022 MLB The playoffs will be held in October. MLB Major League Baseball recently officially announced that virtual idol Leah serves as the promotion ambassador of the 2022 MLB World Championship. This virtual idol, which represents the "new" voice, will deeply participate in the baseball activities and convey the concept of sports.
- playoff schedule adopts a 4-round elimination system, divided into wild card match , partition series, league championship match and world competition. Compared with previous years, this year's playoffs will add two teams, and the Dodgers have now become the first team to advance to the playoffs this season. After the league championship game, the champions of the National League and the American League will have a "peak showdown" in the subsequent World Series to compete for the final championship.
- According to MLB, virtual idol Lili is a dimensional traveler who can freely travel between the material world and the metaverse world. Its name is taken from "南" and "南", symbolizing the scale and measure of her walking between cities. Taking Lili as the linkage point, MLB hopes to influence more young people who pay attention to cutting-edge trends to experience the fun of baseball and feel the spiritual core of baseball through virtual idol culture.
virtual idol li adds to help the program "break the wall" again, and brings more novel highlights. In addition, as the promotion ambassador of the 2022 MLB World Championship, Lili will also be a guest at the MLB World Championship studio, which has attracted much attention from fans. uses a novel digital perspective to renew the interactive experience of fans and audiences.
It is reported that Lili will join the baseball experience reality show "The First Baseball Class" launched by MLB original studio. After the program is upgraded, it will cross-border cooperation with top athletes in different fields through diversified models of online short videos and offline activities to explore more baseball experiences.
- What kind of sport is baseball?
- In terms of introductory difficulty and popularity, it is very friendly to beginners and is very suitable for interaction between relatives and friends.
- After all, two people wear pairs of gloves and can play pass and catch the ball anytime, anywhere.
- But at the same time, it is also a very suitable movement for "frustration education".
- After all, in baseball games, 30% of the batting average is considered a very outstanding performance. The blow of failure is common for baseball players.
so in the final analysis, this is a movement that must be experienced in person in order to have a more intuitive feeling about it. And this is also the goal of "The First Baseball Lesson": to let people who have never been exposed to baseball really play and experience the joy brought by this sport.
"First Baseball Class": The most prominent guests who have appeared in the film include Asia's first UFC world champion Zhang Weili , Professional Speed skating Athlete Ahenaer Adak , Former international Dong Fangzhuo and CBA Beijing Enterprises Power Forward Wang Shaojie .
As Qi Dong, managing director of MLB China, said: "Trendy culture has an unstoppable influence among young people, which is both a challenge and an opportunity for baseball and sports events. and the meta universe and virtual idols The fusion and collision of concepts is the spiritual pursuit of MLB to actively embrace technology and walk with the times, and it is also the result of the mutual attraction of the "face challenges" background colors that connect baseball and trendy culture. We hope that when you pay attention to baseball, you can also see its side as a cultural symbol. ”
In the future, MLB will continue to expand the boundaries of cross-border innovation, embrace more new trends and emerging forms of expression, create more rejuvenating baseball experiences, and let baseball go further in the public's vision.
As more diversified content such as "The First Baseball Class" is implemented in the Chinese market, breaking the promotion model of traditional sports in the past, a new trend is coming.
The popularization of baseball cannot be achieved overnight, but from online to offline, event broadcasting, digital media, derivative program development, campus promotion, authorized products, etc., apart from the long history and cultural accumulation of professional baseball, MLB is always exploring the actual needs of local users.
Count the footsteps of MLB in the field of youth training, from looking for "baseball Yao Ming " to enter the primary school campus, launching a youth baseball promotion plan, and building a MLB baseball development center in Wuxi , Changzhou , and Nanjing, a series of work has been carried out one after another. The successful signing of the Milwaukee Brewers team of the American Professional Baseball Team in , Zhao Lun, and other players born in the 2000s have allowed the industry to see a complete baseball talent training network with education as the core.
Compared with other sports, baseball contains and conveys the sports spirit, team spirit of unity and struggle, never giving up, as well as the perception and influence of life.
There are many good stories about baseball waiting to be discovered and explored. In the future, MLB's baseball strategy will continue, increasing content production allows baseball to create more connections and communication with users and the market. Combined with the continuous offline layout of youth training and talent construction, the baseball industry will eventually be connected to activate the market effect.
So what exactly is the way Chinese baseball should look like? From online to offline, "The First Baseball Class" provides at least a reference for a beautiful vision and makes us realize what baseball people should look like: they may have different personalities or do not know enough about baseball, but they can all hone the same innocent heart, the courage to return to nature and the spirit of not giving up on the court.
We believe that with the diversification and social dissemination of baseball content, all parties will work hard to ensure content construction and the cultivation of young baseball talents. The development of Chinese baseball can usher in a new situation. This is also the final answer that MLB's content strategy hopes to give.
"First Baseball Class" Feel the courage of sports, withstand setbacks, unity, and continuous running and breakthroughs... It seems that I am back at the age of eighteen in the blink of an eye. As long as I enter the baseball arena, he can return your entire youth. Perhaps baseball has arrived at its best time.
MLB joins hands with the "renewal plan" to help athletes start a "life outside the field"
Life is not just the field, focusing on athletes' professional transformation
Have lofty hearts and always climb to the top. For retired athletes, flowers and medals postmark their first half of their lives on the field, while in the second half of their lives, they have to face a broader world. Athletes who have lived in training grounds and competition fields since childhood face greater pressure than ordinary people when entering the employment market.
Sports already has huge and natural positive energy. The "first half life" that always deals with sports has become a nutrient to nourish these high-level athletes that have achieved professional transformation after retirement. High-level athletes after retirement are a group of valuable talents with social influence potential and still need to be explored. The collaboration between MLB and the "Renewal Plan" aims to gather the strength of different teams, help athletes cultivate diverse skills in more diverse ways, and establish a comprehensive talent concept.
MLB jointly launched this year, and will implant richer content in the "Integration, End of the World and Women's Leadership Development", "Design Life and Social Influence Shaping", "Cultivating Athlete Communication Ability", "Innovation and Entrepreneurship: From Zero to the Next Peak" courses, striving to help athletes expand the "width of life" under the arena, and have specially set up baseball scholarship quotas in the sports talent scholarship of the "Renewal Plan", encouraging more Chinese baseball players to join the "Renewal Plan", allowing more baseball players to enjoy high-quality educational resources and career development opportunities, and expand the possibilities for sustainable development of baseball players. MLB will also work with the "Renewal Plan" team to develop enterprise immersive classroom and enterprise integration practice projects for athletes, build a practical platform for athletes' career transformation, and provide athletes with a rich project-based business practice activities.
Baseball first experience, work together to build a future professional bridge for athletes
Baseball is a sport that requires both courage and strategy, and is just suitable for colliding with high-level athletes to create a different "spark". In the coming year, MLB will work with the "Renewal Plan" to lead high-level athletes in different sports to experience baseball and experience baseball culture. MLB also planned a customized "first baseball class" for this group of high-level athletes who have shined in their respective fields. They will be exposed to baseball as beginners and share their insights and experiences about the sport. 's "First Baseball Class" project originated from a short video of life story launched by MLB in October 2021. After the comprehensive upgrade, we will bring "first experience of baseball" to more athletes in the sports field through the diversified model of online short videos and offline activities, and explore more touching life stories.
In addition to personally experiencing baseball and receiving sports energy blessings, athletes also have the opportunity to go deep into it and gain all the teachings of MLB promotion baseball experience. MLB executives will step on the podium of renewal and share with athletes the experience of Major League Baseball's market operation and global promotion, from event operations, player training to popularization and cultural communication, and comprehensively interpret the mysteries and market experiences of each link in the baseball industry chain. builds a bridge for athletes' future career choices through close contact with baseball culture, and creates more sparks for cross-border exchanges in baseball culture. Qi Dong, managing director of
MLB China, believes: "With the joining of high-level athletes in the "Renewal Plan", baseball will affect a larger range of sports enthusiasts. We are willing to provide more opportunities for high-level athletes in the "Renewal Plan" to enter the professional market after retirement. Baseball is a project with high market participation. , whether focusing on professional events or popularization and training for the public, different tracks can become future career directions that retired athletes can choose. "
About MLB (China)
MLB Major League Baseball (Major League Baseball) is one of the most influential sports organizations in the world. Founded in 1903, it is the oldest sports league among the four major North American leagues. MLB currently has 30 teams, divided into National League and American League (American League). Since officially entering the Chinese market in 2007, MLB has always been committed to developing baseball in China, gradually establishing a baseball development system with education as the core, and comprehensively cultivating Chinese youth baseball talents. MLB event live broadcast covers more than 220 countries and regions around the world. Domestic viewers can enjoy MLB's exciting event programs on BeiTV and SiTV.
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