carbon, high appearance, good user experience, convenient user use/more operation, and affordable prices. He also specifically mentioned the technical solution of the medium drive motor high-speed DC brushless motor . It is reported that its (in actual review) sixth-generation high-speed motor product has the advantages of large air volume, high air pressure, small size, and low noise. It has been widely used in home and professional high-speed hair dryers.
General Manager of Shenzhen Zhongdou Motor Co., Ltd. Kuang Gangxiang
The continuous recurrence of the epidemic has also brought development opportunities to the electric haircutter industry. At this stage, the market space of this category has been significantly broadened, and product technology iteration and innovation are also continuing to occur. At the meeting, Feng Lijuan, marketing director from Ningbo Yunbao Electric Appliance Co., Ltd., shared the "Technical Development Analysis of Electric Haircutters". She introduced the current and trends of electric haircutters from multiple dimensions such as changes in body material, IPX7 waterproof, safe blade head, low noise, changes in charging mode, wired and wireless upgrades, upgrades of ordinary and suction models, and sharpness of blade heads. For example, in terms of safety cutter heads, Feng Lijuan mentioned that the products on the market have their own advantages and disadvantages, but the cutter heads of both materials take into account the safety attributes, namely, the rounded corner design on both sides and the curved rounded teeth, which do not hurt the scalp.
Marketing Director of Ningbo Yunbao Electric Appliances Co., Ltd. Feng Lijuan
In fact, the technological development of the knife head is not only crucial for electric hair clippers, but also for fitness (personal care) electrical products such as electric shaver and electric nose hair clippers, it is also one of the key components that determine the essential function and reliability of its products. In this regard, Chen Jian, deputy director of the R&D Center of Zhejiang Haishun Electrical Co., Ltd., shared the "Introduction to the knife head for beauty (personal protection) electrical appliances and the application of new technology". Taking the U-shaped knives as an example, he mentioned that if ordinary sharp-angle blades are used for a long time, they will easily accumulate hair dregs inside the knives. If the knives accumulate too much, they will seriously affect the sharpness. But the U-shaped knives are empty inside and there will be no problem of piled up dough. In addition, the U-shaped blade adopts an integral type, with good heat dissipation performance, and it is not easy to cause excessive local temperature of the side blade, which will deform the plastic, thereby affecting the sharpness. At the same time, the sharpness of the overall product will be better.
Deputy Director of R&D Center of Zhejiang Haishun Electrical Co., Ltd. Chen Jian
In terms of oral care, in recent years, driven by factors such as the improvement of oral care awareness among the whole people, the continuous improvement of product functions, and the iteration and update of technology, Chinese consumers' acceptance of electric toothbrushes is rapidly increasing. At the meeting, Huang Daochen, R&D director of Dongguan Libode Electronic Technology Co., Ltd., talked about the "the current development status and future direction of smart electric toothbrush ". He concluded that the problems faced by the development of smart electric toothbrushes at this stage mainly lie in three aspects. Specifically, there are problems such as irregular intelligent definition, shallowness, and conceptualization at the product level. There are problems such as technical basics and no industry technical barriers; local technological innovation is not strong; intelligent support technology is low maturity, limited detection accuracy, and degree of intelligence and scoring accuracy need to be improved.At the industry level, there are insufficient investment in the overall R&D of the industry, fewer companies independently develop electric toothbrushes, and fewer companies self-developed smart toothbrushes; most companies are highly dependent on suppliers; the overall market has been impacted, the political, economic and social environment fluctuates frequently, and interfering factors emerge one after another. Based on existing products, technologies and industry pain points, Huang Daochen believes that the future development of smart electric toothbrushes should be iteratively upgraded toward explicit differentiated intelligence (new structure, new interaction, full automation), IOT intelligent full-scene interaction (integration of device interaction scenarios, intelligent learning, thousands of people), and intelligent health + prevention and treatment combination (detection, reminder, assisted treatment).
R&D Director of Dongguan Libode Electronic Technology Co., Ltd. Huang Daochen
A good electric toothbrush must first have a good brush head. After all, it is a component in which the electric toothbrush is in direct contact with the oral cavity. In recent years, the development of electric toothbrush brush head technology has shown diversified characteristics, and many companies are also seriously studying the matching of brush wires and other components to achieve a better brushing experience. Zhu Zhisheng, a toothbrush research and development engineer at Weimeizi Industrial (Guangdong) Co., Ltd., introduced the current situation, common types and sports forms of electric toothbrush heads from the perspective of the whole machine enterprise, and conducted a comprehensive analysis of the factors that affect the brush head experience. At the same time, he proposed that in the future, electric toothbrush brush heads will develop around innovations in brush wires (exclusive brush wires for electric toothbrushes), hair transplants (highly customized for single-filament hair transplants), ordinary functions (whitening brush heads, gum protection brush heads), special functions ( automatic recognition mode brush heads), as well as brushing comfort, durability, and improvement of consumer brand value experience.
Toothbrush R&D Engineer of Weimeizi Industrial (Guangdong) Co., Ltd. Zhu Zhisheng
As a necessary supplementary cleaning tool for electric toothbrushes, the potential demand for electric toothbrushes is continuing to be released on a large scale, and the corresponding product technology is also constantly developing and innovating. At the meeting, Lu Jinsong, R&D manager from Shanghai Feixiang Health Technology Co., Ltd., introduced the four major systems of electric tooth impulse from the perspective of product design, and described the functional aesthetic design ideas of the Bizhi tooth impulse brand, which brought some useful reference and thinking to the product design of the industry and related companies.
R&D Manager of Shanghai Feixiang Health Technology Co., Ltd. Lu Jinsong
can be compared with tooth punchers. In the face of the complex and changing internal and external environment, beauty instruments will undoubtedly occupy a seat. However, the policy end began to send out regulatory signals last year. Under this trend, how to develop beauty instrument technology has become a concern and thinking about the industry and enterprises. In this regard, Xu Wenbin, director of the Technical Research Institute of Xuanmeimeijian (Shenzhen) Technology Co., Ltd., shared the "Thoughts on the Development of Home Beauty Device Product Technology" at the meeting. On the one hand, he introduced the mainstream technology of sound, heat, light and electricity related to home beauty devices and the urgent problems that need to be solved. At the same time, he also talked about some thoughts on the future development of the industry, which aroused widespread resonance among many related companies attending the meeting.
文版文版文版 Xu Wenbin
"The development prospects of the Meijian (personal care) electrical appliance industry are good, but it is indeed facing many difficulties and problems at present. In this context, the industry should expand its horizons and enhance its understanding of users, insist on using innovation to drive services to users, firmly and continuously improve the technological innovation capabilities of enterprises, and accumulate strength for the long-term development of enterprises." Zhu Jun emphasized. He hopes that through this continuous, extensive, in-depth and diverse exchanges and discussions based on the industry level, enterprises will help them continuously improve their product and technology innovation capabilities, and then gradually enhance the endogenous power of industry development and promote the healthy and lasting development of the industry. He also emphasized that the Meijian (personal care) Electrical Appliances Special Committee will continue to work hand in hand with industry colleagues, continue to increase industry services, focus on industry pain points, solve industry problems, and safeguard industry interests, and jointly make China's Meijian (personal care) electrical appliance industry bigger and stronger.
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