Since Apple launched its first wireless headset AirPod in 2016, this "little thing" has become the second most popular Apple product after Apple phones.
In the early morning of today (October 29), Beijing time, Apple finally "silently" released the brand new AirPods Pro, with the release date of October 30. This headset adopts a new in-ear design, and has added new functions such as noise reduction and waterproofing. Its price also hits a new high of 1,999 yuan.
Pro means a more advanced product, so this time the headphones not only look like "Pea Shooter", but also add a lot of advanced features.
In terms of appearance, the AirPods Pro's headphones use an in-ear design, which means that it can fit more closely with the ear canal, and will also have better airtightness and wear firmness. The design changes are obviously to add two new features that have been called for by AirPods - active noise reduction and IPX4-level anti-sweat and waterproofing.
For many Apple enthusiasts, this 500-yuan headset is worth owning, and many second-hand platforms have already posted links to replace the old headset with new ones.
But what is more promising than "investing" new headphones is the Chinese company that assembles AirPod. With the popularity of Apple headphones, the company's stock price has risen by 200%. The bull stock "assembled" by
AirPods
As of the morning of today (October 29), the share price of Apple company supplier Luxshare Precision closed at 32.78 yuan/share, an increase of 2.21%, and once rose to 33.28 yuan/share during the session. The market value rose from 171.542 billion yuan at the close of last trading day to 175.3 billion yuan, an increase of nearly 4 billion yuan.
Since the beginning of this year, its stock price has risen by more than 200%.
Supporting Luxshare Precision 's big rise is the company's performance. According to the financial report, the company's revenue in the first three quarters of this year was 37.836 billion yuan, a year-on-year increase of 70.96%; net profit was 2.888 billion yuan, a year-on-year increase of 74.26%
Luxshare Precision , established in 2004, has its main business in the research and development, production and sales of connecting wires and connectors. The products are mainly used in 3C (computer, communications, consumer electronics) and automobiles, medical care and other fields. From the perspective of revenue structure, most of the revenue of Luxshare Precision comes from overseas, with overseas operating income of 32 billion yuan in 2018, accounting for 89.29% of the total operating income of listed companies.
Apple is its largest customer, accounting for 44.85%, and this number continues to rise.
From 2010 to 2014, Luxshare Precision implemented a series of mergers and acquisitions measures, transformed into the Apple industry chain, and extended its business to the automotive and communication fields through the capabilities of the precision manufacturing platform. Since then, Luxshare Precision has connected to platforms such as Type-C fast charging, headphones, and acoustics around Apple , and has cooperated with communications giants such as Microsoft , Huawei , and Sony.
In December 2017, after ending the Internet conference schedule, Apple CEO O Cook made a special trip to Kunshan to visit the production workshop of Luxshare Precision . "Their top-notch factories incorporate amazing fine craftsmanship and thought into the manufacturing of AirPods," Cook said.
In fact, when the first generation of AirPods was first launched, its main production and assembly supplier was Yingyeda in Taiwan. But at the same time, Luxshare Precision has also begun to enter the AirPods complete machine OEM field, accounting for about 10%. With the increase in AirPods shipments, Inyeda's manufacturing yield and production capacity are insufficient, and orders are gradually shifting to Luxshare Precision .
Behind this is the steady and rapid growth of AirPods in global sales. According to previous research reports from Southwest Securities, the shipments of AirPods in 2018 were 35 million units, and the sales of the entire series were expected to reach 50 million units in 2019, and it is expected to exceed 100 million units by 2021.
The chairman is a Chaoshan girl who is a working girl
Luxshare Precision was also recognized by Huawei as the "gold medal for global core suppliers" by Huawei at the end of 2018. In other words, Luxshare Precision is one of the few companies in the A-share market that has both concept stocks of Apple and Huawei.
What is better than this company is the chairman who is a working girl.
In 2017, Forbes released the ranking of the most outstanding business women in China, and the 18th place was the most awesome Foxconn working girls Wang Laichun .
More than 20 years ago, Wang Laichun was just a farmer in Chenghai, Shantou. After graduating from junior high school, she became a working girl on the assembly line of Foxconn. 20 years later, she has a net worth of 19.5 billion. She is the chairman of Luxshare Precision and one of the world's six major female technology tycoons.
In 1988, Taiwan’s Foxconn built a factory in Shenzhen and recruited female workers in Chenghai, Chaozhou, Fengshun and other places. The 21-year-old Wang Laichun walked out of Chenghai and came to Shenzhen and became the first batch of working girls in the mainland of Foxconn , as one of the first batch of 150 employees of Foxconn .
For Wang Laichun, his ten years of working experience, from working girls to becoming a section chief, the management model he learned in Foxconn is undoubtedly the basis for his later entrepreneurship. Until she resigned from Foxconn , she took out all her previous savings, and bought Hong Kong Luxshare with her brother Wang Laisheng.
Wang Laichun later recalled that the person who had the greatest impact on his entrepreneurial life and was most grateful to him should be Foxconn President Guo Taiming .
In fact, Terry Gou’s help to Wang Laichun is not only a “spiritual leader.”
In the early days of Wang Laichun's business, Terry Gou gave her many orders, Luxshare Precision produced connectors through third-party OEM processing, and then sold to Foxconn . Later, after Wang Laichun returned to Shenzhen to establish the Luxshare Precision , his old boss Foxconn gave Wang Laichun more than one billion orders every year. At that time, 50% of the core users' operating income was given by Foxconn . Wang Laichun did not disappoint Terry Gou, and the company's development layout was formulated closely with Foxconn .
In August 2010, in the prospectus for Luxshare Precision 's first IPO, the shareholding status of the major shareholders before issuance was: Hong Kong Luxshare, holding 89.17%; Credit Investment, 7.75%; Fugang Electronics, 3.08%. Among them, Fugang Electronics is affiliated to Taiwan’s Zhengwei Group, and the chairman of Taiwan’s Zhengwei Group is Terry Gou’s younger brother, Terry Gou.
After AirPod, Luxshare Precision will continue to process more Apple products. Tianfeng Securities said that in 2019, the company's acoustic material number is expected to enter watches, notebooks and other projects; in 2020, the new phone is expected to be equipped with reverse charging function, which will increase its value, and is expected to introduce wireless charging modules for tablets and notebook products; in terms of antennas, the difficulty of Apple 5G mobile phone antenna increases, and the company is expected to benefit; in addition, the company has invested heavily in wearable projects and is expected to introduce Apple Watch assembly projects next year.
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