China Times (www.chinatimes.net.cn) reporter Liu Jia reported in Beijing
Following the internal testing of the "personal pension" account for a small number of customers, joint-stock banks have also opened a "personal pension" zone.
There are many figures including China Merchants Bank , Ping An Bank , CITIC Bank and Industrial Bank .
Although the specific implementation details of personal pension accounts have not been announced yet, the "personal pension" area that has been launched has policy interpretations and investor education and other related content.
Some banks even launch appointments for "personal pension activities" to withdraw cash red envelopes to lock in the customer's only personal pension fund account.
A customer battle has quietly begun. "Traffic is the kingdom", and the same is true for banks.
Many banks are actively "preparing for war"
On April 21 this year, General Office of the State Council issued the "Opinions on Promoting the Development of Personal Pensions" (hereinafter referred to as the "Opinions").
The "Opinions" clearly state that individual pensions are subject to personal account system, and the payment is entirely borne by the participants and fully accumulate; participants shall designate or open a unique personal pension fund account for personal pension payment, collection of income, payment and payment of personal income tax .
The "Opinions" also points out that the funds in the personal pension fund account are used to purchase financial products such as bank wealth management, savings deposits, commercial pension insurance , public funds that meet the requirements.
From this we can see that the personal pension account system is not only about establishing a pension savings account, but more importantly, through asset-side system arrangements, optimizing the personal and family asset allocation structure, and converting some "defensive savings" with low expected rate of return into "long-term investment", thereby achieving cross-cycle optimized allocation of residents' financial assets.
In short, it is to transform savings pension into investment pension, effectively leverage the "long-term" advantages of funds and solve customers' pension planning in the third pillar.
"With the changes in the domestic population structure, the prospects for the third pillar in the future are broad and no bank can ignore it." A commercial bank staff member told a reporter from " China Times ".
In fact, many banks have long been ready to aim at this blue ocean.
html In early September, a large state-owned bank took the lead in testing the first batch of personal pension accounts in a small range. Test customers can view the relevant "personal pension" area in the bank's mobile banking APP. Since it is the internal testing stage, no products have been launched yet.is a coincidence. China Merchants Bank has set up a "personal pension" function area in the APP, including three modules: social security account, corporate annuity and personal pension.
In the personal pension module, the relevant knowledge about personal pension is introduced in detail. A relevant staff member of China Merchants Bank told the reporter of the China Times that since the personal pension function has not been activated, it is just an appointment reminder. After subscribing, customers will prompt "subscribed". The subsequent business will be officially opened and will be notified as soon as possible through the App. During this period, some relevant information will be sent for customers' reference.
However, this behavior attracts customers to subscribe. There is a "Appointment Gift" floating window on the right side of the page. Customers can randomly draw cash red envelopes after subscribing, with the maximum amount of 66 yuan.
The bank clearly stated in the activity rules that the activity targets for red envelopes must be Class I or Class II debit card customers, with a total of 300,000 red envelopes. By the amount, the bank has also increased a lot of material investment.
CITIC Bank page display is similar to China Merchants Bank. The bank's "Happiness +" pension account book also covers functions such as electronic social security card , corporate annuity, personal pension and other functions. After clicking to enter the personal pension module, it is also an introduction to the personal pension.
In addition, Ping An Bank has set up a pension zone in the Ping An Pocket Bank APP, and currently only provides user personal pension calculations and pension insurance, funds and other business introductions.
Industrial Bank has also launched the "personal pension" function in its APP. This page only has explanations for the first, second and third pillars of pension, but the service has not yet been opened.
The China Times reporter also checked the Industrial and Commercial Bank of China and the Bank of Communications APP. The above two banks only have personal pension calculations and business introductions such as pension insurance and financial funds, and do not have more content modules.
"From the current perspective, many banks are actively 'preparing for' personal pension account business. Since this business involves software and hardware facilities, it is also necessary to communicate with the regulatory authorities. When the specific implementation depends not only on whether the institutional software and hardware are ready, but also on a comprehensive regulatory assessment." Zhou Maohua, an analyst at the Financial Markets Department of Everbright Bank, told the reporter of the China Times.
The only account needs to be carefully selected
is an opportunity and a challenge. Faced with the only personal pension fund account, how can banks thicken their products and services to lock customers?
In the view of Chen Yuan, senior equity partner of Beijing Yingke (Shanghai) Law Firm, whether financial products operate safely, mature and stable, standardized in the target, and focus on long-term preservation to meet different investors' preferences are the key to affecting users' opening personal pension accounts.
"Customer's decision to open an account is also affected by the quality of bank services, such as: whether the business is fast and efficient, whether it can be combined with online and offline scenarios, whether the service is more warm, and whether it is efficient to solve customer difficulties and pain points, etc.." He analyzed to a reporter from the China Times.
From the construction of pension zones for various banks, it can be seen that the purpose is to create a one-stop service platform for pension finance including pension accounts.
, senior analyst of the financial industry of iResearch Analysis, Su Xiaorui, told the reporter of the China Times that as an important carrier for taking over the elderly care business, banking institutions need to seize the opportunities of changing the structure of the Internet's "silver economy" and the "young" young elderly people, and use digital channels to increase popularization of the elderly group, and bring exclusive services, stealing guarantees, pension-related distribution, financial anti-fraud classrooms, etc. to the APP to form a unified platform for elderly care financial services. While better serving the elderly, they can also seize the historical opportunities brought by elderly care finance. Through the creation of innovative products and the provision of high-quality services, customers are conscious and interested in opening accounts.
However, after establishing a personal pension account, the account will be operated in a closed manner, and its rights and interests belong to the participants. Unless otherwise specified, the withdrawal shall not be made in advance.
Chen Yuan reminded that although the "Opinions" pointed out that participants can change their personal pension fund accounts, transfer the funds in the original personal pension fund account to a new personal pension fund account and cancel the original fund account, considering that the change of the account needs to be verified by the information platform and is subject to the time limit for the configured financial products, the resistance to replacement in the middle may be greater.
Su Xiaorui also holds the same view. She said that when opening a unique account, customers need to make careful choices, and if they want to change to other service banks in the future, they will need to go through relatively complicated procedures. Therefore, customers can make comprehensive judgments based on their own understanding and familiarity with the bank, bank service level, usage habits, etc.
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