LOGO Master Organized and Edited (ID: logods)
Picture source: Visual Catering and Hupu, Internet
Partial historical interpretation Source: Baidu Encyclopedia, Qiongyou.com
What -
Nike and 711 jointly signed? ?
.com rumored on the Internet NIKE during the Tokyo Olympics
to pay tribute to 7-ELEVEN convenience store. The joint shoe model
. However, due to the epidemic, the Olympics cannot be held as scheduled.
, so this pair of shoes cannot be officially released~
. It is said that the design inspiration for this pair of shoes is from the 711 LOGO
. The upper is covered with red, green, and orange three-color splicing covering
. The white on the side of the shoe echoes Nike LOGO
However! ! Dajun found that
, which is used on 711, on the shoe body, has suspected that there have been subtle adjustments? ?
711's LOGO has become brighter? ?
, look at the LOGO comparison
new LOGO red yellow green these three brand colors compared to the previous
green has changed from the original dark green to dark grass green
adjusted red saturation
while orange brightness overall enhancement
In addition, the font is subtle processing
The vertical line stroke of the number "7" is reduced by a lot compared to the original
and the stroke of the lower half is also weakened
If this LOGO really becomes the current explosion
can be said to be the change is really subtle
In fact, about the LOGO font of 711 convenience store
except for the end n lowercase In addition, the other English designs are in capitals. There are many interesting statements:
. Some say:
. Due to Feng Shui factors, the last stroke of capital N is out.
means that the money will be dispersed
and the end of lowercase n is inward, indicating that it will attract money in.
l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l 2
pic/shutterstock
and the inference obtained by the interview with
in the Japanese TV entertainment program "Miscellaneous Learning King" on February 4, 2009 is
"Maybe the trademark law at that time does not allow the general noun
(here is a numeric word) as a trademark to register and log in"
a 7-11 in New York Picture/shutterstock
Some people say: the lowercase "N" is very similar to the corner of the street
and 7-11 Store location is usually very similar to the corner of the street
Japan's corner 7-11 Photo/shutterstock
There are also 7-11 employees who said:
Boss Thompson's wife thinks
LOGO is a bit dazzling in capitalization
is not as good as the last "n" lowercase
makes the whole trademark look more elegant
But the official said that
This design already existed in the Southern United States during the period of the United States. The designer's consideration was even more
because of the aesthetics of the LOGO. This is embarrassing~
is really the writer's intention, and he said it was intentional
But then again -
applied to this shoe The three colors of
are consistent with the color matching of this suspected new LOGO
co-branded physical picture display
https://www. ml26
and for this shoe
it is suspected to have a set of illustrations to make early hype
, but unfortunately, this shoe cannot be launched as scheduled
actually this is not NIKE SB first cooperated with 711
. In 2008, it launched
. A pair of "Big Gulp" with 711 drinks as the theme
. Is this another fairy-level collaboration after many years?
At this time, will the whole family want to go to Adidi
? When will it come? -
LOGO Master Conclusion
No matter whether the 711 convenience store really upgrades the LOGO this time, it is certain that the joint brand with Nike is a cross-border breakthrough with a large price comparison. When strengthening its own three colors: red, yellow and green, the core brand equity of and super symbol "7" , it is further trying to go to the fashion field. For international brands such as NIKE, these young people in the 711 convenience store are also a wave of loyal users, so this is not a good industry, but instead it has a new experience. Visually, the fierce color collision is quite trendy.
is in an era where everything can be co-branded. The interaction between brands saves costs and can achieve in-depth experience. It can be said that the best of both worlds.
Today’s topic: Will you buy this joint model of
?
Welcome to leave a comment~
"It is harder to transform yourself than to ban others."
is in an era where everything can be co-branded. The interaction between brands saves costs and can achieve in-depth experience. It can be said that the best of both worlds.
Today’s topic: Will you buy this joint model of
?
Welcome to leave a comment~
"It is harder to transform yourself than to ban others."
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