1, ShiseidoShiseido Group
Shiseido is a famous Japanese cosmetics company. It is the oldest and oldest brand among the world's three major cosmetics giants (the other two are L'Oreal and Estee Lauder). Based on Western pharmacological prescriptions, it combines advanced Western technologies with traditional concepts, so the various packaging cultures shown are very oriental.
has developed to the present, and there are already many brands under its umbrella. Let’s first look at the members of this big family
OK. I know that many brands will make you feel like “Oh my God is this Shiseido?”… Its classification is divided according to attributes and price, but in addition to this, there is also a hidden line classification: it is divided into international cabinets, Tokyo cabinets, and Chinese cabinets. That is to be targeted at the crowd~ This Chinese cabinet is a brand specially designed for our Great Heavenly Kingdom, such as ZA, which everyone is familiar with.
Clé de Peau Beauté (Skin Key) is abbreviated as CPB, and is a super lady brand of Shiseido's family... So the packaging is all kinds of golden light. Her things are famously expensive but they must be easy to use. The skin care line and makeup prefecture are very good, and there are almost no negative reviews. It’s right to recognize this one when you have money...
Star products:
①CPB foundation series
Reference price: 900-1580RMB (flagship store)
foundation products with no disadvantages other than expensive, Mayer loves it too! After applying makeup, it comes with a level 10 skin grinding function, and the makeup effect is very good~ Many beautiful babies think their skin is super good after using it.
②CPB bright highlight soft skin powder
reference price: 700RMB (flagship store)
favorite highlights are not one of them! The powder is delicate, and it seems like a buff is added to the face and it is shining. The luster is very natural and will not show pores!
was also used in the first [Summer Watermelon Red Lip Makeup].
Shiseido is a high-end brand named after the company name, and the price is more approachable than CPB. The product line is relatively accurate, with 8 skin care lines and very clear functions, so everyone can check it out and start.
Star products:
Hongyan Jingsheng Essence Decoration
Reference price: 860RMB (official website)
appearance is a classical red with beautiful theme color, a bit short, fat and round, so everyone affectionately calls it "red waist" ~ Mainly repair, if you have any skin problems, use this will praise it, which is to improve the immunity and resistance of the skin ~
In addition, there are also sun protection , whitening essence, and air cushion lipstick. In addition, there are many useful small items in the affordable line, such as the 131 foundation brush, hexagonal eyebrow pencil, fino hair mask, etc. that everyone loves very much.
When Mayer learned that NARS was Shiseido, I was simply confused. Isn’t this a European and American brand? In fact, NARS was founded in the United States. It was acquired by Shiseido after 2001. Although it was acquired, it maintained the European and American style and increased the Japanese delicateness. It was simply awesome~
overall style is very cold and simple, but the color number of the product is not cold at all
Star products:
NARS dazzling blush
reference price: 310 Hong Kong dollars (HK official website)
Speaking of NARS's leading products, of course, the climax of dirty and red, the fine and glossy look good, the fried chicken on the face has a complexion, and it will not be inconsistent with any color of lipstick!
Every time you go out for a trip, you will definitely stock up a fewAnresha tills in the duty-free shop! Shiseido has its own patent, and it is really a top-notch sunscreen product. It is the brand that has won the largest sales volume in the sunscreen category in Japan for 15 consecutive years.
Star products:
ANESSA Golden Bottle Sunscreen
Reference price: 255RMB (official website)
There are many types of Annai Sunscreen, the most awesome is Jinbao, which is a fried chicken fighter in the sunscreen, waterproof and sweat-proof, and you don’t have to worry about going up the mountain and down the sea! Mayer last year in , Sanya , but it was not tanned~
has a great feeling of use, not white, the texture of the liquid is dry and skin-like girl paper will feel a little astringent, but Mayer likes this dry feeling~ and the film-forming feeling is very protective to the skin.
Mayor noticed that this brand is the most aggressive Sailor Moon this year, and the packaging can make people directly pay for their wallet. The scheming makeup route is more like a mature white-collar worker. Although the packaging is exaggerated, the contents are very practical.
Star products:
Maquillage Scheming Makeup is exquisite and flawless powder
Reference price: 250RMB
I took the first powder in the cosme 2015 powder department. There are also many girls in the office~ May has used it, the powder is very delicate, especially thin, and it immediately shows invisible pores and flaws after applying it to the face. The natural skin-beating matte effect is like a real bare face~ The makeup is particularly beautiful and natural.
2. KOSE Gaosi Group
Gaosi Group is also a super-large group in Japan. It is famous in Japan for its "quality". It has been developing various product innovation and quality assurance, and is also called "Quality Gaosi". There are 18 brands that have now, and the most familiar ones are Snow Skin Essence , Deco , Orbin Albion ~
brands consist of two major categories: one is the "Gaosi Brand" named after the company name, and the other is the "single brand" known for its high originality. It is the blue and white part divided into the diagonal line below:
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1. Orbin ALBION
ALBION Orbin was born early to stir-fry chicken. He is the eldest son of Gaosi's family. He is in the form of a counter and is available through a beauty collection and beauty salon. He also has his own factory and production line.
Star products:
ALBION Orbin Healthy Water
Reference price: 750RMB (counter)
Problem Healthy Water is its favorite ~ High-performance water with reputation comparable to Shenxian Water, wet compress is the best, moisturizes things silently, and it will become stable after long-term use. You won’t have a big acne before the M phase, staying up late without pale face and skin skin, and penetrating milk, and golden oil is also the pillar!
Snow Skin Essence is a classic brand among the classic Gaosi Group's Gaosi Group~ Absolute store treasure, mainly focusing on whitening concepts, the formula mainly uses Chinese prescription plants, which are various natural Chinese herbal medicines, very healthy, please feel free to use~
Star products:
Snow Skin Essence Lotion
Reference price: 240RMB (flagship store)
Secondary cleaning water, suitable for oily skin girls to wet compress or wipe the skin, and the whitening effect is particularly good.
As a sensitive skin, May'er has basically never touched her, and she is afraid of being allergic to alcohol. But in fact, there is no need to be frightened. Alcohol ingredients are actually of many benefits, which can promote skin absorption and anti-inflammatory effects.
3.DECORTE
DECORTE
DECORTE
DECORTE is also an independent noble lady brand under Gaosi Group. It was developed by Gaosi's father to specialize in black technology, such as the maintenance concept of "lotion first", using lotion first and then lotion. Deco's lotion is rich in oleic acid oils, which can quickly soften the skin that becomes harder with age, allowing lotion to penetrate into the depths of the skin, and oil and moisture will penetrate into the inner layer of the skin together.
Star products:
Deco Perilla Water
Reference price: 300RMB (official website)
is also a very good water. It contains natural plant ingredients, mainly mint leaf essence, which can calm down and anti-inflammatory effects are very good! If you have acne, you will feel very happy when using this for first aid. The acne will probably disappear a lot the next day, and the wet compression effect of soaking paper film is better~
This brand was revealed in "Ghost Monster" last year, and its popularity really increased by helicopter! At first glance, it looks very similar to NARS's NARS's previous creative director. Because the founder is the former creative director of NARS, the style and color positioning are very similar to NARS~
Star products:
ADDICTION monochrome eyeshadow
reference price: 120RMB (Japanese official website)
star products are monochrome eyeshadow, the overall texture is very good~ The color system is complete, the shiny matte colors cure color blindness, the color rendering is very good, the eye shadow that costs more than 100 yuan is very touching, and I also won the VOGUE silver award and the first in the cosme eyeshadow department in 15 years is worth buying!
Visee is actually a makeup that opens the rack, but the price will be a little expensive. The overall style is very "adult-like cute", and the soft and cute feeling is just right and not too much. Like the famous blush cream and lace eyeshadow, it must be a must-have for makeup bags!
Star products:
High silk VISEE lace four-color eyeshadow palette
Reference price: 89RMB (flagship store)
If you want to buy it, it must be the PK-3 color number. The legendary male-cut internet celebrity palette, each blogger has at least one VISEE eye shadow, or the recommended eye shadow on the cosme list. The powder is quite soft and glutinous, because the essence ingredients are added without powder at all, the durability is OK, and it is worthy of the price~
color scheme is also very beautiful, the burgundy is not very dark but special, and highlights and dark brown are commonly used colors, which are very practical. Maybe it can't be used now, but you must use a plate in autumn and winter.
Then look at the top right corner of the brand collection. They are all European and American brand authorizations or cooperate with Gaosi to give the agency rights to Gaosi to produce products. Therefore, these brands can maintain the European and American design sense and have Japanese delicateness~
Elegance, JILL STUART and PaulJoe, they are really the three major girls Mary Sue girls brands under Gaosi. The beautiful design completely kills the girl’s heart!
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303. kaneboJialibao Group
Kanebo Group was not big either. Later, after he threw himself into the arms of Kao Group, he became taller and became taller and relied on his already powerful technology to gain a place. He was also called "Jialibao of Technology".
Kanebo also has many brands, including Allie, Kate, freeplus, etc., which we are more familiar with~
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1.SUQQU
0 There are many noble brands in Japan, and the low-key SUQQU is also a fried chicken noble brand. Although the style is very low-key, the price does not mean at all. So don’t just look at the simple packaging and think it is a fresh wild brand. SUQQU is one of the highest-end brands of Jialibao.
Star products:
SUQQU Four-color Eye Shadow
Reference price: 482RMB (official website)
SUQQU First of all, it has fine powder and good coloring, and it will not take off makeup even if you don’t do foundation; then the color matching is beautiful, bright and beautiful, and it won’t be too rich and eye-catching. It’s so light that it’s difficult to draw wrong. It’s very suitable for beginners and ordinary people who don’t know how to put on makeup. In addition, the names are very good~ May'er will feel better when looking at the names.
RMK is a brand that focuses on fresh and natural makeup, and the foundation products are also one of the foundations that Mayer likes! It is known as the Japanese base makeup boss RMK, and focuses on natural makeup, which is considered a representative of Japanese base makeup~
Star products:
RMK silk thin foundation
reference price: 305RMB (official website)
mainly focuses on the effect of nude makeup. The liquid foundation is very thin and has a slight cover, so the effect is more natural than the texture of plain skin, which is really worthy of the word "silk thin".
This is a good friend of sensitive skin and a good friend of Mayer~ It is a Chinese maintenance brand, and amino acid cleansing, spray and lotion are all good choices for cheap large bowls. It focuses on low stimulation, and its biggest feature is gentleness and safety! You can try this brand for sensitive or problem skin~
Star products:
freeplusFreofensive silk cleansing cream
Reference price: 98RMB (flagship store)
affordable price, it is an amino acid facial cleanser, so it is gentle but it will not be clean. The foam is very dense, and many people think the taste is good but Mayer can accept it so they like it very much!
The top three in Japanese affordable makeup! Eyebrow powder and eye shadow are all essential products in life. Mayer thinks kate is the most successful product made by Kanebo, and its popularity is high enough. Entering China also opened up the market and gained a foothold. The key is that the product's cost-effectiveness is really good and the price is cheap. Basically, there are no lightning points on the entire line to be safe.
Star products:
KATE three-color eyebrow powder
reference price: 76RMB (flagship store)
thrush product that is essential for people. You can be used as eyebrow powder or part-time roles with nose shadow. It is very good to draw, and sometimes I can't find eye shadow and use it directly.
This is the Angel Powder that is planted in cold weather by MK. It can be said to represent the peak of kanebo Group's powder making technology. It only produces one new product a year or a limited edition. It is so beautiful that it is bubbled, and of course it is so expensive~
Of course, the word "limited" has already grasped a bunch of collection obsessive things, such as Mayer, and the last 2018 limit is also coming! Want to buy it!
Lunasol is also a noble lady brand that focuses on clean makeup, and the product quality is very good. Especially eye shadow. Its eye shadow should be among the top three of the big-name eye shadows for many beautiful babies. It is ace. The brand advocates exquisite makeup methods, so the products are also very purified. The color is so good, and Mayer will also collect a few plates this time!
Star products:
LUNASOL Sun and Moon Crystal Light and Transparent Skin Four-Color Eye Shadow
Reference price: 5000 yen (325rmb)
Lunasol's Beige beige color number is one of the most classic earth color plates and one of the most popular colors~ a large Internet celebrity plate, with touching pink texture and elegant colors.
If you like it, please like or follow it! The editor really vomited blood and sorted it out. If you have any questions, you can leave a comment below! Thank you
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