Preface Dangdangdangdangdang! Today, Beijing is so cold that I took out all the small leather jackets I had collected for many years and put them on. Don’t catch a cold! Today we will talk about a brand that is not so popular - Balenciaga.

Preface

Dangdangdangdangdang! Today, Beijing is so cold that I took out all the small leather jackets I had collected for many years and put them on. Don’t catch a cold! Today we will talk about a brand that is not so popular - Balenciaga. I believe that the most popular ones are Taobao’s imitation socks and shoes. In fact, they come from the Balenciaga we are going to talk about today. We will now give priority to introducing bags from major brands, and we will launch different high-quality products under the same brand in the future. So let’s start!

First series

Brand introduction

Balenciaga is one of the most influential brands in the fashion industry. 1919 by Cristobal. Cristóbal Balenciaga was founded and settled in Paris in 1936. He led many important fashion movements between 1930 and 1968. The representative ready-to-wear series reflects the brand's identity, and leather goods, shoes and accessories have also achieved global results. The leather bag is one of the brand's main products.

Brand Story

Cristóbal Balenciaga (1895-1972) was born in Getaria, Basque Autonomous Region, Spain. Her father died early and her mother made a living by working as a tailor. He often stayed with his mother since childhood, so he became interested in sewing clothes and even worked with tailors of local nobles.

Balenciaga, who was only 12 years old at the time, made a skirt for María Michaela de Elío y Magallón, Baroness Casar Torres, to receive funding from the other party and go to Madrid for formal training. Until 1917, he opened his first store in San Sebastian, marking the official establishment of the Balenciaga brand.

From 1936, a civil war broke out in Spain, and Balenciaga closed all stores one after another. The following year, Balenciaga entered Paris, France, opening a studio on George V Avenue and held its first fashion show. As his reputation continues to accumulate, he gradually becomes a designer as famous as Coco Chanel and Elsa Schiaparelli.

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Belgium King Boduan and Queen Fabiola in Balenciaga wedding dress closed all stores in 1968; on March 24, 1972, he died in Haweiya, Spain. The Balenciaga brand ceased to operate until it was acquired by the Jacques Bogart SA Group in 1986 and relaunched the De Lix ready-to-wear product line.

In 2001, Balenciaga was acquired by Gucci Group, which is now the Kering Group. Balenciaga entered the US market and opened specialty stores in New York, Los Angeles, Las Vegas , Honolulu, Dallas and other places.

First series

Price: 10,000 to 20,000

Practicality: Sturdy and durable, the king of durability

Design sense: commuter package design and shaping professional

Nicolas Ghesquière joined Balenciaga in 1995 and was promoted to creative director two years later. The first handbag he designed for Balenciaga was born in 2000. Because it did not meet the trend of the time, his handbag was not valued by the company at first, but it attracted the attention of fashion show models, especially British model Kate Moss, which has now become Balenciaga's most classic handbag work "Locomotive Bag". The earliest style in the

"Locomotive Bag" series is called First, and the other more well-known styles are City, Velo, Town, Twiggy, etc., all made of flexible and light leather. The common points include zipper pockets in the outer center, adjustable shoulder straps and double handles, leather ropes and metal rivet decorations, etc. At the same time, each handbag has a unique crease texture, which is one of the reasons why the motorcycle bags are quickly popular all over the world.

Postscript

OK, the niche and luxurious Balenciaga motorcycle package of today's literati-doctor bag ends here. If you still like me, please pay attention and like and comment! Balenciaga’s shoes, coats, etc. are all products that girls love. Remember to recognize them in the future. Then we will see

tomorrow.