Reprinted from | Sony China Professional
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June 11
Sony held a new product launch conference at the Shanghai TV Festival
Launched two new system cameras models are
HDC-5500 and HDC-3500
Equipped with a full-domain shutter, supporting 12G-SDI At the 4K transmission
press conference, Keiji Mizuno introduced the global development trends of 4K and the research and development background of new products. Bai Yunyi focused on introducing the functional characteristics of two new products .
HDC-5500 is a new multi-format system camera that can directly output 4K signals using 12G-SDI, and is equipped with a 2/3-inch 4K full-domain shutter and three-piece CMOS sensor, which can achieve excellent image quality in field production in high-definition, 4K and HDR formats.
In addition, it can also install optional software to achieve high frame rate shooting in 2x in 4K mode and 8x in HD mode. The new camera control unit HDCU-5500 used in combination with HDC-5500 was also displayed at the
press conference.
control unit is very integrated, only half-rack size. By installing optional hardware and software, the control unit can provide 12G-SDI 4K output interface and IP interface, as well as compatibility with the SMPTE ST 2110 standard and NMOS IS-04/05 protocol. The combination of
HDC-5500 and HDCU-5500 is connected by a single optical cable without the need for a baseband processor unit. This combination also provides high bit rate (UHB) transmission capability, enabling the transmission of 4K baseband signals in both channels simultaneously.
In addition, after installing the HKC-WL50 wireless option board, the HDC-5500 can be used as a wireless camera, and can also be used in combination with the camera stabilizer.
Through the newly developed signal processing technology between the camera and the camera control unit, the high bit rate (UHB) transmission function can use one optical cable to transmit two camera signals simultaneously, thereby improving the operational flexibility of the camera system. The
4K TRUNK function can efficiently transmit two signals from the HDC-5500 camera system to the control unit; the signal source comes from the "host" HDC-5500 itself, and the second camera can be connected to the 12G-SDI input interface of the HDC-5500. In addition, the 4K teleprompter can also use the UHB transmission function to transmit from the HDCU-5500 to the camera. The HDC3500 and HDCU-3500 launched by
are a standard 4K HDR system camera and half-frame size camera control unit. It is equipped with a 12G-SDI 4K output interface and IP interface. After installing optional hardware, it can also support the SMPTE ST 2110 standard and NMOS IS-04/05 protocol.
"Three Patches" have become an ideal choice for users
Bai Yunyi introduced the characteristics of the two cameras in detail at the press conference. Both products are equipped with Sony's newly developed three core components - the camera DSP processing chip, 4K 2/3-inch CMOS imager with full-domain shutter, and a spectroscopic prism system that supports BT.2020 color gamut. The three core components of
are like the "three tricks" of two cameras, ensuring that the product has excellent picture quality and becoming the first choice for users.
In the media interview after the meeting, Keihi Mizuno, Shuji Okada, Takuya Watanabe and Bai Yunyi further interpreted the characteristics of the two cameras and the importance of these three core components.
☞ First of all, the whole domain shutter
When shooting high-speed pictures, ordinary cameras can easily produce jelly effect , and in venues where flashes are frequently used, ordinary cameras generate flash bands. The whole-domain shutter can effectively solve these two problems. For studio application environments, the whole-domain shutter can avoid the problem of high brightness and flickering of large LED screens.
☞ Next is the DSP processing chip
Although the imager is highlighted at the press conference, the imager and the circuit are inseparable during the design process, and they guarantee an excellent picture. What’s more important is that the two core components of the imager and DSP are independently developed by Sony, so Sony can formulate the research and development direction and performance of DSP based on its own product characteristics to achieve better matching. Most manufacturers purchase and integrate them together, which is one of the reasons why Sony cameras have high-quality image quality.
☞ The third point is that the spectroscopic prism system that supports the BT.2020 color gamut
The physical characteristic of this prism system is that it can transmit more wavelengths of light, thereby realizing the BT.2020 color gamut. Some products that support wide color gamut are not through the physical characteristics of the prism, but are calculated through circuits, and the image quality will be greatly reduced.
fully considers the needs and protects users from investing in
. It is worth mentioning. The three core components mentioned above, HDC-5500 and HDC-3500 both have .
In other words, Sony did not distinguish between the two products through the "simplified configuration" of core components. The gap is more in the two aspects of signal transmission and high frame rate shooting. In this way, users can choose the right product completely based on the application scenario, which proves that Sony has not changed its original intention to bring better technology and better products to users.
and HDC-3500 are technically equipped with the conditions to upgrade to HDC-5500. Sony is considering it, but has not announced the corresponding plan yet. The two new products released by
this time are also full of sincerity in some details designs, which shows that Sony has spent a lot of effort on both ease of use and improving user work efficiency.
, such as electronic number plate . In the past, staff had to distinguish between camera positions and handwriting number plates. Repeated replacements affected work efficiency. Electronic number plates can be adjusted at will, and even set in the form of half image and half number, matching the camera with different CCUs, and the numbers of electronic number plates will be switched accordingly. Even if the camera is not powered on, the electronic number plate will continue to be displayed.
For example, this time, Sony has opened the PC interface for the camera system. Users can complete the parameters and settings of multiple cameras and CCUs through the computer, and can also complete batch software upgrades through the computer, saving labor costs and improving work efficiency.
With the continuous introduction of technology and products, and the increasing requirements of end users for image quality and resolution, the update of cameras is inevitable . However, in addition to the camera itself, accessories such as viewfinders and lens adapters are also considerable investments.
Sony takes this into consideration. From 2007 to the present, every new product has been able to match the use of old accessories, and through software upgrades, these accessories can realize new functions, which is equivalent to the user's investment being protected.
new products are very popular
HDC-5500 and HDC-3500 have been sought after by global users after the NAB debut this year. Sony has conducted some preliminary tests in the United States, Europe and Australia and other regions in the early stage. User feedback is very good, and many companies have started large-scale procurement of dozens of sets.
While ensuring excellent product stability, Sony also provides complete after-sales and installation and debugging services. Every time a new product is released, the after-sales engineer will simultaneously receive the new product maintenance and after-sales training. After the user purchases, the engineer will arrive on site as soon as possible to perform system installation, debugging and training. While helping users, Sony has been learning from users, completing the research and development of new products and upgrading existing products through user opinions and feedback, making the product functions more complete and more convenient to use.
HDC-5500, HDCU-5500, HDC3500 and HDCU-3500 are scheduled to be launched in July.
END
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