French luxury brand Balenciaga recently launched limited edition sports shoes aimed at promoting environmental protection activities. Some parts of the sneakers themselves are scratched, flawed and dirty . 100 pairs are sold in a limited quantity, and the price is 1,850 US dollars (about 12,000 ).
On the official website of Balenciaga American version, this shoe is called the limited edition Completely Destroy PARIS high-top sneakers. The introduction clearly marked, "fully destroyed cotton and rubber", "fabric tear" and other words. According to its official website, this sneaker is made in China.
Image source: Balenciajia official website American version (translated by Google)
According to its official website, the limited edition of this sneaker will be available for 100 pairs. Photographer Leopold Duchemin took these photos for the brand, with shoes in them severely worn, marked, and dirty, indicating that "PARIS sneakers mean to wear them for a lifetime" . The official website page of
shows that the "undestroyed" version of this sneaker is also launched, with the name shown as PARIS high-top sneakers, priced at only $625, less than half the price of the "completely destroyed" version.
According to reports, "Balenciaga.com will be sold worldwide on May 9, 2022 through balenciaga.com and European stores, and on May 16 in the United States and Middle East stores, and on May 23 in Japan This store will be sold worldwide later. "
Currently, in Balenciaga China official website , the limited edition completely destroys PARIS high-top sneakers only have promotional pictures, and has no purchase portal . The product that is only displayed as PARIS high-top sneakers is priced at 4,800 yuan.
Some netizens complained, "It is difficult to find such broken shoes in trash cans now."
As early as 2017, Balenciaga caused heated discussion because a bag was similar to IKEA shopping bags. It is reported that the price of this bag was 2145 USD . But soon some netizens discovered that this bag is similar to the blue shopping bag commonly used in , while IKEA shopping bags only require for $0.99 .
Although the parent company Kering Group never discloses the performance of Balenciaga alone, the group's CEO Franois-Henri Pinault said in 2019 that its sales had already exceeded the 1 billion euro mark. Sources even revealed to BoF Fashion Business Review that Balenciaga's actual revenue exceeded 31.5 billion euros .
For a long time, Balencia has been classified as the "other brands" department in the financial report, but now it has a trend of becoming the third largest brand in terms of size and popularity.
, the largest brand under Kering Group, Gucci , had revenue of 9.73 billion euros in 2021, while Saint Laurent and Baodiejia had 2.521 billion euros and 1.5 billion euros. In the past few years, Balenciaga has become one of the fastest growing brands in the group , and is also one of the few luxury brands that have recorded positive growth in 2020.
Source丨Balencajia China official website, Balenciajia official website (US version), Metropolitan Express, Interface News
Image Source丨Balencajia China official website screenshot, Balenciajia official website (US version), Balenciajia official Weibo @balenciaga, Weibo screenshot
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