text | Linghu Boguang
The recent Chinese music scene is really a new flower, all of which are well-known veterans. First, the new album of Jay Chou " The greatest work " was launched, and then the new song "Unrestrained" by JJ Lin is popular. What is being updated is Deng Ziqi 's new album "Revelation", and there is still Wang Feng 's new album to be released in the future.
This is the fact that Jay Chou’s new album and JJ Lin’s new single are both established facts, so I don’t need to talk about it here. Wang Feng’s new album has not been released yet, and I believe everyone is more concerned about whether there are any major events at home and abroad, so what is the matter with Wang Feng’s new album? If we look at the Chinese music perspective, G.E.M.’s new album “Revelation” is better, because this album does add a lot of buffs, especially in the current Chinese music scene, which is already very dying.
First of all, G.E.M. was silent for more than half a year before publishing this new album. She almost pushed for all activities to write songs, shoot MVs, and become a director himself. When the main singers in the Chinese music scene are currently running variety shows and making money by endorsements, it is very rare for such musicians who have made breakthroughs in music.
Secondly, this album has long been promoted to invest 25 million yuan. Not only has it reached the top level in the Chinese pop music industry in production, but each song has a corresponding mv. Moreover, according to the mv that has been broadcast, everyone knows that mv is expensive, and some have reached the level of movies. In the current Chinese music scene, which does not pay much attention to music or mv, G.E.M.’s breakthrough is rare.
Finally, this album has 14 new songs, 14 MVs, with an investment of 25 million yuan, and the entire album has a complete theme concept. Nowadays, this kind of album is very common in the Chinese music scene, especially in independent bands. This kind of highly conceptual album is rarely seen in mainstream music scenes.
This time, G.E.M. is not only worthy of encouragement, but also given some important awards to her.
However, what is the "singing level" that domestic audiences require the most? Judging from the 5 songs published so far, this singing level is not enough, and it can be seen that the cover of the Internet is not as good as Jay Chou's "The Greatest Work" in terms of , and popularity.
invests 25 million, a total of 14 new songs? Do you think G.E.M.’s new album is good?
If G.E.M.'s new album is not popular, I think it's probably just something. That is, from a professional and market perspective, G.E.M. faces the dilemma of most well-known musicians, even if G.E.M.’s album is very high.
In terms of professionalism, G.E.M.'s breakthrough in style is indeed great, and it also takes into account the audibility into consideration. But it may be that the music style turns too much, and the audience of this music style in the Chinese music scene is relatively small, so the mass communication is limited.
Audibility, G.E.M. G.S.M. did not break through her previous style. This song is somewhat similar to her previous works, and also takes into account the good-sounding characteristics. However, because the breakthrough is not enough, it seems that she is repeating herself, resulting in the song not surpassing the previous songs, and the spread is a little less.
Currently, "Revelation" has released 5 new songs, which happen to meet this definition.
First of all, there are two works that break through her original musical style, namely "GLORIA" and "The Only Me and You". "GLORIA" is a Western "gospel" song. Since this song is arranged by Gongge , and G.E.M. definitely has no idea of religious music and is still more popular.
Just think about it, this kind of "religious gospel" song has absolutely no high audience in the Chinese music scene.
"Only Me and You" is more R&B. Before the Chinese music scene, it was Tao Zhe, Jay Chou, Wang Leehom , Fang Datong , and Hu Yanbin , and he has played this musical style, and he is a musician who has played to the peak of the Chinese music scene. G.E.M. rarely played this style before.
The song is of high quality, has good melody and first-class production. G.E.M.'s singing is not bad either. As for not being popular, I think it may be because G.E.M. and arranger Gongge are a bit psychedelic in order to create the mystery of the song, so the pronunciation and arrangement of are a bit psychedelic together. In addition, the lyrics are average, and the audience can't hear it clearly at first. The pronunciation and singing method of this song is just like the transliteration of Yuan Yawei in China playing soul music and jazz . It’s not a question of whether the music has a good level or not, the public may think it’s good, but it feels bad, so it will naturally affect the singing.
The other three songs "HELL", "You are not the first person to leave" and today's updated "Don't Want to Go Home" are more of the style of G.E.M. before. I checked it and found that the first two songs were more popular on the Internet, especially the online viewing and reaction videos of "HELL".
"HELL" doesn't need to be said much. It is completely a sister chapter of G.E.M. "The Devil from Heaven". She is not inferior in terms of quality. Moreover, the explosion in the middle and late sections is more powerful, so it is very normal to be popular.
"You are not the first person to leave" and "Don't Want to Go Home" are both gentle and affectionate love songs, and the quality of these two songs is also good. The melody is nice, the lyrics are not difficult, and although the content is not good, the singing is still warm, which is the kind of urban love song that is prone to be popular in the Chinese music scene. Of course, this is Deng's love song.
The disadvantage of the first song is that it is too short and it ends soon after only 3 minutes and 20 seconds. Second, although the mv of the two songs has been done well, this love song is slightly inferior to the previous love songs of G.E.M., so when it arouses emotional resonance among the listeners, the content of the mv is a bit poor.
In recent years, songs that have become popular in the Chinese music scene by combining music content and mv probably still have to recommend the first songs of Xue Zhiqian " Actor ". G.E.M. This song is a bit short of combining G.E.M. Personally, I feel that variety shows or film and television dramas may be needed to promote it.
invests 25 million, 14 new songs? G.E.M.'s new album is difficult to produce a song "The Lonely Brave"
G.E.M.'s new album has been released at the level. This is a top pop music album in the Chinese music scene, including musical style, music concept, production level, and singing and MV level. It is very possible to give G.E.M.
We don’t seem to be that popular, but in fact, this is compared with what music you see.
If it weren't for the short video divine song that was played in the streets and alleys, but the new song and new album of a well-known musician, the most worth mentioning in recent years is the "The Lonely Brave" of Eason Chan and , but there are various difficult factors that can become popular in this song, and it has become a cultural phenomenon anyway.
In addition, like JJ Lin's "Unrestrained" and Jay Chou's "The Greatest Work". In fact, it has become very popular. There are discussions and popularity on music software, including social platforms such as Bo, Hu, and Wan. Video software also has covers, editing and other second creations.
GM's new album is also the same. In fact, these are all popular enough now. The reason behind
was said to be bad in the past. is mainly because the channels and platforms for music, film and television and popular culture have changed and become too rich. The audience has too many choices. The channel platform divides consumers' energy and consumption patterns. It is difficult for literary and artistic works to unify their tastes, and it is difficult for them to form unified feedback.
Nowadays, there are fewer and fewer literary works that have penetrated various cultural circles and are popular all over the country, which cannot be compared with those that lack literature and art before. Jay Chou appeared at the end of the collapse of the record era, while G.E.M. is a top musician who emerged in the transitional stage.
If it weren't for the high grades before and the age was not particularly old (such as elders who made money by running variety shows on the credit book), they were still very popular among young people in the Internet era. They had gained super high attention before they released their new album, otherwise the album would be no splash.
For example, in recent years, Wang Feng, Daolang , Huang Qishan and other veteran musicians have released new albums. You see, in addition to fans and music circles, the public has had any splashes.
Now only short videos are the most popular. The reason is that short videos are the most popular sinking market, the number of users is high, and the popularity of works will increase. Many people may not have downloaded short videos, but you cannot avoid the Internet. In the end, you will find that many short videos and magic songs you don’t even know what they are called, but you have definitely heard them there.
Jay Chou, Deng Ziqi’s new album is full of thunder and rain? Why do Chinese listeners love to listen to "Divine Songs"
Finally, the decline of the Chinese music scene was also bad before. actually caused the collapse of the record era, and later it transitioned to the online digital music and short video music mode. The two music platform carriers are completely different from before. In particular, the short video music requires the brainwashed BGM for more than ten seconds.
So either brainwashing love songs or rustic dancers and ass swaying. These two styles account for more than half.
The so-called decline of the Chinese music scene is the decline of musicians who have artistic pursuits (not vulgar) and market pursuits (and good-sounding) in the record era. Veteran musicians such as Jay Chou and JJ Lin have all passed their peak period. G.E.M. is still young and can pursue breakthroughs in all aspects, but it is still difficult to create a peak in the past.
While domestic listeners criticized the Chinese music scene for being too bad, they also found that Jay Chou and G.E.M. Deng’s new album was not popular. This is so annoying. Many people even hold on to the idea that the vulgar public deserves to listen to the brainwashing song.
I think the audience on both sides has nothing. Listeners who watch short videos every day are background BGM have no pursuit of music art. Those listeners who truly pursue music art have long been addicted to independent music that is ten times more abundant than before. Both types of viewers are not confused by
. What is really confused by the centrists. These listeners don’t like short video divine songs, and they can’t appreciate niche independent music. Perhaps it’s just because their musical level is average. They feel vulgar when they listen to divine songs and " Daoxiang ", and they feel that the melody is not pleasant enough when listening to niche songs (not all niche music has good enough music).
What they miss is the era of melody and good songs. To some extent, they are embarrassing, but in fact, there is really little music that meets this level in this era. There are not enough songs that take into account both pop and musicality.
I personally am an audience to listen to independent music. Many niche music are very good now, and even in terms of music style and level are more than ten times richer than before. However, I also know that the popularity of music in this music market is very important, and songs that cannot become popular without anyone listening to them are actually meaningless.
Those listeners who happen to not like to listen to divine songs or niche music, the last thing they come into contact with is Jay Chou and most of G.E.M., their preference is still towards the previous Chinese music. Now is indeed a very bad era, just like Jay Chou and G.E.M.’s new album. is clearly above the level of the entire Chinese music scene, and the goodness of G.E.M.'s new album songs are not inferior to before, and their music style and production levels are still breaking through in a comprehensive way. Why is it not so popular?
Times have changed, their songs are already popular enough, and it really makes no sense to be entangled!
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