htmlOn the evening of June 10, the large flat-layer SUV Valli (Ying) under the SAIC-GM-Wuling Baojun brand was officially launched, and a total of four models, Mogan Valley MT Elite, Yili Ranch CVT Luxury, Dali Sky CVT Exclusive, and Nagqu Fanxing CVT flagship model, with the launch prices of 79,800 yuan, 92,800 yuan, 99,800 yuan, and 105,800 yuan respectively.
It is worth mentioning that Baojun also made this listing an event to create the first celebrity micro-variety show in the automotive industry, and invited variety shows stars Yang Di , Liu Wei , and Chinese crock pot tribe members, travel experts and the first batch of car owners to hold a "Valli (Year of) Beach Wonderful Night" in Qingshui Bay, Sanya, Hainan to better and intuitively experience the unique highlights of the Valli (Year of) duplex large flat layer.
Variety show celebrity test experience
Why is it said to be Variety show celebrity test experience? In fact, everyone is well-known that in previous listing conferences, it is very common to have celebrity platforms, but the ultimate goal of car companies is to increase the popularity and product quality.
But this time Valli (Year) is different. It cooperated with Mango TV to cooperate with Yang Di and Liu Wei to create the first immersive micro variety show in the industry "Going to the Island".
Although the time is not as long as previous variety shows, the 48-hour journey of yearning can be enough to understand a car.
On the scene, Yang Di and Liu Wei shared their experiences. In the eyes of driver Liu Wei, Valli's overall cockpit feel makes him more eager to drive this car, whether it is the wrapping of the seat or the intelligent network connection of Valli.
In the eyes of passenger Yang Di, he likes Valli's large interior space more. After the rear seats were folded down, he lie in the car and demonstrated it again. In , Sichuan dialect, , it is very convenient.
Deputy General Manager of Wuling Business Department and New Baojun Brand and Marketing Director Zhou Zheng also demonstrated the use scenarios of fishing enthusiasts on the spot.
Because Valli (Ying) is on the layout of the 5-seat riding space, it cleverly forms a "duplex" space combination in the car, and the roof trunk 2-story "duplex" space combination. It can put the fishing gear and fish cart in the roof trunk, which not only adds storage space to the car, but also prevents the fish cart from smelling in the car.
This is just a usage scenario, such as our daily procurement and moving purchase, weekend family trips, parent-child camping, field photography and other leisure and travel equipment loading needs Valli (years-for-life).
In the words of Zhousheng , "Luxury is not necessarily a luxury car, it can freely enjoy the fun brought by time and life."
. According to the current situation, it is obvious that more people are willing to enjoy this fun.
SAIC General Motors Co., Ltd. Zhang Yiqin, Brand and Marketing Director of Wuling Business Department, , shared a set of data at the communication meeting before the listing: "In mid-April, Valli (Ying) started pre-sales and quickly attracted a large number of fans. So far, the cumulative orders have exceeded 10,000 units, and gradually established a leader in China's SV."
The potential SUV market
In fact, judging from this set of data, if it is just an ordinary SUV or sedan, it is not worth showing off like this, but the key is that Valli (Ying for) is a SUV. In the Chinese market where there is almost no leisure and travel culture, it is not easy to sell it, and it is even more unimaginable to achieve such data in a short period of time.
You should know that the performance of RV models in the Chinese market has always been not ideal.
The previous market form was mainly imported from luxury brands and joint venture brands, including Audi , Mercedes-Benz , Volkswagen and other brands, but there are actually very few independent brands.
Zhang Yiqin also told the author that in 2020, the sales of station wagons in the Chinese market accounted for only 1% of the total sales of cars.
Moreover, the previous leisure and travel versions were relatively expensive, generally more than 300,000 to 400,000, and the imported ones were even more popular. Of course, there are also affordable prices, such as Volkswagen Weiling and Buick Yuelang .
But there is one thing that they do not regard SUVs as a key vehicle model for research and development and marketing, so these SUVs do not meet the emerging needs of domestic consumers in all aspects such as power and intelligence.
As we all know, SAIC-GM-Wuling is a car company that is very good at capturing the blue ocean. For example, before Hongguang MINI went public, other car companies thought that such a small market segment had shrunk extremely. But Hongguang MINI became the only new energy single model with the highest sales volume in 2020.
So, SAIC-GM-Wuling's mission to open up the new growth point of the SV model has now fallen on Valli (Ying).
carries everyone's poems and far-reaching
It can be seen that Valli, which starts at 79,800 yuan and has a top-end 105,800 yuan, has become the most price-advantage model in the entire market.
Next, in terms of product, space is the main advantage of Valli (Ying).
To be honest, Valli (Ying) does have a set of space creation, and put forward a 5+2 space and life concept, that is, the space in the car is a 5-seat ride space every day, which can be transformed into a 2-story duplex space when traveling.
In the view of New Baojun, this setting is also consistent with our daily work and leisure time. Five days a week are working and two days a weekend rest, so you can drive the new Baojun Valli to outdoors, camp, and look up at the stars. In short, you can enjoy the luxury in Zhou Zheng's eyes and enjoy freedom.
And, the Valli (Year-On) rear seats can be completely folded forward, forming a completely flat space with a capacity of 1800/1200/750mm, in which you can sit or lie down.
In terms of configuration, the low-end models are equipped with a 10.25-inch full-color high-definition touch screen, multi-function steering wheel, keyless entry, one-click start, PM2.5 filtering, 4 speakers, etc., which can be said to be full of sincerity.
high-end models also include leather seats, main driver's electric seat memory (with welcome function), exterior rearview mirror reversing, rearview mirror memory, wireless charging, 9-speaker high-quality audio, and negative ion generator. It is hard to believe that this is a model that costs 105,800 yuan.
In addition to products, New Baojun also wants to use Valli (years) to create a Chinese leisure and travel culture. Previously, Xin Baojun held the "24 Memories of the Far Away" tide creation event, established the Valli Chinese Crockpot Tribe, and launched the "Year of Road Books" event.
After Valli (Ying) is launched, the new Baojun will also create a large-scale event "Valli Tribe-Ying Life", organize 3 brand high-value vacation and travel experiences in Dali, Changbai Mountain, Suzhou , organize weekend gatherings of car owners at 40 stops, and hold offline car fans' parties in 1 city and 1 stop Valli Crocoon Tribe. From brands to individuals, from the country to the region, build a multi-dimensional and three-dimensional leisure and travel cultural ecology.
We always say that life is not just about food, food, oil and salt, but also about poetry and distant places. Everyone yearns for travel that can walk at will, but vehicles that can carry vehicles that can walk at will are often not cheap. However, with the launch of Valli (Ying) , the leisure and travel culture that belongs to more popular may also be coming soon.
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