On September 16, three models of the iPhone 14 series will be officially launched, namely the iPhone 14 starting at 5,999 yuan, the iPhone 14 Pro starting at 7,999 yuan, and the iPhone 14 Pro Max starting at 8,999 yuan. As for the new model iPhone 14 Plus, it will be released on

htmlOn September 16, three models of the iPhone 14 series will be officially launched, namely the iPhone 14 starting at 5,999 yuan, the iPhone 14 Pro starting at 7,999 yuan, and the iPhone 14 Pro Max starting at 8,999 yuan. As for the new model iPhone 14 Plus, it will be released on October 7, with a starting price of 6,999 yuan.

However, this time, the Apple press conference was really interesting, and the large amount of space was actually used on Apple Watch, which many people don’t pay much attention to. Obviously, the S8 has not changed much, but the Apple Watch Ultra's metrics are full. Of course, the price is also very abnormal.

What is interesting is that AirPods Pro has greatly improved, but many people are concerned about the 98 yuan Incase lanyard accessories.

iPhone 14 Plus should have been the absolute protagonist, but it may have been because of the $100 price difference in Plus, but not many people paid attention to it. The iPhone 14 Pro is designed with the Lingdong Island interaction, which has attracted much attention. Apple has played a new trick with an exclamation mark screen with an ultra-low expectations. This may be soft power! But you should know that this time, the biggest improvement of Pro is a 48 million camera, and a screen that stimulates brightness by 2000 nits !

As for iPhone 14, there are two core highlights, one is the brand new blue and purple color scheme, which is really pretty. Another is the pricing strategy of increasing volume without increasing marks.

Let’s talk about several iPhone 14 series phones! The

chip is still powerful. The

iPhone 14 and iPhone 14 Plus use the A15 enhanced version, which is the A15 chip from iPhone 13 Pro last year. Simply put, it has one more GPU core than the A15 of iPhone 13, and the GPU performance is improved by 18%.

Isn’t CPU performance not changing? Actually, not. According to Apple, the iPhone 14 has better heat dissipation, and the theoretical performance release will be more powerful. In other words, what the iPhone 14 pursues is actually high-performance continuous output. So overall, this A15 still has performance that cannot be achieved by its competitors.

, and the iPhone 14 Pro series uses the brand new A16 chip, and there is currently no reliable actual test data. However, according to the official data, 16 billion transistors , faster NPUs, more advanced ISPs, 50% of video memory bandwidth , and CPU has increased by nearly 40%.

Of course, what Apple chips pay most attention to is energy efficiency. Regarding the performance of A16, I think Apple's official original words are more domineering:

A16 The performance of bionic chip is ahead of that of competitor several generations , supporting outstanding computing and photography functions.

But to be honest, iPhone has long since no performance anxiety! But it has to be said that it is precisely because of such a powerful A16 chip that Apple makes a 48-megapixel camera!

I think I have already been running to a 100 million pixel mobile phone. Has it really played the role of 100 million pixels? Not to mention the video shooting ability! Apple's gameplay once again shows that Apple is a technology-driven product company, rather than YYing first and then making up for the hardware shortcomings, which has brought big pits.

iPhone 14/iPhone 14 Plus

This year's new blue is really beautiful!

Putting aside the enhanced version A15, the enhanced modem main camera, front camera autofocus, light engine, and photo shooting videos, it is not only this blue color scheme, but many fans can't resist the temptation! What's more, there is a dreamy color scheme like Midnight Purple!

And iPhone 14 Plus is definitely the biggest highlight of this press conference. To be honest, iPhone 14 doesn’t need to make any changes. Just provide a 6.7-inch large screen and it can be sold out!

In addition to Pro Max, iPhone has always adhered to the compact design of 6.1 inches. Although there are many people who like it, there are also many people who are rejected.There is no way, the mainstream of mobile phones is large screens, and nowadays, there are even more 6.7-inch large screens. Many people may not really like such a large screen, but the mainstream trend is that they will force them to choose larger screens.

. Many people actually gave up on iPhone because of the absolute high price of iPhone Pro Max and the non-Pro models without large screens. Now this regret has finally been made up, and the price can be controlled within 7,000, which is absolutely a good review! Looking back at the iPhone 6/6s Plus, the price is not much different! Interestingly, because the iPhone 14 Plus is big enough, its battery life is actually quite abnormal. How to say

? Apple used ProMotion last year and took the hole-punching screen to a new level this year. To be honest, many manufacturers have long been rigid in the hardware quagmire when making products! It has to be admitted that it is easy to simply improve the hardware, but it is not easy to fully polish the software and hardware!

iPhone 14 Pro series has a feature that may be relatively easy to ignore, that is, the screen of the iPhone 14 Pro series has actually been greatly improved.

First of all, it is outdoors, the excitation brightness of this screen can reach 2000 nits. What is the concept? Basically, it means that you can easily see the contents of the screen in the sunny outdoors. Of course, if the temperature is overheated, that is another matter!

This screen also supports a minimum 1Hz refresh, so the lock screen interface can also display information 24/7! To put it bluntly, this all-weather display is Android's screen-on display, but Apple's screen-on display has much richer DIY gameplay.

is insufficient

, it may be a common problem in the mobile phone industry today! That is, it is unlikely that major innovation is possible. The real difference in experience will be reflected more in the completion of software and hardware. For example, this not-fresh hole-punching screen can be used as a brand new interactive mode of Lingdong Island. This is really similar to the full-screen interactive experience brought by iPhone X back then, and the new unlocking experience brought by Face ID wow!

off-topic, iPhone 12 is still sold on the official website. I have to say that the products polished by Apple have never been able to cope with the current needs, but can ensure that they will not fall behind for three to five years!

Today's iPhone 14 series products have been difficult to evaluate and can be used for several years! Maybe, you can continue to use it until it is useless!

So if you want to ask for purchasing suggestions, then just say one sentence and just charge it!