Whether it is Princess Diana or Princess Anne, any items they have used will be used to talk about. But people often say that "bao" cures all diseases, which shows how attractive thebao is to women.

Author | Lu Lu

Source | Lu Lu said (public account: lulu_blog)

Women have always had a great curiosity about royal things. Whether it is Princess Diana or Princess Anne , as long as they use it, they will be talked about it with relish.

We have always written about the Queen's Crown and about the royal outfits, but the only thing we have never written about bags. But people often say that "bao" cures all diseases, which shows how attractive thebao is to women.

Then the queen must have many bags. If a brand of different bags are taken by the queen on various occasions, it must mean that this brand must be the queen's favorite. What brand is

so popular with the queen? Today I will tell you about the Queen of England’s favorite - Launer London.

This handbag brand, Launer London, was founded in 1940. In 1968, the brand presented a handbag to the Queen.

is loved by the Queen of England in terms of style and materials, so she awarded the brand royal certification. From then on, the brand's handbags became inseparable from the royal family.

Launer The real popularity was actually after William and Kate's century wedding in 2011. The Queen brought a Launer bag at the world-renowned wedding.

And on the day Prince Harry and Princess Meghan's wedding, the Queen of England was still carrying her Launer bag. The Queen of England interprets the Launer bag with her 50-year love.

includes the Queen also brings different types of Launer bags when attending various occasions, which is enough to show the Queen's love for this brand.

And Launer's loyal fans are not just the noble royal family of the Queen. There are also some famous celebrities, including other royals and political celebrities, who have also fallen under its charm.

In addition to the Queen Elizabeth II of the United Kingdom, we also introduced the Japanese Crown Princess, whom we have introduced before, Oh no, now it should be called the Japanese Queen Masako, and even the famous Iron Lady Thatcher, are its loyal customers.

Even if it is a blue blood brand like prada and Lv, it is worthy of its value compared to its customers.

and it is said that 99% of the Queen's bags are Launer, and they are bought out of their own pocket. They do not require the brand to give them for free with the convenience provided by the royal family.

In fact, for the queen, no matter what bag she wants to buy, it can be easily obtained. However, today this is neither LV nor Hermes' niche brand Launer. Why can it be loved by the queen and so many celebrities?

"Why is it called the Queen's Pack"

, well-made

In the factory in Birmingham, making a Launer package must be made by professional skills craftsmen formed by years of experience. So far, there are still less than 20 craftsmen responsible for the production, and the average age is over 50 years old. Mr. Gerald Bodmer, CEO of the Launer brand, said that the production process of each bag of Launer is very difficult and intense. A bag requires a highly skilled handicraftsman who carefully produces it from beginning to end for 8 days, and it is only made by the same craftsman independently from cutting the leather blocks to finishing. The production standards of

Lanuer are also very strict, and each product will undergo particularly and very strict inspection before it is sold.

is not like the various fast fashion brands on the market now, and various problems arise in one year or even a quarter after they get it.

, the enduring

Launer package emphasizes a exquisite classic.

Although Launer will introduce new colors and materials every season and design new models, no matter which new model it is, the shape, color and pattern will be approved by CEO Gerald Bodmer in terms of its own.

So no matter what new Launer is made, it conforms to Launer's principle of low-key luxury.

and all styles conform to Lanuer's design tradition, rather than blindly catering to the current young trends.

, private custom

royal items have always been exclusive and customized, and Launer's bags are no exception.

, and for your taste preferences, there are leather, colors, matching, etc. of different materials. You can also engrave your own name in the bag to reflect such high-end private customized . The customization method of

is also very simple. Whether you are a member of the royal family or an ordinary person, you can customize the Launer package from the official website (www.launer.com) and then make an appointment to pick up the goods in a specific exhibition hall.

Lizard skin, ostrich skin and crocodile skin, etc. Whether choosing leather or color to various details, all handbags on the official website can be customized exclusively and privately. So you don't have to worry about hitting Launer with others.

is such a well-made bag with classic and outdated style. Although it seems simple in appearance, it conveys an elegant and simple temperament. No wonder it can become a royal brand.

style recommended

, Launer Traviata

(about ￥14813.8)

Traviata is an iconic design. It is no exaggeration to say that it represents Launer's brand, so this is the most recognizable product of all Launer's designs.

Queen rarely wears handbags in public. In fact, it was also her firm dressing style, besides her favorite block heels from Anello and Davide.

Although the Queen of England has estimated to have more than 200 Launer bags, this one is also the queen's favorite. It has been used for more than 50 years, and it is this classic black Traviata.

From going to church for a week on Sunday, to official events, to private meetings, to official portraits, I changed into N suits, but I never changed my bag!

Simple and elegant is the feature of this bag, and it has a very light weight, and only soft and lightweight silk and velvet are used inside. Without too much modification, the iconic Launer silver twisted rope is not only the location of the buckle, but also demonstrates the brand value.

This unmodified square style can be easily controlled by women of any age.

In order to show the royal identity, the queen's handle is customized and longer. The other details are no different from ordinary Traviata

This bag has a large space inside and a compartment inside, which is very practical. In addition, it looks formal and dignified, so it is very suitable for work and business use, and it has a strong aura.

In addition to black, Traviata also has many choices, such as retro brown, patent leather black, and alligator leather and other precious leather splicing styles to meet various flavor needs.

For example, white is also the most classic and versatile, clean and neat, so you don’t have to worry about what clothes you wear. 100 years will not be outdated, it is definitely a bag that my daughter can use

There is also a Judi under the same style, also known as Launer's must-have classic style.

Its appearance is the same as Traviata, but the size is smaller than that of judi, which can be called Mini Traviata. The material and materials of

Judi are also not vague. The bag has a first-class gloss and an exclusive name can also be engraved inside. The luxurious and soft little cashmere leather is completely a symbol of identity. The small mirror attached to the bag can make up, allowing you to stay in perfect condition at all times.

Like other bag styles, Judi also has extremely rich colors, only colors you can't imagine.

Because Judi is a mini bag style and has a weak presence, it is best to choose bright and bright colors if you want to attract attention and attract attention.

This golden judi bag is very eye-catching. It is outstanding in summer with a white dress or a suit when you go to work, which is unforgettable.

judi also has matte leather, but matte is relatively less lively and more calm and restrained. If you want to match it in a low-key manner, choosing matte leather is also a good choice.

(about ￥8600)

Launer Lisa has appeared in a lot of times. It often appears in the Queen's hands on various occasions, which is enough to show the Queen's love for this bag.

What is different from Launer Traviata is that the highlight of Launer Lisa is the design of a longer handle. The body is a relatively standard rectangular shape, which is a bit like a shopping bag, so it will look more casual.

adds a little bit of the temperament of the neighboring house, so even the queen looks much more friendly when carrying it.

The same style is available in other colors. This green, stylish and chic is perfect for making the first bag this summer.

also has a black patent leather model, which looks very noble and elegant.

, Launer Tosca

(about ￥11500.0)

In the past, I always liked big bags and thought it was easy to pack things. I stuffed my bags every time I went out.

But as I grow older, I found that a lightweight and convenient clutch can show my personal taste.

Launer's Tosca is a delicate and compact bag. Moreover, the Queen's daughter-in-law Camilla also likes to use this Tosca. Usually, when attending royal events or fashion events, you can match this bag to complete the look every time.

This bag is a serious rectangular style bag. The body is small and special. The curve of the cover is very beautiful, elegant, agile, atmospheric, and playful. It looks very beautiful when you hold it at any age.

But many chain clutches have a small disadvantage. Often, if you accidentally lower your head or turn around, the chain may be twisted together, which is really embarrassing. The designers of

Launer are very careful characters, and they have noticed this a long time ago.

So I made special improvements on the Tosca series, designing the chain to a just right length. After carrying it on my shoulders, it is difficult to twist it into a ball no matter how I move it. Although

is small, the inner capacity is also thoughtful for women. A bag can hold most of the things you need to go out, including keys, mobile phones, lipsticks, power banks... For women who need a lot of things to go out, this consideration is really considerate. The length of the chain is also its plus point. Although it is a bag produced in Europe, it also takes into account the petite figure of Asians. The chain will not be particularly long, and it will not be surprising whether it is a side back or a side back.

Similarly, there are many colors to choose from for Tosca. The red one is very expensive and can be used in spring, summer, autumn and winter. This small and long style can also be used as a clutch, just remove the chain.

cross-back fashion trend, elegant and gentle in hand, one bag and two-purpose, can also attend various occasions, isn’t it an affordable choice?

green is very stunning, and it is very eye-catching when combined with the matte gold retro logo. Moreover, green is the popular color this year. A green booter will surely make you among the trendiest people immediately.

White means a low-key and elegant atmosphere. It looks full of royal aura at first glance, but it is not ostentatious but has a strong aura↓

Black This Tosca is relatively mature, but it is also the most versatile and safest.

talked about so many royal packages today, everyone must think they are all expensive. But Launer is not as expensive as we imagined. Even the Traviata that the Queen is equipped with is only more than 10,000 yuan.

As for other ordinary cowhide bags, you can easily buy them within 10,000 yuan. What's really about making bags with luxurious craftsmanship and selling bags at affordable prices, and the king of cost-effectiveness is no longer there.

Lu Lu said

There are many bags in the world, but Launer has been loved by the Queen of England thousands of times. Is this considered a low-key luxury in niche brands?