text/ Yang Song Editor/ Li Huilin
"Model 3 replacement air conditioner desiccant with tax included unit price of 580 yuan, labor hours cost 807.8 yuan, totaling 1,387.8 yuan..."
Recently, Tesla's price list of common maintenance projects for different models has been announced to the store wall, and the prices remain unified across the country.
According to the latest price list, the maintenance price of the normal Model 3 is almost on the same level as that of ordinary joint venture brand vehicles, and is even lower than that of some luxury car brands.
"I think the price list is quite cheap, compared with brands such as Mercedes-Benz ." A Tesla Model 3 owner of Luzhou told the 21CBR reporter that as the first batch of domestic Telas owners, the vehicle they are driving has not been repaired yet.
has been lowered again and again, and the price of domestic Tesla is becoming more and more popular, which has also made more people "into the pit", but maintenance has become an unspeakable pain.
compared to the previous frequent "blame" on after-sales issues, and now the maintenance price is made public, Tesla seems to further please Chinese consumers.
is transparent in price, worry-free after-sales service?
unified maintenance price is not exclusive to Tesla.
NIO and WM Motor have previously implemented unified and transparent maintenance prices. The reason why the country can be priced at a fixed price is, on the one hand, because compared with fuel vehicles, there are fewer physical devices for electric vehicles and are simpler in maintenance and repair. Secondly, based on the new car-making forces, the prices and service processes are easier to control.
Tesla official has also publicly stated that compared with traditional oil vehicles, tlas maintenance does not require replacement of engine oil, filter, etc. It is also because of Tesla's offline operation model of direct-operated stores, which can face consumers directly without going through agents.
According to feedback from many Tesla owners, Tesla, which has few offline stores, mainly establishes contact with users online. After purchasing a vehicle, you will probably establish a WeChat group with several staff members. If there is software problem, it can be solved directly through WeChat communication.
An imported Model 3 in Guangzhou car owner told the "21CBR" reporter that the vehicle has been driving for a year and 10 months and has not had any faults at present, but there have been software problems such as black screens. Contact the after-sales service through WeChat and upgrade the background can be solved immediately.
Shandong owner Liu Li (pseudonym), who owns two Teslas, said that Tesla recently called him to ask if the vehicle needs to be repaired.
According to him, Tesla staff will go to their city to carry out "mobile services" every once in a while, contact the surrounding car owners to drive the vehicle to the designated location, and Tesla technicians will check the tire wear and use of air conditioning filter elements, etc., and provide daily maintenance services.
Tesla makes maintenance projects transparent, which does not mean that consumers' maintenance costs are reduced. This time, Tesla only announced the prices of some parts and mechanical and electrical repairs, and the maintenance costs of some core accessories projects have not been announced.
Auto insurance research institute Zimlon has analyzed Tesla's accessories cost. Taking Model S as an example: the hood is about 8,392 yuan, the front bumper assembly is about 10,651 yuan, the front fender is about 6,448 yuan, the rear side door is about 6,000 yuan, and the sunroof is about 29,048 yuan.
However, Tesla's most expensive repair costs are the battery.
second-hand electric car online sales website Current Automotive exposed the battery replacement cost of a Tesla Model 3, showing that users will spend more than 100,000 yuan (about 16,000 US dollars), of which the battery cost is as high as 87,000 yuan (about 13,500 US dollars), and includes nearly 15,000 yuan (about 2,299.27 US dollars) of labor costs and other expenses.
It is understood that the warranty period of Model S and Model X batteries is 8 years or 240,000 kilometers, while the warranty period of Model 3 and Model Y is 8 years or 160,000 kilometers. Liu Li said that according to his use situation, an 8-year battery warranty is enough and he does not worry about the high battery repair costs.
For some car owners, the high battery charge outside the warranty is still a big problem. According to Times Finance, a Tesla Model S car owner in Zhengzhou reported that the Tesla Model S P85 battery pack plate is composed of 16 batteries in series, a pair of battery packs including 80,000 yuan, and the entire battery pack is replaced with 640,000 yuan.
He originally wanted the company to bear the costs, but Tesla employees said that there was no way to estimate the costs and could not provide any warranty or channels, but they could bear the shipping costs and reduce the fees for one-time accessories. There is no consensus between the two sides yet.
does not make money by after-sales service, but the quality is worrying
Tesla's public maintenance price this time also echoes its service model that does not make profits by after-sales service. In the early days of the establishment of
, Tesla executives once revealed, "Our ultimate goal is to no longer need to repair the car after it is sold." He said that Tesla's profit comes from one-time sales revenue and optional paid software services.
In other words, Tesla replaces making high profits through maintenance services by selling autonomous driving technology and other Internet services. In the user life cycle, the service model has changed from "hard" to "soft".
In contrast, in the traditional 4S store channel, a staff member told reporters that store revenue mainly relies on sales and after-sales service. Relatively speaking, the after-sales revenue capacity of first-tier luxury brand 4S stores has stronger after-sales revenue capabilities, and repairs with many names and low transparency are also one of the pain points of traditional 4S stores.
The premise for new service models of new power brands such as Tesla to achieve a larger market share. Tesla had set a target of 20 million sales next year. In this process, it is far from enough to achieve price transparency. The more important thing is to improve product quality and service attitude.
Previously, Tesla was summoned by five other departments including the State Administration for Market Regulation, mentioning that some consumers reported that Tesla had abnormal acceleration, battery fire, and remote vehicle upgrades (OTA).
According to data from the US " Consumer Report ", Tesla ranks second to last in the reliability survey. However, data from the report's owner satisfaction survey shows that Tesla is the most popular car brand in the United States. The contradiction of
is more obvious in Liu Li. "When I picked up the car, my parents joked that if you don't bring an umbrella, you can use an umbrella to shelter from the rain." He admitted that Tesla's quality is indeed not as good as some traditional car brands, but he doesn't care.
"One of the cars had an abnormal noise. I hit the position of the abnormal noise more than a dozen times when I was waiting for the traffic light. "In Liu Li's view, Tesla is more like an electronic product. He cares more about the product's autonomous driving technology and transparent direct sales model, which can tolerate some subtle quality problems.
With the support of high-tech halos such as assisted driving, Tesla enthusiasts are not very concerned about product quality issues. But when products are out of the circle, more general technology and even ordinary users are pouring in, and competitions such as NIO , Tesla needs to make up for the shortcomings in product quality, repair and after-sales service, etc., to meet more picky car owners.
title image source: Visual China
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