On October 1, on the 73rd birthday of the motherland, Chinese women's basketball lost to the United States 61-83 in the World Cup final to win the runner-up, which also made the Chinese people very excited.
On October 1st the biggest hot search is to celebrate the 73rd anniversary of the founding of China, followed by women's basketball winning the runner-up. The average ratings of this game reached 3.2368% in the same time period, and the ratings of the peak moment were as high as 3.9809%.
This game was held at noon Beijing time, not golden time. It is rare to have a viewership rate of up to 3.98%. Nowadays, many young people like to watch games on the Internet. If these audiences are included, there will be many people watching this game.
Previously, the women's volleyball team World Championships match between China and Japan, the women's volleyball team revenges 3-0, Japan's average viewership rate reached 2.08%, but the women's volleyball team's match was still very different from the women's basketball team in prime time. Unless Chinese women's volleyball team reached the final of the World Championships, the ratings of 3.9809% of the Chinese women's basketball team are the highest record in this year's sports event.
It is also the case that hundreds of millions of viewers watch the women's basketball game, which has also made players such as Li Meng , Wang Siyu and other household names. In addition, Li Meng, Wang Siyu is very beautiful and all conveys political abilities. They can also be regarded as high-quality idols. Their business value will be very great.
After the women's basketball team won the championship, the sponsor of the women's basketball team Yili Group announced that the women's basketball team would reward 10 million cash and 2 million products, which also fired the first shot of enterprises in rewarding players. In the future, many companies will announce that they will provide rewards to the women's basketball team. Therefore, the cash rewards received by the women's basketball team this time may reach 30-40 million, but this is not the big part of the women's basketball team's income.
After winning the World Cup championship in 2019, the commercial value of the Chinese women's volleyball team reached its peak. Many companies are looking for Chinese women's volleyball team to endorse. Before Tokyo Olympic , there are statistics that as many as 32 companies seek women's volleyball team to endorse the women's volleyball team. The endorsement fee for these companies is around 5 million, and more than tens of millions is common. Therefore, only they know how much money the Chinese women's volleyball team earns through advertising. This is definitely more than dozens of times their game income.
Now more and more businesses like to advertise for sports athletes. On the one hand, these athletes are relatively sunny and healthy and deeply loved by the people. On the other hand, there are too many thunders for entertainment stars. Companies that seek these celebrities endorsement may encounter a big thunder one day, which will cause huge losses to the company.
Wu Yifan and Li Yifeng's 's failure also made companies feel scared to find entertainment stars to endorse. These entertainment stars are not careful in their private lives and are prone to breaking the law. Apart from competitions and training, athletes do not cause trouble. From a safe perspective, companies are still willing to find sports stars to endorse.
I believe that after this World Cup, women's basketball stars including Li Meng, Wang Siyu and others have excellent skills and good conditions will be favored by many companies. Li Meng and others are all high-quality idols. Their commercial value is very high-quality idols. Now signing them is equivalent to buying on dips and you can get a big advantage.
It can be foreseen that after the women's basketball team won the runner-up in the World Cup, women's basketball players will become the darlings of advertisers. Based on the income of one endorsement of 5 million to 10 million, if Li Meng gets an endorsement, it is equivalent to Guo Ailun's maximum salary income in CBA, and it is also equivalent to her income for several years of playing basketball. Therefore, Li Meng will also have a lot of money in the future.
Entertainment celebrities should not be jealous of Li Meng and others for their endorsement. If you are not good at doing well, you still have a private life in a bad way. Such people are not the positive energy promoted by the state. Therefore, in the future athletes will replace entertainment stars to endorse more companies. Therefore, the commercial value of Li Meng and others will gradually be reflected. It is reasonable that Li Meng will earn tens of millions in the future.
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