Stay at home due to the epidemic, is unemployed and has no money, and it will definitely be more intravenous after the epidemic. How should we make money in 2022? The problem of
has become the most troublesome problem for ordinary workers in the second half of 2022. Today, let’s talk about how to reverse the intra-volume?
Since we are talking about involume today, I think we have to explain carefully what involume is?
To put it more complicatedly, intra-volume is the theatrical effect of produced after the introverted evolution of things.
For example: When you watch a performance in a theater, the audience in the first row feels that they can’t see clearly, so they stand up. What will happen to the audience behind them? If you can't beat him, you must stand up with him. If this continues, the audiences in the back will stand up one after another. However, the performances you see are exactly the same as those you see while sitting, and there is no change. It’s not a waste of effort for everyone. This is the theater effect, and it is also the true meaning of the word "involved".
To put it simply, intra-volume is a low-level complex and meaningless competition.
This year, my wife was admitted to the graduate student in the Department of Philosophy of Sichuan University, so I have a little understanding of this year's graduate exam. This year's postgraduate entrance examination is really an intra-study. A few days ago, I saw a news that the university in our hometown, , Baoji Arts and Sciences, , actually rejected several undergraduate students from 211 universities. You should know that Baoji Arts and Sciences is a non- university, which is an ordinary university. Ordinary colleges and universities actually rejected the postgraduate entrance examination registration for 211 university students. What does this mean? This shows that there are many students from double first-class university this year, applying to our Baoji Arts and Sciences College, 211, 985, which is already the standard for applying to the Baoji Arts and Sciences College. Without this identity, you are embarrassed to sign up.
You see, what is involume? That's it! The reason why
incline occurs is that there are too many people competing for things that can be obtained without competition before, so that people who could have easily obtained this thing were eliminated.
So you will find a phenomenon, how can our fathers generation live a worry-free life by working for 8 hours a day, and they should buy it, they should raise us, and they should raise us. Why did our generation still not afford to pay the mortgage or raise children every day when they are 996 jobs?
Could it be that our labor value has decreased? Have prices been so high? Or are we not as serious as the older generation in doing our careers?
I think, none of them. There are two core reasons for the involume of
:
- One is that many people have not yet gotten rid of their sense of security in their organization;
- The other is that there are more and more tool people.
30 years ago, you could work in one unit for the rest of your life.
20 years ago, you could take the civil servant exam for the rest of your life.
10 years ago, you could take the postgraduate entrance examination and take the bonus for your whole life.
But now, it won't work.
Why?
Because the life of an enterprise is getting shorter and shorter, and your life is getting longer and longer.
How is it possible if you want to work in a company for the rest of your life? If you don’t believe it, go and tell the boss who is interviewing, I’m going to work in your company for the rest of my life. See if the boss dares to ask for you. The boss must be muttering in his heart, what? This is to rely on me! I didn't even want to have a drink in this company. He wanted to do it for the rest of his life, so he thought too much.
You have discovered that the days of the past that used loyalty to the company to exchange for a sense of security are gone forever.
Now is an era of ability. Only you can give yourself a sense of security. No organization can give you a lifetime commitment.
talks about the simplest phenomenon. In the past, people always said, which unit I belong to, which association I belong to, and the organizational relationship is our basic relationship. But now, do you still care about this? You may be more concerned about your circle of friends, your interest groups, or your fan community.Because the value of your circle of friends has gradually become the core value of modern people. Whoever is in your circle of friends represents to a large extent, who you are.
Unfortunately, many people are still sleeping in their dreams of pursuing organizational security. They are still pursuing a way to survive in a factory and live their lives. I am still living in the false hallucination that I can get a sense of security by getting into graduate school.
If you don’t wake up early, you will be the one who is eliminated.
In addition to pursuing a sense of organizational security, another problem is that there are more and more tool people.
I read a statistics a few days ago. I interviewed 25 million people in the workplace around the world. 90% of people don’t like their jobs, but for the sake of money, they have to spend almost their entire lives in this position.
You should know that in one thing you don’t like is that the more time you consume, the more you will become a work machine without emotions, and the more you will become a tool person who works just for money.
I have a principle, one thing is because I like to do this. I never do things I don't like. You may think that I am saying this is too absolute. In fact, what I want to tell you is that times have changed. In the past, you could only rely on one organization and one platform, make a screw, and circle around one point for the rest of your life. But now, the times have given us a chance, a chance to live freely, a chance to do only what we want to do, and a chance to live a good life. An opportunity for individuals to rise.
I am such a person. I have only been in class for 8 months since I graduated in 2008. I have only been doing what I like to do, and I am living a good life.
Of course, I know everyone will definitely say that classic saying: I can be as casual as you.
Indeed, everyone has their own specific dilemma, and this era will not allow everyone to rise. In fact, the truth about the so-called rise of individuals is that a small number of "super individuals" have risen, and most of the remaining ordinary individuals can only follow.
Speaking of this, I think you should have understood that the best way to get rid of inclination is to become a super individual.
In recent years, I have been exploring this path of super individuals, and the way I found to escape from involuntary and become a super individual is to build myself into a unique knowledge IP.
Then why do I say so firmly that knowledge IP is a channel to escape from involuntary flow?
Let me talk to you below. Over the past year, I have used a tool like mid-video to create some experience and thoughts on knowledge IP.
I am a long-termist, so when I first decided to use medium-sized videos to create a knowledge IP, I asked myself a question: Can this matter be done for 5-10 years, and if so, I will do it. But later I found that this thing can be done for 5-10 years, but in the process of doing it, you should not be thirsty for stability, and be eager to copy it according to a pattern. You must change constantly and quickly to keep up with the times.
You have also seen that my video content has changed and iterated many times. At the same time, I have also started to produce some column courses, and have also done some incubation projects and currently doing several projects that help several Douyin major v production courses. This year, I also plan to publish a book about thinking model and give several offline speeches to expand my IP influence.
2 years ago, I also did vlgo while posting graphic content
0. Later, I hid it
Then I edited it later
Now I am a live broadcast
I made a column
I am a little socially terrified. These things are things I didn’t dare to think about before, but now I am doing them all, and I do them passionately. Because I found that the pleasure brought to a person by breaking through yourself is really great.It will make your self-evaluation improve by leaps and bounds, and will make you a person who admires you.
I also started to make my own knowledge IP and realized what Mr. Banfo said: I sincerely admire myself when I kowtow to myself in the mirror every day.
You have discovered that the ability of self-iteration is the ability you must learn in the process of creating a knowledge IP, and this ability is the first weapon to fight intra-volume.
Over the past year, I have encountered many difficult decisions. Workers cannot understand how tormenting such difficult decisions are, because you always have a leader to report that the sky falls and the boss is holding on. But as a super individual, you are the node of all problems, and you must learn to make decisions.
Just like I abandoned the IP of Big Boy Johnny and re-established He Xiang and said that he was very confused at the time. You must know that Big Boy Johnny has become very popular. How far has it been? Now many fans still send me private messages, saying hello or saying, Hello, big guy. I also saw many comments saying: Isn’t this a big guy? How did you change your name? How good is it to be a big guy? This name doesn't sound good.
Every time I see these messages, my heart is bleeding.
But this is the moment when a super individual must face it, because you are the rulemaker, you cannot give this power to others, you cannot be controlled by the platform, you cannot be controlled by interests, and you cannot be controlled by some bad people with other intentions.
, did you find it? The biggest difference between tool people and super individuals is never the difference between how much money they make, but the difference between who sets goals and who makes the final decision.
The work of a super individual is more like playing a game with strong control, which is very addictive. This is why we see that many super individuals and many entrepreneurs work together as if they are desperate.
The tool man is more or less a bit like an NPC character in the game. He always lives according to a program and is always directed to act in other people's decisions. Tools People will think that promotion and salary increase are the goal. I just need to fight against the systems and rules, thus losing the ability to think independently and make independent decisions.
The ability to think and make decisions independently is another ability that you will definitely master in the process of creating a knowledge IP, and this ability is the second weapon to fight intra-volume.
In addition, I want to show off to everyone. In my career in creating knowledge IP for more than a year, I have not been idle. Every few months, I will live in a strange city for a period of time, ranging from one month to half a year. Now, I am reading a book at the foot of Cangshan Mountain in Dali, Yunnan, and writing.
Freedom is the power that a super individual must obtain. If you do not have the conditions to leave as soon as you say it, then it means that you are not a qualified super individual.
I always believe that if a person's mind wants to be free, his body must first be free. Sitting in the grid every day, I guess it will be difficult for me to live out the vitality of life.
Freedom is actually a by-product of the process of creating a knowledge IP and becoming a super individual. This by-product will allow you to see clearly what you really want in your heart, thus allowing you to make those difficult decisions more calm and decisive.
Of course, when it comes to freedom, we have to talk about economic freedom.
This is my book revenue for the past year of videos in Toutiao, more than 300,000 yuan. In addition, through my own knowledge IP, I have also undertaken a lot of offline businesses, and I just mentioned in incubation, helping Douyin V to create courses, etc. In short, last year, my rough income was about 500,000 yuan.
is not much, but for me, it is a good reward and a great encouragement.
Because I know very clearly that my IP is valuable and someone is willing to pay for it.
There is a famous saying in economics: Don’t look at what people say, it depends on where they put their money.
When you don’t know whether your IP is valuable, follow the money and see if everyone uses the money to vote for you. You will understand whether you are doing something valuable or wasting time.
I spent more than a year creating a knowledge IP with an annual profit of 500,000 yuan.
shows that my method is right and I have the ability to create wealth.
Money is a yardstick for measuring whether a knowledge IP is valuable and is also a basic indicator for whether a super individual can continue to be a super individual.
I often think of a question: Is there anything wrong, it will be done once and for all.
is the kind. You can make a week of money by spending two hours doing it; you can make a month of money by spending one week doing it; you can make a year of money by spending one month doing it; you can make a year of money by spending one year doing it.
I found that in this era, creating a knowledge IP is this "one and all" thing.
actually looks like a star. In his acting career, as long as he creates a popular image, he can be a star for his life with this role. A singer, as long as he has a song that sings all over the streets and alleys, he can be a singer for his whole life with this song. More typical is Harry Potter author jk Rowling . A set of novels made her the richest man among British writers.
This is the value of IP.
After listening to my experience in creating a knowledge IP over the past year, I wonder what you think?
In fact, if I could start creating a knowledge IP in 2018 and 2019, I might have become a super individual earlier and live the life I want to live. What you can hear here at
means that you are really a big fan of mine, and you must have a high level of cognition. At the same time, you must be eager to create your own knowledge IP, become a super individual, and live the life you want to live.
You know, if you don’t launch a product at this time, you’re really a bit sorry for everyone.
After more than a year of exploration, more than half a year of research and development, and repeated polishing in internal training camp for three months, we finally made a series of methodologies from the creation of knowledge IP to monetization into a system course.
, and, carefully designed a fun and informative anti-involving alliance community, waiting for everyone to join.
In fact, if you want to get rid of intra-conversion, the method is very simple, that is, don’t compete with those fixed systems and rules, but become friends with those who are growing upward. Only by connecting with these living people can we have the ability and courage to break out and become a true super individual.
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