On the just-concluded European Championship , many people may not have expected that there were players wearing football shoes from the Japanese brand asics, that is, playing for Japan J League Belgian defender Vermullen. Like Iniesta , he also became the spokesperson of asics after coming to Kobe Victory Ship . It can be seen that the main market of asics is still in Japan. As the oldest sneaker manufacturer in Japan, asics' products have never disappointed.
But in the competitively motivated football field, their marketing is always full of speculative and counterattacking. Today we will introduce some of the endorsement stars of Asics in Japan. Why is it said that the Asics brand likes to speculate? At the 1996 Olympics, the Japanese national team defeated Brazil 1-0. At that time, Brazilian team had many famous players such as Ronaldo, Bebeto , Carlos, etc. The best goalkeeper of the Japanese team, Kawaguchi, can live . At that time, he used the German brand uhlsport gloves and football shoes . After the Olympics, the Asics brand immediately signed a contract with Kawaguchi, whose popularity soared, and also produced Asics' goalkeeper gloves for Kawaguchi. In the 1998 World Cup, Asics even made a desperate effort to sponsor the Japanese national team, and Kawaguchi's live adidas green flame jersey was also moved to the Asics jersey. Arthurs also customized a pair of Janus F98 Kawaguchi Neng's special goalkeeper sneakers for Kawaguchi Neng. The shoe body logo is the letter a, the tongue is embroidered by the Japanese flag, and the sole imitates the large-sole of UHLSport. Since then, Kawaguchi Neng has been endorsing Asics until retirement.
asics also sponsors Japanese naturalized players. In Japan, Ramos Liuwei is known as the foreign godfather of football. After he became Japanese nationality in the late 1980s, 36-year-old Ramos led the Japanese team to nearly break through the siege in the 1994 World Cup peripheral match, but was eventually defeated by Iraq , dreaming of Tehran. Asics has always sponsored this naturalized master and has also launched a black and yellow signature exclusive sneaker for him. At that time, Ramos was very popular in Japan. Hinata Nakada regarded him as an idol. When he first debuted, he wore Ramos' exclusive Asics sneakers. Although Ramos did not realize his dream of representing Japan in the World Cup, he made great contributions to the development of J League and Japanese football. After he retired, the Japanese team entered the main match of the 1998 World Cup. Since then, Ramos has always worn asics sneakers in some charity competitions.
Another Japanese naturalized Brazilian player, Sanduzhu, wore Japanese Blue Falcon 6mania football shoes at the 2002 World Cup, but in the 2006 World Cup, he became the spokesperson of Asics, using the exclusive custom model of injector 2006. Sanduzhu has always liked sneakers with big tongues, so his Asics sneakers are very big. After Asics released the c3 football shoes in 2009, he has been using c3, but his c3 tongue has also been customized, which is very domineering.
At the 2018 World Cup, the two Japanese internationals wearing asics x fly sneakers performed well, but Damayong Yeh has signed a contract with Nike in 2019, and only Qian Guishi is still the spokesperson for asics. Qian Guishi is a talented player in Japanese high school players' heli-to-j league Yokohama Mariner . He started using Asics sneakers very early. In 2008, Qian Guishi and Kagawa Shinji played for Osaka Sakura . After helping the team enter the J1 league, he went to Germany abroad and joined Frankfurt from Bochum, with good performance. In 2015, he started to explore La Liga again. So far, Qian Guishi has never changed his sponsorship and has been using asics football shoes.
Before Qian Guishi, there was a more powerful Japanese player. He should be the most famous Japanese local endorsement players of Asics and was once Nike's international endorsement star Shinji Ono . Shinji Ono participated in the 1998 World Cup, transferred to Eredivisie in 2001, and won the European Cup championship. At that time, he was the number one spokesperson of the Nike T90 series in Asia. After returning to Japan in 2006, Shinji Ono ended his cooperation with Nike after the World Cup and began to be the spokesperson for Asics. The DS Light sneakers he used also became popular. After two years of playing for Urawa Ruby , Shinji Ono once again went abroad to Bochum in the Bundesliga. At that time, Ono used the brand new genio sneakers, which were also a famous practical weapon. In 2012, Shinji Ono went to Australia again, joined the new Sydney Wanderers, and became teammates with Piero. It is said that 42-year-old Shinoji Ono has not retired yet. He still plays for the Japanese J2 League Ryukyu Football Club and still uses Asics sneakers.
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