The normalized epidemic prevention and control has given birth to a new economic form. The 618 global mid-year carnival initiated by 55 overseas shopping is in full swing.
55 Overseas Shopping found that some new consumption hotspots were born due to the epidemic and are becoming new consumption trends, such as "home economy" and "outdoor economy", and the industry trend is being formed. 55 Overseas Shopping reminds merchants to take advantage of the situation and make efforts early.
Let’s look at the “home economy” first. 55 overseas shopping transaction data shows that household appliances, personal care, indoor sports and entertainment have performed outstandingly. Due to restrictions on going out activities, from home office supplies, exercise equipment to pet supplies, game film and television supplies, etc., products used in indoor scenes have almost ushered in a collective explosive growth. Especially beauty and skin care have become high-consumer products, and many offline consumption products have been moved online, and sales of functional products such as "moisturizing/hydrating", "repair" and "cleaning" remain high.
55 overseas shopping found that consumers nowadays basically choose skin care products that have good efficacy and require continuous care of healthy skin. When making a choice, you will first choose from a health perspective, and your understanding of health care has been greatly improved.
The "home economy" is accompanied by the development of the "outdoor economy". With the recurrence of the epidemic and the extension of home time, consumers have increasingly demanded for outdoor activities, and outdoor activities mainly based on leisure experience have become a new consumption scenario at present. Camping, fishing, running, and mountaineering have become a national trend.
55 overseas shopping data shows that as the epidemic improves, the sales of related outdoor products such as tents, moisture-proof mats, sleeping bags, tent lights, etc. have grown rapidly, and related products such as sports and fitness have become popular search terms. 55 Overseas Shopping stated that in the process of global fight against the epidemic, new business forms continue to emerge, opportunities and challenges are parallel. 55 Overseas Shopping will discover new phenomena as soon as possible, capture new opportunities, and provide decision-making suggestions for merchants. At the same time, it uses its strong strength in digital marketing to help merchants comprehensively improve their operating efficiency and digital operation capabilities, turn crises into opportunities, actively seek change, and strive to create a new world of development.
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