Some time ago, Musk bombarded fuel vehicles, saying that the residual value of fuel vehicles is much lower than people imagined, which caused heated discussions on the Internet and attracted widespread attention from the market for new energy used cars and the value retention rate of new energy vehicles.
Recently, China Automobile Dealers Association announced the China Automobile Retention Rate Report and the ranking of the specific model Retention Rate of China Automobile in the first half of this year. Judging from the rankings, among the new energy vehicle segment and pure electric vehicle market, the three models with the highest retention rate in one year are Tesla Model Y (88.76%), Porsche Taycan (88.02%), and Wuling Hongguang MINI EV (87.55%). In the
plug-in hybrid market, the three models with the highest retention rate in one year are Porsche Cayenne plug-in hybrid (104.47%), BMW X5 plug-in hybrid (88.23%), and Range Rover Sports Edition plug-in hybrid (84.66%).
In addition to the top three, in these two different categories of new energy vehicle markets, such as Ora Good Cat (85.77%), Gaohe hi P hi X (82.64%), BYD Han EV (81.89%), NIO ES6 (80.48%), and micro electric vehicles such as Roewe Colewei, Zero-Roy T03, and Chery Little Ant, basically remain above 80%.
. In the plug-in hybrid market, the value retention rate of popular plug-in hybrid cars such as BYD Qin PLUS DM-i, Han DM, and Tang DM is basically stable at around 80%, exceeding the value retention rate of plug-in hybrid versions of luxury models such as Volkswagen Tanyue, Passat , Tiguan L, and even Volvo S60, Mercedes-Benz E-class , BMW 5 Series and other luxury models.
It is worth noting that since most of the popular new energy vehicles on the market have been less than three years since they were launched, referring to the standard of annual retention rate, the annual retention rate of Tesla has exceeded many pure electric luxury cars. In addition, independent new energy vehicle brands such as BYD , Ora have also surpassed luxury brands such as Mercedes-Benz , BMW , Volvo , and mainstream joint venture brands such as Volkswagen .
If you refine it to the specific category market, you can also find that the value retention rate champion of the micro electric vehicle market, the value retention rate champion of the pure electric small car, the value retention rate champion of the pure electric mid-size car, and the value retention rate champion of the pure electric mid-size SUV, Tesla Model Y, are basically the sales champion or popular models in their respective market segments.
So, this proves to a certain extent that the retention rate of new energy vehicles has a great relationship with their circulation rate in the primary market and the influence of the brand.
Of course, seeing this, some people may say that the fuel vehicle market also has such objective rules. Indeed, we learned from some used car dealers that, like the fuel car market, popular new energy vehicles generally need to maintain their value, while some unpopular electric vehicles, even new cars that are new in one or two years, will bid in half of the price.
But it is worth noting that unlike the fuel car market pursuing brand influence, it only refers to the brand's premium ability, and from the fuel car market judging the valuation of used cars, it is more different from the dimensions of vehicle condition, mileage, wear and other dimensions. Evaluating new energy used cars is not just the influence of the brand, but the charging pile network, infrastructure, service network, etc. behind the brand are all key criteria for second-hand car dealers and consumers to evaluate value.
Take Tesla for example. Tesla's 9000th super fast charging pile in China was officially launched. The scale of super-filling piles in the Chinese market has exceeded one quarter of the global cumulative of more than 35,000 Tesla super-filling piles, and has formed full coverage of provinces, cities and autonomous regions across the country.
From the subsequent second-hand car circulation link of Tesla, this will become a key advantage for its luxury cars of the same level and new energy vehicle brands. On the one hand, the essence of battery life anxiety is actually energy replenishment anxiety. The improvement of the super-charge pile network, and Tesla's super-charge pile technology are the most powerful persuasion to alleviate or even solve this anxiety.
On the other hand, compared with the current domestic high-end new energy vehicle brands, NIO focuses on battery swap and super charging as supplement, while Xiaopeng Motors , it was previously planned to build more than 10,000 super charging piles by 2025. Therefore, from the perspective of infrastructure construction and improvement, infrastructure such as charging will also be an important evaluation standard for the value retention rate of new energy vehicles.
According to a used car dealer in Chongqing, due to the "bad" price increase in new energy vehicles in the first half of this year, new energy used cars like Tesla, Ideal, and Xiaopeng are circulating very quickly. "Even until now, there are still car dealers around you who are trying hard to stock up on cars."
However, although the supply and demand imbalance of the new energy vehicle market has indirectly driven the arrival of the "spring" of the new energy used car market, the value retention rate of new energy vehicles is also easily affected by various uncertain factors. In recent times, as a popular model among the 300,000-level new energy vehicles, the second-hand car market of Ideal ONE has been affected to a certain extent due to the influence of car owners' rights protection and the cash out of Ideal Auto president.
According to the second-hand car dealer, "Before these things happen, for example, the 2021 ideal ONE can be quoted at 280,000 yuan, but now it will be directly reduced by 20,000 or even 30,000 yuan, which is the difference between the past few days."
Red Dot Observation: launched second-hand car business in many car companies, and infrastructure construction is gradually improved, charging and battery life anxiety has gradually been alleviated and resolved, and the new energy used car market ushers in a "spring", which in fact indirectly proves that the new energy vehicle market is gradually maturing.
However, since the power battery will attenuate to varying degrees after driving a certain mileage, and the current cost of replacing power batteries is relatively high, there are still a large number of consumers on the market who still have concerns about new energy used cars. How to solve this key concern is, in addition to the continuous progress of car companies in power battery technology, formulating unified power battery attenuation and replacement standards and establishing a third-party evaluation agency are also the key.
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