Affected by the "yelling" storm, Liren Lizhuang's stock price continued to fall. Following the limit down on March 9, on March 10, Liren Lizhuang fell by 8% again, closing at 27.65 yuan per share. Calculated based on the highest stock price of 34.4 yuan per share on the day of the incident (March 8), Lirenlizhuang's market value has evaporated by 2.7 billion yuan in recent days.
Speaking of Liren Lizhuang, it has attracted the attention of the outside world because it spent 22 million yuan to shoot the online celebrity Papi Jiang patch advertisement in April 2016.
On 3.8 Women's Day, Weibo user "Liren Lizhuang Weng Shuhua" posted a long article saying that his husband is Huang Tao, chairman of Liren Lizhuang, but he has not returned home for a long time and has to shout for his husband on Weibo . At the same time, this post searching for husband Weibo also @ Alibaba founder Jack Ma , Alibaba Chairman of the board of directors Zhang Yong , get app founder Luo Zhenyu , internet celebrity papi Jiang and others.
According to Weng Shuhua, more than ten years ago, she was taking care of the sick Huang Tao at home while running a Taobao store (now Liren Lizhuang); after her career improved, the two children entered school age, and Huang Tao persuaded her to be a full-time housewife. But in recent years, whether it is during festivals or when the child is sick, Huang Tao has completely ignored his family and "never go home at night."
"Liren Lizhuang Huang Tao, if you see this Weibo , I hope your conscience can make you remember that you have a home, everything your home gives you, remember that you are a man with a wife and children, remember that you should fulfill your responsibilities as a husband and father." She said bluntly.
According to Securities Times , the staff of the Director of Dianli Renli Zhuang responded that the company has noticed the emergencies of the actual controller, which is the private matter of the actual controller, and the company does not know the reason for the incident. The company has contacted the actual controller to understand the incident, but there is no reply yet.
regarding the recent fluctuations in the stock price, the staff said that if the subsequent stock price reaches the standard for abnormal announcement of stock price changes on the exchange, the company will issue abnormal announcements on this. However, the actual controller has not yet responded to the company on this matter. If there is a subsequent reply, the company will issue a statement through Weibo , official account, etc., please pay attention.
It is reported that Liren Lizhuang was officially established in 2010 and is headquartered in Shanghai. It is an online cosmetics marketing and retail service provider. It has authorized and cooperated with cosmetics groups such as Jialibao, AmorePacific, and Henkel. It has authentic licenses for more than 60 brands such as Frifang Silk, Avene , and Schwarzkook in China.
In 2012, Lirenlizhuang ushered in the most critical turning point, introducing Alibaba as a strategic shareholder. That year, Alibaba Venture Capital invested 45 million yuan and acquired 20% of the equity of Liren Lizhuang. Just three years later, the Alibaba Group took action again, investing 114.7256 million yuan to purchase 5.3% of the equity of Liren Lizhuang. At that time, Lirenlizhuang's valuation rose to 2.165 billion yuan.
On September 29, 2020, Lirenlizhuang was listed on the Shanghai Stock Exchange. After listing, it gained 12 daily limits and its stock price once rose to 55.28 yuan. Then, it began to fall all the way until it closed at 27.65 yuan per share on March 10.
It is worth noting that currently holds 33.49% of Liren Lizhuang, and is the controlling shareholder and actual controller. Alibaba is the second largest shareholder, with a shareholding ratio of 17.59%. And Weng Shuhua does not own shares in Lirenlizhuang.
According to Times Weekly , Weng Shuhua said that Liren Lizhuang is a company she and Huang Tao jointly started from scratch. Because she trusted her husband very much, she has not been involved in too much company business for many years. She left the company's business around 2018 and became a full-time housewife.
An insider who is familiar with Liren Lizhuang also confirmed to the US Trading Company that Huang Tao had not yet entered the company when he joined. Huang Tao only joined after the Taobao store was on track, and the company was gradually controlled by Huang Tao. insiders said that equity distribution is the business of Huang Tao and his wife, and it is inconvenient to ask about it as outsiders, but it is an indisputable fact that Weng is the founding elder of Liren Lizhuang.
prospectus shows that Lirenlizhuang mainly engages in two major businesses: e-commerce retail and brand marketing. Among them, e-commerce retail business is its core, and it mainly conducts e-commerce business through Tmall . From 2017 to 2019, the company's e-commerce retail business achieved revenues of 3.15 billion, 3.34 billion and 3.69 billion yuan respectively, accounting for more than 99% of the e-commerce retail business revenue that year.
Because of its excessive dependence on the Tmall/ Taobao platform, Liren Lizhuang's IPO was stopped by the China Securities Regulatory Commission in January 2018.
In recent years, Lirenlizhuang's performance has declined significantly. From 2017 to 2019, its revenue growth rates were 69.67%, 5.69%, and 7.18%, respectively, and its net profit attributable to shareholders was 180.17%, 11.04%, and 13.36%, respectively.
In the first three quarters of 2020, Liren Lizhuang achieved revenue of 2.464 billion yuan, a year-on-year increase of 9.72%; net profit attributable to shareholders was 192 million yuan, a year-on-year decrease of 1.90%; net profit attributable to shareholders was 163 million yuan, a year-on-year increase of 24.14%.
's performance is not satisfactory, and the clues can also be seen from the cooperative brand of Lirenlizhuang. According to the information, the top ten cooperative brands of Lirenlizhuang's sales revenue such as Maybelline , Snow Skin Essence , Nivea , Lancome , L'Oreal Paris , etc. have suspended their cooperation one after another.
(Titan Media APP editor Liu Mengmeng compiled from Securities Times, Time Weekly, etc.)
The following is Weibo long article:
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