I believe everyone should also feel that it is somewhat difficult to be a landlord in Shanghai this year. For example, if the epidemic you cannot expect, the house may face a vacancy period of two or three months.

The

I want to talk to you today is the rental market that is getting more and more attention

I believe everyone should also feel it. is a landlord in Shanghai this year, and it is somewhat difficult

For example, the epidemic you cannot predict, the house may face a vacancy period of two or three months

or the epidemic is over, the tenant may tell you that he is leaving and going back to his hometown

If it is an old and dilapidated small city area It is probably even more difficult for landlords to

The competition in Shanghai’s rental market is extremely fierce. Old residential buildings in old communities, whether they are in terms of appearance or quality, they lose a piece of

In such an environment, landlords need to spend a lot of time and cost to find tenants, and the efficiency is relatively low

Recently I interviewed three Shanghai landlords

In this special 2022, what stories did they have with different ?

1

"After the renovation, the epidemic happened to be encountered, and the rent was vacant for two months."

This landlord, Aunt Zhu, in her 80s, told me that

Her old house in Putuo for more than 30 years, finally rented out

html before the epidemic. 8

For the elderly Aunt Zhu, this house has been vacant in her hands since August last year and has no energy to manage. To be honest, it is because she is old and I really can't worry about it

In the downtown area of ​​Shanghai, there are many old native landlords like Aunt Zhu

Most of them have several properties in their houses, one of which is the same age as theirs

html l6 Source: Lianjia

In the second-hand market, old houses such as Lianjia

In fact, there is no buying and selling value in the second-hand market. Apart from waiting for demolition, the rest of the time is completely rented for a long time

However, the house is not only an old community environment, but also a relatively narrow internal space and old decoration

Therefore, it is not a hot item in the rental market at all. If you rent it yourself, the rent in your early 3,000 yuan will not be worth the hard work of renting

Plus I am older and lack energy, so I don’t have enough time to deal with

After discussing with my children far away in Beijing, Aunt Zhu handed over the house to a long-term rental agency at the beginning of the year

Their family probably renovated it in February this year, and it took only 38 working days to decorate it

The idea at that time was that the old man really didn’t have the energy to take care of it, so it would be better to let professional institutions renovate and renovate it in one-stop

To be honest, after this house was renovated, the originally old house instantly became young

. In addition to the brand new house that made the landlord happy, Aunt Zhu didn't expect that

house was rented better. The tenants who came to see the house were overwhelmed. But unfortunately, Shanghai encountered the epidemic in April. The house was now vacant and was vacant for two months.

However, compared with the old neighbors who have no income in their house, Aunt Zhu is probably a group of lucky landlords in Shanghai.

She entrusted the house to a long-term rental agency before the epidemic. Not only did she renovate the house before the lockdown, but she also could still get the 80% guaranteed income that the rental agency had previously promised to pay

. Although ml0 sounds incredible, not only did they get the guaranteed rental income in the past two months, but after the house got better, the epidemic was soon rented out as soon as the epidemic ended. At the same time, if there is a increase in rent in the future, the increase will be divided into

at the end of each year and institutions at the end of each year. For Aunt Zhu, after experiencing this year's epidemic, stable rent seems more important. After handing over to the institution, there is a more professional service team to manage the housing assets. It’s not too worry-free

Now, Aunt Zhu has decided to renew the one-year contract signed with this institution for 3 years...

2

"After spending 1 million to decorate, the landlord actually planned to move in by himself."

Ms. Li and her husband are rooting in the first house they bought in Shanghai. It is Lujiazui Renheng Riverside Garden

No matter it is a location or a community, it was called the top luxury house in Shanghai at that time

But 20 years later, whether it is the community or the internal space, it seems that the quality is still there now. However, the gorgeous crystal chandeliers and yellow solid wood floor , the style seems to be outdated, especially in top areas like Lujiazui Binjiang in Shanghai

But it has become the manager of a listed company. The house under its name is obviously not the only property. There is a good quality in the outer ring. The villa is very suitable for her and her husband's current requirements for living space

Although the location and community of Renheng Riverside Park are still in the ranks of luxury houses, the lower floor height and old decoration

Obviously, Ms. Li's family will not really live there, and there is no time to manage

If rented out, in order to match the value of this location and the circle of tenants, it is definitely necessary to redecorate

0 The tenants of luxury houses have always been difficult to find, but those who can spend 40,000 yuan per month rent do not mind more than spending more money

0 After all, in Lujiazui, there are many middle-class elites. They are not so sensitive to prices, but are more willing to pay for a better living environment

By chance, Ms. Li chose to entrust the house to a long-term rental institution

Finally designed and decorated the house became what she wanted

House walls are made of art paint with high-quality texture, and are matched with soft decoration made of cotton and linen material and Chinese style ink paintings, which is more in line with modern aesthetics

At the same time, it is matched with the design concept of no main lamps, and uses dot-shaped and linear lamps to combine light sources to make the space thinner and simpler

All of this is beyond expectations

Although it costs 1 million in total

Later, the reversal came

After the decoration, Ms. Li called the housekeeper of the organization

0 and they were still alive. Although I signed a three-year contract, I still didn’t choose to list the house for rent

. I decided to move from another house to the renovated Renheng Riverside Garden, because she felt that the house after decoration is better than all her houses now.

Well, yes

This is a story about a rental house that cost 1 million yuan to renovate, and finally the landlord became his tenant. This is another group of "Shanghai landlords". For them, no matter how many houses there are, they will eventually pursue their own "ideal residence"

3

" After the old house is designed and renovated, it will be sold better in five years. ”

There are nearly 70% of second-hand housing in Shanghai, all of which are old, dilapidated and small

. Such housing has become the object of investment and renting for many landlords

Next, this landlord also invested in a building of old, dilapidated and small

in downtown Shanghai. He is a very young Xiao Zheng born in the 1990s who has lived in another place for a long time.

The

I want to talk to you today is the rental market that is getting more and more attention

I believe everyone should also feel it. is a landlord in Shanghai this year, and it is somewhat difficult

For example, the epidemic you cannot predict, the house may face a vacancy period of two or three months

or the epidemic is over, the tenant may tell you that he is leaving and going back to his hometown

If it is an old and dilapidated small city area It is probably even more difficult for landlords to

The competition in Shanghai’s rental market is extremely fierce. Old residential buildings in old communities, whether they are in terms of appearance or quality, they lose a piece of

In such an environment, landlords need to spend a lot of time and cost to find tenants, and the efficiency is relatively low

Recently I interviewed three Shanghai landlords

In this special 2022, what stories did they have with different ?

1

"After the renovation, the epidemic happened to be encountered, and the rent was vacant for two months."

This landlord, Aunt Zhu, in her 80s, told me that

Her old house in Putuo for more than 30 years, finally rented out

html before the epidemic. 8

For the elderly Aunt Zhu, this house has been vacant in her hands since August last year and has no energy to manage. To be honest, it is because she is old and I really can't worry about it

In the downtown area of ​​Shanghai, there are many old native landlords like Aunt Zhu

Most of them have several properties in their houses, one of which is the same age as theirs

html l6 Source: Lianjia

In the second-hand market, old houses such as Lianjia

In fact, there is no buying and selling value in the second-hand market. Apart from waiting for demolition, the rest of the time is completely rented for a long time

However, the house is not only an old community environment, but also a relatively narrow internal space and old decoration

Therefore, it is not a hot item in the rental market at all. If you rent it yourself, the rent in your early 3,000 yuan will not be worth the hard work of renting

Plus I am older and lack energy, so I don’t have enough time to deal with

After discussing with my children far away in Beijing, Aunt Zhu handed over the house to a long-term rental agency at the beginning of the year

Their family probably renovated it in February this year, and it took only 38 working days to decorate it

The idea at that time was that the old man really didn’t have the energy to take care of it, so it would be better to let professional institutions renovate and renovate it in one-stop

To be honest, after this house was renovated, the originally old house instantly became young

. In addition to the brand new house that made the landlord happy, Aunt Zhu didn't expect that

house was rented better. The tenants who came to see the house were overwhelmed. But unfortunately, Shanghai encountered the epidemic in April. The house was now vacant and was vacant for two months.

However, compared with the old neighbors who have no income in their house, Aunt Zhu is probably a group of lucky landlords in Shanghai.

She entrusted the house to a long-term rental agency before the epidemic. Not only did she renovate the house before the lockdown, but she also could still get the 80% guaranteed income that the rental agency had previously promised to pay

. Although ml0 sounds incredible, not only did they get the guaranteed rental income in the past two months, but after the house got better, the epidemic was soon rented out as soon as the epidemic ended. At the same time, if there is a increase in rent in the future, the increase will be divided into

at the end of each year and institutions at the end of each year. For Aunt Zhu, after experiencing this year's epidemic, stable rent seems more important. After handing over to the institution, there is a more professional service team to manage the housing assets. It’s not too worry-free

Now, Aunt Zhu has decided to renew the one-year contract signed with this institution for 3 years...

2

"After spending 1 million to decorate, the landlord actually planned to move in by himself."

Ms. Li and her husband are rooting in the first house they bought in Shanghai. It is Lujiazui Renheng Riverside Garden

No matter it is a location or a community, it was called the top luxury house in Shanghai at that time

But 20 years later, whether it is the community or the internal space, it seems that the quality is still there now. However, the gorgeous crystal chandeliers and yellow solid wood floor , the style seems to be outdated, especially in top areas like Lujiazui Binjiang in Shanghai

But it has become the manager of a listed company. The house under its name is obviously not the only property. There is a good quality in the outer ring. The villa is very suitable for her and her husband's current requirements for living space

Although the location and community of Renheng Riverside Park are still in the ranks of luxury houses, the lower floor height and old decoration

Obviously, Ms. Li's family will not really live there, and there is no time to manage

If rented out, in order to match the value of this location and the circle of tenants, it is definitely necessary to redecorate

0 The tenants of luxury houses have always been difficult to find, but those who can spend 40,000 yuan per month rent do not mind more than spending more money

0 After all, in Lujiazui, there are many middle-class elites. They are not so sensitive to prices, but are more willing to pay for a better living environment

By chance, Ms. Li chose to entrust the house to a long-term rental institution

Finally designed and decorated the house became what she wanted

House walls are made of art paint with high-quality texture, and are matched with soft decoration made of cotton and linen material and Chinese style ink paintings, which is more in line with modern aesthetics

At the same time, it is matched with the design concept of no main lamps, and uses dot-shaped and linear lamps to combine light sources to make the space thinner and simpler

All of this is beyond expectations

Although it costs 1 million in total

Later, the reversal came

After the decoration, Ms. Li called the housekeeper of the organization

0 and they were still alive. Although I signed a three-year contract, I still didn’t choose to list the house for rent

. I decided to move from another house to the renovated Renheng Riverside Garden, because she felt that the house after decoration is better than all her houses now.

Well, yes

This is a story about a rental house that cost 1 million yuan to renovate, and finally the landlord became his tenant. This is another group of "Shanghai landlords". For them, no matter how many houses there are, they will eventually pursue their own "ideal residence"

3

" After the old house is designed and renovated, it will be sold better in five years. ”

There are nearly 70% of second-hand housing in Shanghai, all of which are old, dilapidated and small

. Such housing has become the object of investment and renting for many landlords

Next, this landlord also invested in a building of old, dilapidated and small

in downtown Shanghai. He is a very young Xiao Zheng born in the 1990s who has lived in another place for a long time.To be honest, it is quite energy-consuming to be a landlord in Shanghai.

This is a property that was bought purely for rent. Xiao Zheng plans to transfer it in five years.

used it for renting in the past five years to make some profits, but the problem is

The house is too old, the house has been in 25 years, and it is a duplex six-bedroom of more than 100 square meters. It is also a typical unpopular product in the market.

Six-bedroom means that tenants are difficult to find. If you want to rent it to a tenant, the rent may be lowered and it is difficult to find. If you meet a second landlord, it may cause some damage to the house.

and the house is old. The house without an elevator on the sixth floor can only be rented to young people. People, but young people obviously don't like this decoration.

. Before making rent, Xiao Zheng also did his homework.

. The rental cycle of is very long. . The rental price difference is obvious.

. Later, compared the decoration prices on the market and after the later rent, Xiao Zheng decided to rent it out after the overall decoration, so he entrusted it to a long-term rental institution.

. The decoration later also met the expectations.

. The first feeling is that young people will definitely like it. The style is simple and clean, and it is also matched with some soft decorations and design decorations. Jewelry, which meets the aesthetics of young people,

, finally spent about 200,000 yuan in decoration costs, and the landlord paid all the money himself

, this is what the house finally appeared after the renovation

, Xiao Zheng said that it would actually cost 200,000 yuan in decoration costs. At first, he was extremely reluctant. After all, this is a purely invested house

, so why did he agree to

, because he hoped that the house could be rented out as soon as possible after decoration, and it could also attract some high-quality tenants

, Xiao Zheng also weighed the fact that the house assets of five years later liquidity

, such a house after decoration, will have a house in the second-hand market. A better opportunity, simply put, is to sell

Why do you say that

hand it over to a long-term rental agency for decoration. On the one hand, the quality of old houses is improved

Even if the house is rented for five years, the new and old decoration will not be too much loss

In the future, it is likely that the next home that takes over this house is also for investment, and will continue to rent

So, this new house with decoration and maintenance will be more conducive to the future circulation in the second-hand market

Through this renovation, Xiao Zheng really feels the appreciation of future assets

4

Why do you want to share these three stories with you today html l1

is because these landlords have used the rental market for nearly two years and have created a new model: Ziroom gain rental

So, what do we say is the real "gain" rent

In the past, the rental market was more of a lease model, that is, the traditional "worry-saving rent"

But its rent is fixed. When the rent rises, landlords cannot enjoy the dividend of rent appreciation

00. One advantage of gain rental is that when the market rent rises, landlords enjoy the same real rental price

1-10 years flexible rental period. Whether they are rented or not, they are guaranteed to be 80% The guaranteed income

is simply summed up, which is "no price difference", "no vacancy period", and "return guaranteed income".

Gain rental model has been launched for more than a year and has reached a partnership relationship with 50,000 landlords. The landlord entrustment volume of the new model of gain rental in the first quarter of this year has increased by more than 400% compared with the same period last year. We can see that in Shanghai, in an increasingly expanding rental market cake,

Ziroom is innovating a model, which is called "no longer just me renting a house for you, but as a partner of

What is a partner

is the final collection we jointly manage and operate this house, and finally the landlord and Ziroom share value mining. Yi

also allows the market's rental products to be better improved. This is Ziroom's ambition

Ziroom's gain rental model original intention , in addition to allowing the tenant's life to have a better quality improvement, and create a stable relationship with the landlord

In addition,

is essentially participating in the update of the entire city

, or in other words, in a city like Shanghai, 70% of them are old houses

Not only do landlords and tenants need it, but cities also need this model