Beijing News (Reporter Bai Jinlei) Occupying overseas markets has become the main gold-mining path for mainstream live broadcast platforms in China. YY, Douyu , and Huya have both layouts.
Recently, Nimo TV, a overseas game live broadcast platform under Huya, announced that it has officially entered Brazil and reached exclusive cooperation with some of Brazil's top anchors, including Piuzinho, Elgato, Crusher and Bruno Bittencourt. In addition, the e-sports team represented by INTZ and Black Dragons have signed a contract with them for exclusive live broadcasts. A person in the live broadcast circle told the Beijing News reporter that the current energy of Huya's executive team is basically invested in the overseas market.
Nimo TV is a live broadcast platform 100% controlled by Huya Company. From May 2018 to May 2019, Nimo TV has been launched in many places including Southeast Asia and Latin America, achieving successful operation in 10 countries including Indonesia, Vietnam, Thailand, Brazil, , Mexico , etc. As of December 2018, Nimo TV has more than 11.5 million monthly active users overseas, and the number of downloads on Android mobile terminals has reached 20 million.
Previously, the Beijing News exclusively reported that another leading domestic game live broadcast company Douyu has "secretly" acquired the parent company of NonoLive, which is located in the Southeast Asian overseas market. The specific amount is unknown. The latter topped the best-selling list of Indonesia in 2016. At present, the operating entity of the application has been changed to Douyu Hong Kong.
also disclosed in the prospectus submitted by Douyu at the end of April that it had completed the acquisition of the parent company of NonoLive, a live broadcast platform, in overseas markets, in 2018.
App Annie The Android entertainment application download list on June 9 showed that Huya's Nimo TV has relatively advantages in South America, with the fourth, fourth, seventh, 144th, 339th and 502th respectively in Mexico, Argentina, Brazil, India, the United States, , Singapore, and other places.
Under the same data caliber as mentioned above, Douyu's NonoLive ranks high in Southeast Asia and has been deployed in many regions and countries around the world. NonoLive ranks relatively high in Indonesia, India, Argentina, Mexico, Brazil, the Netherlands, etc., first, fourth, tenth, fifty-one, fifty-third, and ninety-third respectively. In addition, it is also operating in Singapore, Spain, the United States, South Korea, Russia and other places.
The above-mentioned live broadcast circle believes that under the trend of globalization, overseas markets will be the core differentiated competitive factor in the live broadcast field, with huge strategic radiation value and growth potential.
年年年年 Chairman and CEO of the Board of Directors and CEO of OLi Xueling also said in an internal letter that going overseas and artificial intelligence are positioned as the two major key points of the future of the Joymie . Li Xueling believes that the world will eventually be a competition among the three major markets: the European and American markets, the Chinese market, and the rising third world market. The main Internet companies in the future will make efforts in these three markets. At the same time, the overseas outing of China's live broadcast platform also proves that the revenue model of live broadcast overseas is established. Huya Times incubated huya live broadcast .
In March this year, Huya Times YY completed the wholly-owned acquisition of overseas video social platform BIGO (BIGO Technology Pte. Ltd.). In the transaction, YY will acquire approximately 68.3% of all remaining BIGO's shares and held by other shareholders, with a total transaction volume of approximately US$1.45 billion.
Beijing News reporter Bai Jinlei Editor Cheng Bo Proofreading Wang Xin
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