China Business Daily (Reporter Jiang Yongxia Text/Photo) Recently, the topic related to "China Post Establishes a Milk Tea Shop" has become a hot search on Weibo. A Fujian netizen said that the China Post Pharmacy pharmacy downstairs opened a milk tea shop called Yueyu Tea. It is reported that the milk tea shop is a business opened by China Post Hengtai Pharmaceutical, which is owned by China Post Fujian Company, which is not a postal business, but the milk tea shop is closely related to Postal and also carries a lot of postal genes in operation. At present, many netizens have been queuing up to "check in", and E-Oxygen's Tea has quickly become an internet celebrity.
milk tea shop is not the first show in the cross-border offline retail field of China Post , and it has made many attempts before this. In recent years, with the changes in the market environment, the volume and business methods of postal services have changed greatly, and 50,000 offline business outlets in China Post are urgently needed to be revitalized. To this end, China Post Group actively promotes the transformation and development of postal outlets. Postal services in various places have also actively practiced and boldly tried, and have continuously explored in the fields of convenience government affairs, smart retail, pharmaceutical retail, fresh food retail, etc.
The important step taken by China Post in the transformation of outlets is to launch the vegetable selling business. Four years ago, postal services in various places began to use the resources of postal outlets in every corner of urban and rural areas to explore the "quarters of an hour's living circle" to provide residents with fresh food such as vegetables, fruits, etc. Beijing Post also used postal outlets to build a postal life station for the benefit of the people, becoming a vegetable shop in front of residents' homes. Nowadays, there are more and more postal life stations next to the post office, but there are not many news about it, let alone "becoming famous overnight" like a milk tea shop. How is China Post’s community vegetable shop doing?
Recently, a reporter from China Business Daily visited a postal life station in Fengtai District, Beijing. This inn is located in the Lianxiangyuan Postal Office of , Fengtai District. The postal office covers an area of about 30 square meters. A small part of the area continues to do traditional postal business, while most areas are left to the living station. The business hours of the post office are from Tuesday to Sunday. The day of the reporter's visit happened to be Monday. There were no staff in the traditional post office business area, and the Life Station became the protagonist of the entire post office.
A postal life station located in Fengtai District, Beijing
Fengtai District traditional postal service counter
China Business Daily reporter saw that this life station Not big in size, only three rows of shelves, sold The variety of products is not very rich, but the fruits and vegetables that are often eaten during the season, such as apples, pears, bananas, oranges, durians, mangosteen , potatoes, celery, beans, green peppers, etc., are all available, and the prices are relatively affordable. Posters for postal benefit to the people are posted everywhere on the walls of the store, and some product display boards are also marked with the words "postal benefit to the people". This life station is a membership system. Members who apply for cards and recharge can enjoy the membership price, and they can also deliver goods to their homes within three kilometers.
Life Station adopts a membership system, and members who apply for cards and recharge can enjoy the membership price.
At around 3 pm, there were no customers in the life station. The only staff member in the store was sorting out the shelves while checking the quality of the goods. The staff member said that he was the only one in the store today, and other staff members went to other stores to help. "Our store is downstairs of the residential building, and there are many people who come to buy vegetables. I was really busy for a while after breakfast today." The staff member said that the postal service was used as the endorsement, and the residents still recognized it.
Postal color can be seen everywhere in the life station
Although postal color is everywhere, this life station is not a direct business of the postal service. The above-mentioned staff said that the Life Station and the Post Office are not the same thing. The two work independently. The Station is a project that the Post Office cooperates with other commercial companies. This is actually the same model as the postal pharmacies and milk tea shops. In the cross-border attempts of outlets, the postal acts as the "second landlord".
In the postal welfare life station of Lianxiangyuan Post Office, a reporter from China Business Daily saw a poster of direct postal products posted on the wall. The sign hanging at the entrance of the life station also called postal Tesco (China) The signboard of the postal e-commerce platform), but the reporter did not see any related products directly purchased by the postal service in the store, nor did he see any signs of postal Tesco. Although this place is a life station, it is essentially a small community vegetable store, but this vegetable store is opened in the post office.
Some products sold in the vegetable area in the life station
As we all know, postal outlets are constantly conducting cross-border innovation, a large part of the reason is that the market space for traditional postal services is getting smaller and smaller. From the changes in postal outlets, it can be seen that today's post office is no longer a traditional place to send parcels and sell stamps. It is developing towards a comprehensive convenience service center and is getting closer and closer to consumers. This is also China Post The group's latest positioning of postal outlets. From selling vegetables and medicine to selling milk tea, this is a change and upgrade of China's postal outlets and a microcosm of the changes in the entire China Post system. However, on the road to cross-border, China Post may still have a long way to go.
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