In the era of creative economy, cities and IP are increasingly closely linked. As a city's largest intangible asset, it can be said that shaping urban IP has become the only way to build urban image and marketing communication.
Against this background, Global Digital Creative (08271.HK), a listed company on the Stock Exchange of Hong Kong, actively promotes business transformation and upgrading, driven by cloud platforms and IP empowerment as the core, and creates a new business card for urban culture through the investment and operation of animation, film and television, cultural and creative parks and educational complexes. Relying on computer graphics technology, computer simulation technology and motion capture, we use visual system integration technology and combined with well-known IP to carry out digital interactive content production and product development to provide comprehensive digital content solutions for urban renewal and animation film and television.
According to Global Digital Creative, as the first shot to empower IP and create a new business card for urban culture, the company's original IP "Submarine Mobilization" has recently successfully entered Suzhou SM City Plaza, bringing a romantic and interesting ocean journey to domestic audiences. The theme exhibition includes five parts, including the Blue Ocean Secret Realm and Mesa Reading House. It will last from July 15 to August 31. Interesting activities such as Ocean Theater and Wonderful Ocean Camp will be held soon.
It is reported that SM City Plaza is affiliated to the well-known commercial group - SM Group. The group consists of 5 listed companies. Its subsidiary SM City Plaza is among the top ten shopping centers in the world. This time, Global Digital Creative joins hands with Suzhou SM City Plaza and launches its original marine-themed work "Submarine Mobilization" theme exhibition in Suzhou, which not only further expands the influence of the company's original IP, but also proves that the company's IP digital development and operation business has been recognized by the leading business districts. Looking to the future, Global Digital Creative stated that the company will firmly implement its business transformation plan, build a digital vision service ecosystem driven by technological innovation, drive the transformation and upgrading of traditional film and television production business to a high-value-added visual industry, expand urban business card projects, cultural and creative parks and education complex businesses, and develop diversified cooperation with the city.
This article is from Publish Easy
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