In the golden autumn season, the land of Qilu shows the beautiful scenery of harvest. In accordance with the important deployment of the nine provinces and regions in the Ministry of Agriculture and Rural Affairs to jointly celebrate the harvest, Shandong Provinces and regions have organized a series of colorful and festive celebrations with the theme of "Celebrating the Harvest and Welcome a Well-off" and have coordinated with multiple departments to hold a series of colorful and festive celebrations, creating a strong festive atmosphere and achieving a good social response. As of September 27, the province has held a total of 195 Harvest Festival celebrations, including 1 provincial, 27 municipal, 82 county, and 85 townships. The number of direct participants is more than 4.3 million and the number of indirect participants is more than 9.9 million.
show off your style! Brand exhibition and sales are the harvest of harvest
Agricultural product brand building is a new engine to promote agricultural supply-side structural reform, cultivate new momentum for agricultural development, and implement the rural revitalization strategy. During this year's Harvest Festival, Shandong has strengthened the publicity of local agricultural product brands through offline exhibitions, online promotion and sales.
html From September 17 to 19, the main event of Shandong Province's Harvest Festival was held simultaneously with the hot sales of regional public brands of agricultural products and the China Brand Agricultural Products Exhibition and Sales of Harvest. 156 regional public brands in 23 provinces and 2 municipalities across the country participated in the display and hot sales, with 350 exhibitors and more than 1,200 categories and varieties on display. Among them, Shandong displayed 45 regional public brands in Shandong in the "Qilu Lingxiudi Brand Agricultural Products" exhibition area, and more than 60 exhibitors were exhibited.Jinan City held a Jinan City "Celebrating the Flood of Harvest and Welcoming a Well-off" brand agricultural products exhibition at Shungeng International Convention and Exhibition Center. Focusing on expanding the agricultural product market and promoting farmers' income growth, a total of 15 districts and counties organized exhibitions, with more than 200 booths and more than 2,100 kinds of agricultural products, mainly including the "Quanshui Renjia" brand high-quality product exhibition area, the 15 districts and counties specialty agricultural boutique exhibition area, the East-West-West Cooperation Poverty Alleviation Exhibition Area, and the Integrated Media E-commerce Live Broadcast Area. The exhibition area is close to the 8,400 square meters; while organizing and carrying out various forms of celebrations, Yantai City also compiled and published the "Yantai Specialty Agricultural Products Hand-Drawn Map Album (2020 Edition)", identified 8 municipal agricultural products regional public brands and 25 county agricultural products public brands, connected and exchanged with online platforms such as JD.com and Taobao, built Yantai brand agricultural products specialty museum, established an official account on Douyin, and celebrated the Chinese Farmers Harvest Festival through online sales of agricultural products.
adds vitality! Live streaming to promote good harvest
This year's Farmers' Harvest Festival, all parts of the province have emphasized the importance of live streaming to promote good harvests, and encourage farmers to strive for a bumper harvest through live streaming to bring goods. The main venue of Shandong Province has set up a live broadcast room for well-known internet celebrities, inviting relevant agricultural product production and operation enterprises to be guests, recommend Shandong's characteristic agricultural products, and talk about Shandong's high-quality agricultural products with the people of the whole country through online live broadcast, promote the sales of Shandong's characteristic agricultural products, and help farmers increase their income. During the event, more than 80 participating companies were involved, 127 categories were participated, and the total number of sales was 139,400 orders. Among them, Douyin, Kuaishou Internet celebrity live broadcast + e-commerce platforms Alibaba, JD.com, etc. have reached a total of 105 million yuan. Zibo City built a 5G government-enterprise virtual live broadcast room at the Harvest Festival event site, and displayed and sold hundreds of well-known agricultural product brands in Zibo through various live broadcast platforms, showing the grand occasion of agricultural harvest, expressing farmers' joy of harvest, and conveying the people's yearning for a better life.
adds fun! Colorful activities to celebrate the harvest
During the event, Shandong's main event actively organized representative projects of Shandong Province's intangible cultural heritage, and conducted physical displays, inheritors' on-site production, and speeches during the Harvest Festival. Selected brand agricultural products to exhibit and sell harvest fruits, and the overall plan of the stall map is planned in the shape of "Feng"; the selection invites citizens and audiences to appreciate intangible cultural heritage, taste delicious food, and visit large gatherings, illuminate the beauty of Shandong culture and create a golden autumn consumption season for the Harvest Festival.
Hekou District, Dongying City held the 2020 Chinese Farmers' Harvest Festival with the theme of "Hekou·Shule Family, National Unity Celebration of Harvest", and organized a series of activities such as the Hekou·Shule Family, Special Agricultural Activity Experience, and the "Happy View of the Harvest Scenery of Hekou" Photography and Fine Art Exhibition; during the Harvest Festival, Ningyang County, Tai'an City also displayed the legend of Ningyang cricket fighting and Dayu flood control, Ningyang puppet show, Qin's Yuzhan painting production skills, Xu's dough sculpture, mung bean paste skin making skills, Caishan Special Quotes traditional brewing skills, Niucun dog meat making skills, Zhongzhuang tofu skin making skills, Ningyang Four Eight Banquets and Wine Ceremony, etc., a series of unique folk activities such as the people's needs to purchase special agricultural products, while also providing the people with a platform for leisure and entertainment, presenting a harvest festival full of modern life.
Liaocheng City held a celebration of the 2020 Chinese Farmers Harvest Festival and Quanrun’s “Welcome National Day and Mid-Autumn Festival” carnival event held by the Agricultural Products Market in Guanxian City, from September 22 to October 5, including large-scale Henan Opera performances, people’s dance performances, agricultural product exhibitions, intangible cultural heritage exhibitions, gorgeous starlight festivals, hundreds of people sing a song together, traditional folk performances, large-scale science and education dinosaur exhibitions and other activities, fully displaying new achievements in local farmers’ harvests and new achievements in industrial development.
weight effect! Production and sales docking to promote harvest
This year, Shandong has changed the celebration method mainly for artistic performances in previous years, and has paid more attention to strengthening production and sales docking. On-site sales have hit a new high, effectively helping farmers increase their income and generate income. For example, the main venue activities in Shandong Province have reduced the proportion of cultural performances and focused more on the production and sales docking on site. During the three-day hot-selling period, more than 50,000 visitors were present; the total sales of nearly 220 million yuan was achieved online and offline; offline agricultural wholesale channel signing + on-site procurement sales reached RMB 114 million.
Jining’s “Chinese Farmers’ Harvest Festival” and the second China Jining Yutai Qiliu Expo lasted 3 days. More than 500 products from 72 companies selected for the “Jining Ceremony” brand catalog participated in the exhibition and sales. The event was themed “Depicting an ecological picture and weaving the dream of harvest”, striving to create a grand event with strong local characteristics with large scale, innovative ideas, wide influence, good efficiency and excellent service. Linyi City successfully held an online vegetable industry expo during the Harvest Festival and opened an online "cloud tour meeting". More than 70 e-commerce companies participated in the exhibition, more than 20 media reported live, and more than 300 Internet celebrities live streaming goods. The number of online publicity and views was more than 11 million, of which 4.0615 million people were broadcast live on the opening ceremony, and the live streaming sales reached 112,465 orders, with a total sales of more than 5.62 million yuan. Dezhou City also held a distinctive agricultural expo during the event to celebrate the Harvest Festival. The expo is divided into four exhibition areas: deep processing agricultural products, specialty agricultural products, smart agriculture digital agriculture, and Pingyuan Debai Food Carnival. Nearly 1,000 products from more than 200 leading agricultural enterprises in five major categories including deep processing, specialty agricultural products, agricultural input seed industry, specialty food, and smart agriculture are invited to participate in the exhibition.
(reported by Mao Xinxin, reporter of Dazhong Daily client)
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