As a pioneer in China's sports industry, CITIC Guoan Group has been unswervingly devoted to the sports industry. We always uphold and convey the spirit of "National Security always strives for the first place", and layout the entire sports industry chain, perfectly combining it with national fitness. 2017 is a year when CITIC Guoan continues to work in the sports industry. Here we will look at the national security and sports events that happened around us in 2017.
builds a new model of sports operation based on the Guoan community
is different from traditional simple organization or sponsoring competitions. CITIC Guoan project team relies on the Guoan community as , assisting with the resources of CITIC Guoan Group, and successfully constructs a new model of sports operation. It has created the CITIC Guoan Sports Training Camp and Basketball Huiguan APP, built the official website of the Beijing Basketball Association, and independently operated 9 major sports events.
CITIC Guoan Sports Training Camp
CITIC Guoan Sports Training Camp is based on the O2O operation and management model of Guoan Community , introducing the star IP resources of former national men's basketball coach Wang Fei and world champion Dong Jiong, and joining forces to carry out a new construction of the sports operation model - that is, using the advantages of the online and offline collection of Guoan Community, accompanied by star projects for content input, collecting the credit endorsement of the group, creating high-standard sports products for the majority of sports enthusiasts in Beijing, while also filling the gap in sports content in Guoan Community from the internal.
2017 Basketball Huiguan APP is newly redesigned
While creating offline products in the sports industry, CITIC Guoan Group also focuses on the construction and application of online sports ecosystems. The basketball Huiguan APP developed by Guoan Group was comprehensively revamped and upgraded to in 2017. As of the end of December 2017, the basketball Huiguan APP had collected the accurate data of more than 200 amateur basketball teams in Beijing and the multi-dimensional data of amateur basketball enthusiasts in Beijing had been collected into the basketball Huiguan APP, making business prerequisite preparations for the project team's accurate sports marketing in the future.
Beijing Basketball Association official website was built and successfully launched
In 2017, CITIC Guoan Group reached a strategic cooperation with the Beijing Basketball Association to build the official website of the Beijing Basketball Association . It provides Beijing basketball enthusiasts with the output of authoritative information such as official event information certification, player and referee information registration and certification, and further standardizes the specifications and management of basketball projects in Beijing. In order to carry out further strategic cooperation between CITIC Guoan Group and the Beijing Basketball Association in the Beijing region in the future, we have carried out content construction and brand construction management.
layout the entire sports industry chain, perfectly combining it with national fitness
shifts from online content construction to geographical coordinates as the core. We focus on four locations in and seven sports individual items . This year, the project team conducted event operations and related sponsorships in seven individual events including football, basketball, badminton, fencing, table tennis, marathon and cycling in the most popular areas of Beijing, including Shichahai, Sanlitun Village, Xiangyun Town, and CITIC Guoan No. 1 City.
It can be said that the project team truly expanded and built sports content in 2017, focusing on the traditional sports brand concept of Guoan Group, further deepened to the front, middle and back end stages of the sports industry, and achieved the phased goal of the group's sports concept industrialization.
Guoan Community Basketball League, as the opening battle of the year-round event, recruited nearly 200 teams, and the event cycle lasted for more than two months. is the largest basketball game with the longest competition in Beijing. This is the first time that Guoan Community and the project team communicate and cooperate, including recruitment, registration, service support inside and outside the arena, and cooperates with Guoan Football Club to conduct dual interactions in the football and basketball field. Some users of Guoan Community are fortunate to enter the opening session of the Chinese Super League game day entrance ceremony. Through the form of competitions, the quality of Guoan community sports attributes has been enhanced, and the consumption experience of Guoan community has been recognized by brand consumers.
Guoan Basketball Extreme Challenge cooperated with the international brand Under Armour in the most popular location in Sanlitun village, Nanting South Plaza, Beijing. The project team selected Beijing Guoan and Shandong Luneng to compete on the Chinese Super League match day, which won extremely high reputation and high attention.
Beijing Shichahai, the project team chose to sponsor the Beijing badminton team before the opening of the National Games , and chose the right time to hold a press conference. After the sponsorship was formed, Lin Dan immediately won the first badminton men's singles gold medal and men's team gold medal on behalf of Beijing Guoan's badminton team in the history of the Beijing National Games.
Guoan Community Sports Carnival is a parent-child series of activities that gathers Guoan Community, Wang Fei Basketball Training Camp, and Dong Jiong Badminton Training Camp. has built a new sports training model .
At the same time, the project team held this year:
Guoan Basketball Masters is a top showdown in the Beijing amateur basketball circle and is also the final battle of the Beijing amateur basketball event this year. The event is committed to creating a big party to return to basketball and creating a platform for strong players to compete and compete in football skills. As one of the designated events of the Beijing Basketball Association, this event has also received strong support from the Beijing Basketball Association, and the national referee team escorted the event. Many leaders and guests attended the event to help, BTV Sports reported in-depth and attracted many mainstream media to report.
CITIC Guoan First City Stadium was completed at the beginning of this year. It is located in a prime location at the junction of Beijing, Tianjin and Hebei. The museum has an area of 3,200 square meters and adopts a brand new architectural concept - inflatable membrane building. The museum has advanced air conditioning, audio, lighting, electronic scoring equipment, etc., with 200 spectator seats, an international standard wooden floor basketball court, an acrylic basketball court, and eight badminton courts. The facilities and conditions reach the first-class level in the country. It is a modern new comprehensive sports entertainment and fitness venue integrating entertainment, leisure, sports, fitness and expansion. It has also undertaken various large-scale badminton events, basketball events, art performances and various expansion activities. Recently, the China Information Guoan Basketball Masters Finals ended perfectly in the basketball arena!
project team thanks the leaders of CITIC Guoan Group for their strong support, and at the same time thanks to the strong support of strategic partners such as BTV Sports, Under Armour, and YM Group. We hope to work with you in the future to continue to deepen your efforts in the sports industry. We will take it as our mission to develop sports, promote national fitness, enrich people's spiritual life, and improve the quality of the city, seize historical opportunities, meet difficulties and challenges, improve the sports industry system, and continue to contribute to the development of China's sports industry. In 2018, we will strive for progress and never forget our original aspirations.
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