With the official release of the list of global popular brands and single products in the first quarter of 2022, Balenciaga, led by creative director Demna Gvasalia, unsurprisingly launched the first shot this year, continuing to be ranked first among the most popular brands in the world for the rest of the year.
According to this data, Demna's vision occupies a gradually increasing weight in people's minds. It not only rewrites the meaning of luxury and fashion, but also uses brand voice more to remind everyone to pay attention to social current affairs. It has won the championship for three consecutive quarters. In addition to its amazing accumulated records, it is in an era sweeping by the Y2K trend, and it has not even had a downward trend with its unique aesthetics.
With the support of the blockbuster filming of Justin Bieber, its exaggerated Defender sneakers are also selected as popular men's items along with New Balance 550 Aimé Leon Dore, Prada's loafers , The Fear of God California shoes and other items.
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