(Observer Network) In the past two days, the limited edition "ragged shoes" priced at the French luxury brand Balenciaga (Balenciaga) has attracted another wave of attention. This new high-top sneaker product released in May has been at the forefront of public opinion since its launch.
Although I am used to fashion marketing, canvas shoes that are "bad" so bad are still criticized by foreign netizens for being "over-aging" and "over-priced".
According to CNN (CNN), Balenciaga released photos of the new "Paris" series of high-top sneakers on May 9. In the photos taken by photographer Leopold Duchemin, the shoes were severely damaged and unrecognizable, with details of "completely damaged" including cracks on the surface, wear and stains that look like "dirty".
According to Balenciaga, the exaggerated limited edition sneakers are priced at $1,850, and only 100 pairs of "extra damaged" shoes are sold to the public.
Although the product pictures on the official website do not look as broken as the promotional pictures, you can also see that the upper is covered with dense cracks.
Because the new shoes in this series are priced at $625, the price of "little old" and unlimited sales is equivalent to the price of "limited + additional damage".
Balenicaga said that the promotional picture "shows that the Paris series sneakers are destined to be worn for a lifetime." The brand also gave this design environmentally friendly meaning, saying that at a time when fast-selling industry and excessive consumption affect the earth, this concept of "wearing shoes for a lifetime" is very important. After the
-related products were released, it immediately caused controversy on the external network.
Some foreign netizens described the limited edition "bad shoes" as "a worn Converse", saying it was "the pair of torn Converse that my mother begged me to throw away in high school."
There is also a comment that likes nearly 240,000 yuan, saying: "Balenicaga should be doing a social experiment."
Internet singer Neena Roe said: "These sneakers they sell look like they belong to those who can only afford one pair of shoes throughout the adult era, and they also sell for $625. The unrestrained capitalism is incredible."
"So they dug out shoes from the landfill and sell them (close to) $2,000? What a genius."
However, the "bad shoes" promotion has an audience.
Tora Northman, editor of Highsnobiety magazine, said that Balencia "always create controversial products that spark discussion" and "has taken the brand to a new level."
Pam Boy, head of the French content department of "GQ" magazine, also claimed that the message conveyed by the product was clear, that is, "buy and save forever". He praised Balencia creative director Demna for "making those who can afford luxury goods buy 'older' sneakers of 1,450 euros", "completely subverting the essence of luxury goods."
Some foreign netizens were puzzled by this and said bluntly: "Why is poverty a kind of beauty for those rich people now?"
This article is an exclusive article of Observer.com and may not be reproduced without authorization.
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