"As everything revives..." In a handwritten letter, actor Chen Kun starts like this.
Some people remembered a TV series " Like Fog, Rain and Wind" that Chen Kun acted in when he was a senior in his senior year. He played a young man in a watch shop in Shanghai in the 1930s.
Chen Kun in "Like Fog, Rain and Wind"
plot unfolds like a poem and a painting. It is April on earth, and everything revives.
After Chen Kun became famous, he began to explore his deepest articles. Someone once wrote about his humble origin, always quiet and slightly melancholy temperament.
has not changed much in appearance for more than 20 years since its debut, and the label of beauty is becoming less and less important to him. He played one different role after another. He founded the charity project "The Power of Walking" and kept walking silently. Later, there was a Shanxia School. The signature of the handwritten letter is " Montblanc Global Brand Ambassador". The role of the watch shop guy twenty years ago seems to be an interesting foreshadowing.
He holds the Montblanc "Little Prince and Planet" special ink pen, and wears the new 1858 series of North and South Hemisphere World Time watch on his wrist.
He never participates in activities that traffic stars are keen on today, as if he is a little afraid of noise. Fans discussed him on social media, nicknamed him "Factory Flower", and he didn't respond. At the end of the letter, he wrote:
"Walking towards the centre, you will achieve something."
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Mineva 's 1858, Montblanc's face
Chen Kun, during the 2020 Watches & Wonders "Watches and Miracles" online exhibition, he officially became Montblanc's global brand ambassador.
Speaking of Montblanc, you must be familiar with its pen, but Montblanc is also a professional high-end watchmaking expert today.
More than ten years ago, Montblanc launched the Nicholas Kest chronograph, a unique chronograph with fixed chronograph hands and rotating small dials, bringing new ideas to high-end watchmaking.
Montblanc Star Series Nicholas Kys Chronograph
Entering the new millennium, Montblanc has included the Minerva watch factory in Villier and integrated it with the Reno watch factory, establishing all watchmaking processes from manufacturing key parts such as hairspring to final quality test of 500 hours, further consolidating the foundation of Montblanc's advanced watchmaking.
Founded in 1858, Minerva Watch Factory is one of the few top watch factories in the Swiss watchmaking industry that has never stopped making watches. With its chronographs that are well-known in the industry, Minerva has independently survived the difficulties of the Great Depression and the quartz crisis.
Today's Montblanc inherits Minerva's high-end watchmaking skills and traditions, and can be said to be the contemporary Minerva.
Chen Kun’s 1858 watch model was inspired by the military watches and mountain adventure chronographs in the 1920s and 1930s. The brand logo also adopts the Montblanc design style in the 1930s.
MB Global Brand Ambassador Chen Kun
Have the year founded by Minerhua Watch Factory as the series name, Montblanc has high hopes for the 1858 series.
At the 2020 Online Watch and Miracle Exhibition, Montblanc Global CEO Brychey once again interpreted the brand’s watchmaking strategy for us.
He said he wanted to create a star work for each series, which could be recognized at a glance, just like a face of a Montblanc watch.
Monblanc Global CEO Berry Chi introduces us through video to the new watch
Northern and South Hemisphere World Time Watch is undoubtedly the star of the 1858 series. Its disc design is very special. Two small dials with reverse rotation at 12 o'clock and 6 o'clock are matched with a 24-hour scale circle to indicate time around the world in the form of a three-dimensional hemisphere, and there is also a second time zone display at 9 o'clock.
This is very different from the way most world time watches in the industry display in 24 or 36 time zone urban circles. If placed in a group of similar world time function watches, it will look very prominent and unique, making people see Montblanc at a glance.
Montblanc's new 1858 series world time watch design drawing
As a special feature exclusively developed by Montblanc, this design was first presented on a limited edition Villier large complex watch in 2015. It was released at the Geneva watch exhibition that year, which was amazing.
2018 This function was given to the 1858 series. In the past three years, the unique dial has made watches in the northern and southern hemispheres sought after by watch fans, and has become the most unique Montblanc wrist surface hole in the Berrych strategy.
The two hemisphere dials are marked with the positions of the seven peaks and Mont Blanc. The outline of the Mont Blanc, compass and two ice axes are engraved with the back of the watch. The orientation indicator is marked on the ceramic bezel. The watch is full of sports elements for mountaineering adventures.
Montblanc's new 1858 series North and South Hemisphere World Time Watch and Watch Back
The one worn by Chen Kun is a brand new style for 2020. The ice-blue color decorative disc drawn from the glacier is matched with a blue retro dazzled calfskin strap. The titanium metal case is satin brushed, giving it a cold and hard appearance overall.
This year, Montblanc also launched an exclusive bimetal chain belt for the 1858 series. The outer side is a brushed titanium metal that is consistent with the case style, and the middle is a polished rice-epiped steel chain, which has a strong retro sports style.
Montblanc's new 1858 series North and South Hemisphere World Time Watch
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Minerhua is Montblanc
In Montblanc's watchmaking world, the most mesmerizing thing is the manual chronograph model derived from Minewa.
Whether it is the 13-part movement that is suitable for small-size watch cases or the 16-part movement that adopts the style of large-size pocket watches, their exquisite layout and polishing are all unsatisfactory.
parts staggered layer layout, winding and winding of the rod springs, polishing, brushing, chamfering and other modification techniques, which are also indicators for connoisseurs to evaluate a manual chronograph movement. Every manual chronograph movement made by
htmlMonblanc today embodies the essence of watchmaking accumulated by Minerva over 160 years.
"Devil's Tail" timing lever, "Y" shaped plywood, huge low-frequency balance wheel and other eye-catching logo elements have fascinated thousands of watch fans. Without any dispute, Montblanc manual timing occupies a high ground in the chronograph world, making watch lovers yearn for.
Montblanc homemade movement
In November 2019, Montblanc donated a special edition of the 1858 series of needle-chasing chronograph watch to the watch event Only Watch Charity Auction, which superimposed the needle-chasing function developed by Montblanc engineers on the basis of the chronograph function.
Precision pin-chasing calipers and column wheels add more charm to the movement and become the target of time collectors.
Montblanc 1858 Series Hand Chasing Clock Watch Only Watch 2019 Special Edition
Montblanc also equipped this lonely watch with a unique blue-patterned agate stone dial, large seconds hand and scale decorative red elements, which is extremely sporty and energetic. The watch was finally photographed for CHF 100,000, which also took away the envious eyes of many watch lovers.
To meet the desire of chronograph collectors, Montblanc launched a limited 100-piece 1858 series chronograph watch in its new product in 2020. It uses the same movement as the charity auction model. The difference is that it is equipped with a gradient blue large feu enamel dial, paired with orange hands and segmented numbers.
Montblanc's new 1858 series chronograph (limited 100 pieces) and the back of the watch
1858 series chronograph dial design is taken from the classic chronograph elements of Minerva in the 1930s. The center of the dial is a spiral velocity meter based on 1,000 meters, which can read speeds within 3 minutes; the outer ring is a range meter, which calculates the reading distance based on sound and light phenomena and sound speed.
Montblanc's new 1858 series chronograph (limited 100 pieces), inspired by the "heart" of the Minerva legendary historical watch
This "heart" MBM16.31 movement is a single-button chronograph movement MBM16.29 superimposed on the MBM16.29 pin-up module. These two large-size 16-French movements pay tribute to Minerva's famous 17.29 historical movement and are fully hand-touched, which is beautiful.
balance plywood and Y-shaped plywood are decorated with Geneva corrugated surfaces, the timing lever and reed are wired drawing, the surfaces of the screws and column wheels are mirror polished, and all edge sharp corners, screw notches and the tooth flap of the column wheels are chamfered.
Appreciate this movement in a changing angle under natural light. These carefully processed silver steel parts overlap with golden gears, presenting different light and shadow effects. This is also the place where watch enthusiasts are fascinated by Minerva's manual timing.
million blanc's homemade movement MB M16.31
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Monblanc's manual chronographs released each year are limited to 100 pieces, which is not hunger marketing, because using such a traditional fully manual method to modify every part, the annual production of hundreds of pieces has reached its limit. Moreover, the Minerhua watch factory also needs to develop and produce other complex functional watches, such as external tourbillon , etc.
In Berrych's product strategy, the Montblanc watch architecture is a pyramid: the top of the tower is a work that carries the tripod, and must be carefully crafted with the most traditional handicrafts; in the middle of the tower is a unique and complex watch model made of Montblanc's homemade complex movement; and the base of the tower is a cost-effective product made of industrial Swiss standard movement.
At the same time, Berry Qi has also sorted out five major product lines for Montblanc from the long history of Mineva, covering the professional sports Time Walker series and 1858 series, classic watch series and heritage series suitable for formal wear, and the Baoxi series specially designed for contemporary women.
Montblanc's new 1858 series single-button chronograph
is based on such a comprehensive product layout. Montblanc watches not only occupy an important position in collectors, but also have a very high reputation among Chinese mass consumers. In the 2020 Luxury Products Research Report of Rhodes Public Relations, Montblanc entered the top ten watch popularity list in mainland China and Hong Kong.
This is also due to Montblanc's successful multi-category business strategy. Its brand products are integrated in the same store, and Montblanc's stores are spread all over the country from first-tier cities to remote areas of fourth- and fifth-tier cities, providing Montblanc watches with a very accessible offline channel.
At the same time, Montblanc is also actively planning to make online. It opened its official e-commerce website as early as 2015, and then there were WeChat boutiques, Tmall luxury flagship stores, etc., covering a wider regional market. The new watch was released in 2020 and online and offline channels have been launched. Montblanc provides consumers with comprehensive convenience.
Montblanc Tmall official flagship store is officially launched
Of course, the iconic watch that inherits Minerva's traditional is so deeply rooted in people's hearts. The most important thing is that the Montblanc watch itself is that it is of excellent quality and distinctive characteristics. As Berry Cheung described, he strives to create every series of star products and becomes Montblanc's "face".
Monblanc launched the 1858 series 24-hour automatic winding watch in 2020. It indicates 24-hour time through a single pointer and also has the function of a compass. This design is also extremely rare in the high-end watchmaking industry. If nothing unexpected happens, it will become Montblanc's exclusive feature.
Montblanc's new 1858 series 24-hour automatic winding watch
looks very special, but it is very beautiful. The black dial is decorated with a map of the northern hemisphere looking down from above the Arctic, 24 longitude lines and important latitude lines. The inner ring scale is a 24-hour hour marker, the outer ring is a 360-degree compass scale, and the eye-catching central red pointer clearly indicates the time.
The most interesting thing about
is that this watch can be used as a compass. We know that on the celestial globe, the sun rises and sets around the earth in the east and the west, and is in the south at noon, and the time around the earth is 24 hours. This is the principle that the watch realizes the function of the compass with a 24-hour scale.
Let’s take the northern hemisphere as an example. As long as you adjust the watch time accurately, place it horizontally on the ground, and let the pointer point to the sun, then the 12 o’clock hour marker is the south, and the 24 o’clock hour marker is the north.
Montblanc's new 1858 series 24-hour automatic winding watch has the compass function
The biggest feature of this watch is the retro elements. It uses a steel case with a bronze alloy bezel, plus the beige luminous and scale elements on the dial, it looks like a historical antique watch, satisfying some watch fans' desire for Minerva antique watches.
Mineva antique watches are very popular among collectors in the auction market. In recent years, it has occasionally appeared and must be collected at high prices. The most recent time was at the Phillips Geneva Auction in November 2019. A chronograph made in 1930 was bought by collectors at a price of 60,000 Swiss francs.
Mineva legendary historical watch model @Fuyis
However, there are not many antique watches in existence, and collectors have also turned their attention to Montblanc's contemporary manual timing masterpiece. In their eyes, Montblanc is Mineva. The limited edition model of one or two hundred pieces each year is very popular and will be booked out soon after it is released.
Minewa, the collectors are obsessed with, and the ones worn on Chen Kun’s wrists and tightly held between his fingers are all Montblanc today. Montblanc has long been the most exquisite life of contemporary people.
Perhaps from the day that "Mont Blanc" was translated into "Monblanc" of Xindaya, this brand has been given a deep connotation and emotion.
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