Is there a set of clothes
can not only strengthen the body, but also treat various diseases?
There is a group of people who will give a positive answer
——Zhongmai Laca underwear.
This group of people are the "franchise" of Zhongmai!
According to their statement,
This underwear is made of British royal fabric,
injected with high-tech infrared rays and sewed into "energy stone" .
can not only shape beautiful body curves,
can also "treat" and "relieve" and "prevent"
includes dozens of diseases such as obesity and breast hyperplasia.
can even increase the probability of pregnancy.
▲In the Zhongmai direct sales license product list found by the Ministry of Commerce, there are no Zhongmai Laca underwear
"franchisers" who said that Zhongmai Laca underwear is a product of Nanjing Zhongmai Technology Development Co., Ltd. (hereinafter referred to as Nanjing Zhongmai Company).
reporter checked the website of the Trademark Office of the State Intellectual Property Administration. Trademarks such as "LACA", "LACA SHAPE-UP FOUNDATION", "Laca" are indeed held by Nanjing Zhongmai Company, and are classified as clothing and underwear.
The Ministry of Commerce’s Direct Sales Industry Management Network shows that the company is a direct sales company, but none of the 17 registered direct sales products are called Zhongmai Laca underwear . Among the products displayed on the company's official website, there is a category called Zhongmai Body Beautiful Underwear . The most expensive one is the "Golden Energy Series". Five pieces of a body total 11,770 yuan, but there is no "Laca" letter in the product.
htmlOn March 14, in order to verify the relationship between the above-mentioned "franchise" and Nanjing Zhongmai Company and the situation of Zhongmai Laca underwear, the reporter contacted and interviewed through the phone number left by the official website of Nanjing Zhongmai Company. The other party said that the company did not know about all matters about Zhongmai Laca underwear. For the situation, you need to contact the Zhongmai Laca underwear business department, which said that the interview requires a letter to apply. Subsequently, the reporter sent the interview questions to his designated email address, and no reply was received as of press time.Recently, the reporter visited and investigated several factories that once or were manufacturing Zhongmai Meitai underwear, and found that underwear with a retail price of 6,510 yuan was only a few hundred yuan. is a factory department head of Zhongmai OEM, said that the reason why Zhongmai Laca underwear is extremely expensive is because this model "too many people walk in layer by layer."
As early as 2014, Guangzhou industrial and commercial law enforcement officers punished a Nanjing Zhongmai business premises for false propaganda. After testing, it was found that the so-called "energy stone" has its main components: silica, magnesium oxide and barium oxide. Nanjing Zhongmai cannot prove the relationship between stone and health. The main components of Zhongmai Laca underwear product fabric are about 60 % nylon and 40% spandex . Nanjing Zhongmai cannot prove the relationship between this fabric and the British royal body shaper fabric.
Self-promotion:
Eliminate breast diseases and increase the probability of pregnancy
The Internet is full of various publicity of Zhongmai Laca underwear, theme groups, circle of friends, and official accounts.
For example, a message from the circle of friends spread between "franchises" said, "Wombus disc herniation, lumbar muscle strain, and lumbar spine problems. If you believe me, don't rush to have surgery first, have a waist and back Try it..."
"Franchisees" will also register various public accounts to promote the various therapeutic effects of Zhongmai Laca underwear. "Tan Zhong", who claims to be a franchisee, operates a public account called "Laca Healthy Body Beautification", claiming that the "energy stone" in the central Laca underwear "has more than 70 minerals and trace elements, releasing negative ions and far infrared rays. At the same time, 299,000 vibration frequencies are emitted per second, which is equivalent to our jogging ten kilometers."
This promotional article even lists the "Ten Top Effects" of this underwear, including "Improving uterine cold, eliminating uterine fibroids", "Eliminating underarm lymph nodes/tumors, eliminating accessory breasts, and eliminating breast diseases and staying away from breast cancer "wait.
There are also some WeChat public account promotional articles that Zhongmai Laca underwear can increase the probability of pregnancy , because "Zhongmai LACA functional body underwear has energy stone and far infrared rays, which can effectively promote blood circulation, and energy stones are used to achieve every time 299,000 micro-shaking frequency is released in seconds at the uterine point and 24 hours of energy massage is given to effectively prevent the uterus from being cold. The sperm is easy to survive and is not easy to freeze to death, and the survival rate accounts for 85%. "
" "franchise" promotes the sales of Zhongmai Laca underwear. The three-piece set, includes an adjustable bra (1880 yuan), a waist-back clip (2380 yuan) and a hip-lifting trousers (2250 yuan). The entire set is retailed for 6510 yuan. The outer packaging of stated that the manufacturer is Nanjing Zhongmai Company, with the address being No. 9, Jingtian Road, Pukou District, Nanjing.
Industrial and commercial data shows that Nanjing Zhongmai Company was established in 2000 with a registered capital of RMB 80 million. The legal representative is Xue Yong, who holds 5% of the shares. The other major shareholder is Wang Youshan , which holds 95% of the shares.
Director of the Ministry of Commerce's direct sales industry management platform data shows that Nanjing Zhongmai Technology Development Co., Ltd. obtained a direct sales license in 2006, and was approved for 9 branches and 218 service outlets. Direct sales products include 1 category 1 and 17 types.
17 products are all "Zhongmai Yuanhong" product names, including labor pain suits, magnetic pillows, labor pain waist protection, etc. The approval time for all products is August 25, 2006. There is no product with the name "Zhongmai Laca Underwear".
Among the products displayed on the company's official website, there is a type called Zhongmai beauty underwear, including the golden energy series, energy series, black energy series, underwear, etc. Among them, the most expensive one is the "Golden Energy Series", with five pieces totaling 11,770 yuan, but there is no "Laca" letter in the product.
On the official website of Nanjing Zhongmai, there are not many introductions about body beauty underwear. "Integrated with Western aristocratic design, Invisda Leica fiber, unique hexagonal diamond weaving technique, tailoring the body beauty underwear exclusive to Asian women, making it close to the body when worn on the body Not tight." There is no mention of "energy stone", but in a few articles that announced their deeds, it states that the 10,000 "thermal underwear" donated to the disaster area is rich in far infrared rays, which can warm up and improve resistance The role of disease ability”.
But in the mouths of many "franchise companies" or in their online publicity, Zhongmai Laca underwear is given various magical effects mentioned above.
Several "franchise companies" told reporters that after the direct sales company Quanjian Company was investigated, they received a request from their superiors to delete the content previously published by their Moments about the efficacy of this underwear and set Moments to three It can be seen from heaven. The superior also made a convenient way to delete content in the circle of friends and sent it to "family people".
Unexpected visit:
Club claims that underwear material
contains "infrared" to sterilize
More than "franchise companies" told reporters that after investing in the franchise fee to do Zhongmai Laca underwear, you will get an account of the "Zhongmai Beauty" system, and you can see yourself personal performance and withdrawal records and other information.
They said that "Zhongmai Beauty" is the largest business segment of Nanjing Zhongmai Company and is operated by the Guangdong branch. The reporter called Nanjing Zhongmai Company’s customer service number, also known as “Zhongmai Beauty” headquarters in Guangdong.
htmlOn March 8, the reporter visited a Zhongmai Laca underwear club located next to the Everbright Garden in Haizhu District, Guangzhou as an ordinary newcomer.More than one person who quit after joining Zhongmai Laca underwear said that after the "Quanjian incident" of , Zhongmai Club has been more vigilant to the outside world. If it were not introduced by an acquaintance, they would not say too much to unfamiliar calls.
This Zhongmai Laca underwear club is located on the second floor of a shop. The brand "Zhongmai Laca Shape Management Club" is hung outside the building. After the stairs reach the second floor, you need to ring the doorbell. A shop owner who claimed to be "Zhang Manxue" swiped his card to open a glass security door. The orange sign of "Nanjing Zhongmai Technology Development Co., Ltd. Direct Sales Service Store" is pasted at the door of the club, and the history and honor of Zhongmai are pasted on the left wall.
This club is about 1,000 square meters, and "Zhang Manxue" said that it cost millions of yuan to decorate.
Seven or eight people were standing sparsely in the hall of the club."Zhang Manxue" said that because it was Women's Day, many franchisees went to participate in the "investment meeting" held by the club's KTV, so there were not many people present. A man named "Feng Ziyu" in the club said that the club was invested by him and two other friends, and he was one of the three owners of the club.
After asking about the reporter's age, occupation and family situation, "Zhang Manxue" and "Feng Ziyu" began to introduce the market prospects of the body beauty industry and the uniqueness of Zhongmai Laca underwear. Half-familiar high-tech words such as "energy stone" and "infrared" frequently appear in the introduction.
They said that this underwear can not only shape, but also regulate the body, because "energy stones" are sewn in the underwear, and the material of the underwear contains "infrared". "Infrared has a sterilization effect and can help us remove dirt." Therefore, This underwear does not require frequent cleaning, "wash once every half month in winter and once a week in summer." A "designer" named "Wang Ting" came over to introduce that Zhongmai Laca underwear is a "Lycra fabric" imported from the United States, with a breathability of 8-12 times higher than that of cotton and linen.
More than Zhongmai Laca underwear "franchise" claimed that there are more than 1,000 clubs like the above-mentioned Haizhu District , but the reporter checked the Zhongmai direct sales service outlets approved by the Ministry of Commerce, and there are 218 in the country, including 7 in Guangzhou. But it does not include the service outlet in Haizhu District, which is hung with the "Nanjing Zhongmai Technology Development Co., Ltd. Direct Sales Service Store".
What is the specific relationship between this club and Nanjing Zhongmai Company? The reporter sent his location and other relevant information to a media department staff member of Nanjing Zhongmai Company. The other party said he transferred it to the business department and said he would reply after understanding it, but no reply was received as of press time.
Mode:
"Essence" In the development of franchisees
During the club, the reporter was taken to a small office by "Feng Ziyu", who explained the business model of Zhongmai Laca underwear on a blank sheet of paper.
According to him, the income of Zhongmai franchisee comes from three parts: retail profit, wholesale reward and market management award, but the premise is that you need to pay the franchise fee first and become its franchisee.
The franchise fee for the Zhongmai Laca underwear project is divided into 40,000, 80,000, 160,000, 200,000 and 640,000. The corresponding levels and income calculation methods are different. Invest 40,000 and 80,000 to be ordinary franchisees, 160,000 to be county-level franchisees, 200,000 to be municipal-level franchisees, and 640,000 to be provincial-level franchisees. The amount of franchise fee is invested, and the discount is determined from the purchase.
But "Feng Ziyu" emphasizes that retail profits and wholesale awards are both "small money". The core "essence" of this model lies in the third part, namely the market management award.
He skillfully drew a hierarchical map on paper, showing that franchisees are allowed to build their own team and continue to develop subordinate franchisees. Sub-level franchisees can also continue to develop subordinate franchisees. There are no restrictions on the level of franchisees.
Franchisees at each level can receive a certain proportion of market management award based on the team's performance - that is, a certain proportion of returns obtained from the franchise fees invested by the lower franchisees.
If a franchisee who invests 40,000 yuan in franchise fee, he can get a 2% market management award; if he invests 80,000 yuan, he can get 5%; if he invests 160,000 yuan, he can get 7%; if he invests 200,000 yuan, he can get 10% .
"The team has developed to a certain amount, and you are making money while lying down." Feng Ziyu excitedly introduced that based on the team's performance of 3 million yuan, franchisees who invest 40,000 yuan can win a market management award of 60,000 yuan and an investment of 200,000 yuan. 300,000 yuan can be obtained.
"So we generally don't recommend investing 40,000. The more you invest, the higher the later return." He threw the pencil on the table and leaned against the chair and said. He specifically reminded that the pattern drawn on paper is "trade secret" and cannot be taken away.
"It may be very difficult to achieve a team of such a size", the reporter asked the difficulties. "Feng Ziyu" and "Zhang Manxue" both said there is no need to worry, "You just need to bring people, and we will help you." They also said that Nanjing Zhongmai has its own business school, which specializes in studying Zhongmai business model and training marketing strategies. As long as you become a Zhongmai franchisee, you can learn.
reporter said he was interested in joining, but the price was a bit high, and he hoped to visit the production factory to further understand the product performance. "Wang Ting" said that the factory is in Nanjing, but it cannot be arranged to visit. If you really want to go to the headquarters, you can make an appointment in advance to visit the headquarters of "Zhongmai Meili" in Tianhe District, Guangzhou.
Nanjing Zhongmai Company’s customer service hotline also refused to visit. The reporter called on the grounds that he wanted to join the franchise and said he wanted to visit his underwear production factory. A customer service said he was not sure whether Nanjing Zhongmai Company had its own factory.
Then, the reporter called the customer service line of the Laca underwear business department. The customer service staff also said that the factory information was not available for the time being and did not know the factory address. They suggested that the reporter go to the nearby Zhongmai Club store for consultation.
htmlOver 0 "franchise companies" who have or are participating in Zhongmai Laca underwear said that if the newcomer says he has financial difficulties, he will use other successful cases of borrowing money to invest as an incentive, including teaching people to apply for credit cards and contacting micro loan companies.When the reporter contacted a "franchise" named "Qiqi" as a college student, the other party repeatedly reminded that she could apply for a credit card without money, and said that she also borrowed money to invest.
reporter obtained a PPT document for the "business model" of Zhongmai Laca underwear from several "franchisers". The content is basically the same as what "Feng Ziyu" tells it, and it is more detailed: , in terms of market management awards, agents at different levels, According to the team's sales performance, the merchants are divided into 9 levels: Green Bao, Red Bao, Sapphire, Crown Ambassador and Crown Envoy, and the rewards at each level are different. The Crown Ambassador must complete 91 orders, and the reward is for further study at the US and Tsinghua University; the four times the Crown can reward a Maserati luxury car.
Discovery Factory:
Small factory OEM "High-tech Underwear"
Ex-factory price is only a few hundred yuan
Where does the Zhongmai Laca underwear from Nanjing Zhongmai Company come from? Are the high-tech elements in advertising true? Authoritative information obtained by the reporter of
shows that Nanjing Zhongmai Company has successively commissioned Guangzhou Zisingtang Trading Co., Ltd. (hereinafter referred to as Guangzhou Zisingtang Company) and Foshan Zisingtang Clothing Co., Ltd. (hereinafter referred to as Foshan Zisingtang Company) , Foshan Nanhai District Woya Clothing Co., Ltd. (hereinafter referred to as Foshan Woya Company) and Foshan Nanhai Chuanzhishang Clothing Co., Ltd. (hereinafter referred to as Foshan Chuanzhishang Company) manufacture Zhongmai Laca underwear for them.
The above three Foshan companies are all located in , Dali Town, Foshan City. The reporters all visited and found that the factory was small in scale and the factory area was messy, which was very contrasted with the so-called "high-tech" underwear of Zhongmai Laca.
Foshan Woya Company's factory has only four small buildings. Except for two used as employee dormitories, the other two are used for processing and packaging. Li Chengliang, the actual controller of
, confirmed to reporters that he had manufactured Laca underwear for Nanjing Zhongmai, but later the cooperation was interrupted due to an economic dispute, but he was unwilling to talk more about the details of the cooperation.
Liu Pei, a former employee of Foshan Woya Company, was responsible for quality control, told reporters that at that time, Nanjing Zhongmai provided materials and Foshan Woya Company was responsible for processing. These materials were claimed to be imported, but they were actually high-quality imitation products in China. As for Nanjing Zhongmai, the underwear was claimed to be in The "energy stone" comes from a company in Beijing, "all of which are lies."
Liu Pei said that all information manufacturers who have no materials in the warehouse need to master it, so he calculated the cost price of a set of Zhongmai Laca underwear, that is, the material fee and processing fee, which is about 200 yuan.
People who helped Foshan Woya company handle a batch of Zhongmai Laca underwear said that "the retail price is only 380 yuan per set", and not many people are willing to buy it. He said that this is just an ordinary underwear. The reason why Nanjing Zhongmai can sell for thousands of yuan per set is entirely due to its special sales model. "The product is not worth the price at all."
was attracted by the advertising that he could lose weight. He himself also wore the middle Laca men's waist and back clip, "no effect". After wearing it for several months, his beer belly was the same. After the cooperation between
and Foshan Woya Company was interrupted, Nanjing Zhongmai found Foshan Chuanzhishang Company to manufacture it.
reporter noticed that the scale of this company is slightly larger than the first two. The main factory is located at No. 40 Yanbu Avenue, Dali Town. If you enter the main factory, you need to pass through a 50-meter-long alley in the city village, with dirty and messy distribution on both sides. Shop. Inside the factory, two 7-storey buildings can be seen. The roads in the factory are narrow and you can't even directly meet the car.
enters the door and walks left around the reception hall. Behind is a blue roof processing room. The central Laca underwear, which is claimed to be integrated with various high-tech elements, is from the hands of these busy workers.
reporter contacted a department head of the company on the grounds of negotiating business. She confirmed that it had been manufactured by Zhongmai for several years. Because of the signing of an agreement, these underwear were only supplied to Nanjing Zhongmai and cannot be sold privately to the public. . She admitted that Zhongmai Laca underwear is a pressure-type "traditional underwear" and relies on the restraint of underwear to shape the body beauty. For people who don't like to restrain, wearing this kind of clothing is not a good experience.
The person in charge of Cai said that the reason why Zhongmai Laca underwear is extremely expensive is because this model "too many people walk in layer by layer" . She recommended that the company launch a new "traceless technology" The upper body experience of underwear made of materials is much better than that of the Zhongmai Laca underwear, without any sense of restraint, and the sales model does not require "layer distribution" and the price is also lower.
Punishment:
Business point cannot prove the relationship between "energy stone" and health
was fined
In fact, various exaggerated publicity of Zhongmai Laca underwear has attracted the attention of regulatory authorities before.
On October 30, 2014, the then Guangzhou Municipal Bureau of Industry and Commerce law enforcement officers inspected a Nanjing Zhongmai business site located at No. 126, Huangpu Avenue West, Tianhe District, Guangzhou. They found that they were suspected of false propaganda and filed an investigation on the same day.
Then, law enforcement officers sent the underwear to Guangzhou Fiber Product Testing Institute for testing. According to the test results, the bureau imposed administrative penalties on Nanjing Zhongmai on September 9, 2015.
penalty decision states that according to the "Testing Report" issued by Guangzhou Fiber Product Testing Research Institute, the main components of Zhongmai Laca underwear product fabric are about 60% nylon and 40% spandex. Nanjing Zhongmai cannot prove that the fabric is with the British Royal Family The relationship between body shaping clothing fabrics; the stone sewn in Laca body lingerie, the main components of which are silica, magnesium oxide and barium oxide are tested. Nanjing Central Mai cannot prove the relationship between the stone and health;
and Nanjing Central Mai The claim that "Zhongmai has become the leading enterprise in China's most vital health industry" does not match the facts and cannot provide any original certificate of honor to prove that it has obtained "China's 315 Integrity Enterprise", "Best Entrepreneurship Platform" and "Most Investment Value Brand Enterprise Award and other awards.
In view of this, the industrial and commercial department determined that the above content in the Nanjing Zhongmai claim book had no factual basis and was false and exaggerated content, and ordered it to stop false propaganda, eliminate the impact, and fined 170,000 yuan. In addition to the fancy promotion of
, the sales model of Zhongmai Laca underwear has also been questioned. The reporter provided the sales model information provided by the "franchise" to Professor Hong Tao of the School of Economics of Beijing University of Technology and Business. After reading it, he believed that "this model is not direct sales."
Hong Tao said that the direct sales stipulated in the "Direct Sales Management Regulations" refers to "a distribution method in which direct sales companies recruit direct salesmen, and direct salesmen directly sell products to the final consumers (hereinafter referred to as consumers) outside the fixed business premises", and The target targets in the sales model described in the aforementioned "franchise" of Nanjing Zhongmai are not direct consumers, but corresponding agents and franchisees.
Hong Tao analyzed that in this model, franchisees adopt a reward policy to expand sales volume, and this reward is based on the level and agent product volume, rather than just earning the price difference of the product. He believes that this is similar to the definition of pyramid schemes in the "Regulations on the Prohibition of Pyramid Selling", that is, "by calculating and paying remuneration based on the number of people directly or indirectly developed by the developed personnel, or requiring the developed personnel to be subject to compensation based on the number of people directly or indirectly developed, or the sales performance, or the developed personnel to be subject to compensation based on the number of people directly or indirectly developed, or the sales performance, or the developed personnel to be subject to compensation based on the number of people directly or indirectly developed, or the sales performance, or the developed personnel to be subject to compensation based on the number of people directly or indirectly developed, or the sales performance, or the developed personnel to be subject to compensation based on the number of people directly or indirectly developed, or the sales performance, or the development personnel to be subject to compensation based on the number of people directly or indirectly developed, or the sales performance, or the development personnel to be subject to compensation based on the number of people directly or indirectly developed, or the sales Paying a certain fee is a condition to obtain the qualification to join, etc. to obtain illegal benefits, so this model is suspected of pyramid schemes.
htmlOn March 14, the reporter submitted the evidence obtained from the interview through the complaint platform of the Nanjing Municipal Administration for Industry and Commerce and the Guangdong Provincial Market Supervision Administration, and informed the staff by phone. Staff from Nanjing Municipal Administration for Industry and Commerce said that a reply would be given within 5 working days. (Source: The Paper)Has anyone around you ever bought Zhongmai underwear?
Quickly transfer to more people to see!
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