Bank of England (Bank of England) is the central bank of the UK. The bank was established in 1694 and has a history of 328 years. It was nationalized in the 1940s and became an independent public institution in 1997, responsible for the supply of money, printing and issuing banknotes, providing currencies to the British government and other banks, and managing gold and deposits.
Bank of England's old and new LOGO comparison
On March 3, 2022, the Bank of England launched a redesigned official website and logo, aiming to make visual communication between banks and users more inclusive and easy to use. The bank replaced the "St George Cross" on the shield of the goddess Britannia (Britannia) with the British flag for the first time in history, a move designed to reflect its current mission and values.
English old icon comparison
In order to enhance recognition, the unnecessary lines on the characters were deleted and the portrayal of facial features was strengthened. Although Britannia in the new logo is still in a sitting position, she turned slightly to a more positive position.
In addition, the goddess's feet and a bunch of coins next to them have disappeared from the new logo. Without staring at the gold coins under your feet all the time, the burden on the goddess will be much lessened.
Bank of England has been a symbol of the bank since its establishment in 1694. But from now on, they need a new Britannia that reflects their current mission and values.
BoE said its mission is to "serve the people of the UK", and the new logo reflects "our commitment to being simpler and more friendly" and is also more suitable for all digital devices.
English Bank of England’s brand new Britannia icon
word design
It is understood that this change is the 13th time in the history of the bank, the last time it happened in 2005. For a long time before that, Britannia in the Bank of England logo was looking to the left, and in an update in 2005, the characters were mirrored and filled with the circular background of the icon as black.
British logo evolution history
Although the logo is the target of this Bank of England’s key transformation, the bank said they have redesigned the website and new fonts that are easier to read so that it can be easier for people with dyslexia to read. According to statistics, in the UK, 1 in 10 people suffer from some degree of dyslexia.
Brand new font design
The newly designed brand font has a more friendly reading experience, and the strokes are diagonally cut, which increases the height of the characters. For example, the space in the semi-enclosed area of the letter "g" (the widow) is more open, and the letter "l" adds a curved tail.
The new brand color is inspired by the colors used on paper money, and each color combination can make the contrast between the text color and the background better. These colors will be widely used on the official website of the Bank of England and the interface design of mobile applications on .
The image of the goddess Britannia, holding a trident and a shield in one hand and an olive branch in the other, had appeared on coins as early as the Roman Empire period. With the decline of the Roman Empire, the image of Britannia gradually faded.
17, in the 18th century, England and Scotland on the Great Britain began to move towards unification. With the rise of Britain's national strength and the continuous expansion of the British Empire's colonies, Britannia gradually became the embodiment of Great Britain.
A Britannian statue in Plymouth, England
1672, the goddess of Britannian also restored her position after King Charles II restored her monarchy. For more than three hundred years, she has appeared almost uninterruptedly on the back of at least one face value currency, as well as many things such as stamps, paintings, sculptures, etc.
Britania on British pennies in different periods
As a British cultural idol, she appears in all modern British coin series, and she still appears in the gold and silver "Britania" gold coin series every year.
This series is Royal Mint issued in 1987. The coin pattern features various depictions of Britannia.
Britania in the gold and silver coin series issued by the Bank of England (2017)
Britannia also appeared in the British Music Awards figurines of the British Recording Industry Annual Music Awards.
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