Marriage has a "7-year itch", but I didn't expect that this conscientious variety show also has a "7-season pain".
This is the domestic detective and reasoning program " Star Detective ". It has been aired for 6 seasons before, with the lowest score of Douban 8.3 and the highest score of 9.3.
not only has high ratings per season, but also high popularity. Taking the 6th season as an example, the latest rating of Douban reached 76,000; it topped the top spot in the Judou popularity index for two consecutive months, such as the popularity index of the entire network in February 2021, which was higher than the subsequent broadcast of " Ace vs. Ace Season 6 ".
No wonder, this program has formed a large number of loyal fans, and there are more than 150,000 members of the official discussion group established by Douban alone.
The popularity of "Star Detective" has also promoted the popularity of script killing in reality.
integrates "brain-burning puzzle + entertainment funny + focusing on social pain points". It can be said that "Star Detective" is the ceiling of the same type of variety show in China, and it is also the mountain-keeping work of Mango TV variety show.
But it is such a rare S-level variety show that has reached the 7th season but faces unprecedented dilemma: the popularity and reputation of the program have declined significantly, and the number of views has also declined.
From the perspective of popularity and reputation, Douban has not yet opened a score, but only more than 1,100 people participated in the short review, and the scores are polarized. According to this trend, the rating of this season will be the lowest season in the program series. It is a big question whether it can maintain a score of more than 8 points.
In the February Guduo Hot Index ranking, "Detective" ranked third in all variety shows, with a popularity index of 52.02. Compared with the indicators in the same month of the 6th season, the decline was significant.
In terms of playback volume, the main film of "Detective" has been aired for 2 episodes, and each episode is divided into the upper and lower episodes. Although the playback volume per episode exceeds 100 million, it is still far ahead compared to many variety shows, but compared to the same series, it is showing a downward trend. For example, the latest total playback volume of 2 episodes in the first episode is 240 million times, which is 110 million less than the cumulative playback volume of 2 episodes in the first episode of Season 6.
What is the reason for this?
Comprehensive netizens' opinions, there are three main factors:
1. The soul character is absent
"detective fans" believe that the "Shuangbei" CP composed of He Jiong and Sa Beining is the soul character of the program.
But the latest season, for well-known reasons, Sa Beining was absent.
"No more Sasa, I always feel that the show is missing." Comments like this are the pain that many old fans are reluctant to leave.
Sa Beining's absence is the biggest reason for the decline in the show's reputation, and even sprinkled with He Fan on the Internet caused a war of verbal war.
In fact, "Star Detective" achieved unprecedented success in the first six seasons, and the "Double North" CP made the most contribution.
The two have a clear division of labor. He Jiong is mainly responsible for field control and case reasoning, and Sa Beining is mainly responsible for mobilizing the atmosphere and guiding players to conduct immersive analysis. As the host of CCTV's legal program, Sa Beining's legal comments on each case at the end of each episode are also a highlight of the program.
As long as they are there, other guests will often rotate, which will not have a substantial impact on the program.
But in the 7th season, the program faces unprecedented tests; if both "Double Norths" are absent, then this program will be difficult to handle.
Fortunately, He Jiong is still there, and other old players have tried their best to keep the show at a high level.
, especially the latest script, the most powerful player throughout the whole process, making people regain the feeling of being refreshing and unfulfilled.
Moreover, players such as He Jiong kept cueing Sa Beining in the show, making people look forward to Sa Beining's return, and also reflects the friendship and warmth of the program team and the permanent guests for Teacher Sa.
2. Change of the main creative team
Before the 7th season was produced, there was news that the main creative staff collectively changed jobs in the first six seasons. What is the truth about
is unknown, but the director of the season 7 has indeed changed people.
Of course, the main reason why Mango variety shows can lead the front end is that it is full of talents and a mature variety show production process.
new director Yan Ji has served as the executive producer of season 1, 2 and 3 of " Star Detective ", and is also the executive director of " Sisters Riding the Wind and Waves Season 1 ", the chief director of the second season, etc.
can be said to have a glamorous resume, not an unknown junior.
But judging from the new season of "Detective", many netizens believe that the script of the show has become worse.
, especially the first episode that was highly anticipated, the script collapsed, which is in sharp contrast to the exciting opening of Season 6, which is also the reason why the program has many negative reviews.
Fortunately, the script of the second issue returned to normal levels, which makes people still look forward to this season of the show.
3. Too much ads were implanted
The new season of "Detective" was late. In addition to being affected by personnel changes, Ayu believes that the change of the financial owner is also a reason.
Funded owners are self-evident and important. No matter how good the program creativity is, it is a "cook without rice".
The new season of "Detective" has not only been renamed, but also changed the sponsor, and has changed it to the more wealthy e-commerce JD.
A Yu believes that this season's program investment is not going well, which can be seen from the number of funders sponsored by the program: plus the program sponsors, the total number of funders in the program is currently 4, which is half of the number of funders in the first episode of Season 6 (the number of funders in the last season 6 reaches 11).
As a S-class variety show with such a high reputation, the number of 4 investors is obviously relatively small.
Perhaps it is precisely because the investment is not going well that the number of advertising hard implants in the new season of the program has increased significantly, which is also something that some netizens complain about.
But compared with the situation where Blue Channel's popular variety show advertisements are flying all over the sky, Mango Channel is actually very conscientious.
especially the latest episode of the program. During the process of searching for evidence, Zhang Xiuxiu, played by Zhang Ruoyun and , sat in He Yaoyao's bathtub. The voice he accidentally said opened the "high-tech" mechanism. The mechanism slowly rose, not only promoting the fund owner, but also connecting the plot. It can be said to be seamlessly implanted, funny and beautiful.
In addition to the above reasons, from the perspective of the program itself, a program has achieved its 7th season. Whether it is the main creative team or the audience, it will usher in a period of fatigue.
From this perspective, it is very difficult to maintain a high reputation in the first 6 seasons of "Star Detective" and is not easy to copy.
Moreover, in the face of many unfavorable objective factors, the program team is still very attentive and devoted in the new season, which can be seen from the more exquisite stage design and decoration.
A group of old players also showed serious attitude, tacit cooperation, and good scripts, the story is still touching, the reasoning is still high-energy, there are laughter and tears, there are touching and reflection, and truly achieve the "detection mind" unchanged.
So, Ayu thought "Detective" was still YYDS.
What do you think of "The Great Detective"? Welcome to leave a message for discussion.
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