As a series of activities of the "Fashion Lotus Pond, Sailing Again" and the 2021AFC Asian Fashion Brand Ceremony, the 2021 China Fashion Creative Industry Conference focuses on platform sharing, industrial upgrading, park construction, project implementation, talent training, standard creation, etc., providing academic and resource support for the comprehensive upgrading of the Lotus Pond fashion industry.
Lotus Pond area has been upgraded, promoting new breakthroughs in regional image, industry and scenarios, realizing the initial transformation from the traditional old market to modern consumer business districts, and basically realizing the reshaping of form, business format reconstruction, and cultural reproduction. The commercial competitiveness and scale aggregation of the "Lotus Pond" brand have leaped comprehensively, making positive contributions to building the Durong North business district and laying a solid foundation for promoting the construction of the Chengdu-Chongqing Twin Cities Economic Circle.
Innovation-driven design, creativity gathers talents, and venture capital accumulates strength. On October 25, the 2021 China Fashion Creative Industry Conference was grandly held to jointly discuss "Industrial upgrading of new technologies, new business forms and new platforms in the post-epidemic era."
The emergence of the epidemic and the complexity of the international situation in recent years have brought severe challenges to the global economic and industrial structure. How to seek breakthroughs in the current major changes that have not been encountered in a century has become the core topic of survival and development that the industry must face. With the support of the People's Government of Jinniu District, Chengdu, Zhongguancun Global Fashion Creative Industry Alliance has promoted industrial transformation with a new strategic thinking and collaboration model and held this conference.
Chairman of Zhongguancun Global Fashion Creative Industry Alliance Yang Ziyun, Chairman of Silk Road International Fashion Week Wang Haotian, Professor and Doctoral Supervisor Li Wei, Researcher of the Chinese Academy of Arts Li Hongfu, President of the Classic Inheritance Working Committee of the Chinese Yanhuang Culture Research Association, Cui Yi, President of the Sichuan Clothing Chamber of Commerce, Tang Zilan, Chairman of the Chengdu International Fashion Federation, Guo Chenghui, Chairman of the Guangzhou Public Artists Association, Su Rong, Deputy Secretary-General of the Shanghai Cultural and Creative Industry Promotion Association, and other experts and scholars from many fashion creative industries attended the conference and expressed their views from the perspective of their respective fields, jointly explored new directions of industrial development, enhance a new height of industrial development, and looked forward to new values of industrial development.
Fashion Joint National Trend Inheritance
At this conference, the China Fashion Organization Joint Conference announced the official launch and held a ribbon-cutting ceremony. It was jointly initiated by many national fashion industry institutions, social organizations, universities, and core practitioners. It aims to effectively solve the bottlenecks and constraints of my country's fashion industry development, meet the needs of industrial development, comprehensively integrate industrial resources, and promote cross-industry and cross-regional cooperation in the fashion industry.
In recent years, thanks to the country's emphasis on the rejuvenation of traditional culture, the fashion field and national consumption have also set off a "national trend hot" and more and more young groups like national trends. In order to better promote the inheritance and promotion of traditional culture and achieve the perfect integration of tradition and fashion, the Zhongguancun Global Fashion Creative Industry Alliance decided to prepare for the establishment of the National Trend Committee and take the opportunity to launch the China National Trend Exhibition. Wang Haotian, representative of the organizer and secretary-general of the Zhongguancun Global Fashion Creative Industry Alliance, said that the China National Trend Exhibition is tentatively scheduled to be held at the end of July 2022. The project has been approved and has received more than 100 brands' applications for participation.
At this conference, the guests gave special speeches on topics such as "The Dilemma of Traditional Offline Clothing Retail Stores and the Road to Digital Transformation", "Industrial Platform Construction and Comprehensive Operation", and "Fashion Release Center Platform Construction"; during the forum session, industry experts discussed the topics such as "National Trend Development, Fashion Communication" and other topics; On the other hand, everyone expressed their opinions and focused on the development of China's fashion creative industry from multiple levels such as cultural heritage, national consciousness, clothing design, short video operation, live e-commerce, etc.; Guangzhou Taohuajiang Group and Zhongguancun Global Fashion Creative Industry Alliance reached a strategic cooperation and signed a contract on the spot. Both parties expressed that they will work together to promote the development of my country's fashion creative industry, especially the national trend industry; at the same time, the T99 national trend industry platform project was also released at the conference at the same time to improve the layout of the entire national trend industry.
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