Mr. Zhang and his wife exchanged Moutai wine in the registration information.
"The top three people on Double Eleven paid for 1499 yuan to buy Moutai" "The qualification to buy Moutai with 5,000 points over 1,499 yuan to buy Moutai" "I set 18 alarm clocks a day just to have the opportunity to buy Moutai"... I grabbed masks at the beginning of the year, staying up late on Double Eleven to compete for the speed. Now the new year is approaching, have you grabbed Feitian Moutai at 1,499 yuan?
Recently, the 1,499 yuan affordable Moutai liquor sold by Kweichow Moutai Group in offline supermarkets has become a "hot product" to finish its 2020. However, if you want to get affordable Moutai, you must earn more points, longer time limits, and spend more... It was originally a favorable event for consumers, but there were a lot of "additional terms" when you arrived at the supermarket. Not only that, even if the conditions are met, they only get the qualification to buy. Whether you can really get it depends on the speed of your hand. Everyone wants Moutai, which is hard to find, but are you really "qualified"?
A In order to grab a few more bottles, he spent tens of thousands of yuan to collect the "qualification"
"My wife and I saved up a box of flowers for a year, and there were about 3,000 of them. Unexpectedly, we could only exchange for one bottle of Moutai." On December 25, 2020, in the Hema Fresh Supermarket in Jinshi Square, Mr. Zhang and his wife were queuing up to register information in the service center, and exchanged for a bottle of 53-degree Feitian Moutai for 1,499 yuan. It is reported that Hema Fresh, located in Qingdao, recently launched an event to grab the pre-order qualification of Maotai for 2,000 boxes of flowers. From December 15 to 23, 2020, any valid Hema APP member registered before October 31, 2020 can participate in the rush purchase activity with 2,000 box flowers.
"Save these boxes to spend five or six thousand yuan." Mr. Zhang said. The so-called "box flowers" are points for Hema Fresh members. The staff of the service center told reporters that you can get different amounts of box flowers by signing in or purchasing goods on the Hema APP every day, and the specific amount required to save up to 2,000 boxes of flowers is not certain. Mr. Zhang and his wife usually buy fruits and vegetables here. These more than 3,000 boxes of flowers were saved this year. Although the elderly Mr. Zhang felt a little sorry for the money, he still smiled with satisfaction when he bought Moutai, which was hyped to a sky-high price for 1,499 yuan.
entered December 2020. In order to meet the wine purchase needs of more consumers, Moutai Group has intensively invested a large number of Feitian Moutai liquors in 1,499 yuan, 53-degree. In Qingdao, in addition to some Hema Fresh Supermarkets participating in this event, Metro is also one of them. On December 25, 2020, the reporter came to Metro Sifang Mall, and the pickup points were already crowded. It is reported that Metro has many rush purchase conditions. In addition to registering a member and having a consumption record for 12 natural months, and 3 of which have a consumption record, members also need to accumulate 25 points. Staff told reporters that at Metro, you need to purchase at least 2,500 yuan of goods after accruing 25 points.
"Metro has too many conditions. I had known that I would have been a member from the beginning and bought more things to save points." Ms. Li, a citizen, attracted the attention of reporters. She told reporters that because she did not have the qualification to rush to buy, she could only watch others buy hot "liquid gold" at a low price. "Moutai is so famous, you can still make a lot of money by making mistakes. Even if there are many conditions, everyone will rush to grab it!" Ms. Li said.
"I just spent tens of thousands of dollars to make up for the conditions in order to grab a few more bottles of Moutai." A Mr. Liu told reporters that although he had long been a Plus member of Metro, it was not convenient to come to Metro to shop, so the points did not meet the needs. This time, in order to rush to buy Moutai, I bought tens of thousands of yuan in Metro and spent nearly two months to grab 4 bottles of Moutai. There are many consumers like Mr. Liu who are eager to grab affordable Moutai. The reporter interviewed 20 consumers who successfully bought the purchase, 9 of whom temporarily spent a lot of money to meet the purchase qualification of buying affordable Moutai, with an average consumption of around 5,000 yuan.
B Scalpers collect on site and make 1,000 yuan without going out
Nowadays, Feitian Moutai has become a complete "Internet celebrity". In addition, many merchants have accumulated stocks, resulting in a shortage of Moutai liquor, which has caused the "official guide price of 1,499 yuan" to be unworthy of its name and the selling price has repeatedly hit new highs. Ordinary people can earn at least a few hundred or even thousands of yuan if they get it at a low price.
"When I grabbed the first bottle, someone bought it before I left Metro and made 1,000 yuan." Mr. Wang is a liquor enthusiast. He actively participated in the Maotai purchase event at the end of the year, both online and offline, and gained a lot. According to Mr. Wang, at the beginning of the event, more people rushed to buy it, and scalpers also saw the opportunity. They even waited at the entrance of the supermarket. When they saw someone carrying Maotai, they would come forward to ask for the wine collection, "The market price is much higher than 2,500 yuan. I understand the market more, so I can sell it at a good price. If you don't understand, it is estimated that you will not make 1,000 yuan, which is cheap scalpers."
In addition, the reporter learned that in the past two months, many gift recycling stores in Qingdao have come to inquire about the recycling of Maotai. "Moutai is no longer as simple as wine, with such high investment attributes. Everyone wants to keep up with this trend." The person in charge of a gift recycling store on Ningxia Road told reporters, "This month caught the peak season before the New Year. Half of the recycled ones were obtained by supermarkets, and they were willing to recycle it if they were 700 or 800 yuan higher. And the channels are authentic, and we are willing to collect it."
rush to buy, recycle, hoard, and sell at a price increase... Although the large-scale investment of affordable Moutai has slowed down the market supply and demand, this "industrial chain" has become more and more mature. As a consumer product, people value the quality of famous wines, but at present it seems that this attribute is far less valuable than that of investment products.
Observation "Welfare" becomes "qualification", and supermarkets become winners
"Supermarket purchases have too high requirements for points exchange. It is said to prevent scalpers. Who knows if you take the opportunity to make money?" Ms. Li told reporters that because she is not qualified to rush to buy offline supermarkets, she rushes to buy Moutai online with her family every day, but she has gained nothing so far. During the investigation of the reporter, I heard a lot of similar complaints.
It is understood that the Maotai-grabbing activity of online e-commerce platforms must meet the requirements for membership activation, and the membership fee is around 0 to 100 yuan. Due to the large number of online personnel, Moutai liquor is in short supply. Even though some rush buyers specially opened various e-commerce members and participated in the rush buy regularly every day, they still gained nothing after many days. However, unlike online platforms, in addition to being a member, offline purchases also include points, time limit and other requirements. Although it has been screened for a certain amount of time, Moutai is too popular and will eventually pass the "grab" level, so it is also full of difficulties. However, high threshold has become a "stumbling block". In order to grab affordable Moutai at a lower cost, many consumers have published information on "high-price purchase qualifications" in Baidu Tieba and other places. The purchase price of just a rush to buy affordable Moutai is as high as 250 yuan.
"I spent money, but Moutai was not grabbed, so I felt very sad." Ms. Li said, "Did you snatch it today? This sentence has become a joke after every rush purchase period. Because of the rush purchase activity, every supermarket has now purchased membership cards and bought it in turn, hoping to catch up in the future. Although I am a bit like 'leek', I am still willing to be cut for Moutai!"
"It feels unreasonable, the rush purchase conditions are too high! To make up the conditions and buy wine, the total expenses are more expensive than buying outside!" Mr. Wang said. There are many consumers who have the same idea like Mr. Wang, and Mr. Zhang is one of them: "The money spent is much more expensive than a bottle of Moutai. I originally wanted to see the coupons at the end of the year to buy grain, oil, rice and flour, but I didn't expect to finally get a bottle of Moutai, which was not a gift."
"It was obviously to let everyone buy affordable Moutai, but now it seems that it is not very affordable." Mr. Wang said. Regarding people's doubts about the conditions for buying, the reporter interviewed the staff of Hema Fresh and Metro pickup office. The responses received were "to prevent scalpers from taking advantage of their own tricks." However, consumers did not buy this statement. "Points are the benefits we obtained after consumption, but now they have become qualifications. There are so many smart methods, and now using points as limited conditions is inevitable that it is awkward. The benefits that should have been wasted. In the end, because of the large number of participants, the supermarket became the final winner."
Lawyer Zhang Gang from Shanghai Jintiancheng ( Qingdao ) law firm said that consumers can enjoy the corresponding benefits for free after a certain amount of consumption, but they become eligible to purchase other products. They have the behavior of attaching purchase conditions in disguise and are suspected of adding prices in disguise. Article 29 of the Price Law stipulates that violations the pricing principle of the national guiding price and formulating and adjusting commodity prices or charging standards; acts of self-esteem in charge of indiscriminate charges are price violations. If confirmed, the price inspection agency may punish the operators according to the circumstances.
(Source: Peninsula Metropolis Daily)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-